Advanced Traveller Information System Market Size & Share 2026-2035

Advanced Traveller Information System (ATIS) Market Size

The global advanced traveller information system market was valued at USD 6.2 billion in 2025. The market is expected to grow from USD 6.6 billion in 2026 to USD 15.7 billion in 2035, at a CAGR of 10.1%, according to latest report published by Global Market Insights Inc.

The market covers the hardware, software, and service layers that collect, process, and distribute real-time travel information across road, rail, transit, and multimodal networks. Its commercial center of gravity is shifting from isolated roadside assets toward data platforms that combine sensor feeds, connected-vehicle messages, operator data, and traveller-facing channels.

Regulatory interoperability requirements are changing the economics of that transition. Commission Delegated Regulation (EU) 2024/490 requires relevant travel and traffic data to be made accessible through national access points in machine-readable, interoperable formats. ^{[1]Commission Delegated Regulation (EU) 2024/490, eur-lex.europa.eu} This reduces the need for every mobility-service provider to negotiate separate bilateral data arrangements, while increasing the value of integration, data-quality management, routing logic, and application programming interfaces. In the United States, the move toward C-V2X is creating a separate replacement cycle for roadside communications infrastructure; the U.S. V2X deployment plan targets 12 interoperable deployments by 2028 and more than 50 by 2036. ^{[2]C-V2X in Action: U.S. DOT V2X National Deployment Plan and FCC C-V2X Final Rules, 2024, 5gaa.org}

The addressable opportunity is consequently split between relatively mature physical infrastructure and higher-growth decision-support functions. Software is projected to rise from USD 2,236.39 million in 2025 to USD 6,387.47 million in 2035, expanding at 11.41% annually, compared with 8.74% for hardware. That differential reflects recurring demand for predictive analytics, cloud-hosted traffic management, and data-exchange services rather than a simple substitution of one device type for another. The scale of commercially available mobility data reinforces this shift: TomTom's 2024 Traffic Index drew on 737 billion kilometers of driving across 500 cities in 62 countries.

The 10.09% market trajectory also depends on the ability of transport authorities to convert funded pilots and regulations into operating systems. Hardware upgrades can create visible near-term revenue, but the more durable opportunity lies in maintaining data quality, cybersecurity controls, routing performance, and interoperable traveller services after deployment. This favors providers with implementation capacity and recurring-service capabilities, while exposing smaller authorities to budget and skills constraints.

Key Drivers

Rising Urbanization and Commuter Demand

Urban density raises the cost of unreliable travel information because congestion, incidents, and service interruptions propagate more quickly through tightly used transport corridors. The United Nations reported that cities housed 45% of the global population in 2025, with urban areas expected to absorb roughly two-thirds of population growth through 2050. ^{[3]World Urbanization Prospects 2025, un.org} For ATIS providers, this expands demand beyond route guidance: transport authorities require incident coordination, passenger information, and multimodal alternatives that can preserve network throughput when roads or transit services are disrupted.

In India, NITI Aayog has identified intelligent transport systems, GPS-based bus tracking, and real-time route information as tools for improving the competitiveness of urban public transport. The implication is particularly important in cities where infrastructure expansion cannot keep pace with travel demand. A traveller-information platform becomes more valuable when it can shift trips to available public transport, provide reliable arrival information, or reduce the duration of disruption rather than merely display a congestion alert.

Government Initiatives and Smart City Programs

Government programs supply both capital and an operating rationale for ATIS deployments. The U.S. Department of Transportation's SMART Grants Program supports demonstration and implementation of advanced transportation technologies, while the Federal Highway Administration awarded more than USD 96.5 million across 20 ATTAIN projects in 2024 for technologies intended to improve safety and travel times. These programs can shorten the gap between a local agency's operational need and its ability to procure connected infrastructure, data platforms, and systems-integration services.

In Europe, Directive (EU) 2023/2661 strengthened the ITS framework for the digital availability of road and travel information, and Delegated Regulation (EU) 2024/490 establishes phased requirements for multimodal travel-information data accessibility. Such requirements turn interoperability from a technical preference into a procurement condition. India provides a different demand pattern: its Smart Cities Mission reported operational Integrated Command and Control Centers in all 100 cities and 177 Smart Mobility projects completed in FY2024-25. China's vehicle-road-cloud pilot program similarly designated 20 cities for cooperative sensing and connected-vehicle applications during 2024-2026. These initiatives create local implementation opportunities, but vendor selection will depend on the extent to which city platforms can connect with existing traffic, transit, and public-safety systems.

Technological Advancements (AI, IoT, 5G)

AI, IoT, and high-bandwidth communications are improving the usefulness of ATIS only when they reduce the time between observation and operational response. Large and heterogeneous data feeds can improve congestion forecasting, incident classification, and route recommendations, while generative-AI research in intelligent transportation systems identifies potential uses in traveller, management, and road subsystems. However, safety-critical applications require controlled model behavior, validated inputs, and clear accountability; conversational interfaces alone do not constitute a transport-management solution.

The transition to C-V2X illustrates the relationship between network technology and ATIS procurement. C-V2X can enable more granular exchanges between vehicles and roadside infrastructure, but it also requires agencies to replace or adapt legacy roadside equipment and support interoperability across vehicle and infrastructure ecosystems. This is a commercially meaningful hardware trigger, although its lasting value depends on whether agencies use the resulting connectivity for operational applications such as work-zone alerts, signal information, or incident management.

Integration of Multimodal Transport

Multimodal integration is moving ATIS from mode-specific information toward coordinated journey support. Regulation (EU) 2024/490 applies to a broad set of transport-data holders and supports common access to travel and traffic information through national access points. The CEN/TS 17118:2024 Open API for Distributed Journey Planning specification provides an interoperability framework for distributed journey planning across public transport and related mobility services.

The immediate commercial effect is greater demand for platforms that can reconcile data formats, operating schedules, service disruptions, and ownership boundaries. A journey planner with incomplete operator data may still attract users, but it cannot reliably support transfer decisions during a disruption. This makes data governance, API management, and operator participation as important as consumer-interface design. It also explains why public transport management and route planning retain stronger prospects than itinerary and destination management, where consumer travel platforms have already established significant functionality.

Key Restraints

High Implementation and Maintenance Costs

ATIS projects require coordinated spending on roadside devices, communications backhaul, software, integration, cybersecurity, and lifecycle support. The C-V2X transition can add further cost because agencies may need to upgrade existing roadside units before earlier equipment has reached the end of its physical life. Unlike a consumer navigation application, a citywide implementation also needs operational integration with traffic-control centers, transit operators, emergency services, and maintenance processes.

Lifecycle expenditure can be more consequential than initial equipment costs. Authorities must update data models, respond to evolving interoperability requirements, maintain field equipment, and protect systems that increasingly connect operational technology with enterprise IT. The NIST Cybersecurity Framework 2.0 added the Govern function in 2024, emphasizing that cyber-risk oversight must be embedded in organizational decision-making rather than treated solely as a technical control. For smaller agencies, these obligations can limit the scale of deployment or favor managed-service contracts over self-operated systems.

Data Privacy and Cybersecurity Concerns

ATIS platforms may process location, trip, camera, and vehicle data that become sensitive when they can be linked to individuals or identifiable vehicles. Regulation (EU) 2024/490 requires personal data to be excluded or anonymized before it is made available through national access points. Privacy-by-design requirements therefore affect the data architecture itself, including data minimization, retention rules, access controls, and the separation of public information products from personally identifiable operational records.

Cybersecurity risk increases as ATIS links field devices, traffic-control systems, cloud environments, applications, and external data feeds. ISO/TS 5616:2024 addresses secure interface governance for ITS data management and access, including trusted-device and public-key-infrastructure concepts. ^{[4]ISO/TS 5616:2024 Secure Interfaces Governance for ITS, standards.iteh.ai} The cost consequence is not limited to compliance documentation: agencies must procure secure integration, authentication, monitoring, and incident-response capabilities. Suppliers that can demonstrate secure interoperability may gain an advantage in complex tenders, while vendors unable to support ongoing security obligations risk being confined to narrowly scoped deployments.

GMI Analyst View Cost and cybersecurity constraints are mutually reinforcing. Greater system integration produces richer operational information, but it also expands the number of devices, interfaces, and organizations that must be maintained and governed. The resulting burden is disproportionately high for smaller authorities, which may have clear mobility needs but limited capacity to operate a data-intensive platform.

This creates a market in which contract structure matters as much as technology. Modular implementations, managed services, and interoperable upgrades can lower the threshold for adoption, whereas bespoke deployments with opaque lifecycle obligations may delay procurement. The most resilient demand will come from programs that align initial capital with long-term operating budgets and data-governance responsibilities.

Advanced Traveller Information System (ATIS) Market Segment Analysis

By Component

Software is projected to grow from USD 2,236.39 million in 2025 to USD 6,387.47 million in 2035, at an 11.41% CAGR. Its scope includes data processing and traffic analytics platforms, mobile application software, real-time routing and navigation algorithms, API and data-exchange platforms, and AI-based predictive traffic modeling. These functions sit closest to recurring operational decisions: they transform incoming traffic, transit, and connected-device data into alerts, forecasts, and route recommendations. Open-data rules and multimodal standards strengthen their relevance because interoperability increases the amount of data that must be normalized and made usable. ^{[5]CEN/TS 17118:2024 Open API for Distributed Journey Planning, standards.iteh.ai}

Hardware remains the largest component in 2025, at USD 2,569.12 million, and is expected to reach USD 5,757.50 million by 2035. The category includes sensors and loop detectors, GPS devices and navigation units, digital signage and variable message signs, kiosks and public display terminals, cameras and video-surveillance equipment, and edge-computing and communication controllers. C-V2X migration can support demand for roadside and communications assets, but hardware's 8.74% CAGR indicates that replacement demand alone does not capture the higher-value analytics and service layer.

Services are projected to expand from USD 1,379.19 million in 2025 to USD 3,525.96 million in 2035, at a 10.19% CAGR. System integration and implementation, consulting and advisory services, maintenance and lifecycle support, data management and cloud hosting, and managed ITS services all address the execution gap between a technology purchase and an operating ATIS network. This category is strategically important because transport authorities often require a supplier to integrate legacy systems, public data obligations, field equipment, and cybersecurity controls rather than deploy a new platform in isolation.

By Technology

Mobile application platforms constitute the largest technology segment, valued at USD 2,225.25 million in 2025 and projected to reach USD 4,995.89 million by 2035. They remain the principal public-facing channel for real-time travel information and also produce location-derived traffic data at scale. ^{[6]TomTom Traffic Index 2024, media.tomtom.com} Cloud computing solutions are forecast to grow at 10.64% annually, from USD 1,451.55 million to USD 3,866.02 million, as authorities and operators seek scalable data processing and more accessible integration across organizations.

GPS navigation systems are projected to record the fastest technology CAGR, at 11.72%, increasing from USD 1,200.45 million in 2025 to USD 3,527.53 million in 2035. Their role is broadening from destination guidance to a positioning and data-collection layer for congestion-aware routing. Communication technologies are expected to rise from USD 858.44 million to USD 2,284.82 million, supported by C-V2X, 5G, fiber, and other connectivity requirements. Digital signage solutions are projected to grow from USD 449.01 million to USD 996.67 million; despite a lower 8.63% CAGR, they retain importance where road users need information without relying on a personal device.

By Application

Traffic management is the largest application, valued at USD 2,615.83 million in 2025, and the fastest growing, at 12.17% CAGR, reaching USD 8,009.77 million by 2035. The segment benefits from public-sector demand for adaptive operations, incident coordination, and data-supported decisions across road networks. It is more closely tied to funded programs and network-performance requirements than consumer navigation, making implementation capability and government procurement relationships particularly important.

Route planning and navigation is projected to increase from USD 1,607.40 million in 2025 to USD 3,806.47 million in 2035, while public transport management is expected to rise from USD 1,348.88 million to USD 2,806.66 million. Their performance depends on the availability and quality of dynamic data from multiple operators. Emergency and road-safety information is forecast to expand from USD 370.07 million to USD 767.25 million, where connected infrastructure and trusted information delivery are central to value. Travel itinerary and destination management grows more slowly, from USD 242.51 million to USD 280.78 million, at a 1.54% CAGR, reflecting a more mature consumer-facing functional space.

By End Use

Government agencies account for USD 2,613.65 million in 2025 and are projected to reach USD 6,935.95 million by 2035. Their purchases cover traffic management, road-safety information, and regulatory data-access obligations. Transport operators are expected to grow slightly faster, at 10.79%, from USD 1,887.57 million to USD 5,096.19 million, because they must improve passenger information, operational coordination, and dynamic data exchange across services.

Individual consumers represent USD 967.29 million in 2025 and are projected to reach USD 1,933.79 million by 2035. Their spending is influenced by navigation quality, connectivity, and in-vehicle or application-based service models. Travel and tourism organizations are expected to increase from USD 716.19 million to USD 1,704.00 million, supported by demand for airport, destination, and visitor-mobility information. Their role is complementary to core traffic management rather than a substitute for public authority and operator procurement.

Hardware remains essential, especially where connected-vehicle migration or roadside sensing requires physical upgrades. Its slower growth rate, however, suggests that suppliers should treat equipment deployment as a route to software, maintenance, and managed-service revenue rather than as the entire commercial proposition. The slow outlook for itinerary and destination management further clarifies the market boundary: ATIS vendors gain more from interoperable operational data than from replicating established consumer travel functions.

Advanced Traveller Information System (ATIS) Market Regional Analysis

North America

North America is the largest regional market, valued at USD 2,270.40 million in 2025 and projected to reach USD 4,953.58 million by 2035, at an 8.44% CAGR. The United States is supported by SMART and ATTAIN funding, as well as the planned transition toward interoperable V2X deployments. The C-V2X shift offers a concrete replacement driver for roadside communications, while local agencies continue to require systems that can integrate road, transit, and safety data. Canada contributes through ITS and smart-mobility activity, although the regional profile is primarily one of modernization rather than extensive greenfield deployment.

Europe

Europe is expected to increase from USD 1,702.03 million in 2025 to USD 4,046.23 million in 2035, at a 9.39% CAGR. The United Kingdom, Germany, France, Italy, Spain, Belgium, the Netherlands, and Sweden are shaped by a regulatory environment that emphasizes accessible and interoperable transport data. Directive (EU) 2023/2661 and Delegated Regulation (EU) 2024/490 provide the policy basis for these requirements, while CEN/TS 17118:2024 supports distributed journey-planning interoperability. The region's opportunity is consequently concentrated in integration, compliance, and cross-border data coordination, rather than solely in field-equipment deployment.

Asia Pacific

Asia Pacific is projected to be the fastest-growing region, rising from USD 1,504.12 million in 2025 to USD 4,767.10 million in 2035, at a 12.55% CAGR. China's 20-city vehicle-road-cloud pilot creates a formal setting for cooperative sensing and connected-mobility deployment. India combines Smart Cities Mission implementation with a growing ITS policy agenda, including operational command centers and urban mobility projects. Japan has an established ITS base through VICS and ETC2.0, which provide traffic, road-condition, and probe-data functionality. ^{[7]MLIT Japan: ITS, VICS, ETC2.0, mlit.go.jp}

China, India, Japan, Australia, Singapore, South Korea, Vietnam, and Indonesia do not present a uniform market. Japan, Singapore, South Korea, and Australia have more established infrastructure and integration capabilities, whereas India, Vietnam, and Indonesia offer greater potential for first-time or expanded urban deployments. The region's higher growth therefore reflects both advanced connected-mobility programs and the need to address congestion in rapidly urbanizing cities.

Latin America

Latin America is projected to grow from USD 386.54 million in 2025 to USD 995.10 million in 2035, at a 10.26% CAGR. Brazil, Mexico, and Argentina provide the primary addressable markets, particularly where large metropolitan areas require better traffic and transit coordination. Fiscal capacity remains a material constraint, making modular deployments, scalable cloud services, and projects with measurable mobility or safety outcomes more commercially viable than broad, capital-intensive programs.

Middle East and Africa

The Middle East and Africa market is expected to rise from USD 321.60 million in 2025 to USD 908.91 million in 2035, at an 11.29% CAGR. The UAE and Saudi Arabia offer concentrated opportunities where smart-city and transport-modernization agendas can support integrated deployments, while South Africa remains a significant sub-Saharan market. Demand is likely to vary more sharply than in mature regions because project timing depends on public investment priorities, institutional capability, and the ability to sustain operations after installation.

Asia Pacific's 12.55% CAGR reflects a broader mix of market conditions: established ITS systems in Japan and advanced urban infrastructure in Singapore and South Korea coexist with large-scale smart-city and connected-mobility programs in China and India. Latin America and MEA offer faster-growth potential from smaller bases, but suppliers must account for project-financing risk, procurement fragmentation, and the operational resources required to sustain complex platforms.

Advanced Traveller Information System (ATIS) Market Share & Competitive Landscape

The market combines large diversified transport-technology suppliers with location-data, navigation, tolling, and systems-integration specialists. Siemens leads the identified 2025 supplier group with USD 1,004.18 million in ATIS revenue and a 16.24% share. TomTom follows with USD 559.94 million and 9.05%, while Garmin accounts for USD 481.33 million and 7.78%. HERE Technologies holds USD 463.23 million and 7.49%, Kapsch TrafficCom holds USD 400.24 million and 6.47%, Trimble accounts for USD 260.97 million and 4.22%, and Cubic represents USD 108.00 million and 1.75%. Other companies collectively account for approximately 53% of the market.

Siemens combines transport infrastructure and mobility systems with a global delivery presence; its FY2024 annual report recorded group revenue of EUR 75.9 billion. ^{[8]Siemens AG Annual Financial Report FY2024, assets.new.siemens.com} TomTom's competitive position is tied to its traffic-data and routing ecosystem, while Garmin benefits from navigation capabilities across consumer, automotive, and OEM channels; Garmin reported record FY2024 revenue of USD 6.30 billion. ^{[9]Garmin FY2024 Results: Record Revenue USD 6.30 Billion, garmin.com} HERE Technologies was ranked first in Omdia's 2024 Location Platform Index, according to the company, citing its data-ingestion and location-platform capabilities. These companies compete not only for user interfaces but also for the quality, coverage, and usability of the data underlying those interfaces.

Kapsch TrafficCom is concentrated in tolling and traffic management and reported FY2024/25 revenue of EUR 530.3 million, with its traffic-management revenue affected by the sale of its South African subsidiary. Trimble reported FY2024 revenue of USD 3,683.3 million and annualized recurring revenue of USD 2.26 billion. These results illustrate a key competitive distinction: firms with installed infrastructure and long-term customer relationships can support recurring service revenue, but portfolio changes and public-contract concentration can materially affect segment performance.

The global-player group comprises Cubic, Garmin, HERE Technologies, INRIX, Iteris, Kapsch TrafficCom, Siemens, Thales, TomTom, and Trimble. The regional-player group comprises Alstom, AT&T, Cisco Systems, Conduent, Denso, Hitachi, IBM, PTV, Q-Free, and TransCore. Their capabilities differ across fare collection, rail and urban mobility systems, telecommunications, networking, automotive components, traffic simulation, tolling, and road-network operations. Iteris reported record fiscal 2024 revenue of USD 172.0 million and stated that its ClearMobility platform served more than 10,000 public agencies and private enterprises. Conduent reported transportation activity including 3D fare-gate implementations in its 2024 financial results.

Competitive advantage is increasingly determined by the ability to combine reliable location and traffic data with secure integration, domain-specific operational workflows, and delivery capacity. A large installed base is useful, but open-data requirements and cloud deployment create opportunities for specialized analytics and platform providers that can integrate across established vendor environments.

Recent Industry Developments

In 2024, the U.S. Department of Transportation released its V2X National Deployment Plan, setting targets for 12 interoperable deployments by 2028 and more than 50 by 2036. The plan creates a common framework for public agencies and industry participants planning connected-vehicle and roadside-infrastructure investments.

The European Commission published Delegated Regulation (EU) 2024/490 in February 2024, establishing phased requirements for multimodal travel-information data accessibility through national access points. The regulation makes data-access architecture a more immediate operational and procurement consideration for transport authorities and operators.

China's five ministries announced 20 cities for the vehicle-road-cloud integration application pilot in July 2024. The program covers connected-vehicle and cooperative-infrastructure use cases, providing a formal deployment setting for edge-cloud systems and urban mobility applications.

India's Smart Cities Mission reported in FY2024-25 that all 100 smart cities had operational Integrated Command and Control Centers and that 177 Smart Mobility projects had been completed during the financial year. These projects extend the installed base from which traffic-management, public-information, and integration requirements can develop.

TomTom released the 2024 edition of its Traffic Index in January 2025, covering 737 billion kilometers driven across 500 cities in 62 countries. The publication highlights the growing scale of commercial floating-car data available to traffic-information and navigation providers.

Kapsch TrafficCom reported FY2024/25 revenue of EUR 530.3 million and completed the sale of its South African traffic-management subsidiary. The transaction illustrates the continued portfolio reshaping among suppliers serving tolling and traffic-management markets.