E-Cigarette Market Size By Composition (Nicotine, Non-Nicotine), By Product (Disposable, Modular, Rechargeable), By Type (Automatic, Manual), By Distribution Channel (Hypermarket/Supermarket, Online, Vape Shops/Tobacconist), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Jan 2020  |  Report ID: GMI4115  |  Authors: Ankita Bhutani, Saloni Gankar

Report Format: PDF   |   Pages: 220   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Industry Trends

E-Cigarette Market size exceeded USD 8 billion, globally in 2019 and is estimated to grow at around 2% CAGR between 2020 and 2026. Increasing government initiatives to implement indoor smoking bans, awareness campaigns about health risks, and prohibitive taxation to curb tobacco use across the globe I likely to drive the industry growth.
 

E-Cigarette Market

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For instance, the UAE's National Tobacco Control Committee (NTCP) intends to reduce tobacco consumption from around 20% to 15.7% among men and from around 2% to 1.66% among women by 2021. Additionally, tobacco smoking is recognized as a major preventable cause of disease worldwide and is linked to six million deaths annually. The introduction of e-cigarettes has helped smokers to reduce health risks associated with traditional cigarettes owing to the absence of tobacco in these devices. They are being marketed as a less toxic and safe alternative to conventional cigarettes. Growing awareness regarding the harmful effects of tobacco smoke inhalation has led to market growth.
 

Increasing technological advancements and new product innovations are propelling the e-cigarette market growth. Advancements are encouraging cigarette users to switch to vaporizing, helping the market to grow significantly. Moreover, changing consumer preferences, increasing number of vape stores, and availability of these devices in a wide variety of flavors & shapes are further propelling the market demand.
 

Higher flexibility of providing customization coupled with the availability in a variety of shapes and sizes increasing demand for modular e-cigarettes

Modular e-cigarettes segment is expected to witness high growth in the U.S. market through 2026 owing to their benefits of smaller size, lower cost, dense aerosol production, and flexibility to be used with different types of flavors. These devices contain refillable e-liquid tanks & customizable wattage and allow users to regulate the power delivered from system’s battery to the automizer. The availability of customization in vapor amount, e-liquid flavor choice, effective battery strength, and variable voltage offered by these devices are significant factors accelerating the e-cigarette market growth. The increasing adoption of the cigarettes will provide significant opportunities to manufacturers, adding momentum to U.S. market growth.
 

Ban of nicotine e-cigarettes due to negative health impacts in the Asia Pacific

Increasing health concerns related the consumption of nicotine containing products is encouraging users to shift to non-nicotine e-cigarettes. Nicotine is a toxic substance that raises blood pressure, spikes adrenaline and increases the possibility of a heart attack in adults. Several federal and state health authorities are indicating that exposure to nicotine during adolescence can cause addiction and harm the developing brain.
 

E-cigarettes containing nicotine have considered as a drug delivery device and have been banned in various countries including Japan, Sweden, Malaysia and Australia. With rising health and safety concerns of nicotine-containing e-liquid, the manufacturers are focusing on offering with 0% nicotine strength. However, the usage of low-quality products can lead to throat irritation and other health issues.
 

Enhanced smoking experience and attractive design are driving automatic e-cigarette market

Global e-cigarette market, by type

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Automatic devices are powered by drag and include a built-in switch that activates each time a user draws on the e-cigarette. It allows smokers to have quick smoke by eliminating buttons, complicated mods or dripping. Another advantage of using automatic e-cigarettes is the possibility to hold charge 25% longer than a manual battery. Several companies are focusing on providing more convenience in cleaning and maintenance of these cigarettes along with attractive designs to make them more appealing to smokers. Automatic cigarettes enable low-energy consumption and allow users to vape for a longer period between charging.
 

Growing popularity of online channels and convenience of purchasing products online

The emerging trend toward e-commerce, online retailing is encouraging smokers to purchase these solutions from e-commerce websites. Online shopping offers flexibility and convenience in selecting desired solutions from a wide range of alternatives. Additionally, these sites offer varied product pricing, letting users to get offers and discounts on their purchases. It is being witnessed that e-cigarette users are favoring in-store shopping for accessories such as cases, adapters, chargers, replacement coils, spare parts, and batteries while they are shopping for e-cigarettes through online retailers.
 

Presence of leading e-cigarette brands and rising number of vape shops in Europe

Europe e-cigarette market, by country

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The Europe e-cigarette market size is projected to observe substantial growth through 2026 on account of the largest smoking population in countries including the UK, Germany, France, Italy, and Spain. Several leading e-cigarette companies from the U.S. and China are focusing on penetrating the market to leverage the opportunity presented by a large consumer base. For instance, in November 2019, Juul Labs, Inc, an American vape company announced its plan to expand its presence in Europe for increasing its international product sales. Furthermore, the increasing number of vape shops and new products launched by manufacturers to streamline and enrich the experience of e-cigarette smokers across the country will drive the regional market revenue.
 

Adoption of merger & acquisition strategies by industry players

Market participants are adopting several strategies, such as mergers & acquisitions, new product launches, and technological advancements, to enhance their offerings and target a wider customer base.
 

Some of the major e-cigarette market players are British American Tobacco (BAT), Healthier Choices Management Corp., Imperial Brands PLC, Turning Point Brands Inc., Japan Tobacco Inc, JUUL Labs, Inc, MCIG Inc, Nicotek, LLC, NicQuid, LLC, Njoy Inc, Philip Morris International, Reynolds American Inc, and Shenzhen IVPS Technology Co., Ltd.
 

This market research report on e-cigarette includes in-depth coverage of the industry, with estimates & forecast in terms of revenue in USD from 2016 to 2026, for the following segments:

Market, By Composition

  • Nicotine
  • Non-Nicotine

Market, By Product

  • Disposable
  • Modular
  • Rechargeable

Market, By Type

  • Automatic
  • Manual

Market, By Distribution Channel

  • Distribution Channel
  • Hypermarket/supermarket
  • Online
  • Vape shops/tobacconist         
  • Others

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Netherlands
    • Russia
  • Asia Pacific
    • China
    • Japan
    • Malaysia
    • Australia
    • South Korea
  • Latin America
    • Mexico
    • Chile
    • Colombia
  • MEA
    • GCC
    • South Africa
       

Frequently Asked Questions (FAQ) :

E-Cigarette Market exceeded USD 8 billion in 2019 and is anticipated to exceed USD 8 billion by 2026.
The industry share of E-cigarette is anticipated to grow at around 2% CAGR between 2020 and 2026.
The European market is predicted to observe substantial growth till 2026 propelled by largest smoking population in countries including the UK, Germany, France, Italy, and Spain.
Online shopping offers flexibility and convenience in selecting desired solutions from a wide range of alternatives, boosting the demand for e-cigarettes. Moreover, these e-commerce sites offer varied product pricing, letting users to get offers and discounts on their purchases.
Automatic e-cigarette devices will dominate the market share during the forecast period as it allows smokers to have quick smoke by eliminating buttons, complicated mods or dripping.
Some of the major companies operating in the market are British American Tobacco (BAT), Healthier Choices Management Corp., Imperial Brands PLC, Turning Point Brands Inc., Japan Tobacco Inc, JUUL Labs, Inc, MCIG Inc, Nicotek, LLC, NicQuid, LLC, Njoy Inc, Philip Morris International, Reynolds American Inc, and Shenzhen IVPS Technology Co., Ltd.

Premium Report Details

  • Published Date: Jan 2020
  • Pages: 220
  • Tables: 228
  • Charts / Figures: 22
  • Companies covered: 15
  • Countries covered: 19

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