Automotive Flooring Market Size By Material (Polyurethane, Polypropylene, Rubber, Nylon), By Product (Carpet, Mat), By Vehicle (PCV, LCV, HCV), By Distribution Channel (OEM, Aftermarket), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023 – 2032

Industry Statistics

Automotive Flooring Market size exceeded USD 1.5 billion in 2022 and is projected to expand at more than 2.5% CAGR from 2023 to 2032.
 

Consumers, especially Gen Xers and millennials, are growing accustomed to convenience and speed while shopping, resulting in the acceleration of online car sales worldwide. With the strong presence of affluent middle-class consumers, e-commerce players have been focusing on increasing their revenue generation through consumer base expansion strategies. Such targets will boost the availability of various services and products on online portals, including automotive flooring materials.
 

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Despite the favorable growth trajectory, fluctuating vehicle sales may act as a restraining factor to industry progress. Also, due to the introduction of stringent regulations, the delivery of vehicles powered by dated technologies has been limited. The overall vehicle prices have also increased owing to the integration of improved technologies to improve engine performance and reduce carbon footprints. These factors may restrict the demand for automotive flooring products to some extent. However, the growing popularity of luxury cars and high-performance SUVs among large-sized families will add impetus to industry growth.
 

Increased thermal stability & oil resistance to foster polypropylene use in car flooring applications

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Automotive flooring market value from the polypropylene material segment accounted for USD 615 million in 2022. This growth is attributed to its implementation in cargo areas and load floors of vehicles. Considering major attributes such as high thermal stability and resistance to oil spills, this material is also used commonly for the production of non-woven carpets in vehicle interiors. Furthermore, its superior vibration absorption and noise insulation benefits will proliferate the development of automotive flooring products made of polypropylene.
 

Emphasis on aesthetic enhancement to bolster automotive carpet production

The carpet product segment is slated to witness nearly 2% growth rate through 2032. The rising emphasis on enhancing the visual appearance of vehicle interior spaces is one of the key growth drivers. Automotive carpets can serve as sound insulators for noise reduction and provide excellent protection to the floor of the vehicle. To limit allergen levels in vehicle cabins, consumers are also leaning more toward the installation of new carpets, thereby boosting product consumption.
 

Expansion of public transportation networks to stimulate LCV flooring product sales

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In terms of the vehicle, the automotive flooring market size from LCV (light commercial vehicles) segment is expected to exhibit over 2.5% CAGR between 2023 and 2032. The large-scale transformation and expansion of the public transportation sector to maintain sustainable development will propel vehicle use, especially in emerging economies. This is likely to create a strong demand for suitable high-quality car flooring solutions. LCV manufacturers are becoming especially focused on the development of durable and low-maintenance interior flooring products such as mats and carpets, thus augmenting product demand in LCV applications.
 

Delivery of improved and durable solutions fuels automotive flooring OEM growth

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Automotive flooring market from the OEM distribution channel segment is poised to depict more than 2% gains through 2032, given the rising awareness about personal safety and comfort. OEMs offer products with improved quality and superior dust and wear resistance to customers. Key strategies such as collaborative manufacturing to improve designs and ensure superior finish are also contributing to automotive flooring product sales through OEM channels.
 

Introduction of NVH reduction policies to support growth of European auto flooring product suppliers

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Europe automotive flooring market revenue is anticipated to reach nearly USD 430 million by 2032. The rapid introduction of new policies to reduce NVH (noise, vibration, and harshness) levels in motor vehicles is among the major reasons fostering automotive flooring product sales. Government authorities have also been emphasizing the implementation of proposals to lower noise emissions to curb environmental impacts. These factors, alongside the escalating need for aftermarket accessories such as vehicle carpets and mats in the UK, Germany, and France.
 

Rapid expansion of product manufacturing facilities to strengthen the industry landscape

Top companies operating in the automotive flooring market are 3M, Auto Custom Carpets, Inc., DuPont de Nemours, Inc., Autoneum, Low & Bonar, Toyota Boshoku Corporation, Apache Mills, Inc., Hyosung Corporation, Conform Automotive, GAHH, LLC., Borgers SE & Co. KgaA, WALSER GmbH, Auria Solutions, Foss Performance Materials, and Freudenberg SE, among others. These leaders are incorporating varied strategies such as business expansions to reinforce their footprint in the global industry.
 

Influence of COVID-19 pandemic on industry trends

Since the onset of the COVID-19 pandemic, there was a substantial drop in offline car purchases on account of supply chain disruptions and lockdowns, especially in the early months of the crisis. On the contrary, the automotive market observed an uptick in terms of online car sales owing to the lack of access to physical sellers during the lockdown period. Based on data from a U.S. COVID-19 Sentiment Study conducted by CarGurus, the proportion of customers willing to buy cars online surged from 32% to 61% during the pandemic. These factors will, in consequence, contribute to the overall sales of automotive flooring solutions over the forthcoming years.
 

The automotive flooring market research report includes in-depth coverage of the industry with estimates & forecast in terms of “USD Billion” from 2019 to 2032, for the following segments:

Market Insights, By Material

• Polyurethane
• Polypropylene
• Rubber
• Nylon
• Others

Market Insights, By Product

• Carpet
• Mat

Market Insights, By Vehicle

• PCV
• LCV
• HCV

Market Insights, By Distribution Channel

• OEM
• Aftermarket

The above information has been provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Thailand
  • Indonesia
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Middle East & Africa 
  • Saudi Arabia
  • UAE
  • Iran
  • South Africa