Chatbot Market Size & Share 2018 - 2024
Market Size by Application (Customer Service, Social Media, Payment/Order Processing, Marketing), by Interface (Standalone, Web-Based, Third-Party), by End Use (BFSI, Media and Entertainment, Healthcare, E-commerce, Retail, Travel and Tourism), by Type (Rule-Based, AI-Based), by Deployment Model (On-Premise, Cloud) Industry Analysis Report, Regional Outlook, Growth Potential, & Forecast.
Report ID: GMI2643
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Published Date: June 2018
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Report Format: PDF
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Authors:
Preeti Wadhwani, Aishvarya Ambekar
Chatbot Market Size
Chatbot Market size surpassed USD 250 million in 2017 and is anticipated to grow at a CAGR of over 31% between 2018 and 2024. The market growth is attributed to growing popularity of these platforms among enterprises as they allow users to create bots effortlessly by providing a user-friendly interface.
The rising implementation of AI and machine learning algorithms, which employ computational methods for learning, understanding, and delivering human language content to develop user-interactive online applications will augment the market demand.
Another factor accelerating the chatbot market revenue is the growing investments in technology to develop new innovative solutions. Market players, including both startups and established companies, are investing heavily in Natural Language Processing (NLP) technology to develop platforms. These investments enhance marketing & promotions through the chatbot platform, increasing customer service, transactions, and purchases.
Chatbot Market Analysis
The payment/order processing application segment is set to witness around 30% growth through 2024. The chatbots that assist users for making payments and processing orders will provide benefits to both the customers and businesses fueling the market size.
These chatbots assist in solving customer problems and speed up monotonous tasks. Moreover, they allow easy & quick payments through integrations with the platforms such as Siri, Slack, and Facebook Messenger.
The third-party interface segment is expected to hold a market share of over 25% by 2024. Third-party chatbots offer cost-effective solutions; however, there are certain security issues related to these systems. The security structures are finalized by third parties, which means that the organizations have no control over the safety features of a chatbot. As organizations collect and store large amounts of critical personal information from the users, their security must be maintained.
The healthcare end-use sector in the chatbot market will register gains of more than 30% till 2024 as the sector is witnessing a huge usage of online interactive platforms, offering various benefits to patients and healthcare organizations.
These platforms perform the billing processes, insurance claims, provide 24/7 support & assistance to existing patients, and enable inventory management, boosting their usage in the healthcare industry. Healthcare organizations are widely implementing such platforms to deliver enhanced service to patients, save the doctors’ time, and ensure billing accuracy.
The AI-based segment is expected to witness the fastest growth rate of over 50% during the forecast timeline. The rising investments by technological players in the field of AI and machine learning will support the development of chatbot solutions. The usage of these solutions is increasing in various sectors including education, healthcare, BFSI, retail, and travel.
The on-premise deployment model held a dominant market share in 2017 and is projected to maintain its dominant position until 2024 with a share of over 60%. The market growth is attributed to rising implementation of applications using on-premise model, which allow the enterprises to have more control over the user experience and securely manage & examine all chatbot interactions within the enterprise’s environment.
The Latin America chatbot market size is predicted to expand over 5% from 2018 to 2024 impelled by heavy adoption of cloud-based solutions and the proliferation of mobile applications on account of smartphone penetration in the countries, including Mexico and Brazil.
In the LATAM region, Brazil is expected to dominate the market share in 2017 due to large-scale deployment of AI-based user-interactive applications. For example, in July 2018, Bradesco a Brazilian bank, adopted chatbots to offer customer services in digital banking technology. This will assist the bank to expedite its service offerings with agility and fluency.
Chatbot Market Share
Companies present in the market are emphasizing strategic acquisitions and investments in various complementary product companies to execute their growth strategies. For example, in July 2017, Facebook Inc. acquired Ozlo, an AI-based chatbot developer to enhance its AI capabilities.
Established companies are making rapid investments in R&D, focusing mainly on the areas of machine learning and cloud to develop new products to gain a competitive edge when compared to their customers. In July 2016, Google, Inc. introduced its New Cloud Natural Language API, assisting developers to access Google-powered sentiment analysis, syntax analysis, and entity recognition.
Some of the key players operating in the market include:
The market research report on chatbots includes in-depth coverage of the industry, with estimates & forecast in terms of revenue in USD million from 2013 to 2024, for the following segments:
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Application
Interface
End-Use
By Type
By Deployment Model
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
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Verified data sources
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Industry databases
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GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
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Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →