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3D Rendering Market Size By Component (Software, Service), By Organization Size (Large Enterprise, SME), By Operating System (Windows, MacOS, Linux), By Application (Product Design & Modeling, Animation, Visualization & Simulation), End-use & Forecast, 2023-2032

  • Report ID: GMI3953
  • Published Date: Feb 2023
  • Report Format: PDF

Industry Statistics

3D Rendering Market size surpassed USD 3 billion in 2022 and is projected to expand at more than 20% CAGR from 2023 to 2032, driven by the soaring demand for building information modeling (BIM) across the construction industry.

The surging uptake of 3D rendering in product marketing applications is fueling the industry growth. Marketing professionals use 3D rendering to demonstrate the features of their products in a variety of simulated surroundings and various perspectives. An upsurge in the number of social media platforms and online purchasing trends, companies tend to create 3D images for better customer experience and offer promising non-physical prototypes with endless variations to enhance product visibility and attraction. Moreover, rendering helps in cutting marketing costs in varied settings, which is boosting product adoption.

3D Rendering Market

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Increasing use of unlicensed software may hinder industry progression

A key factor restraining the 3D rendering market growth is software piracy. Software developers experienced financial losses and a drop in profitability as a result of software piracy issues. In June 2022, the Software Alliance (BSA), a trade group of Microsoft, reported a total of USD 150,000 unlicensed software installations, including V-Ray, for computer graphics in big tech companies. The group warned that businesses use unlicensed technology to give access to remote workers, which is impeding product reliance. Nonetheless, rigorous R&D initiatives to address these difficulties are set to enable firms to overcome these issues.

Consistent upgradation for improving features to accelerate software segment expansion

In terms of component, the software segment held over 70% of the 3D rendering market share in 2022. This growth is attributed to innovations in 3D rendering solutions. Software companies strongly focus on improving their product capabilities by adding new features. For instance, in October 2022, software expert Adobe updated its Substance 3D software to offer enhanced metaverse experiences. The software will now provide metaverse-level collections for 3D modeling and rendering.

Product innovations to foster product uptake for visualization & simulation applications

3D Rendering Market Share, By Application

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The visualization & simulation application segment accounted for 35% share of the 3D rendering market in 2022. Strong efforts by companies to introduce visualization and simulation solutions in response to the growing demand among enterprises to reduce the risks associated with final products and improve user experience are fueling segment growth. In January 2023, Nvidia, an AI computing solutions provider, launched Nvidia Omniverse, a platform that offers new ways to visualize, simulate, and code industrial discoveries and designs.

Growing need for digital transformation to promote the use of cloud-based 3D rendering

The cloud software segment is anticipated to cross USD 8 billion by 2032. Rapid digitization and widespread adoption of cloud services across industries, especially in the post-pandemic scenario, have bolstered the demand for cloud-based 3D rendering solutions. Businesses are creating cutting-edge cloud-based software with a variety of rendering proficiencies, spurring segment growth. In September 2022, Autodesk, Inc., a software corporation, extended its cloud-based Autodesk Tandem harnesses BIM data for business owners to transform digitally within a 3D environment.

Wide customer reach to help Windows OS gain traction

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of 3D rendering crossed USD 3 billion in 2022 and is set to grow at over 20% CAGR through 2032 owing to soaring building information modeling (BIM) demand across the construction industry.

The automotive segment is slated to progress at over 20% CAGR between 2023 and 2032 due to the positive inclination of automakers toward the use of simulation and modeling services for lean management.

The software segment held over 70% of the revenue share in 2022 as a result of the increasing focus of software companies on improving product capabilities by adding new features.

The North America market exceeded USD 1 billion in 2022 on account of the increasing utilization of rendering applications across manufacturing, healthcare, construction, education, and real estate sectors in the region.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 24
  • Tables & Figures: 654
  • Countries covered: 20
  • Pages: 400
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