Automotive Gesture Recognition Market Size By Product (Touch Based Systems, Touchless Systems), By Authentication (Hand/Fingerprint, Face, Vision/Iris), By Application (Multimedia/Navigation/Infotainment, Door/Window, Sunroof, AC Blower), By Vehicle (PCV, LCV, HCV), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, Italy, France, Spain, Belgium, Russia, Sweden, Switzerland, Netherlands, Austria, Luxembourg, Norway, Portugal, Finland, Greece, China, Japan, Korea, Australia, Taiwan, Singapore, Brazil, Mexico, Argentina, Saudi Arabia, UAE, Cyprus, Turkey, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024
Published Date: February 2018 | 350 Pages | Report ID: GMI1369 Report Format: PDF
Automotive Gesture Recognition Market size was worth over USD 800 million in 2016 and the demand is estimated to exhibit at over 43% CAGR from 2017 to 2024.
U.S. Automotive Gesture Recognition Market, By Application, 2016 & 2024, (Units)
Increasing electronic component integration in vehicles to improve human machine interface (HMI) thereby facilitating enhanced consumer experience drives the automotive gesture recognition market. In recent developments in automobiles, advanced display technologies have changed the dashboard layout from static to more flexible, dynamic and adaptable design. Inputs through gestures lowers driver distraction when commanding the vehicle. These delivers the convenience, entertainment and information in safe and seamless manner.
Rising adoption of the system owing to stringent regulatory norms regarding driver safety will positively impact the industry. It reduces driver’s distraction leading to full control over steering wheel. OEMs and suppliers are integrating gesture recognition technology in their vehicles to differentiate their brand and increase revenue through these systems. However, high power consumption and excess cost of the components will limit the automotive gesture recognition market growth.
Technological advancements in sensors resulting in better sensing control provides growth opportunities for auto OEMs. Upgradation in haptic controls and time of flight (ToF) sensors facilitates the technology in automobiles. Shifting trend of automobile industry towards autonomous feature vehicles will increase the market potential during forecast period. Automotive industry participants realizing the importance of driver assistance systems for enabling safe driving in future vehicle will support the automotive gesture recognition market growth. Moreover, integrating multiple technologies in single systems will increase the growth opportunities.
Automotive Gesture Recognition Market, By Product
Touch based system captured highest industry share, accounting for over USD 550 million in 2016 and is estimated to continue its dominance in the automotive gesture recognition market over the forecast period. Touchless systems will exhibit fastest growth owing to automakers trying to reduce the physical contact in car operation. Touchless allows the driver to use electronic amenities without direct physical contact. Eye tracking, lip movement and facial recognition collectively forms touchless gestures in automobiles. Increasing adoption of touchless systems in vehicle operation will impact the touch-based gesture recognition share in long term.
Automotive Gesture Recognition Market, By Authentication
Hand/fingerprint authentication acquired maximum volume share in 2016 and is estimated to account for more than 60% in 2024. Simple operation and technological advancements in hand movement recognition will drive the automotive gesture recognition market demand during forecast period. Use of 3D camera systems with integrated 3D image sensors facilitates the easy recognition of hand movements. These advancements will provide traction for authentication by hand. Vision/iris recognition systems in automobiles is at a nascent stage owing to its complexity in installation and low success rate.
Automotive Gesture Recognition Market, By Application
Multimedia/navigation/infotainment is most likely to remain popular among manufacturers and customers, generating a demand for over 22 million units over the next eight years. High growth rate of the application is credited to shifting focus towards delightful customer experience while driving. Moreover, simple hand movements will help a car turn on the side indicators. Increased driver convenience and comfort by multimedia, navigation and infotainment application will drive the automotive gesture recognition market share over the forecast period.
Door/window segment will witness significant growth, exhibiting approximately 43% CAGR till 2024 owing to increased driver control during ride. Door and window opening and closing by the system enables driver to use electronic systems in vehicle without losing the attention from road. This will result in enhanced driving experience and will contribute significantly towards the segment growth.
Automotive Gesture Recognition Market, By Vehicle
Passenger vehicle segment dominated the overall automotive gesture recognition market with over 85% volume share in 2016 and will continue its dominance over the forecast period. High passenger vehicle demand across the globe primarily drives the product growth. Escalating sales of premium and luxury passenger vehicles that incorporates the latest technology electronic systems will support the growth.
In 2016, the market share for premium cars increased to 11% with gain of 9% compared to 2015. Increase in demand was led by SUVs from BMW, Mercedes-Benz, Volvo and Land Rover. Currently, the system is installed in high end models due to its high price. With surge in demand for high end vehicles, the passenger car automotive gesture recognition market will gain traction during the forecast timeline. Some of the well-known PCVs with the technology are BMW 7-series, SEAT IBIZA, Volkswagen Golf, Ford Escape/Kuga and Jaguar XF Sportbrake.
Automotive Gesture Recognition Market, By Region
Asia Pacific automotive gesture recognition market size is likely to account for over USD 3 billion till 2024 owing to high passenger vehicle demand across the region. Increasing disposable income and surging SUV’s in countries such as China, India, Australia and South Korea will support the industry growth. China dominates the market owing to highest demand of premium and medium passenger cars.
North America is expected to grow significantly, exhibiting over 40% CAGR from 2017 to 2024. The region will witness increased demand owing to focussed R&D by OEMs and customer demand for highly advanced vehicle features. Middle East is an established region for luxury and premium cars. High per capita income and demand for luxury vehicles as a status symbol in GCC countries will drive the automotive gesture recognition market.
Competitive Market Share
Automotive gesture recognition market participants are Qualcomm Technologies Inc., Continental AG, Visteon Corporation, Harman International, Cognitec System GmbH, Gestigon Gmbh, Synaptics Incorporated, Softkinetic International SA, Eyesight Technologies, NXP Semiconductors, Neonode, Melexis and Jabil. Industry participants operate in a competitive environment with companies gaining an edge by offering differentiation in their products. Stringent regulatory norms further intensify the competition among the technology providers. Companies are engaged in M&A activities to gain the market share.
Major players acquire or collaborate with small technology providers for backward integration. For instance, Audi along with Gestigon is developing state of art gesture control solution to offer in its vehicle range.
Automotive gesture recognition refers to mathematical interpretation of human motion by a computing device to enable functioning of various electronic systems in the vehicle. The technology includes facial recognition and eye tracking which is also called as perceptual user interface (PUI). The system improves the usage of vehicle features by making it simpler without driver distraction. It is one of the prominent cockpit human machine interface technology being developed by carmakers to deliver a reliable & safe interaction between vehicle & driver.
The system determines whether the driver has performed recognizable movement within an allotted space. Automakers including BMW, Audi, Ford, Hyundai, Kia, Mercedes-Benz, Nissan, Volkswagen, Toyota are investing in this technology to incorporate in their vehicle. Semiconductor suppliers and software developers are also developing hardware & software needed to enable user command input with commonly used gestures.
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