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Women Face Razor Market - By Type (Refillable Razors, Disposable Razors), By Power Source (Battery Operated, Manual), By Price, By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI8810
  • Published Date: Apr 2024
  • Report Format: PDF

Women Face Razor Market Size

Women Face Razor Market size was valued at USD 1.9b billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 to 2032. The rise in the number of working women and their increasing purchasing power has been a major driving force behind this growth.

Women Face Razor Market

According to the U.S. Bureau of Labor Statistics, the workforce participation rate for women in their prime working age hit an all-time high in June 2023, reaching 77.8%. As per the statistical office of the European Union, in 2022, the European Union employment rate for women at 69.3 %. Among the European Union Member States, the employment rate in 2022 ranged from 82.9 % in the Netherlands to 64.8 % in Italy.

On the other hand, increasing focus on personal hygiene and grooming among women has boosted the sales of women's face razors. Face razors offer a hygienic and safe way to remove facial hair without the risk of infection or irritation. In addition, the rise of e-commerce and the ease of online shopping have also contributed to the growth of the women's face razor market.

Razors have sharp blades that can easily cause small cuts on the skin, leading to irritation and discomfort. In some cases, these cuts can even become infected, causing further health issues. This is especially concerning for women who have sensitive skin or are prone to allergies. Additionally, rise of electric shavers and other hair removal alternatives hamper the demand for women face razor. These alternatives offer a more convenient and pain-free option for hair removal, which is appealing to many women.

Women Face Razor Market Trends

With the rise of social media and beauty influencers, there has been a growing trend for advanced and innovative razor options. Many brands now offer different razor heads or blades that can be easily swapped out depending on the individual's hair type and skin sensitivity. This allows women to have a personalized shaving experience, resulting in a smoother and more comfortable shave. On the other hand, some brands have introduced razors with vibrating or pulsating blades, claiming to provide a closer and more precise shave. Others have incorporated moisturizing strips with ingredients like aloe vera and vitamin E to soothe and nourish the skin while shaving. For instance, women face razor from FURR are coated with Chromium and PTFE to keep face soft and the blade rust-free & long-lasting.

Women Face Razor Market Analysis

Global Women Face Razor Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market can be segmented into refillable razors, disposable razors. In 2023, the disposable razors segment accounted for revenue of around USD 1.5 billion in the year 2023 and expected to reach USD 2.3 billion by 2032. Disposable razors come in different colors, designs, and features such as moisture strips and multiple blades, catering to the diverse preferences of women. This allows women to choose a razor that not only meets their shaving needs but also reflects their personal style and taste. Disposable razors are also hygienic as they are meant to be used for a limited time before being thrown away. This reduces the risk of bacteria buildup and skin irritation that can occur with prolonged use of the same razor. It also eliminates the need for constant cleaning and maintenance, saving women both time and effort.

Global Women Face Razor Market Revenue Share, By Power Source, (2023)

Based on power source, the women face razor market is categorized into battery operated, manual. In 2023, manual women face razor segment accounted for revenue of around USD 1.6 billion in the year 2023 and expected to reach USD 2.5 billion by 2032. Unlike electric razors that can sometimes leave behind patches of hair, manual razors glide smoothly over the skin, capturing every hair in its path. With a manual razor, women can easily maneuver the blade to reach difficult areas such as the upper lip, chin, and jawline. This allows for a more precise and thorough shave, leaving no stray hairs behind. Additionally, manual razors are great for shaping and defining areas such as the eyebrows, giving women the power to create their desired look.  

Asia-Pacific Women Face Razor Market  Size, 2021 - 2032 (USD Billion)

Asia Pacific dominated the women face razor market with revenue of around USD 700 million in the year 2023 and expected to reach USD 1.2 billion by 2032. This growth can be attributed to the various factors such as changing beauty standards, the rise in the number of working women and their increasing purchasing power, increasing focus on personal hygiene and grooming.

According to the Japan Internal Affairs Ministry, the number of working women in Japan reached a record 30.35 million in 2022, marking an increase of 1.22 million from five years earlier. As per the National Bureau of Statistics China, 320 million women were employed as of 2022, accounting for 43.2 percent of the working population. Around 67.6 million female workers were employed by non-private enterprises in urban areas.

As a result, the Asia Pacific market is poised for significant growth and is anticipated to grow over the forecast period, driven by various factors such as changing beauty standards, the rise in the number of working women and their increasing purchasing power, increasing focus on personal hygiene and grooming.

Women Face Razor Market Share

Global Company Market Share Analysis (2023)

Key players involve in the market are Edgewell Personal Care, KAI Group, Empower Brands, Inc., Procter & Gamble, and BIC Group accounting market share of around 8-12% in 2023. Manufacturers in the market are constantly investing in R&D to stay ahead in the market. In addition to product innovation, manufacturers are also competing in the market through their marketing strategies. With the rise of social media, companies are now able to reach a wider audience and connect with consumers in a more personal and engaging way. Many brands are using influencer marketing, partnering with popular social media personalities to promote their products and reach a larger audience.

Women Face Razor Market Companies

Major companies operating in the women face razor industry include:

  • BIC Group
  • Dorco Co.,Ltd.
  • Edgewell Personal Care
  • Empower Brands, Inc. 
  • KAI Group
  • Koninklijke Philips N.V.
  • LUI Body Pty Ltd
  • Merkur Shave
  • Panasonic
  • Perio, Inc.
  • Plush
  • Procter & Gamble
  • Tweezerman International
  • Wilkinson Sword 

Women Face Razor Industry News

  • April 2023, KAI Group introduced the new K4 soft Razor for women, featuring superior Japanese technology and innovative features. This disposable razor provides a comfortable and effortless hair removal experience for the legs, underarms, and bikini area. Its four high-quality blades ensure that the skin is left feeling exceptionally smooth and silky.
  • April 2022, Edgewell Personal Care launch new Schick Xtreme Men's1 and Schick Intuition Women's1 Bamboo Hybrid Razors a major step forward in making the shaving category more sustainable. These two innovations are designed to be more sustainable than traditional razors by using materials for both product and packaging that contain recycled, recyclable, or renewable materials.

The women face razor market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type, 2021 – 2032

  • Refillable Razors
  • Disposable Razors

Market, By Power Source, 2021 – 2032

  • Battery Operated
  • Manual

Market, By Price, 2021 – 2032

  • Low
  • Medium
  • High

Market, By Distribution Channel, 2021 – 2032

  • Online
    • E-commerce Website
    • Company-owned website
  • Offline
    • Hypermarket/Supermarket
    • Specialty Stores
    • Others (Fashion Store, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The women face razor market was valued at USD 1.9 billion in 2023 and is anticipated to register a 5.2% CAGR between 2024 to 2032, driven by the rise in the number of working women and their increasing purchasing power.

The disposable razors type segment crossed USD 1.5 billion in 2023 and is expected to reach USD 2.3 billion by 2032, owing to product diversity.

Asia Pacific women face razor market crossed USD 700 million in 2023 and is expected to reach USD 1.2 billion by 2032, attributed to changing beauty standards.

BIC Group, Dorco Co.,Ltd., Edgewell Personal Care, Empower Brands, Inc. , KAI Group, Koninklijke Philips N.V., LUI Body Pty Ltd, Merkur Shave, Panasonic, Perio, Inc. among others

Women Face Razor Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 177
  • Countries covered: 22
  • Pages: 190
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