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Vision Positioning System Market Size - By Component (Sensor, Camera Systems, Markers), Platform (Unmanned Aerial Vehicle, Automated Guided Vehicle, Space Vehicle, Industrial Robots), Location, Solution, End-user Industry & Global Forecast, 2023 - 2032

  • Report ID: GMI7389
  • Published Date: Nov 2023
  • Report Format: PDF

Vision Positioning System Market Size

Vision Positioning System Market size was valued at USD 5.7 billion in 2022 and is estimated to register a CAGR of over 11% between 2023 and 2032. The rising development of autonomous vehicles, including self-driving cars and drones is driving the adoption of vision positioning system (VPS) technology for precise navigation and obstacle avoidance in the systems. The surge in the number of smart city initiatives is driving the need for applications, such as public safety, traffic management, and autonomous transportation, further boosting the market development.

Vision Positioning System Market

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For instance, in February 2023, digital reality firm Hexagon’s Immersal Oy launched Immersal City-Scale, its innovative VPS solution to provide unmatched accuracy in outdoor location-based services to mobile network operators as well as their enterprise customers. 


The growing usage of smartphones and the subsequent popularity of improved indoor navigation and location-based services will contribute to the vision positioning system market growth. According to Insider Monkey, China has the world’s largest smartphone user base, accounting nearly 783 million users. With the surging interest in consumer electronics worldwide, VPS technology is expected to become more accessible to wider audience.

However, VPS technology could be expensive for developing, implementing, and maintaining in high-precision applications. Limited operational range, particularly in indoor environments will also act as a restraining factor for the product uptake.

COVID-19 Impact

The COVID-19 pandemic had a negative impact on the vision positioning system market. The pandemic led to disruptions in global supply chains, affecting the production and distribution of components and devices related to vision positioning systems. The delays in manufacturing and shortages of essential components impacted the availability of VPS technologies. Also, industries dependent on vision positioning systems including automotive, aviation, and manufacturing, experienced slowdowns or temporary shutdowns during the pandemic. This led to a decrease in demand for VPS technologies in certain applications.

Vision Positioning System Market Trends

The ongoing innovations in vision positioning systems for improving accuracy, reliability, and adaptability to different use cases will also outline the industry outlook. Of late, there have been rising advances in VPS development via deep learning techniques, machine learning and AI to enhance real-time decision-making, object recognition, and adaptability to different environments and scenarios. 

The growing popularity of simultaneous localization and mapping (SLAM) in autonomous vehicles and robotics will also add to the market size. For instance, in April 2023, ABB Robotics introduced visual simultaneous localization and mapping (Visual SLAM) technology for enabling autonomous mobile robots (AMRs) to make intelligent navigation decisions on the basis of their surroundings.

Vision Positioning System Market Analysis

Vision Positioning System Market Size, By Location, 2021 – 2032, (USD Billion)

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Based on location, the outdoor positioning system segment held over 60% of the market share in 2022, owing to the increased need for more reliable, accurate, and safe navigation to address challenges while enhancing productivity across various industries and applications. The influx of urban air mobility concepts, including air taxis and personal air vehicles is also contributing to the demand for outdoor vision positioning systems to ensure safety and efficiency in urban airspace. Growing adoption for environmental monitoring, mapping & surveying as well as inspection of outdoor infrastructure, such as power lines, bridges, roads, and pipelines will influence the market growth.


Vision Positioning System Market Share, By End-Use Industry, 2022

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Based on end-use industry, the defense segment recorded more than 36% of the vision positioning system market share in 2022, attributed to the escalating adoption of VPS by military personnel to garner real-time and high-resolution visual data for clearer and comprehensive understanding of surroundings for making informed decisions and respond to threats.

For instance, in July 2023, the U.S. Army announced the successful trial of novel visual navigation technology for assisting military pilots to navigate in GPS (global positioning system)-denied environments. Rising deployment in search and rescue missions as well as the continuous surveillance of national borders to limit illegal border crossings, and smuggling will also contribute to the segment expansion.

 U.S. Vision Positioning System Market Size, 2021 -2032, (USD Billion)

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North America vision positioning system market accounted for 34% of the revenue share in 2022, driven by the rising popularity of autonomous vehicles and self-driving cars. The Insurance Institute for Highway Safety has reported that there would be 4.5 million self-driving vehicles on U.S. roads by 2030. The surging trend of precision agriculture in the region is spurring the adoption of various vision positioning systems to optimize farming operations while providing accurate data for crop monitoring, and yield prediction. The growing rate of industrialization and the increasing deployment of robot guidance, object recognition, quality control, and material handling mainly in the manufacturing and logistics sectors will favor the regional product demand.

Vision Positioning System Market Share

Major companies operating in the vision positioning system industry are:

  • ABB Ltd.
  • Cognex Corporation
  • DJI Technology Co., Ltd
  • Fanuc Corporation
  • Omron Corporation
  • Qualcomm Technologies, Inc.
  • Seegrid
  • Sick AG
  • Sony Corporation
  • Verizon Communications

These companies invest in research and development for staying at the forefront of technological advancements. Also, these companies continuously innovate to improve the accuracy, reliability, and features of their systems.

Vision Positioning System Industry News

  • In September 2023, Cognex Corporation launched the In-Sight SnAPP vision sensor to render accuracy, ease of use, and functionality in industrial sensors. This initiative helped the company to reinforce its capabilities into the vision sensing space.
  • In November 2022, Niantic Labs, the leading Pokémon GO developer partnered with Qualcomm for focusing on the development Lightship VPS that would be compatible with the latter’s Snapdragon Spaces.

The vision positioning system market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Component

  • Sensor
  • Camera Systems
  • Markers
  • Others

Market, By Location

  • Indoor Positioning System
  • Outdoor Positioning System

Market, By Platform

  • Unmanned Aerial Vehicle
  • Automated Guided Vehicle
  • Space Vehicle
  • Industrial Robots
  • Others

Market, By Solution

  • Tracking Solution
  • Analytics Solution
  • Navigation Solution
  • Industrial Solution
  • Others

Market, By End-use Industry

  • Retail
  • Healthcare
  • Defense
  • Industrial
  • Transportation & Logistics
  • Hospitality
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Southeast Asia
    • ANZ 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of vision positioning system reached USD 5.7 billion in 2022 and is set to witness over 11% CAGR from 2023 to 2032, due to the rising development of autonomous vehicles, including self-driving cars and drones.

The outdoor location segment is expected to account for over 60% of the market share in 2022, owing to the increased need for more reliable, accurate, and safe navigation to address challenges.

North America held 34% of the market share in 2022, driven by the rising popularity of autonomous vehicles and self-driving cars in the region.

Some of the leading vision positioning system companies are ABB Ltd., Cognex Corporation, DJI Technology Co., Ltd,Fanuc Corporation, Omron Corporation, Qualcomm Technologies, Inc., Seegrid, Sick AG, Sony Corporation, and Verizon Communications.

Vision Positioning System Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 417
  • Countries covered: 21
  • Pages: 250
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