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Artificial Intelligence (AI) in Education Market Size By Component (Solution, Service [Professional Service, Managed Service]), By Deployment (On-premise, Cloud), By Technology (Machine Learning, Deep Learning, Natural Language Processing (NLP)), By Application (Learning Platform & Virtual Facilitators, Intelligent Tutoring System (ITS), Smart Content, Fraud & Risk Management), By End-use (Higher Education, K-12 Education, Corporate Learning), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 - 2030

  • Report ID: GMI2639
  • Published Date: Jun 2022
  • Report Format: PDF

Industry Trends

Artificial Intelligence (AI) in Education Market size exceeded USD 2 billion in 2021 and is expected to grow at over 45% CAGR from 2022 to 2030.

Rising investments in AI technology is likely to drive the industry growth. Investments in the technology are led by digital-native leaders and tech giants including Google, Amazon & Apple. They are collectively investing billions of dollars in a wide range of AI applications, ranging from robotics to machine learning, virtual assistance technology, autonomous vehicles, and natural language to computer vision. Internal corporate investments by technology companies in R&D for enhancing AI capabilities account for the major share of the investments in AI.

Artificial Intelligence (AI) in Education Market

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The COVID-19 outbreak increased the emphasis on online education. The major online education providing platforms have integrated AI technologies to improve the learning experience of their customers.

Growing demand for enhancing the educational experience in Canada

Canada AI in Education Market Size, By Component

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In Canada, AI in education solution held a market share of nearly 70% in 2021 due to the expansive usage of advanced software platforms. Moreover, industry leaders are reporting a rising demand for AI-powered software platforms from diverse geographies. These participants offer adaptive learning technology tools, virtual learning assistants, etc. Several technology enterprises are also focusing on advanced platform developments and portfolio expansion activities.

Increasing research & development activities in deep learning in Germany

Germany AI in Education Market Share, By Technology

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In Germany, deep learning technology is anticipated to show growth rate of about 50% through 2030. The technology helps in protecting the teaching profession against automation as important tasks, such as developing soft skills amongst students, cultivating pupils, and assisting them to flourish as people, are not the skills that can be cultivated by a robot or an algorithm. They offer a collaborative learning methodology between teachers, students, and a wider environment with strong social & team-related skills. The advent of technology has hindered deep learning in schools.

Rising emphasis on improving the quality of higher education in the UK

In the UK, the higher education segment accounted for around 50% of the market share in 2021 credited to increasing technology adoption across a rising number of universities and higher education institutions. Higher education institutes are shifting to AI to assist them with course recommendations, administrative assistance, and career path options for students. Furthermore, the rapid shift toward online learning through Small Private Online Courses (SPOCs) and Massive Open Online Courses (MOOCs) has boosted the market expansion.

In China, ITS is poised to dominate the AI in education market

In China, the Intelligent Tutoring System (ITS) is predicted to witness 55% gains till 2030. Many educational institutions are looking for applications that can help professors in determining what knowledge the student already has through an assessment and then updating the student model status as per instructions.

Growing adoption of cloud platforms in India

In India, the cloud deployment model is projected to show gains of over 60% during 2022-2030 owing to the increasing usage of cloud-based technologies to improve the educational experience. These solutions assist in delivering effective knowledge to students and also efficiently manage business processes, resulting in higher student engagement, improved performance & enhanced collaboration among stakeholders.

North America to dominate the global market

North America AI in Education Market Share, By Country

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The North America AI in education market size is estimated to generate a revenue of USD 40 billion by 2030 driven by the rapid acceptance of Intelligent Adaptive Learning (AIL) in this region. Various vendors operating in the U.S. including Cognii, IBM, and Nuance Communications have developed educational content in the form of audio, video, and graphs that are supported by AI to improve students’ learning experience.

Innovative product development is the key strategy adopted by leading players

Companies operating in the AI in education landscape are emphasizing on the development of AI-based learning platforms to improve the learning experience.

Some of the AI in education market participants are Amazon Web Services, Inc., Blackboard Inc., Blippar, Century Tech Limited, Cerevrum Inc., CheckiO, Pearson PLC, TrueShelf, Querium Corporation, Knewton., Cognii Inc., Google Inc., Microsoft Corporation, Nuance Communication Inc., IBM Corporation., Jenzabar Inc., Yuguan Information Technology LLC, Pixatel Systems, PleiQ Smart Toys SpA, and Quantum Adaptive Learning LLC.

This market research report on AI in education includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2030 for the following segments:

Market, By Component

  • Solution
  • Service
    • Professional Service
    • Managed Service

Market, By Technology

  • Machine Learning
  • Deep Learning
  • Natural Language Processing
  • Others

Market, By Deployment Model

  • Cloud
  • On-premise

Market, By Application

  • Learning Platforms & Virtual Facilitators
  • Intelligent Tutoring System
  • Smart Content
  • Fraud & Risk Management
  • Others

Market, By End-use

  • Higher Education
  • K-12 Education
  • Corporate Training

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Preeti Wadhwani, Smriti Loomba

Frequently Asked Questions (FAQ) :

The market size of artificial intelligence (AI) in education crossed USD 2 billion in 2021 and is projected to register over 45% CAGR between 2022 and 2030.

Canada held over 70% of global AI in education industry share in 2021 because enterprises across the country are extensively adopting advanced software platforms.

Germany AI in education demand from the deep learning technology segment recorded over 50% CAGR through 2030 because this technology acts as a collaborative platform between teachers and students, creating an environment enriched with strong social and team-building skills.

Century Tech Limited, Blippar, Blackboard Inc., Amazon Web Services, Inc., TrueShelf, and Pearson PLC, among many others, are the top providers of AI in education technologies.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 20
  • Tables & Figures: 412
  • Countries covered: 18
  • Pages: 300

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