Web Real-Time Communication (WebRTC) Market Size

Web Real-Time Communication Market Size

Web Real-Time Communication Market size was valued at USD 6 billion in 2023 and is estimated to register a CAGR of over 35.5% between 2024 and 2032. With the increased adoption of smartphones and tablets around the globe, there is a burgeoning demand for seamless & instantaneous communication on these devices. WebRTC caters to this demand by offering a standardized framework for embedding real-time communication features directly within mobile browsers. As users increasingly rely on their mobile devices for work, social interactions & entertainment, the need for efficient and integrated communication tools becomes paramount.

For instance, in March 2023, Infobip launched a new live video support feature that allows businesses to quickly diagnose and resolve customer issues through video calls using a simple URL, Call Link. This innovative solution enables organizations to address customer queries in the initial step, significantly reducing wait times and enhancing the overall efficiency of customer support processes. WebRTC facilitates real-time audio, video, and data-sharing capabilities without requiring users to download additional plugins or applications. This native integration in mobile browsers aligns with the user expectations of the current mobile-centric society.

SMEs are expected to grow significantly owing to the rising demand for cost-effective communication solutions. Small businesses using WebRTC market can easily and cost-effectively incorporate a geographically distributed group of employees. These solutions enable SMEs to benefit from the available scalable infrastructure as per their business requirements. For instance, in January 2023, NeoDove, a company specializing in communication solutions, launched a new WhatsApp API tailored for SMEs.
 

This API empowers SMEs to leverage the WhatsApp platform for efficient & streamlined communication, providing a valuable tool for customer engagement and business interactions on the popular messaging app. For businesses with seasonal demand fluctuations and requiring scalable communication capabilities, WebRTC solutions are becoming a primary choice owing to their cost-effectiveness. WebRTC services enable cost-effective and hassle-free integration to bring together phones, social media, chat, voicemail, email, and any other communication channel that enterprises use.
 

Interoperability concerns across web browsers are a major concern in the WebRTC market, potentially slowing down growth. The growing adoption of WebRTC is due to real-time video, which is becoming the preferred way to communicate, whether it is between customers or within the company. Real-time video adds a human touch by utilizing visual & audio elements and is cost-effective to design & implement.
 

The major drawbacks enterprises face while implementing WebRTC technology or building a video & voice web app are interoperability with other platforms, protocols, and legacy systems. Although the lack of standardization gives companies the freedom to innovate and offer consumers multiple choices of communication, it increases work for developers and designers. Thus, interoperability is paramount after the implementation of WebRTC technology.