Broth Market Size & Share 2023 to 2032
Market Size by Type (Shelf Stable [by Product {Beef, Poultry, Vegetable}, by Distribution Channel {Multi Outlet, Specialty Gourmet Channel}], Refrigerated [by Product {Beef, Poultry, Vegetable}, by Distribution Channel {Multi Outlet, Specialty Gourmet Channel}]) & Forecast.
Report ID: GMI2412
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Published Date: September 2023
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Report Format: PDF
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Authors:
Kiran Pulidindi, Kunal Ahuja
Broth Market Size
Broth Market size is estimated to record substantial growth at more than 3.6% CAGR from 2023-2032. The surging consumer inclination towards health and wellness is expected to drive the demand for nutritious and beneficial broths. On account of their collagen and protein content as well as presence of health-promoting ingredients, broths have gained wide popularity in various diets. To that end, several product manufacturers are constantly introducing newer healthier broths to cater to the rising consumer requirements.
Broth Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
For example, in August 2021, Pacific Foods, Campbell Soup Co.’s subsidiary doubled down on its plant-based innovation with the launch of Creamy Plant-Based Broths and Creamy Oat Milk Soups. The rising emphasis on exploring new and diverse flavor profiles, ethnic-inspired & specialty broths will also play ideal role in the industry development.
Broth Market Growth Drivers & Restraints
The increasing focus of broth manufacturers on innovations, such as immune-boosting broth blends, single-serving broth packets, and premium as well as artisanal broth offerings will contribute to significant market growth. However, the presence of certain harmful flavouring agents, such as chemical additives and MSG in broths may limit the industry development to some extent.
COVID-19 Impact
The COVID-19 pandemic had significant impact on the industry growth mainly due to the rising consumer engagement in stockpiling and panic buying driven by temporary shortages of certain grocery items and the limited operations of restaurants. The higher concerns of food availability led to the surging demand for shelf-stable as well as long-lasting food products, such as canned and boxed broths. For instance, in November 2020, Coca-Cola collaborated with Kikkoman, major Japanese food manufacturer to provide traditional dashi soup in can format for catering to consumers looking for minimally human-handled and convenient packaged products during the pandemic. The surge in online grocery shopping also influenced the product uptake.
Broth Market Trends
The rising collaborative efforts by companies with restaurants for creating signature broth products, including soups, sauces, and ready-to-eat meals will open new opportunities for the market growth. For instance, in October 2022, Japan Rice and Rice Industry Export Promotion Association (JRE) partnered with Soup Restaurant to launch its JRE Set with two new rice-based offerings. The increasing emphasis by restaurants on culinary expertise and innovative recipes to elevate the quality as well as flavor profile of broth products will also enhance the industry development.
Broth Market Analysis
Shelf table broth market from the poultry segment is expected to garner significant revenue share by 2032. The growth can be attributed to the easy processing and affordability of poultry production. On account of its comforting qualities, culinary versatility, and nutritional value, chicken broth has garnered immense demand to render savory flavor in soups, stews, sauces, and risottos. Moreover, the robust popularity of instant, canned and boxed chicken broth given its long shelf life will also contribute to the segment growth. To cite an instance, in February 2023, Z Natural Foods® introduced its new Instant Chicken Bone Broth Soup Base Powder to provide health benefits of bone broth through maximum convenience.
Shelf table broth market from the specialty gourmet channel segment generated substantial revenue in 2022 and is expected to grow at notable CAGR from 2023 to 2032 driven by the strong presence of abundant high-quality and unique food products. For instance, in January 2022, Zoup introduced Zoup! Good, Really Good® Soups, its new retail broth lineup of gourmet, shelf-stable soups to offer heat-and-eat convenience to consumers. The increasing number of specialty food markets and food halls comprising variety of products, such as gourmet broths will further accelerate the industry growth.
APAC broth market is poised to witness over 3.5% CAGR between 2023 and 2032 due to the rising shift to sustainable food production and sourcing. The rising burden of pregnancy sickness has surged the need for alternative drinks in regular diets for enhancing joint health. As per MSD Manual, nausea and vomiting affect nearly 80% of pregnant women. The growing adoption of plant-based diets has spurred the higher demand for vegetarian and vegan broths sourced from ingredients, such as mushrooms, seaweed, and vegetables. The burgeoning consumer health consciousness coupled with the rising disposable incomes in India, China and Malaysia will also favor the regional market growth.
Broth Market Share
Some of the major broth market players include
Broth Industry News
Broth market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:
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By Type
The above information has been provided for the following regions:
By Region
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.
Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
Trade publications
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Industry databases
Proprietary and third-party market databases
Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
Annual reports, investor presentations, and filings
Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →