Global Microprinting Market Size to exceed $800mn by 2025

Microprinting Market size is set to exceed USD 800 million by 2025; according to a new research report by Global Market Insights, Inc.
 

Increasing demand for anti-counterfeiting products in various application segments will drive the microprinting market growth over the forecast period. According to the Organization for Economic Co-operation and Development (OECD) and the EU’s Intellectual Property Office, the trade in counterfeit and pirated goods accounts for 3.3% of the global world trade. According to Germany-based Mechanical Engineering Industry Association (VDMA), the maximum number of counterfeits come from China, followed by Germany. This prevalence of plagiarism is forcing industries to implement security features to assure the authenticity of consumer product, and packages & logistics, resulting in microprinting market growth. The technology which prints characters and patterns invisible to the naked eye, has emerged as an affordable security solution for a number of industry verticals

 

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The growing demand for cost-effective printing technology is further accelerating the microprinting market growth. The packaging industries require high-quality secured prints that can be used to identify and differentiate different packaged goods. The technique enables easy product identification and avoids product duplicity, which helps in improving the brand image of industries. In addition, the increasing adoption of microprinting solutions in passports, identity cards and other documents in various organizations is another major factor driving the growth of the global microprinting market.
 

Microprinting Market

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The adoption of this printing technique is growing rapidly in the banking and financial services sector owing to the rise in counterfeiting of currencies and checks. According to Reserve Bank of Australia estimates, around 30,000 counterfeits are reported per year. The bank is incorporating innovative security features to secure currency from counterfeiting. For instance, in February 2019, Reserve Bank of Australia released an AUD20 banknote with a rolling-color effect and microprint features to improve security and ease of identification. The industry is adopting this technology for various banking documents such as check slips, currency/banknotes, financial or payment cards and ID cards among others, thereby augmenting the microprinting market growth.
 

Browse key industry insights spread across 180 pages with 209 market data tables & 27 figures & charts from the report, “Microprinting Market Size By Substrate Type (Plastic, Paper, Metal), By Print Type (Single-Sided, Double Sided), By Product Type (Monochrome, Color), By End-Use (Banking & Finance, Corporate, Government, Healthcare, Packaging), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, China, India, Japan, Australia, Singapore, Brazil, Mexico, GCC, South Africa), Growth Potential, Competitive Market Share & Forecast, 2019 – 2025” in detail along with the table of contents:
https://www.gminsights.com/industry-analysis/microprinting-market
 

Microprinting technique is experiencing high adoption in various packaging applications. China is a major market due to the rapid growth of e-commerce and development in manufacturing consumer electronics in the country. The country exports a large number of consumer electronics products globally. The growing ecommerce sector is forcing industries to implement proper packaging and identification features for preventing counterfeiting, driving the microprinting market growth.
 

North America microprinting market will expand at a CAGR of over 4% over the forecast timespan. The technique is being used in corporate and government sectors for printing employee identification cards and licenses as a security measure. The availability of affordable scanning and printing solutions has led to an increase in counterfeiting of the USD. For instance, in January 2018, the U.S. Department of the Treasury reported around USD 70 million fake currency floating across the country; 75% of the counterfeited currency consisted of USD 100 bank notes. This has led the government to incorporate the technique in the currency notes to prevent counterfeiting activities, thereby augmenting the microprinting market. The introduction of USD 100 currency notes with microprinting features will help in improving the authenticity and security of the currency notes by making it impossible to replicate.
 

Players in the microprinting market include Zebra Technologies Corporation, Xerox Corporation, Wuhan Willita Marking and Packing Technology Co., Ltd., Videojet Technologies, Inc., Source Technologies, Micro Printing Systems Intl., Matica Technologies AG , Linx Printing Technologies, InkJet, Inc., Hewlett-Packard Company, Evolis, Control Print, Ltd. , and Canon Finetech Nisca, Inc., among others. The major players are engaged in manufacturing printing solutions that help in protecting sensitive documents from unauthorized duplication. They are implementing advanced and high-quality features in providing in-line printing, coding, and marking products. For instance, in March 2015, Videojet Technologies announced the launch of High Resolution (HR) and Continuous Inkjet (CIJ) printers with enhanced micro-printing capabilities. Moreover, technological innovations and advancements in several sectors are expected to be the major contributors for the microprinting market growth.
 

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Microprinting market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2025, for the following segments:

By Substrate Type

  • Metal
  • Paper
  • Plastic

By Print Type

  • Single-sided
  • Double-sided

By Product Type

  • Monochrome
  • Color

By Application

  • Banking & Finance
  • Corporate
  • Government
  • Healthcare
  • Packaging
  • Others

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • GCC
    • South Africa

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