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Retail Packaged Bread Market size in U.S. to exceed $24bn by 2026

  • Published Date: January 13, 2020

U.S. Retail Packaged Bread Market size is estimated to surpass USD 24 billion by 2026, according to a new research report by Global Market Insights Inc.

Shifting trends toward high fiber, low carb, and multigrain meals are driving the U.S. retail packaged bread industry share over the study timeframe. Bread is usually a staple food among consumers in the U.S., constituting a major part of their daily lives. Advancements in bread making along with improving nutrition & vitamin content in bread will further enhance the market demand.

Browse key industry insights spread across 124 pages with 95 market data tables & 21 figures & charts from the report, “U.S. Retail Packaged Bread Market Size By Product (Frozen, Fresh), By Ingredient (Organic, Inorganic), By Recipe (Breadsticks, Sandwich Bread, Rolls & Buns), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026” in detail along with the table of contents:

Frozen bread segment will showcase the highest growth of around 3.5% over the study period. The segment is driven by increasing preference of customers to opt for products with a longer life span. Moreover, these frozen products are also used for preparing a wide range of dishes for everyday meals. The significant presence of local and international frozen bakery brands will provide a positive outlook for the U.S. market expansion over the study period.

Inorganic bread consumption will hold sway over the study period

Inorganic bread accounts for the highest share in the U.S. retail packaged bread business over the projected timeframe, accounting for a revenue of around USD 15 billion in 2026. Lower cost of bread coupled with easier availability supports the product demand. Moreover, these breads are usually preferred by consumers for daily consumption, thereby boosting the segment size.

Breadstick popularity will increase at a decent pace

Breadsticks segment will account for a considerable share over the forecast timeframe. These are ideal to be served with soup dishes. Moreover, various breadsticks with added flavors are available that drive the market. Industry players are vying to improving their business presence by launching new products to cater to more customers. For example, in March 2018, Ellio’s Pizza launched a new range of breadsticks without any artificial preservative content, to reach out to a greater number of kids and adults.

Convenience stores is an important distribution channel for retail packaged bread

Convenience store segment is leading with over 40% market share over the projected timeframe. This dominance can be attributed to the availability of such stores at convenient and easily accessible locations. Moreover, these stores are also targeted toward consumers who do not prefer to opt for online shopping owing to security concerns, thereby providing a positive outlook for the U.S. retail packaged bread industry expansion.

Southwest U.S. retail packaged bread market will showcase a significant growth of more than 3% over the forecast timeframe. The region enjoys the presence of multiple retail outlets offering bread products from multiple brands at a varied price range. Major business chains are anticipated to improve their presence and increase their retail stores to expand their business share and cater to a wide customer base. For instance, in 2016, 7-Eleven Inc. announced the addition of 1,100 locations for reaching its target of 10,000 stores in North America.

Strategic joint ventures and partnerships are prevalent among industry players

Industry players are entering into joint ventures and partnerships for developing advanced sandwich bread with healthier ingredients for boosting their market share. For instance, in November 2019, Zingerman’s Bakehouse entered into a strategic partnership with Bread Lab Collective for launching a new five-ingredient based sandwich bread, which has no added preservatives.

Authors: Kiran Pulidindi, Soumalya Chakraborty

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