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Household Cleaning Products Market size worth above US$ 215 billion by 2027

  • Published Date: December 3, 2021

According to a new research report by Global Market Insights Inc., the Household Cleaning Products Market size is estimated to exceed USD 215 billion by 2027.

Household cleaning products market is segment into product and distribution channel. By product the market is categorized into dishwashing products, surface cleaners, toilet bowl cleaners, glass cleaners, and laundry detergents. Since COVID-19 virus is spread through direct contact with surfaces of items, the necessity and utilization of surface cleaning agents has risen dramatically throughout the outbreak. The demand for surface cleaning solutions has increased as consumers are becoming more conscious of personal hygiene and the risk of infectious illnesses increases.

The rising need for highly effective cleaning solutions, busy consumer lifestyles, and significant expansion in the number of residential dwellings are expected to drive demand for glass cleaners throughout the forecast period. New glass cleaning solutions, such as wipes glass cleaner, are becoming increasingly popular since they are disposable and easy to use. Consumers also choose glass cleaners they have a wide-ranging application and are more convenient to use. Rising consumer concern about the environment and health has resulted in a high demand for environmentally friendly glass cleaners made from chemical-free and natural materials.


Furthermore, customers preferences for basic hygiene have risen significantly in order to avoid infections and concerns produced by an unhygienic environment. Over the next several years, this trend is expected to drive the household cleaning products market growth.

Rising environment and health concern among the consumers has led to high demand for sustainable glass cleaner products

Glass cleaner product segment should show steady growth in the predicted period and reach a value of over USD 2.5 Billion by the end of 2027. Furthermore, demand for glass cleaners is fueled by significant increase in commercial buildings such as malls, corporate offices, and showrooms in developing nations such as China, India, Indonesia, and Vietnam. Basic cleaning solutions, the use of alcohol in glass cleaner, and other readily accessible equivalents by local producers, however, is expected to hinder the market expansion. Non-alcoholic glass cleaning products, which come with clean labels and are currently in great demand by consumers, have been the subject of commercial innovations.

Improving standards of living has boosted the demand for glass based modern furniture as well as day-to-day essentials which in turn is driving the demand for glass cleaning product in modern households. Further, the increasing usage of glass curtains in high rise building as well as household along with rising opportunities in window cleaning services in various parts of the world is expected to drive the demand for glass cleaning products.

“As per the industry forecasts, glass cleaners’ segment to witness over 3.5% by the end of 2027 owing to its increased usage in commercial buildings, corporate offices and showrooms should augment cleaning products market growth"

Browse key industry insights spread across 200 pages with 101 market data tables & 24 figures & charts from the report, “Household Cleaning Products Market By Product (Dishwashing products, Surface cleaners, Toilet bowl cleaners, Glass cleaners, Laundry detergents), By Distribution channel (Convenience Stores, Supermarkets/Hypermarkets, Online Retail Stores) Industry Analysis Report, Regional Outlook, Distribution channel Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027in detail along with the table of contents:

Widescale product availability supported by discounts and offers on products will fuel the sales through supermarkets/hypermarkets distribution channel

Household cleaning products market on the basis of distribution channel is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and others. Changing lifestyle of the consumers has also changed the style of shopping in developed and developing countries. Supermarkets/hypermarkets account for the largest share in the total cleaning products market.

Supermarkets/hypermarkets market size should reach nearly USD 145 billion by 2027 owing to the increased usage of cleaning products with natural ingredients due to presence of many well-established supermarkets/hypermarkets in major countries including Asia Pacific and Latin American countries and easy availability of wide variety of products at lower cost.

Rapid expansion of supermarket chains should foster household cleaning products sales thereby stimulating overall industry growth. The hypermarket saw a growth of about 3% due to increasing consumer preference to shop online. Furthermore, European consumers increasingly preferred to avoid the crowded places owing to growing insight into infection risk and preventive measures of COVID 19 virus may restrain the purchase of household cleaning tools & supplies purchase from Supermarkets or hypermarkets.

High domestic consumption of cleaning products coupled with the presence of organized distribution channel in European countries should propel product demand

Europe region is predicted to grow at a CAGR of over 3% between 2021 to 2027. Consumers in the region are opting for ecofriendly and natural products due to rising environmental and health awareness. Moreover, steady economic development in the region accompanies by willing of consumers to pay higher prices for premium products will promulgate regional industry size. As consumers in few areas with increasing number of COVID-19 patients like Spain, Russia and others could not get into stores, consumers reached out for online retail websites.

To enhance their reachability and exposure over large geographical areas, prominent manufacturers in Europe are focusing on selling items using online platforms such as their own website and putting products on popular online selling websites such as Amazon and other online retail websites. High internet penetration and increased sales through online retailers will further boost the regional industry size.

Major industry players include Colgate Palmolive Company, Henkel AG & Co KGaA, Procter & Gamble, Unilever, and Reckitt Benckiser. The key strategies observed among the household cleaning products industry participants include, new product development pertaining to specific application, capacity expansion, and distribution network expansion.

Strategic acquisitions, collaboration, and product launches are among the key elements to enhance overall cash deployment plans of industry players. This will enable them the companies to include more operating verticals and enhance their consumer base to capture more market share. In addition, the key companies should focus on collaborating with those companies which will enhance their distribution channel.

Authors: Kunal Ahuja, Tushar Malkani