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Off-Road Vehicles Market worth over $45 Bn by 2032

  • Published Date: December 15, 2022

Off-Road Vehicles Market size is set to cross USD 45 billion by 2032, according to a new research report by Global Market Insights Inc.

Rising investments towards R&D efforts for new product innovations in North America will drive industry growth. Off-roading is a popular sport in the region, given the diverse geographical makeup, which offers a variety of different terrains for offroad recreational activities. Many industry players are focusing on new product innovation and frequent launches to grab consumer attention and encourage participation. As the global vehicle industry shifts to renewable alternatives, offroad vehicles are also turning to electric or hybrid configurations, which will majorly influence industry expansion.

North America Off-road Vehicles Market Size By Vehicle

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Innovation in design and functionality to boost demand in UTV segment

The UTV vehicle segment is estimated to attain more than 7% CAGR between 2023 and 2032. UTVs, also known as side-by-side or SXS, are akin to a car or a truck in design and offer enhanced functionality and differentiated riding experience than other offroad vehicles. The segment growth is slated to come from consistent advancements in product features. UTVs come in multiple drive mode functions, better suspension, and four-wheel disc brakes with which they can be used across various ground conditions.

Ability to traverse varied terrain to fuel growth from military application segment

Off-road vehicles market from the military application segment is projected to register nearly 3% growth rate through 2032, on account of the rising popularity of ORVs in the military and defense applications owing to their ability to traverse rugged terrain.

ORVs also have a high payload capability and can operate in rocky, snowy, and even sandy areas. Military and defense forces often rely on off-road vehicles to maneuver harsh terrain during operations, with U.S. military forces being a prominent example, leveraging off-roaders to advance their competencies and driving demand in the market.

Stagnancy to impact gasoline propulsion segment growth

In terms of propulsion type, the gasoline segment is poised to surpass USD 28.5 billion by 2032. The projected slowdown can be accredited to the relatively high cost of maintenance associated with gasoline propelled off-road vehicles. Gasoline powered offroad vehicles attract more consumers due to their low initial purchase costs.

Browse key industry insights spread across 300 pages with 316 market data tables & 26 figures & charts from the report, “Off-Road Vehicles Market Size By Vehicle (ATV, SSV/UTV, Off-Road Motorcycles, Snowmobiles), By Propulsion Type (Gasoline, Diesel, Electric), By Application (Utility, Sports, Recreation, Military), COVID-19 Impact Analysis, Growth Potential, Regional Outlook, Competitive Market Share & Forecast, 2023 – 2032”, in detail along with the table of contents:

Growing popularity of outdoor activities to augment industry share across Europe

Europe off-road vehicles market size is expected to grow at over 8% gains through 2032. This growth is attributed to the increasing popularity of recreational activities in the region. Europe has a number of adventure parks and outdoor trails, spanning varying landscapes, which is ideal for off-roading. Several European countries like the UK, France, and Spain often host cross-country UTV championships that are drawing rising participation of youth.

Global shift towards electrification to shape competitive outlook of the market

Key participants in the off-road vehicles market are Kawasaki Motors Corporation, Yamaha Motor Corporation, Honda Motors, BRP, and Polaris Industries. Many automakers have forayed into the sector amid the growing popularity of off-roading adventure activities. Subsequently, many are now focusing on innovating product design and electrification of their vehicle models to combat rising emissions.

For instance, earlier in March 2022, American automaker Polaris showcased test vehicles from its lineup of electric ATVs, UTVs, and snowmobiles during an investor presentation. The electric variants have been made in partnership with Zero Motorcycles. The new vehicles are likely to greatly expand the firm’s electric focus from solely utility vehicles to more dual-use, recreational vehicles.

Authors: Preeti Wadhwani