The global coating pretreatment market is anticipated to experience significant growth in the coming years. This can be attributed to the escalating demand for powder coatings and the rising product need in developing economies worldwide. Coating pretreatments are being largely used in transportation and automotive applications to protect the automobile exterior from oxidation, corrosion, and moisture.
Coating pretreatment involves the process of rinsing, cleaning, and drying metal surfaces prior to the application of powder coatings. This treatment offers high durability by preventing the metal from exterior weathering and rusting.
Rising commercial and residential construction activities worldwide would drive the adoption of coating pretreatment over 2021-2027. Moreover, the thriving aerospace industry in North America and Asia Pacific would further complement the growth curve through the analysis time period. High disposable incomes and transforming lifestyles have resulted in huge sales of consumer appliances globally, paving way for the market progression.
The global coating pretreatment market is expected to observe hinderance due to the rising environmental concerns regarding metal finishing. Chromate toxicity has emerged as a pressing challenge for producers worldwide.
Based on the product type, the demand for chromate free coatings is expected to soar incredibly in the coming years on grounds of the product’s VOC-free emission properties. This has opened up new growth opportunities for various players to invest in the development of chromate free coatings. For instance, AkzoNobel and Airbus, had in 2019, developed an advanced chromate-free exterior primer for the aerospace industry. Such developments are estimated to accelerate the coating pretreatment industry expansion through 2027.
Coating pretreatment market is projected to record significant gains from the construction sector. This can be ascribed to the rising usage of these products in the exterior of the infrastructure. Expanding urbanization, rising disposable income, and growing industrialization across various developed and developing economies around the globe, are stimulating the growth of the construction sector. Various countries like China, Saudi Arabia, and India, are laying down plans for refurbishment and upgradation of existing facilities, this propelling the product demand.
Asia Pacific coating pretreatment industry is touted to emerge as a significant contributor to global market growth in the near future. the growth is expected to come from the thriving construction and automotive sector. The APAC region boasts presence of well-known automotive players who have been taking up major efforts to procure a prominent space in the regional market. Besides, an escalating rise in sales of consumer electronics in China, India, and Japan due to high disposable income, is expected to impel the growth of consumer electronics industry in these areas. Owing to these factors, the demand for coating pretreatment market would expand considerably in the ensuing years, complementing the positive growth curve.
The global coating pretreatment industry is highly consolidated and marks the presence of leading market players including 3M Company, Sherwin-Williams Company, Henkel AG, Axalta Coating Systems, AkzoNobel N.V., Nippon Paint Holdings Co. Ltd (NIPPON PAINT HOLDINGS CO., LTD., NIPSEA Holdings International Limited), PPG Industries, Inc., Troy Chemical Industries, Kansai Paint, and others.
These market vendors are relentlessly working towards the development of novel coating pretreatment solutions. This would enable them to stand a level apart in the global industry.
Influence of COVID-19 pandemic on coating pretreatment market trends
The coronavirus pandemic outbreak has had a negative impact on various businesses and industries. The coating pretreatment market is no exception. Disruptions in the supply chain and raw material supply globally, during 2020, had produced a decline in construction and automotive industries. Moreover, implementation of stringent protocols to operate under a reduced workforce challenged productivity at a large scale, thus negatively influencing the coating pretreatment market.