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AI Avatars Market Size - By Avatar (Interactive Digital Human Avatar and Non-Interactive Digital Human Avatar), By Deployment (Cloud-based and On-premises), By Technology, By Application, By Industry Vertical & Forecast, 2024 - 2032

  • Report ID: GMI10020
  • Published Date: Jun 2024
  • Report Format: PDF

AI Avatars Market Size

AI Avatars Market size was valued at USD 5.9 billion in 2023 and is estimated to register a CAGR of over 30% between 2024 and 2032. AI avatar refers to the digital representation of an individual that can mimic human behavior and interaction, by using artificial intelligence and natural language processing tools. Businesses are increasingly adopting remote operations and online customer services, creating a demand for virtual assistants.

AI Avatars Market

Considering this changing scenario, companies are increasingly investing in improving virtual assistance services, such as improved and clear communication, providing personalized and interactive services round the clock, thus ensuring customer satisfaction. For instance, in June 2024, zoom announced that the company is developing AI assistants to conduct virtual meetings on behalf of the employees while they focus on other necessary tasks. Also, these models can be trained to perform routine tasks, thus enabling employees to work on critical tasks.

The integration of artificial intelligence and machine learning tools such as predictive analytics that help predict queries based on historical data and accordingly provide suitable solutions to users is another factor driving the AI avatars market growth.

Additionally, developers are investing in developing avatars with emotional intelligence capabilities, which will be beneficial in understanding the emotional state of the user and accordingly responding to their queries. This is especially beneficial in therapy and guidance services, where it is necessary to understand the emotional state of the user to provide the required mental and emotional support and hold meaningful conversations to help users feel empowered and better.

The regulatory and legal measures are affecting the adoption of these avatars, creating challenges in the market. Users are concerned about their data privacy and security as these avatars get access to confidential and private information. Also, there is no clarity from the developers regarding the use and storage of the information collected, raising concerns among end users. Besides, companies operating in different regions face compliance and regulatory issues from different countries, based on their regulatory framework, making operations difficult for service providers.

AI Avatars Market Trends

The AI avatars industry is experiencing dynamic shifts owing to the development of various features such as multimodal communication, using various AI and ML tools. These avatars are trained to understand the voice commands, facial expressions, and gestures to gain better understanding of the user query and respond in a more accurate way, thus improving their communication.

Many educational institutes are investing in AI avatar technology to provide better learning experience to students. These avatars can provide personalized learning experiences to the students and enable learning at their pace, thus helping them understand the concepts better. Additionally, this can also create an interactive learning environment for students, thus enhancing their learning experience.

For instance, in March 2024, Villa, a virtual reality platform, was used by over 700,000 people worldwide. This platform is launching an AI avatar assistant equipped with extraordinary abilities to teach users and guide them through the virtual environment. Students can learn new languages, take lessons, develop skills, and get help answering complex questions using the AI assistant, in over 30 different languages.

AI Avatars Market Analysis

AI Avatar Market Size, By Application, 2022 – 2032, (USD Billion)

Based on application, the market is divided into virtual agents & assistants, virtual characters, virtual influencers, and virtual companions. The virtual agents & assistants segment accounted for a market share of over 33.5% in 2023, as it helps improve customer satisfaction by offering timely, accurate, and customized support. These assistants facilitate quicker response times to questions, shorter wait times, and more client retention. Virtual agents also help analyze patterns, trends, and consumer feedback to derive important information from user interactions. These insights support companies in improving service offerings, streamlining operations, and making well-informed decisions, thus contributing to its demand.

Additionally, AI avatars learn via continual encounters and user input, eventually increasing their efficacy, accuracy, and performance. Also, AI avatars can communicate via a variety of platforms and channels, such as social media, messaging apps, smartphone apps, and websites through which users are guaranteed seamless communication and accessibility owing to this omnichannel presence.

AI Avatar Market Share, By Industry Vertical, 2023

Based on industry vertical, the AI avatars market is categorized into retail & e-commerce, healthcare, education, BFSI, gaming & entertainment, automotive, telecommunications, and others. The gaming & entertainment segment is expected to hold over USD 8.8 billion by 2032. AI gaming avatars can create individualized and immersive gaming experiences by dynamically modifying tales and narratives in response to user choices. The replayability and player engagement are improved by this adaptive narrative.

Also, AI avatars are capable of picking up on player interactions and changing how they behave. To produce hard and realistic experiences, they adapt to player strategies, predict moves, and change their tactics, resulting in growing preferences for these avatars from the gaming community.

North America AI Avatar Market Size, 2022 -2032, (USD Billion)

North America AI avatars market accounted for 33% of the revenue share in 2023. In North America, several industries, including retail, healthcare, education, entertainment, and customer service, are implementing AI avatars to improve service delivery, expedite processes, and improve customer interactions. Also, with the technological advancements in the region, major players are increasingly developing more sophisticated AI avatars that can deliver human-like interactions. This technological progress is fueling interest and investments in AI avatar solutions across North America.

Gaming and entertainment are major industries and are steadily growing in North America. AI avatars are being used by the gaming and entertainment sectors to improve user interactions, offer interactive narrative, and improve gameplay experiences. The need for immersive digital entertainment and the development of AI technology are driving this trend in the region.

Many European countries are investing in developing AI and AI avatars to provide better customer services. Additionally, Europe's diverse linguistic landscape necessitates AI avatars with multilingual capabilities. So, companies are investing in solutions that can enable fluent interaction in multiple languages to cater to the regional diversity and enhance user engagement across different European markets.

Asia Pacific is one of the fastest growing regions in adopting technologies, such as AI and ML, due to their tech savvy young generations and companies in this region, resulting in quick adoption of cutting-edge technologies. AI avatars are being used in a variety of businesses to increase user interactions, automate procedures, and improve customer service.

AI Avatars Market Share

NVIDIA, Microsoft, and Google are major players in the AI avatar industry holding market share over 18%, leveraging their vast technological expertise and resources. These companies dominate through a combination of innovation, strategic partnerships, and robust infrastructure. They invest heavily in research and development to continuously advance AI technologies, ensuring they stay at the forefront of the market.

Additionally, these giants utilize cloud computing platforms to provide scalable solutions, enhancing accessibility and integration across various applications. Their global presence and extensive networks enable them to reach diverse markets, fostering widespread adoption of their AI avatar technologies. Collaborative efforts with other tech firms and academic institutions further bolster their positions, driving forward the development of more sophisticated and effective AI avatar systems.

AI Avatars Market Companies

Major players operating in the AI avatars industry are:

  • Microsoft
  • Meta
  • Google
  • IBM
  • Anthropic
  • C3 AI
  • DataRobot
  • Databricks
  • Deep North
  • UiPath

AI Avatars Industry News

  • In June 2024, TikTok announced the launch of AI-made "digital avatars" for creators and businesses. These avatars are designed to help promote branded content more easily and are based on real people. The avatars can be customized to speak in different languages and create different content for different target audiences.
  • In February 2024, MIT partnered with AR/VR startup EDUCSIM to create a virtual avatar of renowned neurosurgeon Dr. Benjamin Warf. This allowed Dr. Warf to provide remote training and mentorship to medical professionals around the world. This virtual training is seen as a powerful tool, especially for remote and underserved areas that may lack access to hands-on surgical instruction.

The AI avatars market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Avatar

  • Interactive digital human avatar
  • Non -interactive digital human avatar

Market, By Deployment

  • Cloud-based
  • On-premises

Market, By Technology

  • Natural Language Processing (NLP)
  • Computer vision
  • Machine learning
  • Artificial intelligence AI

Market, By Application

  • Virtual agents & assistant
  • Virtual influencers
  • Virtual characters
  • Virtual companions

Market, By Industry Vertical

  • Retail and E-commerce
  • Healthcare
  • Education
  • Banking, Financial Services, and Insurance (BFSI)
  • Gaming and Entertainment
  • Automotive
  • Telecommunications
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of AI avatars reached USD 5.9 billion in 2023 and is set to witness 30% CAGR from 2024 to 2032, owing to the businesses increasingly adopting remote operations and online customer services, creating a demand for virtual assistants worldwide.

The virtual agents & assistants segment held over 33.5% share in 2023, due to improving customer satisfaction by offering timely, accurate, and customized support.

North America market accounted for 33% share in 2023, attributed to several industries implementing AI avatars to improve service delivery, expedite processes, and improve customer interactions in the region.

NVIDIA, Microsoft, Meta, Google, IBM, Anthropic, C3 AI, DataRobot, Databricks, Deep North, and UiPath, are some of the major AI avatars companies worldwide.

AI Avatars Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 360
  • Countries covered: 24
  • Pages: 240
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