Automotive Gesture Recognition Market Size By Product (Touch-based, Touchless), By Authentication (Hand/Fingerprint/Palm/Leg, Face, Vision/Iris), By Application (Multimedia/Infotainment/Navigation, Lighting), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Automotive Gesture Recognition Market size surpassed USD 750 million in 2019 and is estimated to grow at around 17.5% CAGR between 2020 and 2026. The growing demand for advanced features in vehicles will contribute to market growth.
 

The implementation of gesture recognition technology in the premium vehicles on account of its use to prevent distraction-related accidents is driving the automotive gesture recognition industry demand. Premium vehicles offer superior functionalities that require control of various complex tasks including observing the road, monitoring vehicles status, operating various electronic and mechanical devices, GPS monitoring and using audio entertainment.
 

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The global automotive industry is witnessing rapid changes accompanied with innovations such as ADAS, autonomous vehicles, electric vehicles, and connected cars. Gesture technology is widely used in the autonomous vehicles and EVs. With the advent of autonomous vehicles, the market value will increase rapidly.
 

Surging uptake of touchless technology augmenting the growth of the automotive gesture recognition market

The touchless gesture recognition technology segment is set to witness substantial growth through 2026. The enhanced user experience and convenience to the driver are among the major growth contributors.
 

Touchless technology utilizes sensors; they sense the gestures and body motions of the user and perform the designated operation. The system reduces time spent on scrolling through the menus and improve alertness towards vehicle maneuvering. This attribute plays a significant role in contributing towards the market growth.
 

Touch-based technology gained traction over the past decade as a prominent human-computer interaction medium. The rising awareness regarding driver safety and growing consumer demand for safety features in automobiles will drive the adoption of display driver, fingerprint recognition, and force sensing technologies.
 

Multimedia/infotainment/navigation applications continue to reign supreme

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Multimedia/Infotainment/Navigation applications accounted for around 60% automotive gesture recognition market share in 2019. Gesture recognition systems in automobiles are widely used in infotainment where the voice control feature enables the driver to perform several operations including changing radio channels, music, and other media without any major distraction. Navigation is also a well-suited application for this system as it works on simple hand gestures.
 

The incorporation of gesture recognition technology in the interior & exterior, side, rear, and front-lighting in vehicles enables the drivers to turn these lights off or on with a simple wave of the hand. BMW’ 5 Series sedan features a headlight control system that turns the light on/off with a simple wave.
 

Adoption of hand/fingerprint/palm/leg authentication gestures by automobile manufacturers

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Hand/fingerprint gesture recognition systems demand crossed USD 200 million in 2017 and  is predicted to register around 15% gains till 2026. This can be attributed to technological advancements in proximity sensors and increasing usage of time of flight (ToF) sensors. The sensors allow the device to receive hand gestures for communication, information and entertainment in real time. The trend of driver assistance and autonomous driving requires reliable control interfaces for ensuring pedestrian safety and passenger comfort.
 

High passenger vehicle demand in Asia Pacific

The Asia Pacific automotive gesture recognition market size is anticipated to expand at exponential CAGR during the forecast period. Rising disposable income and strong GDP growth is increasing passenger vehicles demand in Asia Pacific. In 2018, around 45 million passenger vehicles were sold in Asia Pacific, in which China remained the largest country with around 22 million cars sold.
 

Additionally, gesture recognition technology is widely incorporated in autonomous vehicles. Favorable government initiatives supporting the development of autonomous vehicle in various countries including China and Japan will benefit the market revenue growth.
 

The Ministry of Industry and Information Technology, China has issued key working points to facilitate intelligent connected vehicle development. The country is planning to setup intelligent connected vehicle standardization commission for driver assistance. These factors will further escalate the industry growth.
 

Europe market will observe significant traction from 2020 to 2026. The European automotive industry has presence of several leading vehicle manufacturers offering cleaner, safer and consumer focused solutions. Companies including VW, Daimler, BMW, Audi are implementing innovative technologies for combating the growing competition.
 

Continuous investment in research and development is the key strategy by leading market players

The automotive gesture recognition industry is highly driven by factors like growing investment in R&D, advanced technology, and the degree of comfort offered by automotive manufacturers. The key market players are focusing on developing new products in order to expand their product portfolio and increase market share.
 

Several companies are also adopting inorganic business strategies. For instance, in January 2020, Eyesight Technologies Ltd. partnered with Grupo Antolin, a manufacturer of vehicle interiors. The combined companies are aiming to provide driver and occupancy monitoring solutions to car manufacturers globally. In August 2019, Neonode Inc. partnered with GAC Group, a China based automobile manufacturer. The company is developing the Entranze’s control interfaces for GAC’ first concept car.
 

Some of the key players operating in the industry are NXP Semiconductors, Apple Inc, eyeSight Technologies Ltd, Delphi Automotive PLC, Renesas,Cognitec System GmbH, Continental AG, Gestigon GmbH, Harman International, Intel, Jabil, Melexis, Cognitec System GmbH, Neonode, Inc, Qualcomm, Inc.,  Navtek Solutions, Sony Dephthsensing solutions (SoftKinetic), Synaptics Incorporated, Texas Instruments, and Visteon Corporation.
 

The market research report on automotive gesture recognition includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2026 for the following segments:

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Market by Product

• Touch-based
• Touchless

Market by Authentication

• Hand/Fingerprint/Palm/Leg
• Face
• Vision/Iris

Market by Application

• Multimedia/infotainment/navigation
• Lighting System
• Others

The above information is provided on a regional and country basis for the following:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Sweden
  • Switzerland
  • Austria
  • Benelux
• Asia Pacific
  • China
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa (MEA)
  • Saudi Arabia
  • UAE
  • South Africa