Aesthetic Medicine Market– By Type, By Product, By Gender, By End Use – Global Forecast, 2026 – 2035

Aesthetic Medicine Market Size

The global aesthetic medicine market was valued at USD 23.2 billion in 2025 and is projected to grow from USD 25.6 billion in 2026 to USD 80.2 billion by 2035, expanding at a CAGR of 13.5%, according to the latest report published by Global Market Insights Inc. This substantial growth is driven by  numerous factors such as the increasing awareness regarding aesthetic procedures, technological advancements associated with medical aesthetic devices, rising prevalence of obesity, and increasing adoption of non-invasive procedures.
 

Aesthetic medicine is a part of healthcare that focuses on improving physical appearance through non-invasive or minimally invasive procedures. It seeks to address cosmetic issues like skin texture, wrinkles, pigmentation, body contouring, and hair restoration without major surgery. Common treatments include Botox, dermal fillers, chemical peels, laser therapy, and non-surgical fat reduction. Leading companies in the digital pathology field are Sisram Medical Ltd, Boston Scientific Corporation, Merz Pharma, Johnson & Johnson, and Bausch Health. These companies are expanding in the aesthetic medicine market by broadening their product lines, investing in research and development for new treatments, making strategic acquisitions, and growing their global presence through targeted marketing and entering emerging markets.
 

The market grew from USD 17.1 billion in 2022 to USD 21.1 billion in 2024. Greater awareness of aesthetic procedures drives growth in this market, as more people look for minimally invasive and surgical options to enhance their appearance and boost their confidence. According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2024 report, around 38 million procedures took place worldwide, including 17.4 million surgical and 20.5 million non-surgical treatments, marking a 42.5% increase over the last four years. Popular surgical procedures, like eyelid surgery (2.1 million), liposuction (2.08 million), and breast augmentation (1.65 million), highlight the growing demand for cosmetic enhancements. This trend reflects greater social acceptance, technological progress, and improved accessibility, all of which contribute to the market's growth.
 

Additionally, the rising prevalence of obesity is becoming one of the most influential drivers of growth in the aesthetic medicine market, as millions of individuals seek effective solutions to improve body shape and appearance beyond traditional weight-loss methods. Obesity not only poses serious health risks but also impacts self-esteem and body image, prompting a surge in demand for procedures such as liposuction, tummy tucks, body contouring, and non-invasive fat reduction treatments.
 

According to the World Health Organization (WHO), more than 1 billion people worldwide were living with obesity in 2024, and obesity was linked to 3.7 million deaths globally; WHO warns that without stronger action, the number of people affected could double by 2030, potentially costing the world USD 3 trillion annually. As obesity rates climb, aesthetic clinics and device manufacturers are innovating with advanced technologies such as laser-assisted lipolysis, cryolipolysis, and radiofrequency-based treatments to meet growing consumer demand for safe, minimally invasive options. This alarming trend is fueling demand for aesthetic solutions that complement lifestyle changes, driving innovation and expansion in the global aesthetic medicine market.
 

Aesthetic Medicine, is a field of medicine that improves physical appreance using the combined techniques of surgical and non-surgical procedures to help to enhance the cosmetic value. The purpose of aesthetic medicine is to correct various issues such as  wrinkles, scars, fat accumulation, skin laxity, cellulite, unwanted hair, and hyperpigmentation. This is accomplished using a variety of different methods both non-invasive and minimally invasive procedures as well as surgical procedures performed by trained medical professionals such as dermatologists, plastic surgeons, cosmetic surgeons and other appropriately qualified medical practitioners.
 

Aesthetic Medicine Market Trends

• Technological advancements in medical aesthetic devices are one of the most powerful drivers fueling the growth of the market. These innovations have transformed traditional cosmetic procedures into highly precise, safe, and minimally invasive treatments, meeting the growing consumer demand for effective solutions.
   
• One major area of progress is laser and light-based technologies, which have evolved to offer enhanced precision and versatility. Modern systems use optimized wavelengths and pulse durations to target specific skin concerns such as pigmentation, vascular lesions, and hair removal, while minimizing damage to surrounding tissue. For example, PicoWay by Apax Partners offer dual-wavelength devices with 1064-nm and 532-nm wavelengths, allowing for versatility in treating different skin concerns and tattoo colors.
   
• The significant advances being made in energy-based devices that use RF and ultrasound to stimulate collagen formation and tighten skin through non-surgical means are particularly noteworthy. The RF energy delivery systems have been developed to be compatible with microneedling and fractional systems to increase the penetration and effectiveness of the treatments. Ultrasound energy systems allow for deeper tissue targeting and are therefore ideally suited for lifting and contouring body areas.
   
• Cryolipolysis and non-invasive liposuction methods are rapidly becoming a major advancement in fat reduction. These methods rely on delivering controlled cooling or heating to the area to destroy fat cells while not causing damage to healthy surrounding tissue. The cooling method provides noticeable fat loss with little or no downtime for the patient. As manufacturers continue to integrate AI and smart sensors into their products, these technological advances will continue to impact the rapid growth of the market.
   

Aesthetic Medicine Market Analysis

Based on type, the market is bifurcated into non-surgical, and surgical. The surgical procedures segment was valued at USD 4.7 billion in 2025 and is expected to reach USD 16.6 billion by 2035.
 

• Surgical procedures deliver comprehensive solutions for a wide range of aesthetic concerns, including facial rejuvenation, body contouring, breast augmentation, and rhinoplasty. These treatments offer notable and durable improvements in appearance, which makes them attractive to people looking for transformative outcomes.
   
• According to the International Society of Aesthetic Plastic Surgery (ISAPS), surgical aesthetic procedures grew by 5.5% in 2023, with more than 15.8 million procedures performed globally.
   
• Modern healthcare facilities are equipped with advanced technologies and staffed by skilled professionals proficient in sophisticated surgical techniques, ensuring precise and safe outcomes while minimizing risks.
   
• Additionally, as patients invest more in sophisticated procedures like facelifts, liposuction, abdominoplasty, and breast augmentation to achieve their aesthetic goals, rising affluence and increased awareness have fueled demand for complex surgical interventions, driving segmental growth throughout the forecast period.
   

Based on products, the aesthetic medicine market is divided into energy-based, and non energy-based products. The energy-based segment accounted for USD 5.6 billion in 2025.
 

• Energy-based products provide non-invasive or minimally invasive treatments with high precision and little downtime. These devices address a variety of aesthetic issues, such as skin rejuvenation, hair removal, tattoo removal, and body contouring, using cutting-edge technologies like lasers, intense pulsed light (IPL), radiofrequency (RF), and ultrasound.
   
• Laser-based aesthetic devices have proven efficacy in treating pigmentation, vascular lesions, and unwanted tattoos, as well as performing hair removal. According to the Aesthetic Society, tattoo removal procedures increased by 8% in 2022 compared to 2021, with 23,012 procedures performed. Similarly, hair removal procedures saw a 14% increase in 2022, highlighting the growing demand for laser-based treatments. These trends underscore the role of energy-based technologies in meeting consumer preferences for quick, reliable, and less invasive solutions.
   
• This market is further strengthened by radiofrequency and ultrasound technologies, which provide non-surgical skin tightening and lifting procedures. While ultrasound-based systems reach deeper layers to contour the face and body, radiofrequency devices increase the production of collagen, improving the firmness and elasticity of the skin.
   
• Therefore, market for aesthetic medicine is anticipated to grow significantly due to ongoing innovation and rising consumer confidence in non-invasive technologies and energy-based devices.
   

Based on gender, the aesthetic medicine market is segmented into male, and female. The female segment held a market share of 84.6% in the year 2025.
 

• The female segment represents a dominant share of the market, driven by increasing demand for procedures that enhance appearance and boost confidence. Women are more likely to opt for both surgical and non-surgical treatments, influenced by rising beauty standards and greater awareness of available options. This demographic shows strong preference for body contouring, facial rejuvenation, and breast enhancement procedures, which offer transformative and long-lasting results.
   
• Surgical interventions remain particularly popular among women, with breast augmentation and liposuction leading the way. According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2024 report, breast augmentation accounted for approximately 1.65 million procedures globally, while liposuction reached 2.08 million procedures, underscoring the high demand for body-shaping solutions.
   
• Non-surgical treatments also play a significant role in the female segment, as women increasingly choose minimally invasive options such as dermal fillers, botulinum toxin injections, and skin tightening technologies. These treatments offer quick results with minimal downtime.
   
• Overall, the female segment continues to drive substantial revenue within the aesthetic medicine market. Rising disposable income, cultural acceptance, and technological advancements in treatment safety and efficacy are fueling this trend.
   

Based on end use, the aesthetic medicine market is segmented into hospitals, ambulatory surgical centers, beauty centers and medical spas, dermatology clinics, and home settings. The hospitals segment held a market size of USD 7.7 billion in the year 2025.
 

• Hospitals constitute a significant segment within the aesthetic medicine market, functioning as comprehensive centers for advanced treatments and consultations. Hospitals are equipped with advanced aesthetic devices, offering a wide range of treatment options. Patients can access multiple treatments in one location, including surgery, medical consultations, and aesthetic procedures.
   
• Hospitals often have specialized dermatologists, plastic surgeons, and aesthetic practitioners who are skilled in using devices.
   
• Furthermore, the increasing number of hospitals creates substantial demand for these devices to perform aesthetic procedures. For instance, there are 6,120 hospitals in the U.S. in 2024. This growing number drives adoption trends for aesthetic devices.
   
• Overall, hospitals play a pivotal role in shaping the aesthetic medicine industry by combining advanced technology, specialized expertise, and comprehensive care. Their ability to deliver multiple treatments within a single location, coupled with rising patient confidence and infrastructure development, ensures that this segment will further help market to grow.
   

North America Aesthetic Medicine Market

North America dominated the global market with a market share of 39.5% in 2025.
 

• The North America aesthetic medicine market has witnessed remarkable growth over the past years, driven by rising consumer awareness, technological advancements, and a cultural shift toward enhancing physical appearance. The region has a sizable population, with a significant portion interested in cosmetic procedures and treatments. For instance, according to the National Institutes of Health, from 2000 to 2020, there was a 131% increase in cosmetic procedures, highlighting the sustained demand for aesthetic enhancements. Factors such as increasing disposable income, social media influence, and the availability of minimally invasive options have further accelerated adoption.
   
• In recent years, this upward trend has continued at an impressive pace. In 2022, approximately 26.2 million cosmetic procedures (both surgical and minimally invasive) were reported in North America, marking a 19% increase compared to previous years. This surge underscores the growing preference for aesthetic treatments, positioning North America as a dominant player in the global market.
   

Europe Aesthetic Medicine Market

Europe market accounted for USD 6.8 billion in 2025 and is anticipated to show lucrative growth over the forecast period.
 

• The aesthetic medicine market in Europe is experiencing robust growth, supported by rising consumer awareness, technological advancements, and a strong preference for minimally invasive procedures. A key demographic driver is the region’s high prevalence of overweight and obesity, which has created significant demand for body contouring, fat reduction, and related treatments. According to Eurostat, in 2022, 50.6% of people aged 16 years or over in the EU were overweight, with obesity rates varying across countries, Malta recorded the highest share at 62%, while Italy had the lowest at 41.3%. This trend reflects a growing need for aesthetic solutions that address body image concerns and improve overall appearance.
   
• The WHO European Regional Obesity Report further emphasizes the scale of this issue, noting that almost 60% of adults and nearly one in three children in the region are overweight or obese, making obesity the fourth most common risk factor for noncommunicable diseases. This rising prevalence fuels demand for aesthetic procedures such as liposuction, cryolipolysis, and non-invasive fat reduction treatments. With obesity rates continuing to climb, Europe’s market is poised for sustained growth, positioning the region as a critical contributor to global market expansion.
   

Germany aesthetic medicine market is projected to experience steady growth between 2026 and 2035.
 

• Germany represents one of the most rapidly expanding markets for aesthetic medicine in Europe, driven by high healthcare standards, advanced technology adoption, and strong consumer demand for minimally invasive treatments. The country’s aging population and growing emphasis on personal appearance have contributed significantly to market growth. Additionally, rising awareness of non-surgical options has broadened accessibility, attracting a wider demographic seeking safe and effective solutions.
   
• According to Statista, in 2023, Germany recorded approximately 463,026 surgical and 781,440 non-surgical cosmetic procedures, underscoring the strong preference for aesthetic enhancements. This substantial volume reflects a balanced demand for both invasive and minimally invasive treatments, positioning Germany as a key contributor to Europe’s overall market growth.
   

Asia Pacific Aesthetic Medicine Market

The Asia Pacific region is projected to be valued at USD 5.1 billion in 2025.
 

• The Asia Pacific region has emerged as one of the fastest-growing markets for cosmetic procedures, driven by a combination of socio-economic and cultural factors. Rising disposable incomes, rapid urbanization, and the influence of social media platforms have significantly shaped beauty standards, fueling demand for both surgical and non-surgical aesthetic treatments.
   
• A major demographic driver of this surge is the region’s expanding youth population. For instance, according to the International Labour Organization, in 2023, the Asia-Pacific region was home to more than 600 million youth aged 15–24, representing a substantial consumer base for aesthetic services. This age group is highly influenced by global beauty trends and social media, creating strong demand for procedures that enhance appearance and self-confidence. As younger consumers prioritize personal grooming and image, the market for cosmetic procedures and related devices is expected to grow exponentially in the coming years.
   

Japan aesthetic medicine market is poised to witness lucrative growth between 2026 – 2035.
 

• Japan’s cosmetic procedure market is witnessing steady growth, supported by rising consumer interest in aesthetic enhancements and a well-established healthcare infrastructure. The country has a strong reputation for advanced medical technology and skilled professionals, making it a preferred destination for both domestic and international clients seeking high-quality cosmetic treatments.
   
• According to the latest survey conducted by the Ministry of Health, Labour and Welfare (MHLW) in 2023, Japan recorded 2,016 cosmetic surgery clinics, marking a significant 43.6% increase from 2020, and 2,491 plastic surgery clinics, up 15% from 2020. This sharp rise in specialized facilities reflects growing consumer confidence and accessibility in the cosmetic sector. With more clinics offering diverse procedures, Japan is positioned as a key player in the Asia-Pacific aesthetic market, catering to a wide range of beauty and wellness needs.
   

Latin America Aesthetic Medicine Market

• Brazil stands out as one of the leading markets for aesthetic procedures, driven by rising disposable incomes and a strong cultural emphasis on beauty and body image. Economic growth and an expanding middle class have increased consumer spending on personal care and cosmetic enhancements. This trend is further supported by Brazil’s reputation for skilled practitioners and advanced aesthetic technologies, making cosmetic treatments more accessible and appealing to a broad demographic.
   
• According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2022, Brazil recorded 971,294 non-surgical aesthetic procedures, highlighting the country’s robust demand for minimally invasive treatments. Among these, 10,080 hair removal procedures and 18,247 non-surgical fat reduction procedures were performed, reflecting growing interest in body contouring and grooming solutions. With disposable income continuing to rise, Brazil’s aesthetic market is expected to maintain strong growth, driven by consumer preference for safe, effective, and quick cosmetic solutions.
   

Middle East and Africa Aesthetic Medicine Market
 

The aesthetic medicine market in Saudi Arabia is expected to experience significant and promising growth from 2026 to 2035.
 

• Saudi Arabia is experiencing a notable rise in the adoption of cosmetic procedures, driven by changing cultural attitudes, increasing disposable incomes, and growing awareness of aesthetic treatments. Enhanced access to advanced medical facilities and skilled professionals has further accelerated the acceptance of both surgical and non-surgical procedures in the region.
   
• According to the American Society of Plastic Surgeons (ASPS), in 2023, cosmetic procedures gained significant acceptance among young Saudi women, with 24.9% of female participants reporting they had undergone cosmetic procedures. The highest concentration was observed in the 29–39 age group, accounting for 31.9% of individuals. This trend underscores a growing preference for aesthetic enhancements among women in their prime working and social years, positioning Saudi Arabia as an emerging market for cosmetic treatments in the Middle East.
   

Aesthetic Medicine Market Share

• The top 5 players, such as Sisram Medical Ltd, Boston Scientific Corporation, Merz Pharma, Johnson & Johnson, and Bausch Health, collectively held 25% of the total market share.
   
• Leading players in the market are expanding aggressively through portfolio diversification and innovation. Companies like Merz Pharma and Bausch Health are investing heavily in injectables and energy-based devices, which remain the fastest-growing segments due to rising demand for minimally invasive procedures. Merz continues to strengthen its position with neuromodulators and dermal fillers, while Bausch Health’s Solta Medical division leverages advanced technologies like Thermage and Fraxel to cater to non-surgical skin tightening and rejuvenation needs. These innovations align with consumer preferences for safe, effective, and quick treatments.
   
• Another key growth strategy is geographic expansion and penetration into emerging markets. Sisram Medical Ltd, for instance, has capitalized on the booming Asia-Pacific region by offering cost-effective solutions and leveraging its Alma Lasers brand to meet rising demand for aesthetic devices.
   
• Additionally, strategic collaborations with clinics help brands build trust and visibility in a competitive market. By combining technological innovation, regional expansion, and consumer-centric strategies, these companies are positioning themselves for sustained growth in the global aesthetic medicine industry.
   

Aesthetic Medicine Market Companies

Few of the prominent players operating in the aesthetic medicine industry include:

• Apax Partners
• Boston Scientific Corporation
• Bausch Health Companies Inc.
• El.En. S.p.A
• GC Aesthetics plc
• Huadong Medicine Co., Ltd
• Johnson & Johnson
• Merz Pharma
• Sciton, Inc.
• SharpLight Technologies Inc
• Sisram Medical Ltd
• Vitruvian Partners LLP
   
• Boston Scientific Corporation

Boston Scientific Corporation, a global leader in medical technology, has been expanding its portfolio through strategic acquisitions and innovation, primarily focusing on minimally invasive solutions. The company’s emphasis on R&D and integration of acquired technologies positions it to deliver safe, effective, and cutting-edge solutions for aesthetic treatments.
 

• Bausch Health Companies Inc.

Bausch Health Companies Inc., through its global aesthetics division Solta Medical, is a prominent player in the aesthetic medicine market. Solta Medical offers innovative non-invasive skin tightening and resurfacing technologies, with Thermage FLX being one of its flagship products. With over 5 million Thermage treatments performed globally, Bausch Health continues to focus on expanding its reach and advancing proven technologies for facial and body rejuvenation.
 

• Sisram Medical Ltd

Sisram Medical Ltd, a global leader in energy-based aesthetic solutions, is driving innovation through AI-powered platforms and personalized treatment offerings. By combining global R&D with localized strategies, Sisram is capitalizing on the rising demand for non-invasive procedures and personalized aesthetics, positioning itself as a frontrunner in the evolving aesthetic medicine landscape.
 

Aesthetic Medicine Market News:

• In January 2020, Lumenis, a subsidiary of Boston Scientific Corporation, introduced the LightSheer QUATTRO, a state-of-the-art laser hair removal platform. This launch catalyzed substantial business expansion for the company in the subsequent years.
   
• In January 2024, Bausch Health Companies Inc. and Solta Medical achieved approval for Thermage FLX and the TR-4 Return Pad, approved by the FDA. This milestone will expand the company's market access, allowing them to offer innovative aesthetic solutions in the Asia Pacific region and further strengthen their position in the global market.
   
• In July 2023, Alma unveiled Alma Veil a state-of-the-art dual-wavelength vascular laser workstation, marking a significant milestone in the company's product offerings.  The launch of Alma Veil positioned the company as a leader in medical aesthetics
   

The aesthetic medicine market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million and from 2022 – 2035 for the following segments:

Market, By Type

• Surgical procedures 
• Non-surgical procedures              

Market, By Product

• Energy-based
  • Laser-based aesthetic device       
  • Radiofrequency (RF)-based aesthetic device      
  • Light-based aesthetic device        
  • Ultrasound aesthetic device
  • Other energy-based products       
• Non-energy-based   
  • Botulinum toxin      
  • Dermal fillers
  • Implants       
    • Facial implants        
    • Breast implants       
    • Other implants        
  • Other non-energy-based products 

Market, By Gender

• Male
  • 18 years and below
  • 19-34 years
  • 35-50 years
  • 51-64 years
  • 65 years and above
• Female
  • 18 years and below
  • 19-34 years
  • 35-50 years
  • 51-64 years
  • 65 years and above

Market, By End Use

• Hospitals
• Ambulatory surgical centers
• Beauty centers and medical spas
• Dermatology clinics
• Home settings                                               

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE