Dog Training Equipment Market - By Product Type, By Material Type, By End Use - Global Forecast 2025 - 2034

Dog Training Equipment Market Size

The global dog training equipment market was estimated at USD 2.2 billion in 2024. The market is expected to grow from USD 2.4 billion in 2025 to USD 4.2 billion in 2034, at a CAGR of 6.7%. The growing pet ownership of dogs and increased focus on pet care are the major factors that contribute to the growth of the market. For example, according to the health for animals report, more than half of the global population are estimated to have at least one pet.
 

In addition, the rising population of dogs particularly in urban areas coupled with growing awareness about pet training, raises the demand for dog training equipment that further stimulate the market growth. For example, according to Dogster, globally there are approximately 900 million dogs with 33 million dog population in India which would rise till 51 million by 2028. This rising dog population further accelerates market growth as pet owners focus on training and fitness, investing in tools and equipment that enhance their dogs' quality of life.
 

Further, the increasing cases of crime and burglary results in rising demand for trained dogs, particularly in K9 units in households, law enforcement and security sectors. Dogs trainability and readiness to work with humans make them ideal for the detection of drugs, explosives and tracking suspects. For example, in 2022, the FBI reported 847,522 cases of burglaries. Therefore, the rise in burglaries boosts the demand for dog training equipment as more pet owners train dogs for security sector. Moreover, the growth of dog training academies and professional training services has fueled demand for specialized equipment such as agility tools, collars, leashes, and interactive toys, driving market expansion.
 

Additionally, technological advancements in the dog training equipment and integration of AI in training equipment such as use of smart collars with GPS tracking, remote training devices enables tracking and monitoring of pet behaviour resulting in better understanding between the pet and owner escalate the market growth.
 

Dog training equipment refers to tools and accessories used for training, behavior modification, and dog care. These items help pet owners and trainers teach obedience and specific commands, promoting positive behavior. Dog training equipment includes leashes, collars, harnesses, clickers, agility tools, treat bags, muzzles, and other training aids, all of which enhance the effectiveness and efficiency of dog training techniques.
 

Dog Training Equipment Market Trends

The growth of market is stimulated by technological advancements, introduction of innovative training tools, rising focus on behavioural health, and growing pet care. The availability of technologically advanced tools help determine real time data on the dog’s behaviour and training sessions for personalized training programs resulting in increasing efficiency and effectiveness.
 

• The growing awareness of behavioural training, as well as the mental and physical well-being of pets, is a key driver of market growth. Additionally, the integration of technology into dog training has revolutionized the training experience. Advanced devices such as smart collars, activity trackers, and training apps offer real-time insights, allowing pet owners to monitor training sessions effectively.
   
• For example, in January 2025, SATELLAI, an innovator in AI-integrated pet solutions, showcased its SATELLAI Tracker and SATELLAI Collar at CES 2025 in Las Vegas. With reliable satellite tracking support, advanced AI features, virtual boundaries, and detailed activity monitoring, these products provide convenience for dog families.
   
• In addition, the rising trend of virtual training sessions and online courses has made easy access to professional guidance that further contributes to the dog training equipment market.
   
• Moreover, the rising demand for professional dog trainer further stimulates the need for equipment to support the training sessions. These trainers utilise high quality tools such as agility equipment, advanced training collars and behaviour modification that help dogs enhance their traits and overall development.
   
• Further, a growing trend of integrating holistic practices with dog training programs. Trainers are collaborating with veterinarians and pet wellness experts to recognize the dog’s connection between physical health, mental stimulation and behaviour that focuses on creating comprehensive training programs.
   
• Lastly, rising scientific research for dog training for animal and psychology have resulted in personalized and adaptive training sessions that fulfil the unique needs of dogs on basis of their requirements. For example, according to the scientific researchers, increasing concerns of environment has resulted in focus on sustainable and safe training equipment that are eco-friendly and non-toxic to animals. This factor stimulates the demand for the market, thereby contributing the market growth.
   

Dog Training Equipment Market Analysis

Based on product type, the global market is divided into leashes, collars, and harnesses, clickers and whistles, treat bags, agility equipment, muzzles and other product types. The leashes, collars, and harnesses segment dominated the market in 2024 and was valued at USD 862.6 million in 2024 growing from USD 815.6 million in 2023.
 

• The leashes, collars, and harnesses segment dominates the market due to their essential role in behavior management and obedience training. These are used for basic obedience, better control and safety during walks or training sessions that are widely used by pet owners, trainers and veterinarians. 
   
• Increasing innovation in collars and harnesses such as GPS-based collars, smart collars, health monitoring and training aids are stimulating the growth for these products. For instance, in July 2021 Whistle, the leader in pet health and location tracking, announced the launch of its newest pet wearable “The Whistle Switch Smart Collar”. Whistle Switch offers 24/7 GPS location monitoring, total health and fitness monitoring with a sleek design that works even for small dogs. Such products are used alongside mobile apps and software that give insights on physical health and training progress.  
   
• Moreover, the growing use of harnesses over traditional collars that are utilized to prevent neck strain and discomfort in dogs are also stimulating the market growth. Various companies such as PetSafe and Julius-K9 focus on dog safety and improving comfort by offering a range of products designed to reduce pressure on the neck and provide better control during walks.
   
• Lastly, the increasing number of dog trainers and training schools have escalated the demand of leashes, collars and harnesses. This has spurred an increasing demand for e-commerce platforms that stimulate the sales of these products and provide easy access globally.

Based on material type, the global dog training equipment market is categorized in nylon, leather, plastic, other materials. The nylon segment accounted for a significant market share of 38.3% in 2024.
 

• The superior strength and durability of nylon compared to other materials drive its demand in dog training equipment. Nylon can withstand pulling, tugging, and the strains of training sessions while also enduring various climate conditions.
   
• Moreover, the availability of nylon leashes in wide range of lengths and widths, that can be customized according to any specific training needs, raises the demand for nylon product, that further contribute to the growth of the market. For example, shorter leash is preferred for obedience training or teaching the dog basic commands, as it provides more control, and a longer leash can be used for recall training or allowing more freedom of movement during exercises.
   
• Nylon is easy to maintain and clean, providing good durability and enabling daily wash to the equipment. Additionally, the material is cost beneficial as compared to any other materials and are widely available. This makes nylon an excellent choice for the equipment.
   

Based on end use, the global dog training equipment market is bifurcated into professional training centres, military and service organizations, dog training schools and academics, and other end users. The professional training centres segment dominated the market with USD 1 billion in 2024 and is expected to reach USD 1.9 billion by the end of 2034.
 

• Professional dog training centers dominate the market by offering structured and intensive training programs using advanced dog training equipment, ensuring effective behavioral management. Therefore, the rising demand for professional training services has further driven the growth of these centers, enhancing overall training outcomes.
   
• The growing awareness of pet health has led pet owners to seek professional assistance for dog training, increasing the demand for professional training centers. As a result, the rising need for personalized training plans and specialized equipment continues to drive the growth of the professional market.
   
• Furthermore, the adoption of technology in dog training has significantly boosted the demand for advanced equipment in professional training centers. Innovations such as wearable training devices and mobile apps enable trainers to track and monitor dog behavior in real time. This technological integration enhances accuracy and efficiency in training sessions, further contributing to the expansion of the market.

In 2024, the U.S held a significant position in the North America dog training equipment market, valued at USD 893 million.
 

• The rising pet ownership rate in the U.S. is a significant factor driving market growth. According to the National Pet Owners Survey by the American Pet Products Association (APPA), 66% of U.S. households—approximately 86.9 million families own a pet. Among them, 42% of dog owners purchased their pet from pet shops, while 38% adopted from animal shelters.
   
• Additionally, according to the American Veterinary Medical Association (AVMA), the average annual spending on pets by pet-owning households excluding adoption or purchase costs amounts to approximately USD 1,515. This rising expenditure on pet care, including training and equipment, is further fuelling the demand for dog training products, driving market growth.
   
• As pet owners become increasingly aware of the importance of proper training, they are turning to professional training services and online platforms, boosting the demand for effective dog training equipment.
   
• Furthermore, with a growing focus on improving pet behavior and overall well-being, governments are investing in scientific research and AI-driven training methods, contributing to the expansion of the market.
   

Germany dog training equipment market dominates the European market, showcasing strong growth potential.
 

• The increasing demand for pet care, along with government initiatives for good animal health is stimulating the market growth. The German Federal Ministry of Food and Agriculture (BMEL) is actively promoting animal healthcare through various initiatives that include improving and increasing professional training for dogs.
   
• Moreover, an increase in the number of dog training schools and academies that provides professional services for dog behaviour and obedience in Germany, drives the growth of the market.
   
• Additionally, the demand for military dogs in Germany has increased, driving the need for specialized training equipment. Companies such as Ray Allen Manufacturing are actively developing products tailored to military training requirements, further boosting the market for military dog training equipment in Germany.
   
• Various online platforms, such as Leerburg, are launching training initiatives that offer professional expertise and customized training programs to meet specific needs, contributing to the growth of the market.
   

China dog training equipment market is estimated to grow with a significant CAGR, making it to be the fastest growing country in the Asia Pacific market.
 

• China is experiencing a rapid increase in pet ownership, driving the demand for dog training equipment. Additionally, the growing middle-class population and rising disposable incomes have led to more families adopting pets, particularly dogs. This surge in pet adoption has heightened the focus on pet training, further contributing to market growth.
   
• Moreover, with the rise in pet ownership, there is an increasing demand for behavior management and overall pet well-being, which requires effective training. This trend is accelerating the need for a diverse range of dog training tools and equipment.
   
• The Chinese government is actively promoting awareness of responsible pet ownership to improve dog welfare. These initiatives are expanding the demand for dog training equipment by encouraging the establishment of manufacturing units for training tools and promoting proper pet care and behavior management. As a result, there is a growing investment in high-quality training equipment.
   
• Additionally, manufacturers are focusing on customized and personalized training equipment, such as collars designed for night training or remote-controlled devices that enhance communication between dogs and trainers, improving training efficiency and interaction.
   

Brazil leads the Latin American dog training equipment market, with remarkable growth during the analysis period.
 

• The government has made policies that focus on the well-being of pet animals including dogs. The Lei de Proteçao Animal (Animal Protection Law) encourages pet ownership and trainers for improved animal care practices including training and behaviour management.
   
• Along with these regulations, the government is engaged in promoting awareness about proper dog training techniques, that helps to a growing demand for training equipment.
   
• Moreover, the Brazilian government supports partnerships between veterinary clinics and dog training schools by providing tax incentives and subsidies for adopting innovative training technologies and spreading awareness for the importance of training with health wellbeing.
   
• This increases the use of advanced dog training equipment that includes behavioural correction tools, muzzles and specialized collars. Such initiatives are escalating the demand for training products that are used by both pet owners and professional trainers.
   

Saudi Arabia dog training equipment market is expected to experience high growth in the Middle East and Africa market.
 

• Saudi Arabia is witnessing significant growth in the number of professional dog trainers and specialized pet care centers, driving market demand. The rise in pet ownership has increased the need for high-quality training equipment, including collars, leashes, and harnesses. Training centers are seeking reliable tools to ensure effective training and behavior management.
   
• Additionally, the collaboration between dog training programs and the Centers for Disease Control and Prevention (CDC) for detecting infectious diseases and outbreaks, such as during the pandemic, has further accelerated market growth.
   
• The country’s growing interest in advanced pet care, especially for dogs, has advanced the growing market demand for dog training equipment. As more households are adopting dogs this increases the demand for effective and efficient training solutions.
   

Dog Training Equipment Market Share

Top six players such as Ray Allen Manufacturing, EzyDog, J&J Dog Supplies, Von Wolf K9, Heads Up for Tails and Supertails account for ~65% of the market share. These companies focus on various strategies, including business expansion, research and development, collaborations, and product launches, to strengthen their market presence.
 

For example, in August 2021, EzyDog introduced the “Express Harness”, a versatile and all-purpose dog harness designed for comfort and functionality. It features an over-the-head design, a magnetic lock, reflective trim, and a sliding leash attachment, ensuring a secure and comfortable experience for dogs. Similarly, in April 2023, Heads Up for Tails launched Dash Dog, an advanced product line catering to active pets and their owners, which includes toys, leashes, and harnesses.
 

Key players are actively engaging in strategic initiatives such as collaborations, fundraising, investments, and partnerships to enhance their product portfolio. The market remains highly fragmented, with numerous players operating within the industry, creating opportunities for further expansion. To meet the growing demand, leading companies are continuously adopting multi-pronged strategies aimed at driving market growth.
 

Dog Training Equipment Market Companies

Prominent players operating in the dog training equipment industry are as mentioned below:

• Alpha K9
• Collar company
• EzyDog
• Hanyang
• Heads up for tails
• Leeburg
• Mid-State K9
• Petarchi
• Pets Like
• Ray Allen Manufacturing
• Supertails
• Von Wolf K9
• Wayfair
   

To remain competitive, key players are prioritizing innovation, acquisitions, and high-quality product development to enhance the dog training experience. Companies like Kurgo and PetSafe have introduced advanced harnesses, leashes, and collars designed for comfort and durability, leading to more effective training outcomes.
 

Additionally, interactive training tools such as toys, clickers, and treat dispensers are being developed to make training more engaging and enjoyable, strengthening the bond between dogs and their owners.
 

Furthermore, in January 2025, Radio Systems Corporation acquired Lucky Dog Equipment, expanding its product portfolio to include premium pet training supplies. These product innovations are driving market growth by enhancing training efficiency and catering to the diverse needs of dog owners and professional trainers.
 

Dog Training Equipment Industry News

• In January 2025, Traini launched its AI-powered smart dog collar, designed to track dog’s emotional states such as joy, anxiety and distress. The collar analyses barks, heart rate, and movement to offer real-time health insights. It alerts owners to any health issues and promotes proactive care.
   
• In September 2024, Halo, launched the Halo Collar 4, the first collar designed to fit big and small dogs. It is the first and only dual-frequency GPS dog fence that combines data from L1 and L5 GPS bands for the most accurate.
   
• In March 2024, PetPace has launched an AI-powered smart dog collar named as PetPace 2.0 that offers continuous and real-time health insights for early detection and monitoring. The collar aims to improve pets health and quality of life. PetPace 2.0 is set to revolutionize canine health monitoring with its advanced technology.
   

The dog training equipment market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product Type

• Leashes, collars, and harnesses
• Clickers and whistles
• Treat bags
• Agility equipment
• Muzzles
• Other product types

Market, By Material Type

• Nylon
• Leather
• Plastic
• Other materials

Market, By End Use

• Professional training centers
• Military and service organizations
• Dog training schools and academics
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudia Arabia
  • UAE