Global curved television market size is expected to grow considerably over 2021-2027. This is attributable to the product’s ability to help counteract edge distortion, deliver an immersive experience, and ensure comfortable viewing, among other usage advantages. Likewise, the strong focus on energy conservation to lessen climate change will boost the demand for curved LED TVs, given the emergence of LED as energy-efficient lighting technology. Curved television refers to a TV with curved edges that enables a more natural viewing experience. This type of TV is designed to allow a smoother and seamless viewing experience, as the image projected from the screen would closely match the natural shape of the eye’s vision. This enhanced feature, in turn, creates more compelling and immersive experiences among users.
Rising popularity of online gaming and the subsequent surge in production of flexible displays are some of the key trends stimulating the market outlook over 2021-2027. LG, for example, announced at the remote CES show in January 2021 that its latest 48-inch flexible display can be used as a 1000R curved display for gaming or for regular viewing as a flat display, designed to provide a uniform viewing distance. In addition, an exponential increase in the adoption of smart TVs, especially during the coronavirus lockdown, will also serve as a major factor driving the overall industry expansion. As these curved TVs can only be viewed from a specific position and are relatively more expensive as compared to flat TVs, the overall market share may be hindered to some extent in the upcoming years.
Commercial is projected to emerge as a prominent end-user segment for the market by 2027, as a result of the escalating deployment of curved monitors in offices and other commercial spaces, owing to their ability to lessen eye strain. The global curved television industry from the residential segment will also amass considerable gains over the forthcoming years. Rise of the at-home theater trend and the delivery of the immersive TV experience via a panoramic display of curved TVs are poised to fuel industry demand from this segment during the forecast timeline.
On the regional front, the Europe curved television market is predicted to exhibit a remarkable growth rate through 2027. This is considering the significant growth potential of esports and the commendable expansion of the gaming industry in countries like the UK. Additionally, the rising disposable incomes and the mounting sales of smart TVs in Germany will further push the regional industry value.
The competitive landscape of the global market comprises companies such as Sichuan Changhong Electric Co., Ltd., Sony Corporation, Haier Electronics Group, Samsung Electronics, and LG Electronics. These companies are focusing on varied initiatives such as collaborations, acquisitions, and business expansions to sustain their share in the global market.
The novel coronavirus outbreak has created uncertainty and doubts across varied sectors, including the commercial real estate segment. With the implementation of lockdown and other strict movement restrictions, business-related spaces have been temporarily shut down to contain the spread of the virus. Moreover, the work-from-home initiatives being undertaken by several companies have put stress on the office sector. This temporary closure of the commercial spaces during the pandemic may have, in turn, asserted a negative influence on the adoption of curved smart TVs, particularly for commercial applications.
While the pandemic led to the cancellation of events and theater closings, however, the home entertainment business flourished. Due to the closure of movie theaters, the pandemic has accelerated the growth of streaming and PVOD (premium video-on-demand) content across the residential sector. These factors are likely to aid the recovery of the curved television business in the near future, given the rapid rise in demand for advanced and energy-efficient displays in residential settings.