3D Rendering Market Size By Component (Software [On-premise, Cloud], Service), By Organization Size (Large Enterprise, SME), By Application (Product Design & Modeling, Animation, Visualization & Simulation), By End-use (Architecture, Engineering & Construction (AEC), Automotive, Gaming, Healthcare, Manufacturing, Media & Entertainment), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

3D Rendering Market size exceeded USD 2 billion in 2019 and is estimated to grow at over 20% CAGR between 2020 and 2026. Advancements in 3D modeling and emerging virtual reality/augmented reality technologies are driving the demand for efficient 3D rendering solutions. Rising industry competition has pressurized enterprises to adopt 3D models for better visualization of their products, consequently ensuring a competitive edge in the dynamic market.
 

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Photorealistic visualization of real-estate projects fueling the market demand

The 3D rendering market is witnessing a rapid growth owing to the rising adoption of 3D modeling by real estate enterprises. 3D modeling allows customers and stakeholders to visualize interiors & exteriors of a construction project in an appealing manner. 3D rendering provides a medium for architects and design engineers to better communicate their construction project ideas in a more photorealistic and tangible way.
 

Additionally, the growing popularity of online gaming and increasing consumption of digital media amidst the COVID-19 outbreak have also boosted the industry demand. Rendering engines (software-development environment) are heavily used in designing of games and for producing animated movies/tv shows.
 

Advanced simulation and visualization triggering the 3D rendering software segment demand in the UK

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Software segment in the UK held over 70% of 3D rendering market share in 2019 and is estimated to exhibit a steady growth during 2020 to 2026. The growing popularity of sophisticated visual effects, such as texture-mapping, shading, reflections, shadows and motion blurs has accentuated the demand for 3D rendering solutions. Various enterprises in the country are also investing on setting up on-premise solutions to counter issues, such as unreliable internet speed and data privacy concerns, faced by the cloud model.
 

Cloud-based platforms promoting 3D rendering tools amongst Brazilian SMEs

In Brazil, the SMEs market is poised to grow at 25% CAGR through 2026.  The advent of cloud-based rendering software is anticipated to increase the adoption of 3D rendering software among Small & Medium Enterprises (SMEs). Key market players are offering affordable pricing to attract SMEs, fueling market growth. For instance, Zync Render offers affordable rendering software ranging from USD 0.51 per second per machine to USD 8.90 per second per machine.
 

Rising demand for accurate virtual representation to drive visualization & simulation market in China

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The visualization & simulation segment in China held more than 35% 3D rendering industry revenue share in 2019. Product visualization & simulation helps the product designer to diagnose errors in the product design before the manufacturing phase, resulting in the improvement of product performance. As multiple Chinese industries rely heavily on physical prototyping, the adoption of visualization software to create an extremely accurate virtual representation of an assembled product has increased severalfold.
 

Surging adoption of business information modeling to boost AEC industry demand in Canada

The Canadian Architecture, Engineering and Construction (AEC) segment held around 40% market share in 2019. Rising usage of 3D rendering software by architects to overcome design faults for cost effectiveness in manufacturing and construction phases will drive the industry growth. 3D rendered images are used to deliver immersive real-life experiences to prospective buyers associated with the finished product. This assists the buyer to make informed decisions on the basis of necessary information.
 

Canadian engineers and construction-related professionals are anticipated to adopt 3D rendering software to improve visualization & simulation to attract customers or investors. For instance, Lumion offers sophisticated 3D rendering software specifically developed for architects.
 

Increasing demand for gaming and digital entertainment to spur the demand in Asia Pacific

Asia Pacific 3D rendering market held a significant portion with more than 25% revenue share in 2019. The industry is characterized by the increasing uptake of rendering solutions to improve game experience for professional & casual gamers. Moreover, the growing market penetration of animation tools in China and Japan to support special effects in digital media has accentuated the market growth.
 

China’s gaming industry witnessed approximately 11% Y-o-Y growth increase in revenue, accounting for USD 16.9 billion in the first half of 2019. This is another major factor contributing to the expanding market presence in the region.
 

Strong emphasis on organic growth strategies to gain a competitive edge

The global 3D rendering market is characterized by intensified rivalry among major players and is fueled by the emphasis on expansion of global footprint and strengthening partner networks. Key players are also focusing on in-organic growth strategies to gain market share and strengthen their position in the industry.
 

For instance, in April 2019, Adobe released the latest version of its 2D and 3D compositing tool dimension software to provide cloud 3D rendering feature. This feature helped the company to provide innovative cloud rendering solution that offloads the rendering process from on-premise machine to cloud.
 

The emergence of several SMEs in the industry, such as Easy Render, Pixologic, and OTOY, has pushed established players to continuously launch new products with added functionalities to maintain the share and profitability. Some of the companies, such as Easy Render, have monetized on the increasing number of freelancers by developing a global network of rendering professionals.
 

Some of the key players operating in the market are Adobe Inc., Act-3D B.V. (Lumion), Autodesk Inc., Blender, BluEntCAD, Chaos Software, Christie Digital Systems USA, Inc., Coral Corporation, Dassault Systems SE, Easy Render, Foundry Visionmongers Ltd, Keyshot, MAP Systems, Maxon Computer, Next Limit Technologies, NVIDIA Corporation, Pixologic Inc., SideFX (Houdini), Tesla Outsourcing Services, Trimble Inc., Unity Technologies, V Render, and Xpress Rendering.
 

This market research report on 3D rendering industry includes in-depth coverage with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:
 

By Component

• Software
  • On-premise
  • Cloud
• Service

By Organization Size

• Large Enterprises
• SMEs

By Application

• Product, Design & Modeling
• Animation
• Visualization & Simulation
• Others

By End-Use

• Architecture, Engineering & Construction
• Automotive
• Gaming
• Healthcare
• Manufacturing
• Media & Entertainment
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa