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Bathroom Plumbing Fixtures Market Size - By Product (Bathtub, Sinks, Toilets, Showers, Faucets & Taps, Soap Dispensers, Deck Plates, Tailpiece), Price Range (Low, Medium, High), End-Use (Residential, Commercial), Distribution Channel & Forecast, 2024 – 2032

  • Report ID: GMI8540
  • Published Date: Mar 2024
  • Report Format: PDF

Bathroom Plumbing Fixtures Market Size

Bathroom Plumbing Fixtures Market size was valued at USD 38 billion in 2023 and is expected to grow at a CAGR of over 5.4% between 2024 and 2032.  The primary factors driving the growth of the bathroom plumbing fixtures & fittings market include urbanization, shifting consumer lifestyle patterns, and the increasing demand for modern bathrooms.

Bathroom Plumbing Fixtures Market

The market for bathroom plumbing fittings is influenced by growth in residential and commercial construction activities, particularly in emerging countries. Urbanization and infrastructure development initiatives fuel bathroom plumbing fixtures market growth. Consumer interest in home remodeling and renovation projects is increasing due to factors such as changing lifestyle preferences, a desire for aesthetic enhancements, and rising disposable incomes, supporting the demand for modern & improved plumbing fixtures. Furthermore, advancements in plumbing fixture technology, such as water-saving features, touchless faucets, smart toilets, and sensor-based systems, improve user experience while encouraging sustainability and water conservation, further stimulating industry growth.

Consumers may prefer low-cost or traditional plumbing fixtures over technologically advanced options, especially if they are budget-conscious or live in markets where new plumbing technologies are not widely known. Furthermore, disruptions in the global supply chain, such as trade conflicts, natural disasters, or pandemics, can result in material shortages, production delays, and higher costs, affecting the availability and pricing of plumbing fixtures.

Bathroom Plumbing Fixtures Market Trends

The use of smart technology in bathroom plumbing fittings is gaining popularity. Smart toilets that have heated seats, bidet capabilities, automatic flushing, and built-in speakers for music or ambient sounds are becoming increasingly popular. Smart faucets with touchless operation, water-saving sensors, and temperature control features are in high demand.

Furthermore, consumers demand customized & personalized options for their bathroom fixtures that reflect their interests and lifestyles. Manufacturers are responding by providing a wide range of design options, finishes, and configurations to suit a variety of tastes. Customizable features, such as changing water pressure, temperature settings, and spray patterns, are becoming increasingly popular.

As urban living areas get smaller and more compact, bathroom fixture designs are becoming more minimalistic and space-saving. Wall-mounted toilets, small vanities, and slim-profile faucets & shower systems maximize space while retaining a modern and streamlined appearance, spurring their demand.

Bathroom Plumbing Fixtures Market Analysis

Bathroom Plumbing Fixtures Market Size, By Product, 2021 – 2032, (USD Billion)

Based on product type, the market is segmented into bathtubs, sinks, toilet, deck plate, showers, faucets & taps, soap dispenser and other. The toilets segment accounted for 20% of the market share in 2023. Toilets are crucial components of every bathroom and play an important function in residential & commercial settings as they meet a basic need for sanitation and personal hygiene. In several areas, urbanization and population growth have increased the number of households and business establishments, fueling the demand for additional toilet installations to handle growing populations and infrastructure."

The faucets & taps segment is expected to grow rapidly, driven by factors such as the modern urban lifestyle and ongoing innovations. To fulfill the growing demand for smart, improved, and visually appealing products, manufacturers are developing unique designs and features. This trend toward luxurious & advanced fixtures is predicted to foster growth in the faucets and taps industry over the forecast period, as customers prioritize aesthetics and utility in their living spaces.

Bathroom Plumbing Fixtures Market Revenue Share, By End-Use, (2023)

Based on end-use, the bathroom plumbing fixtures market is segmented into the residential & commercial sector.  The residential sector recorded around 54% of the market share in 2023. Residential properties exceed business or industrial operations, resulting in a massive and steady demand for plumbing fixtures such as sinks, toilets, and showerheads.

Furthermore, continued trends in home remodeling and renovation projects contribute significantly to the sector's growth, as homeowners increasingly desire to renovate their bathrooms and kitchens with new fixtures. Also, the growing emphasis on sustainability and water efficiency has prompted many homeowners to replace older fixtures with eco-friendly ones, boosting demand in the residential segment.

Asia Pacific Bathroom Plumbing Fixtures Market Size, 2021 – 2032, (USD Billion)

Asia Pacific bathroom plumbing fixtures market held over 41% of the revenue share in 2023, fueled by the proliferation of new construction projects across Asia. As the region undergoes fast urbanization, infrastructural development, and economic expansion, there is an increase in the demand for upgraded plumbing fixtures to meet the changing needs of the residential, commercial, and industrial sectors.

North America is expected to grow in the forecast period due to the growing popularity of various bathrooms in American households of having more than the usual number of bathrooms, many of which have suites, is stimulating regional market growth. This increasing tendency of several bathrooms per family is likely to augment the demand for plumbing fittings in the region. As homeowners prioritize convenience and comfort, the need for modern and efficient plumbing fixtures is expected to grow, establishing North America as a major market participant in the worldwide industry.

Bathroom Plumbing Fixtures Market Share

Global Company Market Share Analysis, 2023

The bathroom plumbing fixtures industry is highly fragmented with the presence of major players, such as Masco corporation, LIXIL International Pte Ltd., TOTO Group, ROCA Group, Jaquar Group, and Hindware Homes, holding a market share of between 15% to 20% of the overall market. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Bathroom Plumbing Fixtures Market Companies

Some key players profiled in the bathroom plumbing fixtures industry report include:

  • American Standard Brands
  • Delta Faucet Company
  • Duravit AG
  • Gessi S.p.A.
  • Grohe AG
  • Hansgrohe SE
  • Hindware Homes
  • Ideal Standard International
  • Jacuzzi Brands LLC
  • Jaquar Group
  • Kohler Co.
  • LIXIL Corporation
  • Masco Corporation
  • Moen Incorporated
  • Roca Sanitario S.A.
  • Sterling Plumbing
  • TOTO Ltd.
  • Villeroy & Boch AG

Bathroom Plumbing Fixtures Industry News

  • In June 2020, American Standard unveiled its latest kitchen and bath filtration products, the American Standard Filtered Kitchen Faucet and Filtered Four-spray Hand Shower Rail System, designed for easy installation. The diverse product lineup including faucets, toilets, bathtubs, showers, and sinks focuses on water efficiency, durability, and customer satisfaction.
  • In December 2018, CERA introduced SENATOR by CERA, a premium line of sanitary ware, faucets, wellness products, and mirrors. Through stylish & innovative products, CERA offers consumers an extensive array of premium collections, allowing them to elevate their bathroom experience with distinctive designs.

The bathroom plumbing fixtures market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product

  • Bathtub
  • Sinks
  • Toilets
  • Showers
  • Faucets & taps
  • Soap dispenser
  • Deck plate
  • Tailpiece
  • Others (Sprayer, Aerator, Handle)

Market, By Price Range

  • Below USD 100
  • USD 100-USD 200
  • Above USD 200

Market, By End-Use

  • Residential
    • New construction
    • Repair & remodeling
  • Commercial
    • New construction
    • Repair & remodeling

Market, By Distribution Channel

  • Offline
  • Online

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of bathroom plumbing fixtures reached USD 38 billion in 2023 and is set to witness 5.4% CAGR between 2024 and 2032, led by urbanization, shifting consumer lifestyle patterns, and the increasing demand for modern bathrooms.

The faucets & taps segment share is expected to grow rapidly during 2024 and 2032, driven by the modern urban lifestyle and ongoing innovations.

Asia Pacific market accounted for more than 41% revenue share in 2023, attributed to fast urbanization, infrastructural development, and economic expansion.

American Standard Brands, Delta Faucet Company, Duravit AG, Gessi S.p.A, Grohe AG, Hansgrohe SE, Hindware Homes, Ideal Standard International, Jacuzzi Brands LLC, Jaquar Group, Kohler Co., LIXIL Corporation, and Masco Corporation.

Bathroom Plumbing Fixtures Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 18
  • Tables & Figures: 250
  • Countries covered: 23
  • Pages: 387
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