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Causal AI Market Size - By Offering (Platform [Deployment {Cloud, On-premise}], Services [Consulting, Deployment & Integration, Training, Support and Maintenance]), By Application, By End-user Industry & Forecast, 2024 - 2032

  • Report ID: GMI10231
  • Published Date: Jul 2024
  • Report Format: PDF

Causal AI Market Size

Causal AI Market size was valued at USD 28.9 million in 2023 and is anticipated to grow at a CAGR of over 40% between 2024 and 2032. In today’s data-rich environment, organizations are inundated with a wealth of complex data from various sources, including IoT devices, sensors, social media platforms, and enterprise systems causal AI excels at forming relationships difficult to define in these datasets, uncovering causal links that traditional statistical methods or machine learning models may overlook.

Causal AI Market

Therefore, this is the capability that can be used to make more informed decisions with much deeper insight into the causality factors. Causal AI enhances predictive accuracy by distinguishing between correlation and causality in data analysis. By identifying causal relationships, organizations can predict outcomes with greater confidence and certainty. For instance, in January 2023, causaLens launched decisionOS, an operating system based on Causal AI. By integrating causal AI models into decision workflows at every level of an organization, decisionOS optimizes business decisions.

With the ability to comprehend cause and effect relationships, enterprise users across all industry sectors will be able to generate actionable insights that take resource constraints and business objectives into account, rather than relying solely on historical patterns and correlations to make predictions. This is especially important in industries, such as finance, healthcare, and commerce, where accurate forecasting, strategic planning, risk management, patient care, and transportation involve customers.

With big data and IoT devices on the rise, there is immense data that can be broken down to find cause-and-effect ties. Causal AI is very well placed to derive actionable insights from complex multivariate datasets and, in effect, provide insight for organizations in making decisions and predictions. As data generation continues to grow exponentially, there will be a corresponding increase in the demand for causal AI solutions that can handle the interpretation of data sets at scale.

Creating models for causal AI is profoundly complex due to the requirement for exact recognizable proof and translation of causal connections inside information. This complexity emerges from the necessity to recognize relationship from causation, which frequently includes modern measurable strategies and progressed calculations. Moreover, the development of causal models of AI requires a deep understanding of the concepts of AI and causal theory. This dual expertise is relatively rare, making it difficult for many organizations to build and deploy the causal AI systems.

Lack of necessary skills hinders the widespread adoption of these advanced methods. Causal AI models often involve complex computations, especially when dealing with large data sets or complex causal relationships. Technology requirements can be high, resulting in higher costs and longer development times. Organizations may find it difficult to allocate the necessary resources and budgets to support these requirements. 

Causal AI Market Trends

A key trend in the causal AI industry is the emphasis on explanation and transparency. As AI systems are increasingly used in critical decision-making processes, stakeholders naturally demand models that provide clear and meaningful explanations for their predictions Causal AI models by focusing on cause-and-effect relationships and providing positive explanations, addresses the growing demand for transparency in AI applications.

Applications, such as risk management, fraud detection, and in finance strategies, are gaining momentum in business and economy. Companies can make informed decisions, improve efficiency, and reduce risks by understanding causal relationships. The mainstream finance sector is harnessing the effects of causal AI to forecast market dynamics, assess credit risks, and make more efficient investments.

There is a growing trend to integrate the resulting AI techniques into existing machine learning and AI platforms. This integration enhances the capabilities of traditional AI models by incorporating causal modeling, enabling more accurate predictions and better decision making. Large AI platforms have begun to incorporate, and deliver, causal modeling tools making it is easier for organizations to adopt and implement causal AI solutions.

Causal AI Market Analysis

Causal AI Market Size, By Offering, 2022-2032 (USD Million)

Based on offering, the market is divided into platform and services. The platform segment dominates the market and is expected to reach over USD 362 million by 2032.

  • Platforms in the causal AI market offer integrated solutions that combine causal inference capabilities with the existing AI and ML tools. This integration enables organizations to integrate causal AI into their current data analytics processes, increasing scalability and efficiency. Companies can easily apply causal AI models across departments and applications.
  • Causal AI platforms provide tools and frameworks that facilitate the development and implementation of a causal model. These platforms typically have pre-built algorithms, libraries, and graphical interfaces that make it easy to build complex causal relationships from data. This reduces the complexity and technical skills required to build effective AI solutions, making them accessible to a wide range of users across organizations.


Causal AI Market Share, By End-user industry, 2023

Based on end-user industry, the causal AI market is categorized into consumer electronics, healthcare, retail and e-commerce, media and entertainment automotive, BFSI, education, travel and hospitality, utilities and energy, and others. The healthcare segment is the fastest growing segment with a CAGR of over 44% between 2024 and 2032.

  • Causal AI enables health professionals to analyze large and diverse data sets to identify causal relationships between genetic, environmental, and lifestyle factors and health outcomes. This is a critical capability to advance precision medicine—treatments and interventions tailored in each patient based on his genetic background and medical history. Causality AI can forecast how various interventions will influence patient outcomes, leading the way toward personalized and more efficient healthcare.
  • Chronic diseases, such as diabetes, cardiovascular diseases, and cancer, place a heavy burden on healthcare systems worldwide. Causal AI enables better management of chronic conditions through modifiable risks and preventive planning. Health care providers can use causal AI data to predict patient outcomes based on lifestyle changes, adherence to treatment regimens, and other factors, empowering patients to take control of their health.


U.S. Causal AI Market Size, 2022-2032 (USD Million)

North America dominated the global causal AI market in 2023, accounting for a share of over 35%. The regulatory environment in North America encourages the use of transparent and interpretable AI solutions that conform to legal standards and ethical guidelines. Causal AI's capacity to offer understandable insights into decision-making processes supports compliance with regulatory standards in fields such as healthcare, finance, and consumer protection. Organizations are backing the healthy AI practices and the responsible use of AI technologies. This is extending the market for the causal AI solution that ensure compliance and mitigate risks.

The U.S. businesses in the finance, health, manufacturing, retail, and telecommunication sectors are increasingly adopting AI for innovations and improving efficiencies. Causal AI's ability to generate relationships across complex datasets enhances decision-making, forecasting accuracy and efficiency. The demand for causal AI grows as businesses look for ways to translate data-driven insights into business advantages in strategic decision-making.

Government initiatives and substantial investments are driving the growth of AI technologies, including causal AI in China. Policies supporting technological innovation and research funding are accelerating the development and adoption of causal AI solutions across industries. Policies boosting technological innovations and grants for research are accelerating the development and diffusion of causal AI solutions across industries.

Integration with the other emerging technologies, such as the Internet of Things, blockchain, and cloud computing, has only served to further its applicability across increasingly heterogeneous sectors. Such cross-disciplinary approaches are quickening innovations and opening up new channels of growth in smart cities, autonomous vehicles, and healthcare diagnostics, among others.

The aging Japanese population presents important health challenges that could benefit from causal AI solutions, contributing to causal AI market growth in Japan. Causal AI will be quite effective in personalized medicine, in the prevention of diseases, and optimization of treatment—identifying causal factors in vast medical datasets to predict impact on health outcomes.

Japan emphasizes high concerns for ethical considerations, as well as high transparency in AI applications. The capability of causal AI in giving explainable insights into any decision process is in alignment with Japanese values that take into account accountability and reliability, making it suitable for regulatory compliance and ethical AI deployment.

South Korea is a global leader in robotics and automation. The resulting AI combined with robotic systems and Internet of Things (IoT) devices enhances automation systems, autonomous systems, and smart manufacturing capabilities. This combination is driving the demand for causal AI solutions in South Korea. The South Korean government is actively supporting AI R&D through budgets, academic and industry partnerships, and regulatory frameworks that encourage innovation. These efforts encourage the development of causal AI applications in various industries and foster technological progress and economic competitiveness.

Causal AI Market Share

Microsoft Corporation and IBM Corporation hold a significant share of over 23% in the causal AI industry. Microsoft Corporation plays a dominant role in the market due to its robust AI R&D capabilities, extensive cloud infrastructure, and advanced AI technologies embedded in the Azure platform. By offering scalable, enterprise-grade AI solutions and tools for causal inference, Microsoft enables businesses to derive actionable insights and improve decision-making. In addition to product development and enabling development, its robust partner ecosystem and continuous innovations in AI research solidify Microsoft's leadership position in the AI-driven market.

IBM Corporation possesses one of the largest shares in the causal AI market due to its leading work in AI research development, predominantly in the development of robust causal inference models. With its Watson AI platform, IBM equips businesses with superior tools to understand cause-and-effect in order to make better decisions and predictive analytics. IBM has years of experience within analytics, and its wide array of partnerships, regard for AI ethics and transparency propel the company ahead in the field of causal AI.

Causal AI Market Companies

Major players operating in the causal AI industry are:

  • Amazon.com, Inc.
  • Facebook, Inc.
  • Google LLC
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE

Causal AI Industry News

  • In February 2023, Dynatrace launched new capabilities to Dynatrace Grail by adding new data types and opening of graph analytics support. These capabilities enabled Davis, a causal AI engine, to collect even more insights. They also make it possible to interact with data in a completely new way and conduct any kind of limitless analysis.

The causal AI market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, Offering

  • Platform
    • Deployment
      • Cloud
      • On-premises
  • Services
    • Consulting
    • Deployment & integration
    • Training, support and maintenance

Market, By Application

  • Personal assistance
  • Smart home devices
  • Gaming
  • Autonomous vehicles
  • Fraud detection systems
  • Wearable technology
  • Language learning apps
  • Travel planning and booking
  • Health monitoring devices
  • Music and video streaming
  • Smart grid management
  • Navigation systems
  • Others

Market, By End-user industry

  • Consumer electronics
  • Healthcare
  • Retail and e-commerce
  • Media and entertainment
  • Automotive
  • BFSI
  • Education
  • Travel and hospitality
  • Utilities and energy
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size of causal AI reached USD 28.9 million in 2023 and is set to witness 40% CAGR between 2024 and 2032, as it enhances predictive accuracy by distinguishing between correlation and causality in data analysis, which is helpful in predicting outcomes with certainty.

The platform segment of the causal AI industry is expected to reach over USD 362 million by 2032, as it offers integrated solutions that combine causal inference capabilities with the existing AI and ML tools.

North America market accounted for over 35% share in 2023, as the regulatory environment encourages the use of transparent and interpretable AI solutions that conform to legal standards and ethical guidelines.

Amazon.com, Inc, Facebook, Inc, Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, and SAP SE among others.

Causal AI Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 321
  • Countries covered: 21
  • Pages: 210
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