Egg Protein Powder Market size to exceed $10.2bn by 2026
Published Date: April 30, 2020 Authors: Kunal Ahuja, Kritika Mamtani
Egg Protein Powder Market size is set to surpass USD 10.2 billion by 2026; according to a new research report by Global Market Insights, Inc.
Egg proteins powders are extracted from different parts of eggs such as yolk and albumen to produce targeted solutions for food & beverage and dietary supplement industry. Its rich protein and amino acid nature along with neutral taste makes it compatible for various food industry solutions. They are widely manufactured using chicken eggs, but industry players are also utilizing quail, turkey, and duck eggs in an attempt to gain product differentiation and gain maximum egg protein powder market share.
Consumers are rapidly moving towards high quality ingredients in food & beverage industry owing to rising awareness on protein consumption and changing dietary patterns. They are also used as thickening agents in ice creams owing to effective binding, neutral taste and negligible odor. Also, high mixability ratio with milk, cream, and water makes it ideal for manufacturing ice cream as it increases the freezing point and gives refined texture which is likely to boost egg protein powder industry demand.
Stringent regulations in North America and Europe towards the use of egg derived products and animals’ rights is making industry players to opt for sustainable measures in competitive market. Manufactures are directly sourcing raw materials from free range poultry farms in an attempt to reduce the final cost. Also, increasing investment in providing organic feed, sanitary conditions, and training to poultry farmers is likely to augment egg protein powder market outlook.
COVID-19 epidemic is likely to impact market growth as governments are enforcing stringent lockdown measures in an attempt to reduce community spread. Industry players are rapidly stocking raw materials to continue production with the help of limited labor and strict social distancing measures which is likely to hamper egg protein powder industry growth in the short tun.
Browse key industry insights spread across 130 pages with 179 market data tables and 22 figures & charts from the report, “Egg Protein Powder Market Statistics by Type (Whole Egg Protein, Egg Yolk Powder, Egg White Powder), By Application (Dietary Supplements, Bakery Products, Meat Products, Ice – Creams), Industry Analysis Report, regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026” in detail along with the table of contents:
Rapid product penetration of egg white protein powders in dietary supplements to boost product demand
Egg white protein powder market is likely to surpass USD 5.9 billion by 2026 owing to increasing product penetration in the industry. They are manufactured using the white portion of eggs owing to light and nutritious characteristics. These powders contain high amount of protein and calcium which makes it popular choice among fitness experts and health conscious consumers. Also, some manufacturers are focusing on fortifying protein egg white protein powders with eggshells to naturally increase calcium concentration which is likely to encourage consumption and boost product demand.
Industry players are rapidly introducing attractive marketing slogans and paid celebrity endorsements in a bid to attract young adults. Additionally, regular consumption of these powders does not lead to allergies, skin rashes and acne problems since it is easily digestible and does not aggerate the production of bile. Industry players are also investing in high quality poultry management and natural feed supplements to get the best raw material which is likely to boost the market demand.
“As per industry forecasts, egg protein powder market from egg white is likely to grow with CAGR of over 4.5% through 2026 owing to increasing demand for high performance and easily digestible protein solutions”.
Increasing consumption of seafood in Europe and rising demand for healthy batter solutions to boost product demand
Europe egg protein powder market is likely to surpass USD 3.4 billion by 2026 owing to increasing consumption of seafood. Egg protein powders are widely used in fortifying fish frying batter owing to its rich protein concentration and even frying texture. Also, it can be used with various types of white and red meat products which is likely to accelerate the market outlook.
Egg protein powders are also compatible with various seafood preparation methods such as poaching, frying, and baking. These powders also help in absorbing excess fat & oil which can be separated easily. Furthermore, rapid adoption of these powders to thicken seafood soups and broths owing to ins neutral taste & odour along with easy solubility is likely to boost the market trends.
“Europe egg protein powder market is likely to achieve over 4.5% CAGR through 2026 owing to rising sea food consumption and rapid adoption in thickening broths, soups, and sauces”
Manufacturers are rapidly investing in new extraction methods along with attractive packaging solutions to gain maximum market share in growing and competitive industry. Also, increasing investment in marketing along with rapid product penetration using online retail and discounts is likely to boost product demand. Industry players are distributing free samples in specialty stores and investing in paid promotions by celebrity chefs to boost impulse buying phenomena which should boost product demand. Key players in egg protein powder market include Rembrandt Foods, Bouwhuis Enthoven, DEPS, Taiyo Kagku, NOW Foods, EUROVO S.R.L, , Sanovo Technology Group, Alver, GF Ovodry S.P.A., LLP, Taj Agro Products, and AVANGARDCO.