Home > Automotive > Mobility > Commercial Vehicles > Utility Vehicle Market

Utility Vehicle Market Size - By Cargo Configuration (With Bed, Without Bed), By Application (Construction, Universities, Government/Municipalities, Entertainment, Hospitality), By Drivetrain Configuration, By Propulsion & Forecast, 2024 – 2032

  • Report ID: GMI9835
  • Published Date: Jun 2024
  • Report Format: PDF

Utility Vehicle Market Size

Utility Vehicle Market size was valued at USD 996.3 million in 2023 and is estimated to register a CAGR of over 5.5% between 2024 and 2032. The rising need for versatile and strong vehicles, along with developments in powertrain technologies, is propelling the global market for utility vehicles. Utility vehicles are more reliable and efficient when modern technologies, such as advanced driver assistance systems, terrain management systems, and aerodynamic design optimization, are integrated. In addition, consumers' increasing preferences for off-road vehicles and the advent of electric drivetrains enable these vehicles to be adopted by a wider range of customer segments, promoting market expansion.

Utility Vehicle Market

Utility vehicles are becoming more and more appealing to consumers across the globe due to their increased efficiency and versatility. They can handle both on- and off-road conditions with greater ease. For instance, in January 2024, Kubota introduced the new RTV-X1130, which is equipped with cargo bed that improves the vehicle's usability and functionality. This introduction is in line with current trends in the global market for utility vehicles, where there is an increasing need for vehicles that are efficient and versatile.

The RTV-X1130 seeks to satisfy the needs of a wide range of customers by providing increased weight carrying capacity and endurance, catering to the growing demand from consumers for utility vehicles for a variety of uses, from industrial to agricultural.

Utility vehicles are essential to the smooth operation of many different industries. They are used to handle a variety of terrains and go to difficult-to-reach locations, boosting productivity and efficiency in environments, such as airports, resorts, and other places, where people and things need to be transported efficiently. Producers utilize adaptable utility vehicle platforms to provide customers scalable and adaptable solutions for a variety of applications, such as freight handling and passenger transportation. The worldwide utility vehicle market has experienced significant expansion owing to technological advancements such as the integration of modern drivetrain systems, improved ergonomics, and telematics and connection technologies.


The incorporation of technology, such as hybrid or electric drivetrains, calls for substantial R&D expenditures as well as unique production techniques. Costs are increased by having to comply with strict safety and pollution laws as well as by needing strong materials and components that can withstand harsh environments. Long-term dependability and customer satisfaction depend on ensuring excellent durability and minimal maintenance costs.

Manufacturers also face difficulties due to higher manufacturing costs brought on by the incorporation of technologies and strict regulatory compliance. Companies must strike a balance between innovations and cost-efficiency to be competitive and fulfill the high standards for performance and durability in the market. These costs have the potential to affect pricing and profitability.

Utility Vehicle Market Trends

The utility vehicle industry is changing quickly due to a number of significant changes that are changing the landscape of the sector. The transition to electric and hybrid vehicles is one of the biggest trends, driven by stricter environmental laws and rising customer demand for eco-friendly modes of transportation. These vehicles have lower operating and emissions costs, driving their adoption by different companies.

Utility vehicles are a prime example of advanced technology integration, integrating telematics, GPS monitoring, and ADAS for enhanced fleet management, safety, and efficiency. Customization and versatility are becoming important for utility vehicles for use in particular applications and industries, increasing their flexibility and usefulness.

Utility vehicles can be customized to meet specific demands owing to features, such as cargo boxes, flatbeds, and passenger seating, that are integrated into their design. All-terrain tires and four-wheel drive are features found on many vehicles, which enable them to handle challenging terrains and a range of weather situations. Security guards also utilize utility vehicles for emergency response and patrols, enhancing the safety and security of the campus community.

Utility Vehicle Market Analysis

Utility Vehicle Market Size, By Propulsion, 2022-2032, (USD Million)

Based on propulsion, the market is divided into gasoline, diesel, and electric. The electric segment accounted for a market share of around 60% in 2023, owing to its advantages over other vehicle types in terms of the environment, cheaper operating costs, and technological improvements. Electric Vehicles (EVs) emit no emissions, and hence they support international initiatives to lower carbon footprints. They provide substantial fuel and maintenance cost savings as electricity is typically less expensive than gasoline or diesel.

EVs are now more feasible due to advances in technology that have improved battery life and charging efficiency. The adoption of electric utility vehicle is further encouraged by government incentives and strict emissions laws, and their high torque and adaptability to a wide range of applications further propel market growth.

Utility Vehicle Revenue Market Share, By Application, 2023

Based on application, the utility vehicle market is categorized into construction, universities, government/municipalities, entertainment, hospitality, and others. In 2023, the hospitality segment accounted for the highest market share as these vehicles were increasingly used by the hospitality sector to move people, goods, and luggage between large resorts, hotels, and event venues. These vehicles improve the visitation experience for guests by offering easy and rapid mobility throughout large estates.

Additionally, the industry's sustainability goals are supported by the deployment of electric utility vehicles, which lower operating costs and carbon footprints. Utility vehicles' appeal in the hospitality sector can also be attributed to their adaptability and dependability in handling a variety of jobs including maintenance, landscaping, and security.

North America Utility Vehicle Market Size, 2022-2032 (USD Million)

North America dominated the utility vehicle market with a major share of over 40% in 2023. North America's strong economic, technological, and regulatory foundations have allowed it to position itself as the market leader for utility vehicles. The region's infrastructure makes it possible for these vehicles to be widely used and maintained in a variety of industries, including construction, agriculture, and leisure.

North America's high level of discretionary money makes it possible for individuals and companies to purchase these vehicles, which are frequently more costly but provide better functionality and efficiency. The region's strong economy, which encourages large investments in infrastructure and technology, complements this economic edge.

The utility vehicle market in Europe is distinguished by stricter emission restrictions and a growing number of electric utility vehicles. The move toward electric and hybrid utility vehicles is evidence of European nations' commitment to lowering their carbon footprint.

The market for utility vehicles is expanding quickly in the Asia Pacific region, mostly as a result of growing economic development and increased disposable incomes in nations such as China, India, and Japan. Utility vehicles are in high demand for a variety of uses, such as transportation, construction, and agriculture, due to the region's substantial automobile manufacturing base, as well as rising urbanization and industrialization.

Utility Vehicle Market Share

John Deere and Club Car held significant market share of over 50% in 2023. John Deere and Club Car held significant market share of over 50% in 2023. John Deere maintains its competitive edge in the utility vehicle industry by offering high-performance engines and versatile attachments tailored for diverse applications in agriculture and construction. The company leverages its extensive dealer network and strong brand reputation, integrates advanced telematics for enhanced efficiency, and focuses on innovation to meet evolving customer needs, ensuring durability and reliability in their vehicles.

Club Car stays competitive in the utility vehicle market by offering a diverse lineup of customizable vehicles for resorts, golf courses, and industrial sites. The company emphasizes sustainability with electric and low-emission options, leverages a global distribution network, and continually enhances products with features like improved battery life, ergonomic design, and advanced connectivity for superior performance and customer satisfaction.

Utility Vehicle Market Companies

Major companies operating in the utility vehicle industry are:

  • Club Car
  • Columbia Vehicle Group Inc.
  • Cushman
  • Garia
  • John Deere
  • Kubota
  • Star EV Corporation, USA
  • The Toro Company
  • Yamaha

Utility Vehicle Market Industry News

  • In January 2024, Kawasaki launched the ridge SxS, the newest premium utility vehicle from Kawasaki. Its sturdy chassis, full-cab configuration, HVAC system, and selectable 4WD are among its many impressive comfort features. It is built for both work and play. With this introduction, the company hopes to increase its market share in the upper echelon of the utility vehicle industry.
  • In June 2024, Kandi Technologies Group launched an upgraded version of the 10K high-clearance electric UTV. With its sophisticated suspension and high ground clearance, this new model emphasizes off-road skills, making it a formidable competitor in the electric utility vehicle industry.

The utility vehicle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) and shipment (Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Cargo Configuration

  • With bed
    • 2-seater
    • Street legal
  • Without bed
    • 4-seater
    • 6-seater
    • 8-seater
    • Street legal

Market, By Propulsion

  • Gasoline
  • Diesel
  • Electric

Market, By Application

  • Construction
  • Universities
  • Government/Municipalities
  • Entertainment
  • Hospitality
  • Others

Market, By Drivetrain Configuration

  • 2WD
  • 4WD

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of utility vehicle reached USD 996.3 million in 2023 and is set to witness over 5.5% CAGR from 2024 to 2032, owing to the rising need for versatile and strong vehicles.

The electric propulsion segment in the utility vehicle industry held over 60% share in 2023, owing to its advantages over other vehicle types in terms of the environment, cheaper operating costs, and technological improvements.

The hospitality application segment recorded substantial share in 2023, as these vehicles are increasingly used to move people, goods, and luggage between large resorts, hotels, and event venues.

North America market accounted for more than 40% share in 2023, due to the presence of strong economic, technological, and regulatory foundations in the region.

Utility Vehicle Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 300
  • Countries covered: 21
  • Pages: 250
 Download Free Sample