Curved Television Market size is expected to grow considerably over 2023-2032. The industry expansion can be attributable to the product’s ability to help counteract edge distortion, deliver an immersive experience, and ensure comfortable viewing, among other advantages.
Likewise, the strong focus on energy conservation to lessen climate change will boost the demand for curved LED TVs, given the emergence of LED as energy-efficient lighting technology. Curved television enables a more natural, smoother, and more seamless viewing experience, as the image projected from the screen would closely match the natural shape of the eye’s vision. This enhanced feature, in turn, creates more compelling and immersive user experiences.
The broadcasting industry has evolved rapidly to fulfill the consumer interest for advanced solutions and adapt to the new reality. The new trends are aimed at delivering accurate and in date updates. In addition, AI technology, over-the-top (OTT) technology, and direct-to-consumer business models are a few trends that are anticipated to shape the future of the curved television market in the coming years.
The rising popularity of online gaming and the subsequent surge in the production of flexible displays are key trends stimulating the market outlook over 2023–2032. An exponential increase in the adoption of smart TVs will also serve as a major factor driving the overall industry expansion.
However, since curved TVs can only be viewed from a specific position and are relatively more expensive than flat TVs, their sales are likely to be challenged in the upcoming years. Besides, inflation is one of the prominent reasons leading to a sudden spike in TV prices, subject to high labor cost, raw material prices, and supply chain disruptions. This would further impact the curved television market dynamics through 2032.
Based on end-use, the commercial segment is projected to emerge as a prominent sector by 2032, due to the escalating deployment of curved monitors in offices and other commercial spaces, owing to their ability to lessen eye strain.
Meanwhile, the global curved television industry share from the residential segment will also amass considerable gains over the forthcoming years. Factors including the rise of the at-home theater trend and the delivery of immersive TV experience via a panoramic display of curved TVs are poised to fuel market demand during the forecast timeline.
On the regional front, Europe curved television market is predicted to exhibit a remarkable growth rate through 2032. The market growth would come from the rising potential of esports and the commendable expansion of the gaming industry in countries such as the UK. Additionally, the rising disposable incomes and the mounting sales of smart TVs in Germany will further push the regional industry valuation.
The competitive landscape of the global curved television market comprises companies such as Sichuan Changhong Electric Co., Ltd., Sony Corporation, Haier Electronics Group, Samsung Electronics, and LG Electronics. These companies are focusing on varied initiatives such as collaborations, acquisitions, and business expansions to sustain their global market share.