Mobile Virtual Network Operator (MVNO) Market Size By Country (U.S., Canada, Germany, Italy, UK, France, Spain, Netherlands, Brazil, Mexico, Colombia, Singapore, Malaysia, Australia, Japan, Hong Kong, Africa), Industry Analysis Report, Regional Analysis, Application Potential, Competitive Market Share & Forecast, 2015 – 2022
Published Date: February 2016 | 110 Pages | Report ID: GMI160 Report Format: PDF
Mobile Virtual Network Operator (MVNO) Market size was over USD 43 billion in 2014 with 9.6% CAGR estimation from 2015 to 2022.
Germany MVNO Market size, 2012-2022 (USD Billion)
Increasing number of mobile network subscribers across the globe is expected to drive the MVNO market in the coming years. Growing demand for data services are anticipated to fuel the industry demand. Moreover, rising number of smartphones and mobile broadband may further augment the MVNO market size.
Advancement in technologies coupled with rising subscribers base are projected to contribute to MVNO market share from 2015 to 2022. For example, technologies such as IoT and M2M may provide tremendous growth opportunities. Furthermore, embedded SIM allows vendors to manufacture smaller products and provide better encased that may add an advantage.
Intense competition among the providers and rising demand for low-priced mobile services are expected to propel the overall industry growth. For instance, in 2016 Mango Mobile joined competitive market of the U.S. by offering several plans at economical prices. The industry trends include growing popularity of mobile wallets such as Apple Pay and Android Pay, which will drive the MVNO market size. Moreover, increase in smartphones and data usage rates strengthen the overall demand.
Several untapped industry sectors including the data-only connectivity, ethnic markets, and retailer-owned & community-led MVNO market offer significant growth prospects. In addition, strong push from mobile operators seeking to surge their share of mobile wholesale revenues contributes to rising demand.
Europe MVNO market share led the global revenue in 2015 and is expected to continue dominate the industry over the forecast period owing to the increase in government initiatives. The regulatory framework is playing crucial role to enhance the regional demand. Operators have been encouraged by regulators in Europe to reduce prices and increase competition. Pricing strategies in countries such as Spain and the UK are expected to provide tremendous growth opportunities. The presence of strong network operators in the Germany, France, and UK MVNO market are expected to drive revenue.
Asia Pacific is anticipated to witness significant growth at over 11% CAGR due to strong demand from the Japan MVNO market. Increasing presence of Chinese manufacturers such as Huawei and Xiaomi is also projected to contribute to the regional growth. Developments such as rising acquisition of licenses will favorably impact demand. For instance, handset vendors Lenovo, Foxconn, and Xiaomi, and internet players such as Alibaba and Baidu acquired MVNO licenses in China. Moreover, advancement in technologies such as light weight, innovative, multi-function, and compact devices are predicted to drive the market demand over years. Latin America and MEA countries may also witness noteworthy growth owing to the rising MNO support.
Competitive Market Share
Key industry participants include Lyca Mobile, Lebara Mobile, Virgin Mobile, Freenet Mobile, and Poste Mobile. Other notable players include TalkMob, Tracfon, and Giffgaff, among others. MNOs in the industry are increasingly collaborating with the low-cost MVNOs to bring price competition to other MNOs. Operators are focusing more on customer-experience management that may drive the MVNO market.
Rising scope of industries including lifestyle, entertainment and productivity is anticipated to boost the demand as it economical and convenient mobility options. Furthermore, rising disposable income and growing populations are expected to drive the MVNO market in the coming years. Emerging asymmetric business models and entry of several players including internet vendors such as Alibaba and WhatsApp and other device manufacturers including Xiaomi that have launched MVNOs in 2014 could potentially prove disruptive. Low profit margin and reduced tariff rates may present a barrier to MVNO market share.
Technological advancements and innovation drive the MVNO market size. Service differentiation and economical prices are the prime strategies. Players are actively introducing new models and plans to sustain in the fragmented market. For instance, in 2012, Virgin Mobile introduced Virgin TV that allows consumers to stream over 90 live channels with smartphones. Moreover, service providers enhance quality of services (QoS) with the help of campaigns and promotions to create brand awareness.
MVNOs are a striking approach to MNOs for numerous reasons and they are continually using them to expand the market share in mature and niche markets by gaining additional customers through different brands. They further generate extra revenue from leasing out their networks. For example, Nextel, in 2014, in Chile publicized its intention to launch a prepaid MVNO to make it more competitive.
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