Advanced Persistent Threats Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2025 - 2034

Advanced Persistent Threats Market Size

The global advanced persistent threats market generated notable revenues in 2024 and is anticipated to grow at a decent CAGR during 2025-2034, driven by cyberattacks, along with sensitive data growing across industries. According to a 2023 report by the European Cybersecurity Agency, more than 70% of organizations globally reported an uptick in cyberattacks in the last year, highlighting the growing concern around APTs. As businesses, governments, and critical infrastructure are digitized, the risk with it grows, increasing the probability of attack or compromised information.

Advanced persistent threat actors can take actions that are stealthy and at a symptomatic level, making them a huge concern for businesses around the world. Consequently, increasingly, organizations, or their covered entities, are seeking advanced cybersecurity measures to counter advanced persistent threats. The changes that have occurred regarding remote work and cloud computing, and the increase in enterprise IoT devices, are further exposing gaps for corporate network vulnerabilities, and thus investments in cybersecurity solutions to discover and mitigate the impact of APTs.
 

As cyber threats become more prevalent, organizations are implementing APT-specific protections, including APT detection and the employment of sandboxing-based solutions and proactive intelligence against threats. Additionally, governments and organizations globally are boosting their cybersecurity budgets and policies against persistent and evolving cyber threats. There are factors that may hinder market growth.
 

The organizations struggle with detecting and remediating APTs due to their stealthy, targeted, and sophisticated nature of attacks, often requiring constant iteration and refinement of defense measures. Additionally, reduced access to a sufficient and qualified cybersecurity skill set, not enough threat intelligence, and a lack of consistent government regulation could also hinder APT market growth.
 

Advanced Persistent Threats Market Trends

There are several trends proliferating the market growth. One significant trend is the integration of AI and ML into threat detection solutions. With these two technologies, security systems can learn based on patterns of attack, predict future threats, and begin to respond autonomously, improving detection and response times. AI and ML can become valuable assets for identifying and combating the ever-changing nature of APTs. Another trend is the growing usage of threat intelligence sharing networks across industry sectors.
 

By working together through collaboration, organizations and even governments can begin to ensure a shared level of defence against APTs by sharing threat intelligence. These threat-sharing networks allow for the collective sharing of essential information regarding emerging threats, attack vectors, and mitigation response strategies that companies need to act quickly and proactively to defend against APT attacks. Finally, the use of ZTA is increasing to safeguard sensitive data and networks. With ZTA, no user or device is considered fully trustworthy (either inside or outside the network), thereby creating further protection against APTs.
 

Advanced Persistent Threats Market Analysis

The sandboxing segment held a sustainable share in 2024, driven by its fundamental role in detecting and isolating any malware or malicious activity in a secure and controlled setting, before having any effect on the IT infrastructure. Sandboxing is an isolated environment where suspect files or processes can execute without impacting the core system since it's "sand-boxed", allowing organizations to determine behavior for new and unknown threats. As APTs continue to rise in sophistication, sandboxing solutions have become an essential part of the fight against advanced targeted threats.
 

Being able to identify and mitigate advanced malware utilizing proactive isolation and inspection through suspect file analysis will remain a significant growth component of sandboxing. The inclination for businesses to recognize the importance of improving their security posture and demand for sandboxing solutions will likely continue to increase. In addition, as hybrid cloud environments grow (in the pandemic era) and organizations embrace IoT devices in all parts of the globe, the impact and growth of sandboxing will stem from these new technological forms.
 

The professional services segment held a notable share in 2024, driven by companies in establishing and executing their security strategies and responses to advanced persistent threats. Professional services include threat intelligence, incident response, vulnerability management, and managed security services, which are essential services for ongoing monitoring, discovering vulnerabilities, and mitigating APT risks. The professional services area will likely experience robust growth, where the need for specially trained individuals is driving, coupled with increasing and growing complexity associated with advanced persistent threats (APTs).
 

Companies that do not have the resources to manage advanced threats on their own tend to use professional services as they are seeking customized, expert-led cybersecurity assistance. Professional services, or cybersecurity service firms, help organizations understand how to become less vulnerable and develop or enhance their cybersecurity infrastructure to provide better quality threat detection and response times and reduce damage from APT attacks.  The move to managed detection and response (MDR), which provides constant awareness and automated threat detection, includes threat-hunting services that are likely to provide continued support for professional services.
 

Europe advanced persistent threats market is forecasted to grow at a notable CAGR during 2025-2034, driven by increased spending on cybersecurity by both public and private sectors in the region. Many countries are instituting stricter guidelines regarding cybercriminals targeting their organizations.
 

In terms of GDPR (General Data Protection Regulation) regulations from the European Union and the proposed European Cybersecurity Act, the region is moving towards tightening regulations advocating for organizations to implement more robust cybersecurity solutions in addition to APT protection. Finally, the cybersecurity landscape within Europe is emerging owing to several principles across the area that are producing great innovation in APT detection and mitigation, among different areas of innovation within the cybersecurity market.
 

Advanced Persistent Threats Market Share

Some of the leading companies in the advanced persistent threats (APT) industry include:

• Palo Alto Networks
• Symantec
• Fire Eye
• Barracuda Networks
• Kaspersky Lab
• Webroot, Inc.
• Trend Micro
• Intel Security (McAfee)
• Forcepoint (Francisco Partners)
• Fortinet
• Cisco
• Sophos
• BAE Systems Applied Intelligence
   

Companies operating in the Advanced Persistent Threats (APT) market have implemented many key methods to solidify their position in the marketplace and grow their market share. A key method includes continued innovation and incorporating new technologies like artificial intelligence (AI), machine learning (ML), and big data analytics in their security solutions. The continued innovation in incorporating cutting-edge technological advancements into their security is critical to advancing threat detection, effective automation of response, and improved predictive analytic abilities for rapid threat observation.
 

In addition to the above, many companies continue to develop strategic partnerships and alliances with both government and private sector organizations to increase their threat intelligence sharing networks. Collaborating and sharing resources for critical data brings us as an industry closer to improving APT defense measures. While continuing to invest in research and innovation, companies are adopting more proactive solutions like sandboxing to prevent threats from targeting their systems initially. Companies are moving forward through the above applications to maintain their position and grow the marketplace.
 

Advanced Persistent Threats Market News

• In May 2025, Cisco Duo launched a new Identity and Access Management (IAM) solution designed to tackle the security challenges posed by modern AI-driven identity threats. The new solution, Duo IAM, was created to deliver comprehensive identity security, building upon Cisco Duo’s well-established multifactor authentication (MFA) platform.
   
• In April 2025, Censys introduced a new module aimed at helping security teams proactively identify and mitigate targeted cyber threats using structured Internet intelligence data. The Censys Threat Hunting module expanded on the company's Internet Intelligence platform by equipping threat hunters with tools to track adversary infrastructure, speeding up the process of threat detection and investigation.