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3D Rendering Market Size By Component (Software, Service), By Organization Size (Large Enterprise, SME), By Operating System (Windows, MacOS, Linux), By Application (Product Design & Modeling, Animation, Visualization & Simulation), End-use & Forecast, 2023-2032
- Report ID: GMI3953
- Published Date: Feb 2023
- Report Format: PDF
Industry Statistics
3D Rendering Market size surpassed USD 3 billion in 2022 and is projected to expand at more than 20% CAGR from 2023 to 2032, driven by the soaring demand for building information modeling (BIM) across the construction industry.
The surging uptake of 3D rendering in product marketing applications is fueling the industry growth. Marketing professionals use 3D rendering to demonstrate the features of their products in a variety of simulated surroundings and various perspectives. An upsurge in the number of social media platforms and online purchasing trends, companies tend to create 3D images for better customer experience and offer promising non-physical prototypes with endless variations to enhance product visibility and attraction. Moreover, rendering helps in cutting marketing costs in varied settings, which is boosting product adoption.
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Increasing use of unlicensed software may hinder industry progression
A key factor restraining the 3D rendering market growth is software piracy. Software developers experienced financial losses and a drop in profitability as a result of software piracy issues. In June 2022, the Software Alliance (BSA), a trade group of Microsoft, reported a total of USD 150,000 unlicensed software installations, including V-Ray, for computer graphics in big tech companies. The group warned that businesses use unlicensed technology to give access to remote workers, which is impeding product reliance. Nonetheless, rigorous R&D initiatives to address these difficulties are set to enable firms to overcome these issues.
| Report Coverage | Details |
|---|---|
| Base Year: | 2022 |
| Market Size in 2022: | USD 3 billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 20% |
| 2032 Value Projection: | USD 35 billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 400 |
| Tables, Charts & Figures: | 654 |
| Segments covered: | Component, Organization Size, Operating system, Application, End-use |
| Growth Drivers: | |
| Pitfalls & Challenges: |
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Consistent upgradation for improving features to accelerate software segment expansion
In terms of component, the software segment held over 70% of the 3D rendering market share in 2022. This growth is attributed to innovations in 3D rendering solutions. Software companies strongly focus on improving their product capabilities by adding new features. For instance, in October 2022, software expert Adobe updated its Substance 3D software to offer enhanced metaverse experiences. The software will now provide metaverse-level collections for 3D modeling and rendering.
Product innovations to foster product uptake for visualization & simulation applications
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The visualization & simulation application segment accounted for 35% share of the 3D rendering market in 2022. Strong efforts by companies to introduce visualization and simulation solutions in response to the growing demand among enterprises to reduce the risks associated with final products and improve user experience are fueling segment growth. In January 2023, Nvidia, an AI computing solutions provider, launched Nvidia Omniverse, a platform that offers new ways to visualize, simulate, and code industrial discoveries and designs.
Growing need for digital transformation to promote the use of cloud-based 3D rendering
The cloud software segment is anticipated to cross USD 8 billion by 2032. Rapid digitization and widespread adoption of cloud services across industries, especially in the post-pandemic scenario, have bolstered the demand for cloud-based 3D rendering solutions. Businesses are creating cutting-edge cloud-based software with a variety of rendering proficiencies, spurring segment growth. In September 2022, Autodesk, Inc., a software corporation, extended its cloud-based Autodesk Tandem harnesses BIM data for business owners to transform digitally within a 3D environment.
Wide customer reach to help Windows OS gain traction
3D rendering market revenue from the windows operating system segment held around USD 2.5 million in 2022, on account of the large customer base and soaring advancements such as mixed reality that are driving the demand for 3D rendering solutions across Windows OS. According to a recent report, Windows account for 76% of the global desktop operating system users. Several advantages of Windows, including better services and upgrades over other OS, influence users to adopt this OS for 3D rendering applications.
Burgeoning popularity of outsourcing among SMEs to shape the industry outlook
In terms of organization size, the SME segment is predicted to attain nearly 30% share of the global 3D rendering market by 2032. The booming trend of 3D rendering outsourcing services among SMEs has fueled the demand for these solutions. Small companies can take advantage of new visualization technologies without exceeding their budget for 3D modeling, staff shortages, and end-to-end contract-based results, lowering the capital investment and labor costs associated with adopting 3D rendering software.
Rising popularity of lean management to propel product adoption in automotive end-uses
Based on end-use, the automotive segment is slated to observe 20% growth rate through 2032. Automakers use simulation and modeling services for lean management to expedite the designing process and streamline the development of automotive systems and prevent excessive vehicle recalls. To cite an instance, Toyota, a Japanese automotive firm, in partnership with Zortrax 3D printers, has completely switched to 3D printing solutions for its vehicle production in Poland-based facilities to achieve lean management.
Wide applicability in construction and real estate sectors across North America
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North America 3D rendering market value exceeded USD 1 billion in 2022, as a result of the increasing utilization of rendering applications across manufacturing, healthcare, construction, education, and real estate sectors in the region. In December 2022, Mohawk College in Hamilton announced the launch of its 3D Visualization program for the Built environment micro-credential. The program is set to provide skill enhancement BIM, 3D rendering tools, GIS, and other applications for design, construction, and maintenance services.
Integration of render analytics to proliferate the business outlook
Major participants operating in the market are Adobe Systems Inc, Autodesk, Inc, Act 3-D B.V, Blender Institute B.V, Chaos Software, BluEntCAD, Christie Digital Systems USA, Inc., Dassault Systems, Inc., Corel Corporation, Easy Render, Luxion, Inc. (KeyShot), Foundry, Map Systems, Next Limit Technologies, Maxon Computer GmbH, NVIDIA Corporation, SideFX, Pixologic Incorporated, Tesla Outsourcing Services, Unity Technologies, Trimble, Inc, Vrender, XR3D Studios, and Xpress Rendering.
These firms majorly focus on product development strategies, along with inorganic growth tactics to strengthen their market position. For instance, in August 2022, Chaos Software, an image rendering services company, launched V-Ray 6 for Maya, a new version with procedural clouds, enmesh for repeating geometry, and next-generation render analytics features. Such innovations are intended to aid the company in improving its business reach and stay ahead in the competitive landscape.
Impact of COVID-19 on the industry trends
The COVID-19 pandemic provided several growth opportunities to the 3D rendering market as strict lockdowns and social distancing protocols pushed business owners to digitalize their operations, resulting in high 3D visualization penetration in varied applications. The rising use of 3D-printed equipment in the healthcare sector benefitted the market dynamics. Furthermore, in the real estate sector, builders and architects switched to modern technologies to stay connected to clients by offering 3D-rendered images of projects. Architectural rendering, for instance, became popular among construction companies as it enhanced marketing and e-commerce reach, and eliminated the need to meet clients.
The 3D rendering market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032, for the following segments: Click here to Buy Section of this Report
Market, By Component
- Software
- On-premises
- Cloud
- Service
Market, By Organization Size
- SMEs
- Large enterprises
Market, By Operating System
- Windows
- MacOS
- Linux
Market, By Application
- Product, Design & Modeling
- Animation
- Visualization & Simulation
- Others
Market, By End-use
- AEC
- Automotive
- Gaming
- Healthcare
- Manufacturing
- Media & Entertainment
- Others
The above information has been provided for the following regions and countries:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Asia Pacific
- Australia
- China
- India
- Japan
- South Korea
- Latin America
- Mexico
- Brazil
- Argentina
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
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