Home > Food, Nutrition & Animal Feed > U.S. Retail Packaged Bread Market

U.S. Retail Packaged Bread Market Size By Product (Frozen, Fresh), By Ingredient (Organic, Inorganic), By Recipe (Breadsticks, Sandwich Bread, Rolls & Buns), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026

  • Report ID: GMI4487
  • Published Date: Jan 2020
  • Report Format: PDF

Industry Trends

U.S. Retail Packaged Bread Market size was valued at over USD 20 billion in 2018 and is expected to register over 2.5% CAGR from 2019 to 2026. Development of different variants of breads with enhanced flavors and ingredients will be a key factor influencing the U.S. market growth.

Get more details on this report - Request Free Sample PDF

High awareness about healthy diet in the U.S. and increasing occurrences of lifestyle related diseases such as obesity, diabetes, blood pressure, cardiac issues, etc. will have a strong impact on the bread consumption in the country. There has been a gradual shift towards organic breads from inorganic products over the recent years.

Bread is a popular breakfast choice in the U.S., prepared by mixing water, yeast, and flour and then baking at certain temperature. The retail packaged bread includes all bread items available on the shelves of retail outlets in packaged forms, displaying the brands and product details. The nutritious values of wheat-based bread are significantly higher and have a notable impact on the market consumption pattern.

Consumers are becoming aware of the different food ingredients and their influence on their health. Clear packaging is preferred over locally purchased food items, as it provides detailed information of the key ingredients and nutritional values. This trend will play a key role in driving the U.S. retail packaged bread market demand over the forecast period.

Adoption of advanced production technologies may pose challenge

The complexities and reluctancy associated with the implementation and adoption of advanced technologies may hamper the market share expansion over the study period. Most bread manufacturers and bakers are captive to their buildings and plants; thus, the institutional conditions hamper the adoption of advanced breadmaking technologies. Aged machineries may contribute toward increasing operational expenses, thereby affecting efficiency significantly.

Fresh bread segment will be dominating the U.S. industry demand  over the forecast period

Get more details on this report - Request Free Sample PDF

The U.S. retail packaged bread market is classified into frozen and fresh segments, based on product. Fresh bread will dominate the market share over the study timeframe, whereas frozen bread is likely to showcase the highest growth.

Fresh bread is usually baked within a short period of time, which is usually in a day. This bread also has a limited life span for consumption. Improved calcium, vitamins, and fiber content of such bread make it ideal for daily consumption. Moreover, multiple companies are offering such products with varied sizes and net weight content, thereby offering alternatives to customers and boosting the U.S. retail packaged bread industry growth.

Rising focus on healthier eating habits driving the organic bread popularity

The organic ingredient segment of the market accounted for a volume share of more than 20% in 2018. The segment is expected to rise significantly on account of a growing focus on healthier eating habits.

Moreover, such breads include ingredients that are grown without the use of any chemical fertilizers or pesticides. Industry players are launching new products and upgrading their product portfolio for improving their business share. For instance, in June 2018, Bimbo Bakeries USA launched a new range of organic bread line-up in the U.S.

Lower price and diversified variants increasing sandwich bread adoption

Get more details on this report - Request Free Sample PDF

The market is driven by rising consumer preference to opt for varied bread recipes for their daily meals. Sandwich bread will dominate the U.S. retail packaged bread industry share over the study timeframe. Ease of preparation and consumption is the key factor driving the market dominance of this segment. Consumers usually prefer homemade healthier sandwich meals with a rising focus on improving health. Moreover, variations in the availability of such products offer enhanced alternatives for customers, thereby driving the segment outlook.

Optimization of distribution through e-commerce websites will boost the overall sales

Based on distribution channel, the U.S. retail packaged bread market is segmented into supermarkets & hypermarkets, convenience stores, and online stores. Industry players focus on optimizing their distribution channels for ensuring a wide customer reach. The market is majorly driven by customer preference for buying products based on their convenience.

The proliferation of easier payment modes including mobile-based systems, cards along with online wallet systems is set to positively drive the online stores segment size over the study period. Moreover, continuous investments in e-commerce activities along with free home delivery and easier return & replacement facilities will drive the segment demand over the study timeframe.

Rising demand for gluten-free breads is driving the Southeast U.S. retail packaged bread consumption

Get more details on this report - Request Free Sample PDF

Southeast U.S. region will hold the largest share in the retail packaged bread market in the country over the study period. The rising demand for breads in the region can be attributed to the increasing consumption in states including Florida, Virginia, and Kentucky among others. Moreover, the region also witnesses the presence of multiple brands offering highly nutritive products for catering to a wide customer base. For instance, in September 2019, Smart Baking Company announced the expansion of its production facilities for increasing the production of gluten-free bread products.

Strategic investments form the major basis for business expansion

The U.S. retail packaged bread industry will witness high competition due to the adoption of aggressive strategies including geographic expansion and business diversification to gain high visibility in the market. For instance, in April 2019, Walmart announced a strategic investment amounting to USD 800 million for new store construction and improvements in its e-commerce business. This will help the bread manufacturers to reach a greater number of consumers and expand their businesses.

The U.S. retail packaged bread market displays a high degree of competition among manufacturers such as Bimbo Bakeries USA, Inc, Flowers Foods, Inc, Gonnella Baking Co., and others. These companies are likely to witness stiff competition owing to the entry of new players. The market offers moderate profit margins and requires technical expertise & high investment for machinery and equipment.

by Product

  • Frozen
  • Fresh

by Ingredient

  • Organic
  • Inorganic

by Recipe

  • Breadsticks
  • Sandwich Bread
  • Rolls & Buns
  • Others

by Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Stores

The above information is provided on a regional basis for the following:

  • Northeast U.S.
  • Southeast U.S.
  • Midwest U.S.
  • Northwest U.S.
  • Southwest U.S.
Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

Increasing prevalence for online stores coupled with easier payment and delivery facilities will be key driving factors for the U.S. market growth.
The fresh bread product segment will dominate the industry share over the forecast timeframe, driven by a variety of nutritional benefits offer by fresh bread such as calcium, vitamins and fiber.
Bimbo Bakeries USA, Inc, Flowers Foods, Inc and Gonnella Baking Co. are the major player operating in the U.S. market.

Buy Now

Immediate Delivery Available

Premium Report Details

  • Base Year: 2018
  • Companies covered: 11
  • Tables & Figures: 116
  • Countries covered: 5
  • Pages: 124
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

Get a report that explains COVID-19 impact on this market

 Request Free Sample

Budget constraints? Get in touch with us for special pricing

Request Discount