Water based enamel market trends are being largely propelled by the increasing product use across diverse end-user industries including construction, automobile, furniture, and more. Water based enamel offers significant advantages over solvent or oil-based enamel such as faster drying time, quick low-volatile organic compound emissions, and ease of use in its applications.
Water-based enamel paints have been gaining considerable momentum worldwide mainly due to its positive attributes including high flexibility and robust moisture and humidity absorption, and faster process. Besides, since these contain less VOC, the smell is not as pungent to be used in residential spaces. Water-based enamel paints boast non-flammable property and are considered to be a good fit for external walls as they are highly resistant to UV light.
However, the difficulties associated with water-based enamel in humid and dry regions are the primary challenge restricting the growth of water-based enamel market through 2027. In addition, these coatings do not offer greater glossy finish and surface hardness compared to oil-based enamel, reducing the sales of the product.
An upsurge in the R&D activities in the field would eventually act as the pivotal opportunity for market growth over the span of 2021-2027.
Based on the type, water based enamel market is characterized by polyurethane enamels. Water-based PU enamels have been exclusively designed for concrete and wood floors. These offer superior resistance to scuffing, scratching, fading, flaking, and more. The product is generally used in protective coating or in industrial painting purposes in petrochemical and chemical industries for anti-corrosion purposes and in construction and building spaces to offer an aesthetic appeal to the structures.
Water-based enamels market is set to record prolific gains from the construction sector owing to the product’s impeccable demand due to its robust properties. These paints, across the residential and commercial spaces have emerged as an optimum choice for painting exterior and interior wall surfaces of the structure due to their quick drying features, easy application and low odor. The product’s use in floor coatings is as well expected to offer a push to the demand for water based enamel across the construction industry. Moreover, rapid urbanization and thriving construction industry would further prompt the growth of overall market through the forecast period.
Regionally, Europe water based enamel market, led by the United Kingdom, is speculated to account for notable gains through 2027. This can be ascribed to the stringent regulations pertaining to the use of low-VOC paints and coatings. In 2007, the EU announced new VOC Regulations, with new limits being applied in two phases to enable product development. Besides, a surge in the construction and automotive industry in the region would promote the market growth in the ensuing years.
Some of the key companies operating in the global water-based enamel market space are Sherwin-Williams, BASF SE, Nippon Paint, Dutch Boy Paint (Sherwin-Williams), AkzoNobel N.V., Asian Paints, Dulux, The Dow Chemical Company (Dow Inc.), and others.
These players have been engaged in diverse organic marketing strategies like product launches, mergers and acquisitions, and partnerships to consolidate their position in the overall market.
The SARS-CoV-2 infection spread has had a severe impact on several businesses including the paints and coatings industry. A downfall in the demand for paints and coatings across construction and automotive sectors has eventually produced a decrement in the sales of water based enamels, thus negatively influencing the global water based enamel market dynamics over 2020. Also, disruptions in the raw material supply chain had as well challenged the growth of the market.