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Non-Alcoholic Beer Market size to exceed $29bn by 2026

  • Published Date: January 5, 2021

Non-Alcoholic Beer Market size is set to surpass USD 29 billion by 2026, according to a new research report by Global Market Insights Inc.

Non-alcoholic beer refers to a beer or beverage that tastes like beer with an alcohol content varying from 0.00% to 0.5%. Increasing impact of western culture coupled with growing disposable income mainly in developing geographies will drive market expansion. Rising demand for light beers, containing low calories will propel product penetration. The growth of several varieties including flavored beer and gluten-free beer coupled with the rapid expansion of multinational companies will trigger the demand.

Browse key industry insights spread across 650 pages with 980 market data tables and 13 figures & charts from the report, “Non-Alcoholic Beer Market Size By Product (Alcohol Free {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants & Bars]}, Low Alcohol {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}] By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants and Bar]}), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2015 – 2026” in detail along with the table of contents:

Rising emphasis by beverage manufacturers on product innovation and marketing should boost the growth of low alcohol beer market

Low alcohol beer industry witnessed a consumption over 1.4 billion liters in 2019. Rising product innovation by manufacturers, high investment on marketing, advertisements, and the entire distribution channel should propel the market outlook. Consumers are increasingly seeking beverage products with low alcohol by volume (ABV) content to prevent adverse health effects which should augment market penetration. Beer with 0% to 4% ABV content offers a high rehydration along with several health advantages such as improved heart health and better sleep which is likely to stimulate market trends in the forecast timeframe.

Low alcohol beer is ideal for consumers who do not wish to curtail their alcohol intake and exhibit substantial consumption of strong alcoholic beers. The product contains a small amount of alcohol and are light on flavor, body & aroma. Low alcohol beer manufacturers undertake significant efforts to ensure that their products mimic the color, foam, taste and packaging of conventional beer to appeal to beer drinkers which should accelerate market statistics.

“Low-Alcohol Beer Market should grow with a CAGR of 7.2% up to 2026 owing to growing manufacturer efforts to attract beer drinkers”

Significant enhancement of beer quality should augment the demand for yeast material

Yeast-based non-alcoholic beer market demand is set to grow with a CAGR of 7% in the predicted timeframe. Yeast accelerates the fermentation process in different edible products. The modification of content, quality, and the taste of the beer with the product usage are supporting business growth. Increasing adoption of yeast in improvising flavor, texture, and aroma of the product will drive this raw material demand among manufacturers. The growing popularity of specialized yeast for enhancing food & beverages quality is also expected to drive the non-alcoholic beer industry share.

Yeast plays an essential role in in the production of beer by transforming sugar into carbon dioxide and alcohol during fermentation. Carbon dioxide released in this process help enhance the aroma and flavor of beer. Various yeast strains such as Saccharomycodes, Torulaspora and Zygosaccharomyces result in a positive contribution to beer flavor through the production of esters while restraining the fermentation of fermentable sugars. Yeast incorporation in the beer production process can result in a low ABV, delicious beer which can compete with strongly alcoholic beers in the market.

 “Yeast-based Non-Alcoholic Beer market is poised to surpass USD 2.5 billion by 2026 pertaining to its ability to enhance the flavor and aroma of beer”

Low risk of off-flavor development should boost the adoption of restricted fermentation technology

Global yeast-based non-alcoholic beer market size from restricted fermentation should exceed USD 4.95 billion by 2026. This technology helps restrain the amount of alcohol produced during the fermentation process, to yield a low-alcohol beer. In compared with the physical methods involving the downstream removal of alcohol after fermentation, restricted fermentation reduces ethanol formation while allowing off-flavor removal and flavor enhancement.

Restricted fermentation technology is widely adopted pertaining to its reputation as one of the conventional methods for producing alcohol-free beer. This technique yield beers with an improved wort-like flavor, vivid color and sweeter sensory characteristics. Restricted fermentation, also called interrupted fermentation can utilize the equipment used in production of conventional beer, prevents the difficulties associated with dealcoholization technology and is biological in nature which should drive the industry statistics.

 “Non-Alcoholic Beer market from restricted fermentation is likely to witness over 7% CAGR through 2026 on account of its ease and widespread adoption”

Stockpiling behavior by consumers during COVID-19 lockdowns should drive non-alcoholic beer demand in liquor stores

Non-alcoholic beer market growth from liquor stores is driven by the increasing penetration of these stores in emerging countries such as China, Brazil and India pertaining to surging disposable incomes, changing consumer tastes, and social trends. Infrastructural development in several countries accompanied by increasing brand consciousness among consumers will propel industry demand.

Favorable regulations and subsidized taxes for non-alcoholic beverages will stimulate industry outlook. The COVID-19 pandemic in early 2020 resulted in stringent lockdowns globally which prompted consumers to increase their purchases from liquor stores in order to maintain adequate stock at home. Moreover, an increasing number of consumers increased their beer consumption during the pandemic in order to reduce stress which indicates healthy growth potential for market.

“Non-Alcoholic Beer consumption exceeded 895 million liters from liquor stores in 2019 on account of rising per-capita incomes in emerging economies”

Changing lifestyles and religious restrictions on alcohol consumption should facilitate market growth in Asia Pacific

Asia Pacific non-alcoholic beer market should observe a significant rise of over 7% through 2026, owing to the improved adoption of alcohol-free beer products, specifically in China. Rising consumer spending coupled with the growing health awareness regarding the ill effects of alcohol consumption is majorly fueling the product demand in this region. Religious beliefs forbidding alcohol consumption are increasingly common in various countries such as Malaysia and Indonesia.

Industry players in Non-Alcoholic Beer market majorly engaged in strategic acquisitions to widen their product portfolio and product launches to exploit the booming demand for alcohol-free beverages. Key players in market sphere include Carlsberg, Suntory Holdings, Heineken, AB InBev, Kirin Company and Coors Brewing.

Authors: Kunal Ahuja, Amit Rawat