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Hair Removal Market Size - By Product (Cream, ready to use wax strip & wax, epilators & trimmers and Others), By Body Part, By Demographic, By End-use, By Distribution Channel, By Regions & Global Forecast, 2023 – 2032

  • Report ID: GMI7337
  • Published Date: Nov 2023
  • Report Format: PDF

Hair Removal Market Size

Hair Removal Market size was valued at around USD 1.14 billion in 2022 and is estimated to reach USD 1.89 billion by the end of 2032 attributed to the increasing self-care and personal grooming awareness, influence of social media and influencers, Shift in male grooming habits.

Hair Removal Market

The evolving grooming habits among men are significantly propelling the industry. Traditionally, men's grooming routines often centered on facial hair maintenance, but a visible cultural shift has emerged, embracing a broader spectrum of grooming practices, including body hair removal. Social media influences, fitness and fashion trends, and the development of specialized products for coarser hair have contributed to this cultural transformation.


Social media and influencers have significantly impacted the industry by reshaping beauty norms and influencing consumer behaviours. Platforms like Instagram, YouTube, and TikTok are instrumental in setting trends and promoting grooming practices, including hair removal. Influencers and celebrities often share their grooming routines, endorse specific products, and showcase the effectiveness of various hair removal methods. Their testimonials and recommendations create trends, encouraging followers to try new techniques, products, or services, thereby driving consumer interest and shaping purchasing decisions.

COVID-19 Impact

The COVID-19 pandemic significantly altered the landscape of the industry, with a discernible shift in consumer behavior and preferences. During the initial phases of the pandemic, restrictions and safety concerns led to a decrease in professional hair removal services, as salon and spa closures and limited access to such services prompted a decline in demand. Concurrently, there was a notable surge in the purchase of at-home hair removal products, such as trimmer, creams, and waxing kits, as individuals sought convenient solutions for grooming while confined to their homes.

Hair Removal Market Trends

The industry has witnessed a noticeable shift towards natural and eco-friendly products, mirroring a larger societal emphasis on sustainability and environmental consciousness. Consumers are actively seeking hair removal solutions made with organic or environmentally conscious ingredients, aiming to reduce the ecological footprint associated with grooming practices. Moreover, packaging within this segment is also adapting to meet these sustainable standards. Companies are exploring eco-friendly packaging options such as recyclable materials, biodegradable containers, and reduced plastic usage, aligning with the demand for environmentally responsible products.

Hair Removal Market Analysis

 Hair Removal Market Size, By Product, 2021 - 2032 (USD Billion)

Based on products market is segmented into cream, ready to use wax strips & wax, epilators & trimmer, and others. The ready to use wax strips & wax segment is the major shareholder among hair removal materials and account around 35% in the overall industry and is valued for their simplicity and effectiveness in removing hair from various body parts. However, Epilators and trimmers are fast-growing segment. Epilators, in particular, are gaining popularity among consumers looking for longer-lasting results by plucking hair from the root, offering smoother skin for an extended period. Thus, demand is significantly increasing for epilators.

Hair Removal Market Revenue Share (%), By Parts, (2022)

Based on body part, hair removal market is divided into facial and other body parts. The other body parts segment holds the largest share around 63%. Hair removal products have received extensive promotion for legs and hands, resulting in a higher usage volume compared to facial areas. Additionally, the frequency of hair removal in other body parts, such as legs and hands, is higher in everyday life compared to facial areas. However, it is expected that facial hair removal products will witness the highest CAGR during the forecast period. Specifically tailored products for facial hair removal, including specialized epilators, waxes, and creams, are popular due to the sensitivity and visibility of this area, thus prompting an increased demand for accurate and personalized solutions.

Based on demographic, the hair removal market is segmented into male and female. Female segment holds the major share due to a more extensive range of products and services tailored specifically to women's hair removal needs. Various hair removal solutions such as creams, waxing products, and razors cater predominantly to female consumers, addressing multiple body areas and offering a diverse array of options. However, the male segment is the fastest-growing market division. Traditionally limited to shaving products, the male industry is expanding rapidly with an increasing variety of grooming products specifically designed for men, including specialized razors, trimmers, and devices catering to coarser hair. This evolving trend indicates a significant shift in the industry, with a rising demand for male-specific grooming solutions.

Based on End-use, hair removal market is segmented into commercial, and home used. The commercial segment, encompassing services offered in salons, spas, and specialized clinics, holds the largest market share in the hair removal industry. On the other hand, the home use segment, comprising razors, hair removal creams, and at-home waxing kits, represents the fastest-growing segment. Consumers are increasingly opting for convenient and cost-effective home-use products, reflecting a rapid expansion in this particular industry segment.

Based on distribution channel, Hair Removal market is segments into online and offline.  The offline is the major shareholder in 2022, which includes sales through brick-and-mortar stores, pharmacies, beauty specialty stores, and departmental stores. Offline retail has historically dominated due to consumers' preference to physically experience and purchase skincare products, enabling immediate access and personal interaction with the products. Online distribution, encompassing e-commerce platforms and the digital marketplace. The online segment's expansion is propelled by the convenience, wider product selection, and the increasing shift towards online shopping, especially due to the ease of browsing, purchasing, and the evolving consumer comfort with virtual transactions.

 U.S. Hair Removal Market Size, 2020- 2032 (USD Billion)

North America dominated the hair removal market with 35% industry share due to high consumer awareness, well-established beauty industries, and significant investments in research and development for innovative hair removal products and services. However, in terms of the fastest-growing region, the Asia-Pacific market was rapidly expanding. The Asia-Pacific region witnessed significant progression due to rising disposable incomes, changing grooming standards, and an increasing focus on personal care and aesthetics. The industry gains in Asia-Pacific was particularly notable due to the increasing adoption of grooming practices, the emergence of new market players, and the demand for a diverse range of hair removal solutions tailored to different cultural and skin types within the region.

Hair Removal Market Share

Some of the major market players operating in the Hair Removal industry:

  • Procter & Gamble (P&G)
  •  Unilever
  •  Loreal Groupe
  •  Reckitt Benckiser (Veet)
  •  Uniliver
  •  Church & Dwight
  •  Tria Beauty
  •  Spectrum Brands (Remington)
  •  Self Esteem Brands
  •  Philips, and Cyden

Hair Removal Industry News:

In August 2023, P&G is expanding its Gillette Venus line of air removal products with the launch of the Vennus sensitives extra smooth 5 blade razor for women.

In July 2023, Loreal announced that it is expanding is epilady line of epilators with the launch of the epilady essential epilator. The new launch aims to increase the product portfolio for sensitive skin.

Hair Removal market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By Product

  • Hair Removal Cream
  • Ready to Use Wax Strip & Hair removal wax.
  • Epilators and trimmer
  • Others (Bleaching, tweezers)

By Body Part

  • Facial
  • Other body parts

By Demographic

  • Male
  • Female         

By End-Use

  • Home Use
  • Commercial

By Distribution Channel

  • Online 
    • E commerce website
    • Company’s website
  • Offline 
    •  Hypermarket & Supermarket
    • Specialty Store
    • Other retail store

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia 
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Preeti Wadhwani, Avinash Singh

Frequently Asked Questions (FAQ) :

Global market for hair removal was valued at around USD 1.14 billion in 2022 and is estimated to reach USD 1.89 billion by 2032, attributed to the increasing self-care and personal grooming awareness, influence of social media and influencers, and shift in male grooming habits.

The ready to use wax strips & wax segment account for around 35% market share in 2022 as the product is valued for its simplicity and effectiveness in removing hair from various body parts.

North America market held 35% share in 2022 and will record notable growth through 2032, due to high consumer awareness, well-established beauty industries, and significant investments in R&F for innovative hair removal products and services.

Procter & Gamble (P&G), Unilever, Loreal Groupe, Reckitt Benckiser (Veet), Uniliver, Church & Dwight, Tria Beauty, Spectrum Brands (Remington), Self Esteem Brands, Philips, and Cyden.

Hair Removal Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 10
  • Tables & Figures: 150
  • Countries covered: 21
  • Pages: 150
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