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Canada Frozen Bakery Market Size - By Recipe (Bread, Viennoiserie, Patisserie, Savory Snacks), End-user (Convenience Stores, Hypermarkets & Supermarkets, Artisan Bakers, Hotels, Restaurants, And Catering, Bakery Chains), Product & Global Forecast, 2023-2032

  • Report ID: GMI2936
  • Published Date: Nov 2023
  • Report Format: PDF

Canada Frozen Bakery Market Size

Canada Frozen Bakery Market size is estimated to record over 5.5% CAGR from 2023 to 2032, on account of growing preference among the consumers for convenient food options. According to an article published by Canada HR Reporter in 2021, approximately 61% of employed individuals believe they require a minimum of eight hours per day to effectively complete their job indicating a busy lifestyle. The people today are leading increasingly busy lifestyles due to which demand for quick and easy meal solutions is on the rise. From frozen bread and pastries to ready-to-bake pizza dough and cakes, these products provide the ease of preparation without compromising on taste and quality.

Canada Frozen Bakery Market

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Additionally, the shift towards healthier food choices is fueling market growth. As per a survey conducted by McKinsey & Company in major developed regions (USA, UK, France, Germany) in 2022, almost 70% respondents claimed that they prefer a healthier lifestyle and approximately 50% stated that healthy eating is a priority for them. Frozen bakery manufacturers are responding to this demand by offering a range of products with cleaner ingredient labels, reduced preservatives, and healthier composition. This aligns with the evolving dietary choices of health-conscious consumers and presents an opportunity to cater to these changing tastes.

The influence of global culinary trends and the desire for diverse flavors & products are spurring innovation in Canada frozen bakery market thereby driving the introduction of exotic baked goods. According to an article published by Restobiz in 2022, Toronto, Vancouver, Calgary, and Montreal provide a diverse culinary landscape, boasting over 50 distinctive cuisines to explore. Following closely behind, Edmonton and Ottawa offer an impressive selection of more than 35 different culinary options each.

Concerns about the nutritional profile of frozen bakery products, especially regarding sugar and sodium content, have led to increased scrutiny from health-conscious consumers. This has pushed manufacturers to reformulate their products to align with healthier dietary preferences. Additionally, the Canada frozen bakery market contends with challenges related to supply chain disruptions, affecting the availability of ingredients and logistics. Furthermore, the competition from freshly baked goods in local bakeries and cafes poses a major restraint for the market, as consumers may opt for the allure of freshly made products over frozen alternatives.

COVID-19 Impact

During COVID-19 pandemic, the initial lockdowns and restrictions increased demand for frozen baked goods as consumers stocked up on long-lasting, convenient products. However, the disruptions in the supply chain and production due to pandemic-related restrictions posed a notable challenge. With the global health crisis, there is a heightened focus on health and nutrition that has led to an increased demand for healthier frozen bakery options. Adapting to these shifting consumer preferences and ensuring a resilient supply chain will positively shape Canada frozen bakery industry moving forward.

Canada Frozen Bakery Market Trends

Consumers nowadays are becoming more health-conscious, seeking products with cleaner ingredient labels and minimal artificial additives. This trend has led to an increased demand for frozen bakery items that offer better nutritional profiles, such as whole-grain options, reduced sugar content, and gluten-free alternatives. Manufacturers are responding by reformulating their products and introducing healthier options, including organic and natural ingredients. This aligns with the broader shift in dietary preferences toward nutritious and wholesome choices.

With busy lifestyles, there is an appreciation for the quick and easy preparation that frozen bakery products offer. Ready-to-bake and ready-to-thaw items have gained popularity for their convenience and versatility, as they allow consumers to enjoy fresh-baked goods without the effort of from-scratch baking.

In addition, the Canada frozen bakery market is witnessing a surge in innovative and diverse product offerings, catering to evolving culinary trends. New and exotic flavors, artisanal styles, and international baked goods are appealing to consumers looking for exciting and convenient ways to explore different tastes and cuisines. According to a study by Canadian Grocer, a majority of Canadians, amounting to 56%, believe that grocery stores failing to provide internationally inspired food options are not staying current with the changing consumer preferences. Additionally, 45% of Canadians express a greater inclination to patronize grocery stores that do offer such diverse food choices.

Canada Frozen Bakery Market Analysis

The savory snacks segment is anticipated to experience robust growth through 2032, owing to the product adaptability & versatility as well as the diverse product offerings.

  • Savory snacks such as frozen savory pastries, bread rolls with savory fillings, and savory tarts offer consumers an array of taste pallets that go beyond traditional sweet bakery products.
  • These products are well-suited for various occasions, including casual gatherings, parties, and quick snacks, which align with consumers' demand for convenience.

The Canada frozen bakery market from ready to bake segment is expected to witness a robust growth rate of over 5.5% till 2032, attributed to the cooking convenience and customization offered by these products.

  • Ready-to-bake options, such as frozen dough or pastry sheets, provide consumers with the flexibility to bake fresh goods at their convenience without the need for extensive preparation.
  • The product offers versatility and customization. Consumers can experiment with various fillings, toppings, and shapes, allowing them to create personalized baked items. This adaptability caters to consumers looking for tailored culinary experiences and unique flavor combinations.

Canada frozen bakery market value from HORECA (Hotel, Restaurant, and Catering) segment will grow at a CAGR of 5.5% between 2023 and 2032, favored by the bulk purchasing & demand stability offered by these establishments.

  • Hotels, restaurants, and catering services often require frozen bakery products in large quantities to meet the demands of their customers. This steady demand provides stability and ensures consistent sales for manufacturers and suppliers of frozen bakery items.
  • HORECA establishments prioritize high-quality and consistent taste in their menu items. This emphasis on quality encourages frozen bakery manufacturers to maintain rigorous quality control standards.

Canadian frozen bakery market dynamics are influenced by various cities and local culture. In urban centers like Toronto, Vancouver, and Montreal, a multicultural population contributes to diverse consumer preferences, fostering demand for a wide range of frozen bakery products, including international specialties. In contrast, rural areas prioritize traditional Canadian baked goods. The influence of local preferences, coupled with a growing emphasis on health and wellness, has led to the development of cleaner-label, nutritious frozen bakery items.

Canada Frozen Bakery Market Share

Canada Bread Company, a major company in the Canada frozen bakery industry, has implemented several growth strategies to solidify its position. Firstly, the company has focused on product innovation, introducing new and unique frozen bakery items tailored to evolving consumer tastes. Secondly, they have expanded their distribution network, ensuring their products are readily available in urban and rural areas.

Collaborations with HORECA establishments have allowed them to tap into the restaurant and catering sectors. Furthermore, the company has emphasized sustainability, meeting the growing demand for eco-conscious products. These strategies collectively enable Canada Bread Company to thrive in a competitive and dynamic market. Other prominent industry players include:

  • Westen Foods
  • Rich Products Corporation
  • General Mills
  • Europastry
  • Dunkin Brands
  • Grupo Bimbo

Canada Frozen Bakery Industry News

  • In August 2023, General Mills Inc. announced a $48 million investment in the expansion of its frozen dough facility in Missouri, USA. This strategic project aims to bolster the manufacturing and packaging capabilities of the site to address the rising demand and support product innovation for clients in the foodservice sector.
  • In June 2023, Canada Bread Company, one of the prominent bread producers, accepted to face a historic fine of C$50 million ($38 million; £30 million) for its involvement in a price-fixing scheme, marking the most substantial penalty ever imposed by a Canadian court in such a case.

The Canada frozen bakery market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2018 to 2032 for the following segments:

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Market, By Recipe

  • Bread
  • Viennoiserie
  • Patisserie
  • Savory Snacks

Market, By Product

  • Ready-to-prove
  • Ready-to-bake
  • Fully Baked

Market, By End-user

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Artisan Bakers
  • Hotels, Restaurants, And Catering [HORECA]
  • Bakery Chains

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

The market size for frozen bakery in Canada is poised to witness 5.5% CAGR during 2023 to 2032, on account of growing preference among the consumers for convenient food options.
The HORECA (Hotel, Restaurant, and Catering) segment will expand at over 5.5% CAGR till 2032, favored by the bulk purchasing & demand stability offered by these establishments.
The savory snacks segment is set to experience robust growth during 2023 – 2032, owing to the product adaptability & versatility as well as the diverse product offerings.
Westen Foods, Rich Products Corporation, General Mills, Europastry, Dunkin Brands, Grupo Bimbo, and Canada Bread Company.

Canada Frozen Bakery Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 8
  • Tables & Figures: 43
  • Countries covered: 1
  • Pages: 85
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