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Global Additives Market for deodorants and antiperspirants application size worth over $580 million by 2025

  • Published Date: July 24, 2020

According to a new research report by Global Market Insights Inc., the global additives market for deodorants and antiperspirants application size is set to surpass USD 580 million by 2025. The growing penetration rate of international brands, rising demand for personal care products along with growth in cosmetics industry will drive global additives market for deodorants & antiperspirants applications demand.

Global additives market for deodorants and antiperspirants application is witnessing huge upsurge owing to rising consumer demand for deodorant to maintain personal hygiene. The high penetration of deodorants as it has become a staple product for most consumers’ personal care routines is projected to have major impact on market growth. Rising demand for organic ingredients with increasing consumer awareness related to harmful effects of synthetic products is projected to hamper demand for aluminum-based additives from antiperspirants applications.

Also, rising consumer awareness towards increased shelf life, offering of fragrance to prevent bacterial breakdown, and controlled body sweat, are also stimulating the market growth. In addition, increasing R&D investments by major deodorant & antiperspirant additives manufacturers will help in the development of innovative products.

Limited usage of triclosan will influence growth of additives market for deodorants and antiperspirants application

Triclosan segment is expected to exceed USD 7 million by 2025. Triclosan is an additive used in the personal care industry on account of broad spectrum antimicrobial, antiseptic, disinfectant, & preservative characteristics of the product. According to COLIPA, in Europe, 85% of overall triclosan is used in personal care industry. In Denmark the number is significantly higher with cosmetics industry accounting for over 95% of triclosan consumption.

However, the maximum allowable concentration of TCS is 0.3% in deodorants in majority of the countries across the globe. Excessive utilization of TCS may pose significant health risks including contact dermatitis, development of antibiotic resistant germs and weakening immune system.

Browse key industry insights spread across 220 pages with 254 market data tables and 27 figures & charts from the report, “Global Additives Market for Deodorants and Antiperspirants Application , By Product (Deo Actives {Ethylhexylglycerin, Farnesol, Sodium Bicarbonate, Triclosan, Triethyl Citrate}, Antiperspirant {Aluminium Chlorohydrate, Aluminium Sesquichlorohydrate}), Regional Outlook” in detail along with the table of contents:

 “According to market analysis and trends, aluminum chlorohydrate based additives is expected to grow at CAGR of over 4.5% from 2020 to 2025.”

Persuading attributes pertaining to skin health offered by aluminum chlorohydrate will stimulate industry expansion

Aluminum Chlorohydrate based additives segment is expected to exceed USD 25 million by 2025. Aluminum Chlorohydrate is a simple form of aluminum-based salt that can be used to reduce underarm wetness. Aluminum Chlorohydrate is typically prepared from virgin aluminum, mined and purified from naturally occurring mineral bauxite. Aluminum chlorohydrate reduces the amount of sweat on the skin surface.

The ingredient also creates a skin environment, which is hostile to the growth of malodor-producing bacteria to help reduce underarm odor, promoting the product demand. The booming cosmetic industry globally coupled with increasing adoption of aluminum salts as an active antiperspirant agent in various cosmetic products is the major factor driving additives market growth.

 “As per industry forecasts, North America additives market for deodorants and antiperspirants application is forecasted to grow over 3.5% through 2025”

Innovative deodorant & anti-perspirants product releases in the region should foster market expansion

North America market is expected to exceed USD 110 million by 2025.  Increasing awareness about hygiene and availability of varied fragrances in different formats have led to the growth of the deodorants market in the region. Owing to the rising demand in the region, companies are launching new products including anti-perspirants intended for alternative body parts including hands, face, and feet.

For instance, Gamer Grip hand antiperspirant is a novel, non-slip, antiperspirant formula that is designed for athletes to improve their grip and has a lasting fragrance for four to six hours. Neat 3B Face Saver is an antiperspirant gel for the face that can be applied before makeup. Changing consumer expectations toward new products and multi-functional ingredients will further boost market growth, promoting regional additives market for deodorants and antiperspirants growth.

Key manufacturers in additives industry for deodorants and antiperspirants application are including Givaudan, Nouryon, BASF SE, Symrise AG, The Dow Chemical Company, International Flavors & Fragrances Inc. (IFF Inc.), Firmeinch, and Wacker Chemie AG. Companies are funding into latest product releases to enhance product portfolios.

In December 2019, International Flavors & Fragrances announced to merge with DuPont’s Nutrition & Biosciences Business in a deal that will create a new consumer giant valued more than USD 45 billion. This strategy will help in creating ingredients and solutions with a broader set of capabilities and serve the evolving customer needs for clean fragrances.

Authors: Kunal Ahuja, Sonal Singh