Sleep Tech Devices Market - By Product, By Application, By Distribution Channel - Global Forecast, 2025 - 2034

Sleep Tech Devices Market Size

The global sleep tech devices market was valued at USD 24.9 billion in 2024. The market is expected to grow from USD 29.3 billion in 2025 to USD 134.7 billion in 2034, at a CAGR of 18.5% during the forecast period, according to the latest report published by Global Market Insights Inc. The market is driven by rising prevalence of sleep disorders such as insomnia and obstructive sleep apnea, growing consumer awareness of sleep health, and increasing adoption of smart wearables and connected non-wearable solutions for personalized sleep monitoring and management.
 

Sleep tech devices are innovative solutions for the purpose of monitoring, improving, and even managing sleep health in both wearable and non-wearables forms. Apple including (Apple Watch -Sleep app and Stages), Balluga (Smart Interactive Bed), BedJet (BedJet 3 Climate Comfort), Emfit (QS under-mattress sensor), and Fisher & Paykel (F&P SleepStyle Auto CPAP) are significant players. The market continues to expand owing to the rising prevalence of sleep disorders such as insomnia and obstructive sleep apnea, increasing adoption of connected wearables and smart beds, and growing consumer focus on wellness and preventive healthcare.
 

The market reached from USD 15.2 billion in 2021 to USD 21.1 billion in 2023, registering a CAGR growth of 18.5% during this period. The global population is increasingly sleep-deprived, with insomnia affecting 10-30% of adults and obstructive sleep apnea (OSA) impacting about 425 million people worldwide. Market growth is fueled by unmet clinical needs and rising consumer interest in wellness-focused sleep solutions. Poor sleep is strongly linked to chronic diseases such as hypertension, obesity, diabetes, and depression, pushing individuals to adopt tools that track, analyze, and improve sleep.
 

Smart connected devices are at the core of this trend. Wearables like the Apple Watch with Sleep Stages, Fitbit Charge 6, Oura Ring Gen3, and Huawei Band 9 (TruSleep) provide continuous monitoring and insights. Non-wearables such as the Emfit QS under-mattress sensor, Eight Sleep Pod 3 smart mattress, and ResMed’s AirSense 11 AutoSet CPAP are also gaining traction for at-home management of sleep health and disorders. Smartphone penetration and the growth of the Internet of Things further accelerate adoption. Mobile apps like SleepScore deliver advanced sleep tracking, while solutions such as Smart Nora’s contact-free anti-snoring system integrate seamlessly with wearables and home devices to provide real-time feedback and personalized nudges.
 

The COVID-19 pandemic intensified health and wellness awareness, leading to a surge in investments in sleep-focused technology. For example, direct-to-consumer sales of smart mattresses jumped by 30% in 2022. Consumers increasingly prefer personalized, data-driven, and non-pharmacological approaches to address sleep issues and enhance daily performance. The convergence of rising sleep disorder prevalence, digital health adoption, and device innovation is expected to sustain robust market growth in the years ahead, making sleep tech a vital component of preventive healthcare.
 

Sleep tech devices are specialized wearables and non-wearables designed to monitor, analyze, and improve sleep quality. Using sensors, AI, and connectivity, they track patterns, detect disorders like insomnia and sleep apnea, and provide personalized interventions, enabling users to optimize rest, health, and overall well-being through technology-driven solutions.
 

Sleep Tech Devices Market Trends

The growth of the market is determined by a convergence of health needs, technological advancements, and shifting economic factors at both micro and macro levels. Increasing prevalence of sleep disorders remains a main driver, with studies guesstimating that 10-30% of adults experience insomnia globally, while obstructive sleep apnea (OSA) affects nearly 425 million people worldwide.
 

• These conditions not only impair quality of life, but they are also linked to chronic illnesses such as cardiovascular disease, diabetes, and obesity and this then prompts a greater demand for effective monitoring and intervention tools. Technological advancements are indeed transforming the landscape, so sleep devices are now more clever and non-intrusive and also user-friendly. Wearables today incorporate biosensors that track oxygen saturation plus sleep stages with accuracy that is always increasing. Among modern wearables are the Apple Watch, Fitbit Charge 6, Huawei Band, as well as Oura Ring.
   
• Non-wearables such as radar-based monitors, smart beds, and CPAP machines are also developing, with AI and machine learning incorporation enabling personalized insights and early detection of disorders.
   
• On the microeconomic front, rising disposable incomes, growing healthcare expenditure, and increased adoption of health insurance policies are encouraging consumers to invest in premium wellness technologies. At the macroeconomic level, urbanization, stressful work cultures, and the widespread use of digital devices contribute to poor sleep hygiene, further expanding the addressable market.
   
• Additionally, the rise of e-commerce platforms has enhanced accessibility, with global online sales of smart home and wellness devices registering double-digit growth in recent years.
   
• Moreover, integration of sleep tech with the broader digital health ecosystem-through IoT connectivity, smartphone apps, and telemedicine-has positioned these devices as key tools for preventive healthcare. As governments and employers increasingly recognize sleep health as integral to productivity and well-being, policy support and workplace wellness initiatives are further bolstering demand.
   
• Collectively, these medical, technological, and socio-economic drivers underscore the long-term growth potential of the sleep tech devices market, as consumers and healthcare systems like prioritize restorative sleep as a foundation for better health outcomes.
   

Sleep Tech Devices Market Analysis

In 2021, the global market was valued at USD 15.2 billion. The following year, it saw a slight increase to USD 17.9 billion, and by 2023, the market further climbed to USD 21.1 billion.
 

Based on product, the global sleep tech devices market is bifurcated into wearables and non-wearables. The wearables segment is further divided into smart watches and bands, and others. The non-wearables segment is further divided into sleep monitors, and smart beds. The wearables segment accounted for 75.7% of the market in 2024 driven by growing consumer adoption of smartwatches and fitness bands with advanced sleep-tracking features, offering convenience, real-time insights, and integration with broader digital health ecosystems. The segment is expected to exceed USD 96.8 billion by 2034, growing at a CAGR of 17.9% during the forecast period. On the other hand, non-wearables segment is expected to grow with the fastest CAGR of 20.2%. The growth of this segment can be attributed to rising adoption of contactless, AI-powered sleep monitors and smart beds offering greater accuracy, comfort, and seamless integration into home and clinical sleep management.
 

• The wearables segment holds a dominant share as smartwatches along with fitness bands are being increasingly adopted with advanced sleep-tracking technologies. Wearables are in higher demand because consumers increasingly seek portable user-friendly solutions since these solutions provide real-time perceptions into sleep quality patterns and disturbances.
   
• These devices can integrate smoothly with broader digital health ecosystems, also including mobile applications along with telehealth platforms. By doing this, their value proposition is improved, and users can monitor overall wellness, track activity, and share data with healthcare providers. Furthermore, adoption is propelled further by raising health consciousness, increasing prevalence of sleep disorders, plus the growing focus on preventive healthcare.
   
• Continuous product innovations, such as AI-driven analytics, personalized sleep recommendations, and integration with IoT-enabled devices, also contribute to segment growth. Supported by affordability, stylish designs, and strong brand presence of major players like Apple, Fitbit, and Samsung, the wearables segment is expected to maintain robust growth.
   
• On the other hand, non-wearables segment is expected to grow with the fastest CAGR during the analysis period. The segment is driven by rising demand for advanced, contactless solutions such as AI-powered sleep monitors and smart beds. Unlike wearables, non-wearables offer greater comfort and long-term usability by eliminating the need for physical contact, making them ideal for both home and clinical settings.
   
• Their ability to deliver accurate, continuous sleep data with minimal disruption enhances user adoption. Furthermore, increasing integration of non-wearable devices with smart home ecosystems and healthcare platforms supports personalized sleep management, fueling strong growth and positioning the segment as a key market driver.
   

Based on the application, the sleep tech devices market is segmented into insomnia, obstructive sleep apnea, narcolepsy, and other applications. The insomnia segment accounted for the highest market share of 42% in 2024 driven by the rising prevalence of sleep disorders linked to stress, lifestyle changes, and growing demand for non-invasive digital sleep management solutions.
 

• The insomnia segment holds the largest share because of how sleep disorders are now increasingly popular worldwide. Rapid lifestyle changes occur, stress levels rise, and anxiety plus depression cases increase so these factors contribute much. Insomnia incidences are rising as a result of these contributions. Additionally, heightened awareness that poor sleep brings long-term health risks for example cardiovascular diseases, obesity, together with weakened immunity, increases demand for effective solutions.
   
• Because advanced, non-intrusive sleep tech devices are available for personalized monitoring, therapy, and real-time perceptions, they further drive adoption, making insomnia the most dominant application segment.
   
• The second-largest segment, obstructive sleep apnea, held a market share of 28.1% in 2024, driven by increasing awareness of OSA’s health risks such as cardiovascular diseases, obesity, and hypertension. Growing diagnosis rates, coupled with rising adoption of advanced sleep monitoring devices for early detection and management, are fueling demand. Additionally, integration of AI-powered technologies and home-based diagnostic tools is enhancing convenience and accuracy, further supporting segment growth.
   
• The narcolepsy segment, though smaller with a market share of 19.9%, is expected to grow at a CAGR of 18.9%, driven by increasing awareness and diagnosis of the condition, coupled with rising demand for technology-enabled solutions that improve sleep quality and manage excessive daytime sleepiness. The integration of smart wearables and AI-powered non-wearables is enabling better monitoring and personalized interventions, supporting early detection, improved patient outcomes, and wider adoption of sleep tech devices for narcolepsy management.
   

Based on the distribution channel, the sleep tech devices market is segmented into sleep centers and fitness centers, hypermarkets and supermarkets, e-commerce, pharmacy and retail stores, and other distribution channels. The sleep centers and fitness centers segment accounted for the highest market share of 35.1% in 2024 driven by rising consumer demand for professional, data-driven sleep analysis and wellness integration to address growing sleep-related health concerns.
 

• The top three end use segments represent 75.5% of total market value. The dominance of sleep centers alongside fitness centers in the market results from consumers demanding professional, data-driven solutions that address sleep disorders and overall wellness. More people suffer from insomnia, sleep apnea incidence grows, lives upset sleep, so people depend more on expert facilities using better sleep monitoring.
   
• Sleep tracking is integrated by fitness centers into holistic health and performance programs because of how quality rest is critical for productivity and for recovery. Consumer awareness is on the rise as well as the growing adoption of sleep tech devices in such settings. Furthermore, partnerships of healthcare providers with wellness centers are increasing as well.
   
• The hypermarkets and supermarkets segment, though smaller with a market share of 26.7%, is expected to grow at a CAGR of 18.1%, due to rising consumer preference for convenient, one-stop shopping experiences. These retail formats allow customers to physically evaluate products such as sleep monitors, smart beds, and wearables, enhancing trust and purchase intent.
   
• The increasing penetration of organized retail chains globally, coupled with strategic partnerships between sleep tech manufacturers and large retailers, ensures wider product availability and competitive pricing. Additionally, attractive in-store promotions, bundled offers, and live demonstrations are driving consumer adoption. This segment’s accessibility and mass reach significantly support its expansion within the sleep tech ecosystem.
   
• The e-commerce segment held a market share of 13.7% in 2024. The segment is driven by rising consumer preference for online shopping due to convenience, wider product availability, and competitive pricing. Growing digital health awareness, coupled with personalized product recommendations, subscription models, and easy doorstep delivery, further boosts adoption. Additionally, increasing internet penetration and integration of virtual consultations enhance consumer trust, making e-commerce a vital growth channel for sleep tech device distribution globally.

North America sleep tech devices market
 

North America dominated the global market with the highest market share of 42.6% in 2024.
 

• The region is driven mainly by technological innovation as well as high consumer awareness and also advanced healthcare infrastructure. Effective sleep monitoring and management solutions are in demand because sleep disorders such as insomnia and sleep apnea are more popular, affecting nearly 50-70 million U.S. adults as per the American Sleep Association.
   
• The region adopted digital health platforms with readiness as well as wearables. This adoption gains support from leading tech players like Fitbit, Apple, and Garmin; it has strengthened market growth further. Through increased investments in AI-powered as well as IoT-enabled sleep monitoring systems and favorable reimbursement policies for sleep apnea diagnosis along with treatment, accessibility and adoption are improved.
   
• Strong purchasing power, growing health-conscious lifestyles, and rapid e-commerce penetration also drive demand. Collectively, these factors position North America as the leading hub for innovation and commercialization in the global market.
   

The U.S. sleep tech devices market was valued at 6.2 billion and USD 7.2 billion in 2021 and 2022, respectively. In 2024 the market size reached USD 9.9 billion from USD 8.5 billion in 2023.
 

• The U.S. market is witnessing robust growth driven by rising prevalence of sleep disorders such as insomnia, sleep apnea, and restless leg syndrome, affecting millions of Americans annually. Increasing health awareness and growing consumer focus on preventive healthcare have accelerated adoption of smart wearables and non-wearable devices that provide real-time insights, personalized sleep tracking, and integration with broader digital health ecosystems.
   
• The rising penetration of advanced technologies such as AI, IoT, and biosensors in sleep devices is enhancing accuracy and user experience, further fueling demand. Additionally, high disposable income levels and strong healthcare infrastructure in the U.S. support consumer spending on premium devices.
   
• Expanding e-commerce penetration, coupled with retail partnerships, is making sleep tech devices more accessible. Moreover, increased employer wellness programs and insurance incentives encouraging sleep monitoring are driving adoption, positioning the U.S. as a leading market in global sleep technology growth.
   

Europe sleep tech devices market
 

Europe sleep tech devices accounted for USD 6.6 billion in 2024 and are anticipated to show lucrative growth over the forecast period.
 

• The Europe sleep tech devices market is driven by rising awareness about the importance of sleep health and the growing prevalence of sleep disorders such as insomnia and sleep apnea. According to the European Respiratory Society, nearly 175 million people in Europe are affected by chronic sleep-related issues, fueling demand for advanced monitoring solutions. Increasing adoption of wearable devices, such as smartwatches and fitness bands with integrated sleep-tracking features, supports consumer preference for preventive healthcare.
   
• Additionally, macroeconomic factors such as higher healthcare expenditure, supportive government initiatives for digital health adoption, and rising disposable incomes strengthen market growth. Technological advancements in AI-powered sleep monitoring, IoT-enabled smart beds, and data-driven personalized sleep insights are further accelerating adoption. The strong presence of global and regional players, coupled with expanding e-commerce penetration and distribution channels, enhances accessibility.
   

Germany dominates the European sleep tech devices market, showcasing strong growth potential.
 

• Germany dominates the Europe market due to its advanced healthcare infrastructure, high digital adoption, and strong consumer awareness of sleep health. The country’s aging population and rising prevalence of sleep disorders, including insomnia and sleep apnea, are fueling demand for advanced monitoring and therapeutic devices.
   
• Germany’s strong presence of global and domestic medical technology companies, along with government initiatives promoting digital health adoption, further accelerates market penetration. High purchasing power and willingness to invest in innovative wellness technologies support rapid adoption of wearables, smart beds, and AI-powered sleep monitors.
   
• Additionally, Germany’s emphasis on preventive healthcare and integration of digital health solutions within clinical settings are driving the shift toward tech-enabled sleep management. Growing e-commerce penetration and partnerships between device manufacturers and healthcare providers further strengthen accessibility.
   

Asia Pacific sleep tech devices market
 

The Asia Pacific sleep tech devices is anticipated to grow at the highest CAGR of 19.1% during the analysis timeframe.
 

• Rising prevalence of sleep disorders such as insomnia and sleep apnea, largely linked to urbanization and also to high stress levels and changing work cultures, is currently fueling demand for more effective monitoring solutions. Rapid digitalization, smartphone penetration that is increasing, and the adoption of connected devices enable awareness beyond accessibility of sleep tech products.
   
• The region’s middle-class population is in fact expanding, and also this population has quite growing disposable incomes. So, this group spends more on private health and proactive medical technologies. Government initiatives promoting digital health adoption as well as private sector investments accelerate growth further throughout telemedicine and AI-powered sleep analysis tools.
   
• Local players are introducing affordable, user-friendly solutions tailored to diverse markets, while global brands are expanding their presence, making Asia Pacific a major hub for sleep tech innovation.
   

China sleep tech devices are estimated to grow with a significant CAGR, in the Asia Pacific market.
 

• China’s sleep tech devices market is poised for significant growth, driven by rising prevalence of sleep disorders, fueled by high-stress lifestyles, urbanization, and long working hours. Growing awareness about the importance of sleep health, supported by government-backed health initiatives, is accelerating adoption.
   
• Rapid technological advancements, such as AI-powered sleep monitoring, smartphone integration, and IoT-enabled smart beds, further enhance product appeal. China’s large tech-savvy population, coupled with high smartphone penetration, drives demand for wearables and non-wearables alike. Expanding e-commerce platforms, offering easy access and competitive pricing, boost sales.
   
• Additionally, rising disposable incomes, increased healthcare spending, and growing interest in preventive health measures create a favorable macroeconomic environment, positioning China as a key growth driver in the Asia Pacific market.
  
   

Latin American sleep tech devices market
 

Brazil leads the Latin American market, exhibiting remarkable growth during the analysis period.
 

• A growing middle-class population with higher disposable income is fueling demand for advanced health-monitoring solutions, including smart wearables and non-wearable devices. Increasing smartphone penetration and internet connectivity support strong adoption of connected health platforms and e-commerce channels for device distribution.
   
• Furthermore, government and private initiatives to improve sleep health education, along with partnerships between technology companies and healthcare providers, are accelerating market expansion. The country’s focus on preventive healthcare and wellness, combined with the popularity of fitness and lifestyle tracking, positions Brazil as a key growth hub in Latin America.
  
   

Middle East and Africa sleep tech devices market
 

Saudi Arabia market to experience substantial growth in the Middle East and Africa sleep tech devices industry in 2024.
 

• The Saudi Arabia market is witnessing substantial growth because of the rising awareness that sleep disorders like insomnia and sleep apnea are increasingly linked to lifestyle changes, stress, and obesity in the region. Because of a population that is both young and also tech-savvy rapidly adopts digital health solutions, it is demanding more advanced sleep monitoring devices, wearables, plus smart home-based solutions.
   
• Vision 2030 includes government initiatives that support adoption in addition. These initiatives stress wellness and healthcare digitalization. Accurate sleep tracking is needed even more because chronic conditions like diabetes as well as cardiovascular diseases are becoming popular.
   
• Expansion of e-commerce platforms, coupled with increasing disposable incomes, is enabling consumers to invest in premium sleep tech devices, accelerating market growth.
   

Sleep Tech Devices Market Share

Leading companies like Fitbit (Google), Apple Inc., Withings, and ResMed together hold between 40% of the market share in the moderately consolidated global sleep tech devices industry. This consolidation reflects the dominance of a few well-established players that continue to set benchmarks in product innovation, user experience, and integration with broader digital health ecosystems.
 

The global sleep tech devices market is characterized by a mix of established multinational corporations and emerging startups, creating a competitive yet innovation-driven environment. Large players leverage strong brand recognition, extensive research and development investment, and diversified product portfolios to secure substantial market share, while new entrants focus on niche solutions such as AI-driven sleep monitoring, contactless devices, or personalized sleep coaching to gain traction. E-commerce and digital health platforms are further reshaping competitive strategies by enabling direct-to-consumer distribution and subscription-based models, enhancing accessibility and user engagement.
 

Moreover, partnerships between technology firms and healthcare providers are expanding the application of sleep tech devices from consumer wellness to clinical sleep disorder management. The market demonstrates a balance of consolidation among leaders and dynamism from innovative challengers, suggesting continued evolution toward more connected, data-driven, and medically validated sleep solutions. This blend of scale and agility defines the sector’s competitive landscape.
 

Sleep Tech Devices Market Companies

Few of the prominent players operating in the sleep tech devices industry include:
 

• Apple
• Balluga
• BedJet
• ChiliSleep
• Eight Sleep
• Emfit
• Fisher & Paykel Healthcare
• Fitbit
• Garmin
• Huawei
• Itamar Medical
• Oura Health
• Philips
• Pulsetto
• ResMed
• ReST
• SleepScore Labs
• Smart Nora
• Somnofy
• Somnox
• Withings
• Xiaomi
  
   
• Apple

Apple leads the sleep tech devices market with a share of 17.2% in 2024. Apple dominates with its ecosystem-driven approach, integrating sleep tracking features into the Apple Watch and Health app. Its USP lies in combining premium hardware with advanced software analytics, offering holistic health monitoring. Apple’s seamless device interconnectivity, brand trust, and continuous innovation position it as a leader in consumer-driven sleep wellness solutions.
 

• Fitbit

Fitbit leverages Google’s advanced AI and cloud ecosystem to deliver accurate, real-time sleep tracking and health insights. Its user-friendly wearables integrate seamlessly with Google Fit, offering personalized recommendations. With a strong global presence and affordability compared to premium brands, Fitbit balances innovation, accessibility, and medical-grade data integration for broader adoption.
 

• Withings

Withings specializes in non-invasive, clinically validated sleep solutions, such as under-mattress sensors and smart devices. Its USP is medical-grade accuracy paired with a sleek, unobtrusive design, catering to users who prefer non-wearable options. The brand bridges consumer wellness and professional healthcare, appealing to both everyday users and clinical practitioners.
 

Sleep Tech Devices Industry News

• In April 2024, OURA introduced Oura Labs, a new in-app platform under the Oura Membership program. The initiative aims to involve members in the research and development journey, fostering active engagement and accelerating innovation.
   
• In January 2023, Earable, a sleep-tracking startup, raised USD 6.6 million in funding, led by Founders Fund and Smilegate Investment. The capital will support the launch of its wearable headset designed to improve sleep quality and productivity.
   
• In August 2023, Oura partnered with Talkspace, a leading online behavioral health company. Through this collaboration, Oura members can securely share personalized sleep data with their licensed therapists via Talkspace’s encrypted platform.
   

The sleep tech devices market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million and from 2021 - 2034 for the following segments:

Market, By Product

• Wearables    
  • Smart watches and bands
  • Other wearables 
• Non-wearables        
  • Sleep monitors
  • Smart beds

Market, By Application

• Obstructive sleep apnea
• Insomnia
• Narcolepsy
• Other applications

Market, By Distribution Channel

• Sleep centers and fitness centers
• Hypermarkets and supermarkets
• E-commerce
• Pharmacy and retail stores
• Other distribution channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE