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Vitamin A Market Size By Product (Food Grade, Feed Grade, Pharmaceutical Grade), By Type (Natural, Synthetic), By Application (Dietary Supplements, Food & Beverages, Animal Feed {Poultry, Cattle, Swine, Aquaculture}, Personal Care & Cosmetics), 2023 - 2032

  • Report ID: GMI1765
  • Published Date: Apr 2023
  • Report Format: PDF

Vitamin A Market Size

Vitamin A Market size crossed USD 540 million in 2022 and is anticipated to witness over 5% CAGR from 2023 to 2032.

Vitamin A Market

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The rise in consumer spending on quality skin care products across both developed and developing economies will facilitate the market growth. Also, there is a growing awareness regarding healthcare, skincare, and hair care. Hence consumers are making robust investments in the purchase of high-quality skincare products to gain maximum results. The strong influence of social media on consumers have motivated them to invest in organic beauty products that contain natural ingredients and vitamins. Ongoing developments in the cosmetics and pharmaceutical sectors to formulate organic products will boost the application scope of vitamin A in the upcoming years.

Stringent regulation by government authorities regarding the use of synthetic ingredients in dietary supplements could restrain the market demand. Federal agencies like the U.S. Food and Drug Administration (FDA) prohibits manufacturers from marketing dietary supplements that are unsafe, adulterated or misbranded. The agency has regulated dietary ingredients and finished dietary supplements under a separate set of regulations that covers conventional foods and drug products.

Vitamin A Market Analysis

Vitamin A Market By Product  

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Feed grade vitamin A market dominate the revenue share in 2022. All animals require vitamin A in their food. Vitamin A can be obtained in the food as a vitamin or as its precursor carotenoids, which are found in plants. The majority of vitamin A in animal feed comes from synthetic sources that are cost-effective to produce. Vitamin A acetate is commonly used in feed-grade vitamin A because it is more stable, however oily vitamin A acetate is frequently converted into dry powder. Vitamin A is especially vital for preventing growth problems, and its epithelial protection role is particularly crucial in older animals. As a result, the demand for vitamin A in the feed industry has increased. Additionally, key players such as BASF SE, Adisseo, and DSM are increasingly investing in the development of new vitamin-based products and expanding their presence into emerging markets.

Vitamin A Market By Type

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The natural vitamin A market is expected to expand at faster CAGR between 2023 and 2032. Natural sources of vitamin A, also referred to as provitamin A, can be found in plant-based items including fruits and vegetables. The most common type of pro-vitamin A is beta-carotene, which is found in sweet potatoes, spinach, cabbage, swiss chard, parsley, and carrots.

The market for natural vitamin A is estimated will gain remarkable momentum during the forecast timeline, as more individuals understand its health benefits. The need for fortified foods and supplements should drive product penetration. Various governments are launching new campaigns to raise consumer awareness regarding fortified foods, which will accelerate the natural vitamin A market revenue.

Vitamin A Market By Application

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The vitamin A market share from dietary supplements segment is predicted to exceed USD 175 million by 2032. Vitamin A is an important micronutrient for humans, which means it cannot be manufactured by the body and must be received through food. Dietary supplements (DSs) are increasingly popular around the world, and sales of DSs have risen dramatically in the aftermath of the coronavirus illness 2019 (COVID-19) in most nations. According to a survey by MDPI, the worldwide dietary supplement industry was valued at over USD 101.38 billion in 2018 and was set to quadruple that amount in 2020 (around USD 220.3 billion).

Vitamin A Market By Region

Asia Pacific vitamin A market is slated to rise substantially during the forecasted period. The region has been using fortification techniques for many years to lower the incidence of vitamin A deficiency. Sugar was selected as the main carrier for vitamin A fortification. The COVID-19 pandemic has made consumers in the region more sensitive toward their health. Apart from this, factors such as increasing population base and increasing consciousness towards health should fuel the consumption of dietary supplements that are fortified with vitamin A in the region.

Vitamin A Market Share

Some of the leading companies operating in the vitamin A market include :

  • DSM
  • Xiamen Kingdomway Group
  • Zhejiang Medicine
  • Zhejiang NHU Co. Ltd.
  • BASF
  • Zhejiang Tianhecheng Bio-technology Shares Co., Ltd
  • Nutrilo GmbH
  • Vitafor NV
  • Adisseo
  • and Divi's Nutraceuticals.

Companies are expanding their production capacity to meet rising consumer demand.

For instance, in September 2018, BASF SE expanded its vitamin A plant at the Ludwigshafen manufacturing site. The new production building helped the company increase its vitamin A production and fulfill the growing demand. 

Impact of the COVID-19 pandemic

The COVID-19 pandemic had a positive impact on the vitamin A market. Concerns regarding lower immunity against the virus motivated people to consume dietary supplements and immunity boosters that were fortified with numerous vitamins and minerals. This created pressure on dietary supplement manufacturers to increase their production capacity to meet emerging demand. High consumer spending on supplements and high-quality cosmetic products in the post-COVID era could drive robust demand for vitamin A in the coming years.

This vitamin A market research report includes in-depth coverage of the industry with estimates & forecasts in terms of volume in Tons and revenue in USD Million from 2018 to 2032 for the following segments:

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Market, By Product

  • Food grade
  • Feed grade
  • Pharmaceutical grade

 Market, By Type

  • Natural
  • Synthetic

Market, By Application

  • Food & beverage
  • Dietary supplements
  • Animal Feed
    • Poultry
      • Layers
      • Broilers
      • Turkey
    • Cattle
      • Dairy
      • Beef
      • Calf
    • Swine
    • Aquaculture
  • Personal care & cosmetics

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Malaysia
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for vitamin A was valued at over USD 540 million in 2022 and is projected to observe more than 5% CAGR from 2023 to 2032.
Vitamin A market share from food grade segment is anticipated to surpass USD 215 million by 2032 owing to a rise in demand for functional and nutritionally fortified processed food products.
Latin America vitamin A industry was valued at USD 60 million in the year 2022 driven by factors like a rise in health consciousness among consumers and a growing elderly population.
DSM, Xiamen Kingdomway Group, Zhejiang Medicine, BASF, Nutrilo GmbH, and Vitafor NV are some of the leading companies in the global business.

Vitamin A Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 403
  • Countries covered: 18
  • Pages: 378
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