Mobile Value-added Services (MVAS) Market Size & Share 2017 - 2024

Market Size by Solution (SMS, MMS, Instant Messaging/Email, Mobile Money, Infotainment), by Application (BFSI, Retail, Government, Healthcare, Education, Entertainment & Media, Telecom & IT), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, & Forecast.

Report ID: GMI303

Published Date: May 2017

Report Format: PDF

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Mobile Value-added Services Market Size

Mobile Value-added Services Market size surpassed USD 400 billion in 2016 and is predicted to grow at more than 15% CAGR till 2024. Increasing penetration of smartphones & tablets, fixed broadband subscriptions and number of active mobile broadband services are some of the factors driving the market demand globally.

Mobile value-added services (MVAS) enable mobile operators and aggregators to deliver multimedia and other value-added services to mobile subscribers. The market for mobile value-added services is expanding due to increasing application in education sector.

Currently, mobile phones have transcended from being a device used for playing music, text messaging, or voice calling, to a powerful utility and infotainment tool. From finding the nearest restaurant, paying bills, to receiving the up-to-date stock updates, the potential of mobile phones is seemingly boundless. Steep increase in the usage of social networking apps and mobile payments is helping support the mobile value-added services market size. Furthermore, rich communication services are expected to offer several opportunities to the industry stakeholders.

Mobile Value-added Services Market

Rising demand for entertainment services on mobile handsets is also a key trend being witnessed in the market, thereby resulting into the development of key opportunities in on-demand music & video content, live TV shows & events and localized vernacular content. The entertainment services mainly consist of caller tunes, SMS based contests, and subscription-based alerts. With the decline in smartphone prices and the launch of LTE services, customers demand innovative and advanced forms of entertainment services.

Mobile Value-added Services Market Analysis

The mobile banking and payments are the fastest growing segments in the MVAS market. Presence of factors such as high-speed networks and tariff charges act as the key growth drivers. Services such as mobile wallet, mobile remittance and business correspondence are expected to provide major opportunities for the industry growth.

The market has witnessed a rapid shift in customer preference from enriched to transformational services. The gap between the basic nature of existing VAS and the customer interest in advanced data services today shows that there is substantial untapped potential for industry growth. The current market landscape only skims the surface of customer requirements.

With the rapid rise in media consumption in digital formats, an increase in the number of mobile devices which can support digital media with high LTE speeds is propelling the mobile value-added services market size across the globe. It has offered customers an opportunity to access the media content of choice anytime, anywhere.

Health and IT coupled with the usage of electronic health records offer some exciting possibilities and have great potential to transform the healthcare system into an improved patient centered system. With the introduction of LTE services such as 3G and 4G, the possibilities of remote treatment and patient diagnosis through mobile phones have strengthened, driving the market growth.

Telecom operators and VAS providers have been considering usage of mobile phones for diagnostic & treatment support, remote disease monitoring, communication and heath awareness.

The U.S. mobile value-added services market share exceeded 25% of the global revenue in 2016. Media consumption in the country has shown a rapid increase and has seen an important jump from legacy media to new digital media. Rise of digital media players such as Amazon, Apple TV, Boxee, Hulu, Netflix, and Roku, are stimulating the authority of the TV as the main entertainment hub.

In Latin America, development of the market will be mainly driven by operators expanding network coverage to underserved and unserved regions, officials employing pro-competition policies, such as the easing of the entry of MVNOs and new operators, and the interest of cellular IoT/M2M. In addition, enterprises in Latin America will expand their IT budgets for MVAS, thereby offering a huge prospect for MNOs and tech vendors.

Mobile Value-added Services Market Share

Companies in the market include :

Alibaba Group Holdings Limited
Apple, Inc
AT&T, Inc
Gemalto N.V
Google Inc
KongZhong Corporation
Vodafone PLC

Owing to fragmented nature of the market, players are concentrating on expanding their services and increasing acquisitions to gain share.

For instance, in November 2015, Apple, Inc. announced that it acquired Faceshift, a Switzerland-based company which has developed an innovative technology to capture person’s facial expressions in real time and create animated avatars. With this acquisition, Apple plans to offer a framework which can allow developers to integrate Face shift features into their videos & games.

The MVAS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2012 to 2024, for the following segments:

By Solution

SMS
MMS
Instant Messaging/Email
Mobile Money
Infotainment
Others

By Application

BFSI
Retail
Government
Healthcare
Education
Entertainment & media
Telecom & IT
Others

The above information has been provided for the following regions and countries:

North America
- U.S.
- Canada
Europe
- UK
- Germany
Asia Pacific
- China
- Japan
- India
Latin America
- Brazil
- Mexico
Middle East & Africa

Authors: Preeti Wadhwani, Aishvarya Ambekar

Mobile Value-added Services (MVAS) Market Scope

Mobile Value-added Services (MVAS) Market Size
Mobile Value-added Services (MVAS) Market Trends

Mobile Value-added Services (MVAS) Market Analysis
Mobile Value-added Services (MVAS) Market Share

Report Content

Chapter 1 Methodology & Scope

1.1 Methodology

1.1.1 Initial data exploration

1.1.2 Statistical model and forecast

1.1.3 Industry insights and validation

1.1.4 Definition and forecast parameters

1.2 Data Sources

1.2.1 Secondary

1.2.2 Primary

Chapter 2 Executive Summary

2.1 MVAS industry 360⁰synopsis, 2012 – 2024

2.1.1 Regional trends

2.1.2 Solution trends

2.1.3 Application trends

Chapter 3 MVAS Industry Insights

3.1 Industry segmentation

3.2 Industry growth landscape, 2012- 2024

3.3 Industry ecosystem analysis

3.4 Technological & innovation landscape

3.5 Mobile subscriptions, by region

3.6 Regulatory landscape

3.6.1 Mobile Money Programme

3.6.2 Communication Act 2003

3.6.3 Radio Frequency Safety

3.7 MVAS end-use landscape (Costumer/SMB/Enterprises)

3.8 Industry impact forces

3.8.1 Growth drivers

3.8.1.1 Global impact forces

3.8.1.1.1 Rising demand for mobile devices

3.8.1.1.2 Increasing penetration of 3G/4G services

3.8.1.1.3 Demand for entertainment services

3.8.1.2 North America impact forces

3.8.1.2.1 Audio & video services demand drive the North America MVAS market

3.8.1.3 Europe impact forces

3.8.1.3.1 Rapidly increasing enterprise internet users

3.8.1.4 Asia Pacific impact forces

3.8.1.4.1 Growing mobile digital data consumption in Asia Pacific

3.8.1.5 Latin America impact forces

3.8.1.5.1 Growing adoption of several mobile applications

3.8.1.6 Middle East & Africa impact forces

3.8.1.6.1 Economic development and usage of mobile services

3.8.2 Industry pitfalls and challenges

3.8.2.1 Security concerns

3.9 Growth potential analysis, 2016

3.10 Porter’s analysis

3.11 Competitive landscape, 2016

3.11.1 Strategy dashboard

3.12 PESTEL analysis

Chapter 4 MVAS Market, By Solution

4.1 MVAS market share by solution, 2016 & 2024

4.2 SMS

4.2.1 SMS MVAS market estimates and forecast, by region, 2012 – 2024

4.3 MMS

4.3.1 MMS MVAS Market estimates and forecast, by region, 2012 – 2024

4.4 Instant Messaging/Email

4.4.1 Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024

4.5 Mobile Money

4.5.1 Mobile money MVAS market estimates and forecast, by region, 2012 – 2024

4.6 Infotainment

4.6.1 Infotainment MVAS market estimates and forecast, by region, 2012 – 2024

4.7 Others

4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024

Chapter 5 MVAS Market, By Application

5.1 MVAS market share by application, 2016 & 2024

5.2 BFSI

5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024

5.3 Retail

5.3.1 Retail market estimates and forecast, by region, 2012 – 2024

5.4 Government

5.4.1 Government market estimates and forecast, by region, 2012 – 2024

5.5 Healthcare

5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024

5.6 Education

5.6.1 Education market estimates and forecast, by region, 2012 – 2024

5.7 Entertainment & Media

5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024

5.8 Telecom & IT

5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024

5.9 Others

5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024

Chapter 6 MVAS Market, By Region

6.1 MVAS market share by region, 2016 & 2024

6.2 North America

6.2.1 Market estimates and forecasts, by solution, 2012 – 2024

6.2.2 North America market estimates and forecasts, by application, 2012 – 2024

6.2.3 U.S.

6.2.3.1 U.S. market estimates and forecasts, by solution, 2012 – 2024

6.2.3.2 U.S. market estimates and forecasts, by application, 2016 – 2024

6.2.4 Canada

6.2.4.1 Canada market estimates and forecasts, by solution, 2012 – 2024

6.2.4.2 Canada market estimates and forecasts, by application, 2012 – 2024

6.3 Europe

6.3.1 Europe market estimates and forecasts, by solution, 2012 – 2024

6.3.2 Europe market estimates and forecasts, by application, 2012 – 2024

6.3.3 UK

6.3.3.1 UK market estimates and forecasts, by solution, 2012 – 2024

6.3.3.2 UK market estimates and forecasts, by application, 2012 – 2024

6.3.4 Germany

6.3.4.1 Germany market estimates and forecasts, by solution, 2012 – 2024

6.3.4.2 Germany market estimates and forecasts, by application, 2012 – 2024

6.4 Asia Pacific

6.4.1 Asia Pacific market estimates and forecasts, by solution, 2012 – 2024

6.4.2 Asia Pacific market estimates and forecasts, by application, 2012 – 2024

6.4.3 China

6.4.3.1 China market estimates and forecasts, by solution, 2012 – 2024

6.4.3.2 China market estimates and forecasts, by application, 2012 – 2024

6.4.4 India

6.4.4.1 India market estimates and forecasts, by solution, 2012 – 2024

6.4.4.2 India market estimates and forecasts, by application, 2012 – 2024

6.4.5 Japan

6.4.5.1 Japan market estimates and forecasts, by solution, 2013 – 2024

6.4.5.2 Japan market estimates and forecasts, by application, 2012 – 2024

6.5 Latin America

6.5.1 Latin America market estimates and forecasts, by solution, 2012 – 2024

6.5.2 Latin America market estimates and forecasts, by application, 2012 – 2024

6.5.3 Mexico

6.5.3.1 Mexico market estimates and forecasts, by solution, 2012 – 2024

6.5.3.2 Mexico market estimates and forecasts, by application, 2012 – 2024

6.5.4 Brazil

6.5.4.1 Brazil market estimates and forecasts, by solution, 2012 – 2024

6.5.4.2 Brazil market estimates and forecasts, by application, 2012 – 2024

6.6 Middle East & Africa

6.6.1 MEA market estimates and forecasts, by solution, 2012 – 2024

6.6.2 MEA market estimates and forecasts, by application, 2012 – 2024

Chapter 7 Company Profiles

7.1 Alibaba Group Holding Ltd.

7.1.1 Business Overview

7.1.2 Financial Data

7.1.3 Product Landscape

7.1.4 Strategic Outlook

7.1.5 SWOT Analysis

7.2 Amazon, Inc.

7.2.1 Business Overview

7.2.2 Financial Data

7.2.3 Product Landscape

7.2.4 Strategic Outlook

7.2.5 SWOT Analysis

7.3 Apple, Inc.

7.3.1 Business Overview

7.3.2 Financial Data

7.3.3 Product Landscape

7.3.4 Strategic Outlook

7.3.5 SWOT Analysis

7.4 AT&T, Inc.

7.4.1 Business Overview

7.4.2 Financial Data

7.4.3 Product Landscape

7.4.4 Strategic Outlook

7.4.5 SWOT Analysis

7.5 Baidu, Inc.

7.5.1 Business Overview

7.5.2 Financial Data

7.5.3 Product Landscape

7.5.4 Strategic Outlook

7.5.5 SWOT Analysis

7.6 Etihad Etisalat Company

7.6.1 Business Overview

7.6.2 Financial Data

7.6.3 Product Landscape

7.6.4 Strategic Outlook

7.6.5 SWOT Analysis

7.7 Gaana.com

7.7.1 Business Overview

7.7.2 Financial Data

7.7.3 Product Landscape

7.7.4 Strategic Outlook

7.7.5 SWOT Analysis

7.8 Gemalto

7.8.1 Business Overview

7.8.2 Financial Data

7.8.3 Product Landscape

7.8.4 Strategic Outlook

7.8.5 SWOT Analysis

7.9 Google, Inc.

7.9.1 Business Overview

7.9.2 Financial Data

7.9.3 Product Landscape

7.9.4 Strategic Outlook

7.9.5 SWOT Analysis

7.10 Guvera Limited

7.10.1 Business Overview

7.10.2 Financial Data

7.10.3 Product Landscape

7.10.4 Strategic Outlook

7.10.5 SWOT Analysis

7.11 Huawei Technologies Co., Ltd.

7.11.1 Business Overview

7.11.2 Financial Data

7.11.3 Product Landscape

7.11.4 Strategic Outlook

7.11.5 SWOT Analysis

7.12 Hungama Digital Media Entertainment Pvt. Ltd.

7.12.1 Business Overview

7.12.2 Financial Data

7.12.3 Product Landscape

7.12.4 Strategic Outlook

7.12.5 SWOT Analysis

7.13 Inmobi Pte. Ltd.

7.13.1 Business Overview

7.13.2 Financial Data

7.13.3 Product Landscape

7.13.4 Strategic Outlook

7.13.5 SWOT Analysis

7.14 Intersec Group

7.14.1 Business Overview

7.14.2 Financial Data

7.14.3 Product Landscape

7.14.4 Strategic Outlook

7.14.5 SWOT Analysis

7.15 KongZhong Corporation

7.15.1 Business Overview

7.15.2 Financial Data

7.15.3 Product Landscape

7.15.4 Strategic Outlook

7.15.5 SWOT Analysis

7.16 Mahindra Comviva

7.16.1 Business Overview

7.16.2 Financial Data

7.16.3 Product Landscape

7.16.4 Strategic Outlook

7.16.5 SWOT Analysis

7.17 Mavenir Systems

7.17.1 Business Overview

7.17.2 Financial Data

7.17.3 Product Landscape

7.17.4 Strategic Outlook

7.17.5 SWOT Analysis

7.18 Nokia Corporation

7.18.1 Business Overview

7.18.2 Financial Data

7.18.3 Product Landscape

7.18.4 Strategic Outlook

7.18.5 SWOT Analysis

7.19 NTT DoCoMo, Inc.

7.19.1 Business Overview

7.19.2 Financial Data

7.19.3 Product Landscape

7.19.4 Strategic Outlook

7.19.5 SWOT Analysis

7.20 One97 Communications Limited

7.20.1 Business Overview

7.20.2 Financial Data

7.20.3 Product Landscape

7.20.4 Strategic Outlook

7.20.5 SWOT Analysis

7.21 OnMobile Global Limited

7.21.1 Business Overview

7.21.2 Financial Data

7.21.3 Product Landscape

7.21.4 Strategic Outlook

7.21.5 SWOT Analysis

7.22 Opencode Systems

7.22.1 Business Overview

7.22.2 Financial Data

7.22.3 Product Landscape

7.22.4 Strategic Outlook

7.22.5 SWOT Analysis

7.23 Saavn LLC

7.23.1 Business Overview

7.23.2 Financial Data

7.23.3 Product Landscape

7.23.4 Strategic Outlook

7.23.5 SWOT Analysis

7.24 Samsung Electronics

7.24.1 Business Overview

7.24.2 Financial Data

7.24.3 Product Landscape

7.24.4 Strategic Outlook

7.24.5 SWOT Analysis

7.25 Sprint Corporation LLC

7.25.1 Business Overview

7.25.2 Financial Data

7.25.3 Product Landscape

7.25.4 Strategic Outlook

7.25.5 SWOT Analysis

7.26 Tech Mahindra

7.26.1 Business Overview

7.26.2 Financial Data

7.26.3 Product Landscape

7.26.4 Strategic Outlook

7.26.5 SWOT Analysis

7.27 Tencent Holdings Limited

7.27.1 Business Overview

7.27.2 Financial Data

7.27.3 Product Landscape

7.27.4 Strategic Outlook

7.27.5 SWOT Analysis

7.28 Vodafone Group PLC

7.28.1 Business Overview

7.28.2 Financial Data

7.28.3 Product Landscape

7.28.4 Strategic Outlook

7.28.5 SWOT Analysis

7.29 WeChat

7.29.1 Business Overview

7.29.2 Financial Data

7.29.3 Product Landscape

7.29.4 Strategic Outlook

7.29.5 SWOT Analysis

7.30 Wynk Limited

7.30.1 Business Overview

7.30.2 Financial Data

7.30.3 Product Landscape

7.30.4 Strategic Outlook

7.30.5 SWOT Analysis

7.31 ZTE Corporation

7.31.1 Business Overview

7.31.2 Financial Data

7.31.3 Product Landscape

7.31.4 Strategic Outlook

7.31.5 SWOT Analysis

Authors: Preeti Wadhwani, Aishvarya Ambekar

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Premium Report Details

Base Year: 2016

Companies covered: 31

Tables & Figures: 109

Countries covered: 9

Pages: 200

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