Coated Paper Market size to exceed $55 billion by 2026
Published Date: December 13, 2019 Authors: Kiran Pulidindi, Soumalya Chakraborty
Coated Paper Market size is estimated to surpass USD 55 billion by 2026; according to a new research report by Global Market Insights, Inc.
Coated paper is widely used in the packaging industry for flexible packaging, labelling, etc. Positive outlook of the e-commerce industry will drive the demand for packaging products, thereby assisting in the growth of the coated paper market during the forecast timespan. Sustainable packaging trends are likely to boost the product demand in the upcoming years. Additionally, the growing requirement for high-quality print images for magazines, flyers, product catalogues, etc., will propel the global coated paper industry outlook over the forecast period.
Varied surface finish and paper effects driving the coated paper popularity
Coated paper has a high degree of ink holdout, thus creating a gloss effect on the surface of the paper. In addition, it enables images and photographs to look sharper. These papers are available in various types of finishes, dull, matte, gloss, or silk. They are widely used in color printing, brochures, promotional materials, magazines, book covers, and labels. Furthermore, it is a suitable choice for more extreme environments or projects exposed to heat and weather change such as maps, signs, promotional mailers, and menus.
Browse key industry insights spread across 175 pages with 248 market data tables & 32 figures & charts from the report, “Coated Paper Market Share By Product (Coated Fine Paper, Coated Groundwood Paper), By Coating Material (Clay, Calcium Carbonate, Talc), By Finishing Process (Online Calendering, Offline Calendering), By Application (Printing, Packaging), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026” in detail along with the table of contents:
Coated groundwood paper will hold a revenue share of more than 30% in 2026. The lightweight nature of these papers enables them to be used in the production of catalogs and magazines, which can be printed by rotogravure, letterpress, or offset printing processes. It is used in commercial printing, directories, newspaper advertising inserts, and books. This paper is generally coated on both sides and is relatively cost-effective with less environmental impact. It exhibits significant stiffness and thickness for printing purposes.
Clay will account for around 75% market share over the study period. This can be credited to the provision for improved surface finish and texture to the final product. Moreover, the material also allows for a wide range of surface finishes ranging from matte to gloss, depending on the customer requirement, thereby expanding the segment share over the projected timeframe.
Offline calendering processes will account for a revenue share of around 15% in 2026. This can be attributed to the relatively lower set-up cost and simpler mechanism as compared to the online calenders. However, the segment is expected to lose sales in the future owing to the advent of technologically advanced and efficient online calenders.
Packaging will showcase a growth rate of around 3.5% over the projected timeframe. It is one of the most important criteria in the sales & delivery of products sold through online channels. If the product is not properly packed, it may ruin the consumer’s overall shopping experience. Sustainable packaging trends will trigger the demand of paper-based packaging for the distribution of products through online retail channels. The rising E-commerce sector will give rise to packaging innovations and support the growth of the coated paper market in the upcoming years.
Stringent norms against usage of plastic for packaging boosting the European consumption
The Europe coated paper market held a significant share in 2018 due to restrictions posed on single-use plastic packaging, expanding e-commerce trade, and substantial presence of leading manufacturers. The Middle East & Africa market is projected to register the highest CAGR during the forecast timeline owing to vast plantations of pine and eucalyptus trees. Rising disposable income, favorable government policies, and the growing packaging sector are responsible for the robust demand across the region.
Industry players are investing in vertical integration strategies
Manufacturers are implementing vertical integration strategies by owning forests to internalize the production of raw material i.e. wood pulp. For instance, UPM owns nearly 570,000 hectares of certified forest in Finland and the U.S. Additionally, it owns 255,000 hectares of plantation forest in Uruguay. The key product manufacturers in the market are South African Pulp and Paper Industries Ltd. (Sappi Ltd.), UPM, Asia Pulp & Paper Co. Ltd. (APP), Twin Rivers Paper Company, and Verso Corporation.