3D Rendering Market Size By Component (Software [On-premise, Cloud], Service), By Organization Size (Large Enterprise, SME), By Application (Product Design & Modeling, Animation, Visualization & Simulation), By End-use (Architecture, Engineering & Construction (AEC), Automotive, Gaming, Healthcare, Manufacturing, Media & Entertainment), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 – 2030

Industry Drivers

3D Rendering Market size surpassed USD 3 billion in 2021 and will depict around 20% CAGR between 2022 and 2030. With the increased adoption of three-dimensional rendering in construction sector is anticipated to bolster the industry growth.
 

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It is anticipated that the lack of skilled and qualified professionals may impede the 3D rendering market growth. 3D rendering companies often employ amateur 3D artists, which lowers their expenses. This affects the overall quality of services offered. Additionally, inexperienced specialists may develop poor 3D models consisting of geometrical and texturing mistakes, which may impact image accuracy. These factors, along with the lack of technical knowledge, will limit product deployment.
 

Growing preference for outsourcing 3D rendering services

The 3D rendering industry size from the service component segment is likely to attain 25% gains through 2030. Industries such as media & communications, e-commerce, or software need visual content and interactive platforms to communicate their message to the target audience and existing customers. Therefore, companies are increasingly focusing on outsourcing 3D modeling services, to facilitate overall workflow and reduce long-term expenses. Outsourcing also allows businesses to ensure optimum quality and management in 3D rendering, while maintaining their focus on in-house productivity.
 

Brand development efforts will drive usage of 3D rendering in large organizations

The large organization accounted for more than 65% of the 3D rendering market share in 2021, on account of the growing usage for promotional initiatives. Companies find it efficient to use 3D renders to showcase concepts that do not exist yet. The technology gives investors a clear idea about the product before it is manufactured. This helps these organizations in promoting their products on their websites and media platforms, which upscales their brand value. The application of 3D rendering enables these organizations to maintain consistency in their branding and marketing projects.
 

Cost-effectiveness of 3D rendering in product design & modeling

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The product design & modeling application generated revenue of about USD 700 million in 2021. Using 3D modeling for designing products can reduce the number of intermediate prototypes in the creative development process. This, in turn, makes the entire process more cost-effective and risk-free. Manufacturers can easily identify design flaws using 3D models, enabling them to finalize the product design before initiating actual production. This widespread applicability will further boost the need for 3D rendering in product design and modeling purposes.
 

Demand for architectural 3D rendering in complex building structures to bolster industry forecast

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The architecture, engineering & construction end-use segment held around 35% of the 3D rendering industry revenue share in 2021. 3D rendering software enables architects to visualize structures from various angles and compare different designs. From aerial rendering to interior rendering, 3D renders provide a better understanding of the structures involved in the proposed design and its relation to the environment. 3D rendered images also help customers visualize how they can live or work in the proposed space before the completion of the construction.
 

Collaborative efforts with European automakers to support 3D rendering firms

The Europe 3D rendering market is likely to capture nearly 25% of the global share by 2030. Automotive manufacturers from the region are increasingly using 3D rendering for promoting and marketing projects. A notable example is the Re: Connect solutions offered by UK-based automotive visualization specialist ZeroLight, which delivered cloud-based rendering services to support automakers and dealerships during the COVID-19 pandemic. The 3D visualization company worked with brands such as BMW, Lamborghini, Audi, and Porsche to create interactive, lifelike, and customizable 3D vehicle renderings. Such collaborative efforts will propel regional industry demand.
 

Technological upgrades from industry participants

Some of the key players operating in the 3D rendering market include Easy Render, Foundry Visionmongers Ltd, MAP Systems, Maxon Computer, Next Limit Technologies, NVIDIA Corporation, Pixologic Inc., SideFX (Houdini), Tesla Outsourcing Services, Trimble Inc., Adobe Inc., Act-3D B.V. (Lumion), Autodesk Inc., Blender, Chaos Software, Christie Digital Systems USA, Inc., Corel Corporation, Dassault Systems SE, Unity Technologies, Xpress Rendering and XR3D Studios. Companies are upgrading their current technologies to obtain a competitive edge.
 

Citing an instance, in June 2022, Adobe updated its Adobe Substance 3D to improve work experiences. The applications of Adobe Substance 3D enable designers to create, capture, and provide texture to 3D assets. It also allows the composition and rendering of three-dimensional scenes, thus increasing consumer acceptance.
 

Impact of COVID-19 crisis on 3D rendering market trends

The COVID-19 pandemic caused strict lockdowns and restrictions throughout the world, creating disruptions across many sectors such as construction, due to shortages in on-site labor. The outbreak changed the working model in the industry, leading to the rise of distance learning, virtual events, telecommuting, and remote working. However, the 3D visualization sector was functional even during the pandemic, owing to wide-scale innovations from designers.
 

The growing adoption of the remote working concept fostered the integration of cloud-based 3D rendering to visualize building structures online with no need for physical presence. The implementation of modeling projects, therefore, stabilized the construction sector to some extent during the pandemic, in turn strengthening the 3D rendering industry revenue.
 

This market research report on 3D rendering includes in-depth coverage of the industry with estimates & forecasts in terms of revenue in USD from 2018 to 2030 for the following segments:

Market, By Component

• Software
  • On-premise
  • Cloud
• Service

Market, By Organization Size

• Large Enterprises
• SMEs

Market, By Application

• Product, Design & Modeling
• Animation
• Visualization & Simulation
• Others

Market, By End-Use

• Architecture, Engineering & Construction
• Automotive
• Gaming
• Healthcare
• Manufacturing
• Media & Entertainment
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa