Report Content
Chapter 1 Methodology & Scope
1.1 Market scope and definition
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Data mining sources
1.3.1 Global
1.3.2 Regional/Country
1.4 Base estimates and calculations
1.4.1 Base year calculation
1.4.2 Key trends for market estimation
1.5 Primary research and validation
1.5.1 Primary sources
1.6 Forecast
1.7 Research assumptions and limitations
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2022 – 2035
2.2 Key market trends
2.2.1 Regional
2.2.2 Package
2.2.3 Vehicle
2.2.4 Technology
2.2.5 Vehicle Age
2.2.6 Distribution channel
2.3 TAM Analysis, 2026-2035
2.4 CXO perspectives: Strategic imperatives
2.4.1 Executive decision points
2.4.2 Critical success factors
2.5 Future outlook and strategic recommendations
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Supplier Landscape
3.1.2 Profit Margin
3.1.3 Cost structure
3.1.4 Value addition at each stage
3.1.5 Factor affecting the value chain
3.1.6 Disruptions
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rapid growth of connected vehicles and telematics infrastructure
3.2.1.2 Rising demand for personalized and usage-linked insurance pricing
3.2.1.3 Advancements in AI, ML, and data analytics
3.2.1.4 Insurance sector digital transformation and regulatory acceptance
3.2.2 Industry pitfalls and challenges
3.2.2.1 Data privacy and cybersecurity concerns
3.2.2.2 Customer resistance to behavioral monitoring
3.2.3 Market opportunities
3.2.3.1 Rising adoption of telematics-enabled insurance:
3.2.3.2 High deployment and integration costs
3.2.3.3 Data accuracy and standardization issues
3.2.3.4 Partnerships with automotive OEMs and technology providers
3.3 Growth potential analysis
3.4 Regulatory landscape
3.4.1 North America
3.4.1.1 U.S. NAIC Guidelines
3.4.1.2 State Insurance Departments Regulations
3.4.1.3 Canada OSFI & Provincial Insurance Guidelines
3.4.2 Europe
3.4.2.1 Germany BaFin Regulations
3.4.2.2 France ACPR & CNIL Guidelines
3.4.2.3 United Kingdom FCA & GDPR Compliance
3.4.2.4 Italy IVASS Guidelines
3.4.3 Asia Pacific
3.4.3.1 China CBIRC Guidelines
3.4.3.2 Japan FSA Compliance
3.4.3.3 South Korea FSS Regulations
3.4.3.4 India IRDAI Guidelines
3.4.4 Latin America
3.4.4.1 Brazil SUSEP Guidelines
3.4.4.2 Mexico CNSF Guidelines
3.4.5 Middle East and Africa
3.4.5.1 UAE Insurance Authority Guidelines
3.4.5.2 Saudi Arabia SAMA Regulations
3.5 Porter’s analysis
3.6 PESTEL analysis
3.7 Technology and Innovation Landscape
3.7.1 Current technological trends
3.7.2 Emerging technologies
3.8 Price trends
3.8.1 By region
3.8.2 By product
3.9 Cost breakdown analysis
3.10 Patent analysis
3.11 Sustainability and Environmental Aspects
3.11.1 Sustainable practices
3.11.2 Waste reduction strategies
3.11.3 Energy efficiency in production
3.11.4 Eco-friendly initiatives
3.11.5 Carbon footprint considerations
3.12 Use case scenarios
3.13 Actuarial modeling & risk scoring frameworks
3.13.1 Usage-based risk variables and weighting mechanisms
3.13.2 Driving behavior scoring methodologies
3.13.3 Integration of AI/ML in actuarial decision-making
3.14 Loss ratio & claims impact analysis
3.15 Customer adoption & behavioral economics analysis
3.16 Data ownership, monetization & privacy economics
3.17 OEM, telco & platform partnership models
3.18 Deployment models & operational architecture
3.19 Product differentiation & feature benchmarking
3.19.1 Feature comparison across major UBI offerings
3.19.2 Pricing, discount structures, and rewards models
3.19.3 Differentiation strategies among insurers
Chapter 4 Competitive Landscape, 2025
4.1 Introduction
4.2 Company market share analysis
4.2.1 North America
4.2.2 Europe
4.2.3 Asia Pacific
4.2.4 Latin America
4.2.5 Middle East & Africa
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
4.6 Key developments
4.6.1 Mergers & acquisitions
4.6.2 Partnerships & collaborations
4.6.3 New product launches
4.6.4 Expansion plans and funding
Chapter 5 Market Estimates & Forecast, By Package, 2022 - 2035 ($ Bn)
5.1 Key trends
5.2 Pay-How-You-Drive (PHYD)
5.3 Pay-As-You-Drive (PAYD)
5.3.1 Device- based
5.3.2 Telematics-based
5.4 Manage-How-You-Drive (MHYD)
Chapter 6 Market Estimates & Forecast, By Vehicle, 2022 - 2035 ($ Bn)
6.1 Key trends
6.2 Passenger vehicle
6.2.1 OBD-II
6.2.2 Black box
6.2.3 Smartphone
6.2.4 Embedded telematics
6.3 Commercial vehicle
6.3.1 Light commercial vehicles (LCVs)
6.3.1.1 OBD-II
6.3.1.2 Black box
6.3.1.3 Smartphone
6.3.1.4 Embedded telematics
6.3.2 Medium commercial vehicles (MCVs)
6.3.2.1 OBD-II
6.3.2.2 Black box
6.3.2.3 Smartphone
6.3.2.4 Embedded telematics
6.3.3 Heavy commercial vehicles (HCVs)
6.3.3.1 OBD-II
6.3.3.2 Black Box
6.3.3.3 Smartphone
6.3.3.4 Embedded telematics
Chapter 7 Market Estimates & Forecast, By Technology, 2022 - 2035 ($ Bn)
7.1 Key trends
7.2 OBD-II
7.3 Black box
7.4 Smartphone
7.5 Embedded telematics
Chapter 8 Market Estimates & Forecast, By Vehicle Age, 2022 - 2035 ($ Bn)
8.1 Key trends
8.2 New vehicles
8.3 Used vehicles
Chapter 9 Market Estimates & Forecast, By Distribution channel, 2022 - 2035 ($ Bn)
9.1 Key trends
9.2 Brokers and agents
9.3 Direct sales
9.4 Online platforms
9.5 Bancassurance
Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 ($ Bn)
10.1 Key trends
10.2 North America
10.2.1 US
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Belgium
10.3.7 Netherlands
10.3.8 Sweden
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 Australia
10.4.5 Singapore
10.4.6 South Korea
10.4.7 Vietnam
10.4.8 Indonesia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 UAE
10.6.2 South Africa
10.6.3 Saudi Arabia
Chapter 11 Company Profiles
11.1 Global Player
11.1.1 Allianz
11.1.2 Allstate
11.1.3 AXA
11.1.4 Liberty Mutual Insurance
11.1.5 Metromile
11.1.6 Octo Group
11.1.7 Progressive
11.1.8 State Farm Mutual Automobile Insurance Company
11.1.9 UNIPOLSAI ASSICURAZIONI
11.1.10 Zurich Insurance
11.2 Regional Player
11.2.1 Aviva
11.2.2 Chubb
11.2.3 Direct Line Insurance
11.2.4 Generali
11.2.5 ICICI Lombard
11.2.6 MAPFRE
11.2.7 RSA Insurance
11.2.8 Sompo
11.2.9 Suncorp
11.2.10 Tokio Marine
11.3 Emerging Players
11.3.1 By Miles
11.3.2 Cuvva
11.3.3 Noblr
11.3.4 Sureify
11.3.5 Zego
Usage-based Insurance Market Size
The global usage-based insurance (UBI) market size was valued at USD 62.6 billion in 2025. The market is expected to grow from USD 77.6 billion in 2026 to USD 567.6 billion in 2035, at a CAGR of 24.8%, according to latest report published by Global Market Insights Inc.
The usage-based insurance (UBI) market is projected to witness strong growth in the coming years, driven by the increasing penetration of connected vehicles, rising demand for personalized insurance pricing, and the growing emphasis on data-driven risk assessment models. As insurers seek to improve underwriting accuracy, reduce loss ratios, and enhance customer satisfaction, UBI solutions are becoming essential to enable fair, transparent, and behavior-based premium structures aligned with individual driving patterns.
Technological advancements such as telematics devices, smartphone-based tracking, embedded vehicle sensors, AI and ML powered driving behavior analytics, GPS-based mileage monitoring, and real-time data processing platforms are transforming traditional auto insurance models. These innovations enable continuous monitoring of driving parameters such as speed, braking, acceleration, mileage, and time of use, while providing insurers with end-to-end visibility across policy lifecycle stages from enrollment and risk scoring to dynamic pricing, claims management, and renewal optimization.
Market growth is further supported by the expansion of connected and electric vehicles, increasing adoption of pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) models, rising regulatory acceptance of telematics-based pricing, and growing consumer awareness of cost-saving and usage-linked insurance products. Core UBI functions such as real-time driving data collection, behavioral risk scoring, dynamic premium calculation, driver feedback and coaching, fraud detection, and claims optimization have become critical to insurer competitiveness and profitability. Associated services including telematics device deployment, platform integration, data analytics, consulting, customer support, and compliance management ensure seamless implementation and scalability across diverse insurance portfolios.
In 2024, leading UBI ecosystem participants such as Progressive, Allstate, AXA, Liberty Mutual, UNIPOLSAI Assicurazioni, Metromile, and Octo expanded their usage-based insurance capabilities. These players invested significantly in AI-driven telematics analytics, cloud-based insurance platforms, mobile-enabled customer engagement tools, and deeper integration with policy administration, claims, and customer relationship management systems to improve risk selection, enhance customer retention, and optimize underwriting performance.
The usage-based insurance ecosystem continues to evolve as advanced analytics, real-time telematics, automation, and personalized insurance models reshape the global auto insurance landscape. Insurers and technology providers are increasingly prioritizing integrated, data-driven UBI platforms that deliver holistic insights into driving behavior, enable dynamic pricing, reduce manual intervention, and support long-term profitability. These advancements are redefining the UBI market, enabling more transparent, customer-centric, and risk-optimized insurance solutions across global markets.
Usage-based Insurance Market Trends
The demand for advanced usage-based insurance (UBI) solutions is rapidly increasing, driven by growing collaboration among insurers, telematics technology providers, automotive OEMs, mobility platforms, and data analytics firms. These partnerships aim to enhance driving behaviour monitoring, real-time risk assessment, personalized premium pricing, claims optimization, and compliance with evolving data privacy and insurance regulations. Industry stakeholders are working together to develop integrated, modular, and data-driven UBI platforms incorporating AI- and ML-powered driving analytics, real-time telematics data collection, cloud-enabled data management, predictive risk modelling, and mobile-first customer engagement applications.
For instance, in 2024, leading UBI ecosystem participants such as Progressive, Allstate, AXA, Liberty Mutual, UNIPOLSAI Assicurazioni, and Octo expanded strategic collaborations with telematics providers, automotive OEMs, and insurtech partners to deploy unified UBI platforms, real-time driving analytics, AI-driven underwriting insights, and automated policy and claims workflows. These initiatives improved underwriting accuracy, reduced loss ratios, enhanced customer transparency, and increased operational efficiency across personal and commercial auto insurance portfolios.
Regional customization of UBI solutions is emerging as a key market trend. Leading insurers are developing localized telematics configurations, region-specific pricing models, regulatory compliance frameworks, and data privacy modules across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. These solutions address country-specific insurance regulations, driving behaviors, vehicle usage patterns, and consumer expectations, tailored for diverse segments such as personal auto insurance, fleet insurance, mobility-as-a-service providers, and electric vehicle users.
The rise of specialized insurtech and telematics startups offering AI-powered driving analytics, smartphone-based tracking, predictive risk scoring, and cloud-based UBI platforms is reshaping the competitive landscape. Companies focusing on PAYD and PHYD models, real-time driver feedback, fraud detection, and automated claims processing are enabling scalable and cost-effective deployment of UBI programs. These innovations empower both established insurers and emerging players to accelerate digital transformation, improve customer engagement, and expand UBI adoption across global markets.
The development of standardized, modular, and interoperable UBI platforms is transforming the market. Leading players such as AXA, Progressive, Allstate, Liberty Mutual, UNIPOLSAI, and Octo Group are deploying unified telematics and insurance architectures that integrate seamlessly with policy administration, underwriting, claims, customer relationship management, and automotive data ecosystems. These platforms support customizable pricing models, real-time risk monitoring, enterprise-scale deployment, and compliance with global data protection regulations, enabling insurers to deliver transparent, flexible, and customer-centric usage-based insurance solutions across the full policy lifecycle.
Usage-based Insurance Market Analysis
Based on package, the usage-based insurance market is divided into pay-as-you-drive (PAYD), pay-how-you-drive (PHYD) and manage-how-you-drive (MHYD). The pay-as-you-drive (PAYD) segment dominated the market, accounting for around 66% share in 2025 and is expected to grow at a CAGR of over 24.7% from 2026 to 2035.
Based on vehicle, the market is divided into passenger vehicles and commercial vehicles. The passenger vehicles segment dominates the market, accounting for around 79% share in 2025, and the segment is expected to grow at a CAGR of over 25.1% from 2026 to 2035.
Based on vehicle age, the market is divided into used vehicles and new vehicles. The used vehicles segment dominated the market and was valued at USD 43.1 billion in 2025.
Based on technology, the market is divided into OBD-II (On-Board Diagnostics), smartphone-based telematics, embedded telematics and black boxes. The OBD-II (On-Board Diagnostics) segment dominated the market and was valued at USD 21.5 billion in 2025.
Based on distribution channel, the market is divided into brokers and agents, direct sales, online platforms and bancassurance. The brokers and agents segment dominated the market and was valued at USD 23 billion in 2025.
In 2025, US dominated the North America usage-based insurance market with around 78% market share and generated approximately USD 20 billion in revenue.
Germany holds share of 21% in Europe Usage-based insurance market in 2025 and it will grow tremendously between 2026 and 2035.
China holds share of 42% in Asia Pacific Usage-based insurance (UBI) market in 2025 and it is expected to grow tremendously between 2026 and 2035.
Usage-based insurance market in Brazil will experience significant growth between 2026 and 2035.
Usage-based insurance market in UAE will experience significant growth between 2026 and 2035.
Usage-based Insurance Market Share
Usage-based Insurance Market Companies
Major players operating in the usage-based insurance (UBI) industry include:
Usage-based Insurance Industry News
The usage-based insurance (UBI) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Bn) from 2022 to 2035, for the following segments:
Market, By Package
Market, By Vehicle
Market, By Technology
Market, By Vehicle Age
Market, By Distribution channel
The above information is provided for the following regions and countries: