ASEAN Medical And Wellness Tourism Market size to cross USD 218.4 Billion by 2034

Selbyville, DE. - ASEAN medical and wellness tourism market was estimated at USD 66.1 billion in 2024 and is expected to grow from USD 76.5 billion in 2025 to USD 218.4 billion by 2034, at a CAGR of 12.4%, according to the latest report published by Global Market Insights Inc.  

Many ASEAN countries offer world-class medical care at a fraction of the cost compared to Western nations. Countries like Thailand, Malaysia, and Singapore have internationally accredited hospitals, attracting patients seeking affordable surgeries, dental care, and fertility treatments.

Key Insights:

Market Size & Growth:

• 2024 Market Size: USD 66.1 billion  
• 2025 Market Size: USD 76.5 billion  
• 2034 Forecast Market Size: USD 218.4 billion  
• CAGR (2025–2034): 12.4%  

• Largest Market: Thailand  
• Fastest Growing Market: Thailand  
• Emerging Countries: Malaysia, Philippines, Indonesia, Vietnam  

1. Rising global demand for elective and wellness procedures: There’s increasing demand for elective procedures such as cosmetic surgery, orthopedic treatments, and wellness therapies like detox and anti-aging programs, areas in which ASEAN providers have built strong reputations.  
2. Strong government support and national branding efforts: Several ASEAN governments actively promote medical tourism through visa facilitation, investment incentives, and national campaigns like “Malaysia Healthcare Travel Council” and “Amazing Thailand Health and Wellness.”  
3. Integration of medical care with hospitality and tourism: The ability to combine medical treatment with luxury recovery experiences and travel packages in scenic destinations like Bali, Phuket, and Penang is a major draw for international patients seeking both care and comfort.  
4. Advanced technology and specialized medical expertise: ASEAN countries are investing in advanced diagnostic tools, robotic surgery, and specialized care in fields like cardiology and oncology, making them attractive for patients who require high-end medical interventions.  
5. Growing demand from regional and intra-ASEAN travelers: Beyond Western medical tourists, a large portion of demand now comes from regional neighbors such as Indonesians traveling to Malaysia or Cambodians going to Thailand, boosting intra-regional medical tourism and making ASEAN a self-sustaining hub.  

1. Regulatory and accreditation disparities: Across ASEAN, healthcare regulations and quality standards vary widely between countries and even among hospitals.  
2. Limited insurance coverage and reimbursement support: Many international insurance providers do not cover elective procedures or treatments received abroad.  
3. Infrastructure gaps in emerging markets: While countries like Singapore and Malaysia are well-equipped, others in the region still face infrastructure deficits, such as limited international connectivity, outdated hospital facilities, or inadequate post-operative care services.  
4. Workforce shortages and skill gaps: Some countries are experiencing a shortage of specialized healthcare professionals, leading to overburdened systems or inconsistent quality of care.  
5. Language and cultural barriers: Despite improvements, language differences and cultural misunderstandings between healthcare providers and international patients can still affect the overall patient experience and satisfaction levels.  

Browse key industry insights spread across 110 pages with 76 market data tables and figures from the report, “ASEAN Medical and Wellness Tourism Market - By Category, Travel Type - Forecast, 2025 - 2034” in detail, along with the table of contents:  

https://www.gminsights.com/industry-analysis/asean-medical-and-wellness-tourism-market  

Rising Adoption of Wellness Tourism

The wellness tourism segment held a significant share in 2024, fueled by increasing global demand for preventive healthcare, holistic therapies, and lifestyle retreats. Travelers are no longer seeking treatment only when ill; they’re actively investing in physical, mental, and emotional well-being. This segment attracts both short-term and long-stay travelers, often from high-income countries, contributing significantly to the region’s tourism revenue.  

Domestics to Gain Traction

The domestic segment held a sizeable share in 2024, backed by COVID-19 pandemic, which disrupted international travel and pushed locals to seek high-quality care and wellness experiences within their home countries. Rising middle-class income, improved healthcare infrastructure, and growing awareness of preventive health have driven domestic patients to private hospitals, specialty clinics, and wellness resorts.  

Thailand to Emerge as a Lucrative Region

Thailand medical and wellness tourism market is poised to grow at a significant CAGR during 2025-2034, owing to its globally recognized healthcare system, competitive pricing, and seamless integration of hospitality with clinical care. From cosmetic surgery and fertility treatment to orthopedic procedures and traditional Thai medicine, Thailand offers a diverse portfolio of services backed by international hospital accreditations. Its strategic investment in health-focused infrastructure, combined with visa facilitation and multilingual support, has positioned the country as a top-tier destination for both medical and wellness travelers.  

Key players in the ASEAN medical and wellness tourism market are Radisson Hotel Group, Sunway Group, Raffles Medical Group, Mahkota Medical Centre, InterContinental Group, SingHealth Group, Four Seasons Hotels, Penang Adventist Hospital, Hilton Worldwide Holdings Inc., Makati Medical Center, Rosewood Hotel Group, KPJ Healthcare Berhad, Bumrungrad International Hospital, IHH Healthcare, National Heart Institute (Institut Jantung Negara), Marriott International, COMO Hotels and Resorts, and St. Luke's Medical Center.  

To strengthen their foothold, companies in the ASEAN medical and wellness tourism market are focusing on service integration, digital transformation, and cross-border partnerships. Leading hospital groups and wellness resort chains are investing in bundled packages that include medical check-ups, recovery stays, and wellness therapies under one price.