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Art and Office Marker Pen Market - By Type (Art Marker, Office Marker), By Product Type (Refillable, Disposable), By Ink Type, By Tip Type, By Usage, By Distribution Channel, Forecast 2024 – 2032.

  • Report ID: GMI9618
  • Published Date: May 2024
  • Report Format: PDF

Art and Office Marker Pen Market Size

Art and Office Marker Pen Market size was valued at USD 2.15 billion in 2023 and is anticipated to register a CAGR of 6.6% between 2024 and 2032. The need for premium art supplies, such as marker pens, is rising in tandem with the appeal of art as a pastime and medium of expression.


Art and Office Marker Pen Market

Marker pens are necessary office items that can be used for taking notes, labeling, and whiteboard presentations, among other things. Marker pens are becoming more and more in demand as offices get more contemporary and businesses grow. Marker pens made of environmentally friendly materials, like recyclable plastics and water-based inks, are becoming more and more popular as people become more concerned of environmental issues. Businesses that put sustainability first could have a market advantage.

Pens and other writing equipment are well-liked options for corporate gifts at occasions and within businesses. Personalized pens with engraved phrases or business logos are commonly used as giveaways. As companies aim to make a lasting impression and cultivate brand loyalty, the market is driven by the need for high-end, branded writing tools for these uses. Over the course of the projected period, writing instrument producers could expect new opportunities as a result of the increased desire for premium and luxury writing instruments as gifts on special occasions. The popularity of coloring tools like markers and highlighters for underlining significant words and passages while reading has increased due to the rise in book readers and tale authors.

In the writing instrument sector, merger and acquisition (M&A) activities have been prominent techniques employed. In the writing instrument industry, acquisitions might be a fast approach to broaden your market reach and obtain entry into untapped markets, client niches, or distribution networks. As a result, the acquiring company's sales and market share may rise. Writing tools are subject to quality and safety standards that are frequently mandated by regulations. Adherence to these guidelines is crucial in guaranteeing that commodities fulfill specific quality criteria and pose no risks to end users. Direct replacements like digital devices, smart pens, and others pose a serious threat to the writing instrument sector. The tastes, requirements, and particular use circumstances of each individual often influence the choice of substitutes.

Art and Office Marker Pen Market Trends

Writing instruments are among the many eco-friendly and sustainable products that are becoming more and more popular. Customers are looking for alternatives to disposable pens as they become more aware of how their decisions affect the environment. Refillable pens, pens composed of recycled materials, and pens with interchangeable ink cartridges have become more popular as a result. Consumers that care about the environment are drawn to sustainable solutions, which propels market expansion in this niche. Pen and pencil sales have surged in the fine writing instruments category. For instance, the Apple pencil is revolutionizing education by enabling interactive learning and helping kids with disabilities who would find it difficult to use standard pen and paper. Its application is becoming more widespread in academic and professional domains as well as in artistic endeavours.

Additionally, businesses concentrate on joint ventures and wise acquisitions to broaden the range of pencils and pens they offer that feature engraved prints and designs of their brand symbols to establish a reputation for their products among consumers. The popular notebook company Moleskine and the German pen manufacturer Kaweco collaborated in January 2022 to produce personalized writing sets that included rollerball and fountain pens with leather cases in the colors purple, red, black, and green. The colored pens, both rollerball and fountain, bear the Moleskine and Kaweco partnership logo.

A substantial portion of this market is made up of office and educational supplies. For professionals, educators, and students alike, pens and pencils are indispensable. Writing instruments are in high demand as the global workforce and education both grow. Increased sales of writing tablets, stylus pens, and other digital writing tools have been brought about by the growth of e-learning and remote work, which has opened up new market opportunities. Moreover, populous emerging economies like China and India offer enormous potential for market expansion. The growing number of middle-class consumers who have extra money to spend drives up demand for premium goods.

Art and Office Marker Pen Market Analysis

Art and Office Marker Pen Market Size, By Type, 2021 – 2032, (USD Billion)

Based on type, the market is segmented into art marker and office marker. The office marker segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 1.17 billion and is expected to reach USD 2.06 billion by 2032. The market for multipurpose marker pens is expanding beyond their usual use on whiteboards. Dual tips (fine and chisel), erasable ink, and compatibility with various writing surfaces (such as glass or plastic) are some of the characteristics of multifunctional markers. Creative and visually appealing elements are being incorporated into office environments more and more.

Brightly colored marker pens with eye-catching designs can improve brainstorming sessions, presentations, and visual communication in the workplace for businesses. Moreover, companies looking to increase productivity and optimize workflow processes are starting to use marker pens that interface with organizational systems, like agile project management frameworks or task management boards.

Art and Office Marker Pen Market Revenue, By Distribution Channel, (2023)

Based on distribution channel, the art and office marker pen market is divided into online and offline. The online segment, capturing a substantial market share of 28.4% in 2023. The Internet has allowed customers the freedom to shop whenever it's convenient for them using their laptops, tablets, mobile phones, or personal computers thanks to rapidly advancing technologies. As a result, the customer experience has been redefined, and product manufacturers are now able to reach a larger market.

Segment growth is aided by the availability of a larger range of products, competitive pricing and discounts, user reviews and ratings, ease of refilling and reordering, global reach and market expansion, as well as efficient digital marketing and brand promotion techniques. Online platforms are always evolving and offering customers a smooth and enjoyable shopping experience, which is one of the reasons why buying these products online is becoming more and more popular.

Asia Pacific Art and Office Pen Marker Market Size, 2021 – 2032, (USD Billion)

The Asia Pacific region holds a market share of 53.7% of the overall market followed by Europe and North America. The Asia Pacific art and office marker pen market is expected to reach USD 2.08 billion by 2032. It is anticipated that government initiatives aimed at improving the educational sector through the expansion of educational institutions throughout developing nations like China, India, Australia, and others will create new market opportunities in the region during the forecast period.

Marker pens are now considered essential tools in the corporate world for project planning, brainstorming sessions, and presentations. Their ability to create distinct and legible markings on flip charts and whiteboards with great versatility makes them perfect for teamwork settings. The non-permanent ink of the markers makes it simple to erase and alter ideas, encouraging lively debates and original problem-solving. Marker pens are very common in conference rooms, classrooms, and corporate offices because of their convenience.

In terms of country, the U.S. is dominating the North America wood plastic composite flooring market with revenue of around USD 326.1 million in the year 2023 and expected to reach around USD 560.7 million by 2032. Marker pens with cutting-edge features like water-resistant formulations, fast-drying ink, and interchangeable tips are becoming more and more popular among consumers. To cater to the varied demands of artists and enthusiasts, manufacturers can set themselves apart from the competition by emphasizing ink technology and tip design. Although inexpensive marker pens are still widely used, professional illustrators, designers, and artists are becoming more and more in demand for specialty and premium markers. By providing markers with features like brush tips, lightfast pigments, and archival-quality ink, manufacturers can profit from this trend.

Europe made a significant contribution to the growth of this art and office marker pen market, and it is predicted to grow at a healthy CAGR from 2024 to 2032 due to the growing trend of young people using colorful writing instruments for story books, magazines, and other fun decorated notebooks. Additionally, kids in this region are expected to be more curious about creative artwork, which will drive up demand for these products. In Europe, the market in U.K. is anticipated to witness substantial growth during the forecast period.

The growing desire for artistic and creative expression among individuals, students, and hobbyists has propelled the marker pen market. Marker pens come in an extensive range of colors, including vivid shades, and different tip sizes, so users can produce intricate and eye-catching artwork. Because of their versatility, quick-drying ink, and ease of use on a variety of surfaces (including paper, canvas, and plastic), the markers are a favorite among illustrators and artists. Marker pen demand in the art and craft market has also increased as a result of the growing appeal of adult coloring books and the DIY craft movement.

The Asia Pacific art and office marker pen market is growing at the fastest growth rate of around 6.9% with the market sharing of around 53.7% in the global market during 2023.  In terms of country, India expressing fastest growth rate in 2023. According to reports of 2019 from Brookings Institution titled ‘Reviving Higher Education in India’, which was published by National Association of Foreign Student Advisors in 2022, the number of educational institutes has grown by over 400% from 2001 to 2019.

 In addition, rapid growth in corporate business is expected to further contribute to the growth of the Australian market during the forecast period. At the same time, the Chinese market is growing due to growing educational institutions and the popularity of digital pens, smart pens and pencils. Digital pens enable seamless integration with tablets, laptops, and even smartphones, making note-taking, sketching, and annotating documents effortlessly digitally.

Art and Office Marker Pen Market Share

Art and Office Marker Pen Company Market Share Analysis (2023)

The key players operating in the market are Faber Castell AG, KOTOBUKI & CO., LTD., and Linc Limited all together comprise a market share of 5 - 10% in 2023. The market is highly fragmented as it has a large number of companies competing for market share, with no single player dominating the landscape. The market is highly competitive, especially in China. It's a dynamic market with a mix of established players and new entrants, but with a tendency for some larger companies to hold a strong position.

Art and Office Marker Pen Market Companies

Major players operating in the art and office marker pen industry include:

  • Faber Castell AG
  • Linc Limited.
  • Sharpie
  • Copic Marker
  • Pilot Corporation
  • Winsor & Newton (Colart Group)
  • Zebra Pen Corporation
  • Stabilo (Schwan-STABILO)
  • BIC Group
  • Sakura Color.
  • Kunshan Lemei Stationery.
  • Guangbo Group Stock
  • Deli Group

Art and Office Marker Pen Industry News

  • In February 2023, Zebra Pen Corp. announced a collaboration with Liqui-Mark. This collaboration aims to improve the distribution aspects of the market, ushering in a new era of opportunity.
  • In April 2022, Zebra Pen Corp. announced on its official website. The company took this step to improve the user experience, increase the functionality of the online store and improve brand communication, among other things.

The Art and Office Marker Pen market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, by Type

  • Art Marker
    • Chalk Markers
    • Brush Markers
    • Fabric Markers
    • Paint Markers
    • Calligraphy Markers
    • Others
  • Office Marker
    • Permanent markers
    • Dry-erase markers
    • Highlighters
    • Wet-erase markers
    • Others

Market, by Product Type

  • Refillable
  • Disposable

Market, by Ink Type

  • Alcohol-based marker
  • Water-based marker
  • Acrylic-based marker
  • Oil-based marker
  • Dye-based marker

Market, by Tip Type

  • Fine
  • Ultra Fine
  • Chisel
  • Broad
  • Bold
  • Others (Twin Tip etc.)

Market, by Usage

  • Art Marker
    • Student
    • Designer & Artist
      • Painters
      • Graphic Designers
      • Cartoonists
      • Others (Illustrators, Conceptual Artists etc.)
  • Office Marker
    • Corporate Offices
    • Commercial Offices
    • Government Offices
    • Non-Profit Offices
  • Others

Market, by Distribution Channel

  • Online
    • E-Commerce website
    • Company-owned website
  • Offline
    • Mega Retail Stores
    • Specialty Stores
    • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The art and office marker pen market size was valued at USD 2.15 billion in 2023 and will grow at 6.6% CAGR between 2024 and 2032, due to need for premium art supplies in tandem with the appeal of art as a pastime and medium of expression.

The online distribution channel segment held 28.4% of the market share in 2023 and will expand rapidly through 2032, owing to their convenience.

Asia Pacific art and office marker pen market recorded 53.7% revenue share in 2023 and will reach USD 2.08 billion by 2032, owing to high usage in conference rooms, classrooms, and corporate offices due to convenience.

Faber Castell AG, KOTOBUKI & CO., LTD., Linc Limited., Sharpie, Copic Marker, STAEDTLER, Pilot Corporation, Winsor & Newton (Colart Group), and Zebra Pen Corporation among others.

Art and Office Marker Pen Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 247
  • Countries covered: 22
  • Pages: 370
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