US Bicycle Market Size & Share 2026-2035

US Bicycle Market Size

The demand for bicycles in the USA is rapidly increasing due to a growing focus on health and environment, an increase in urbanization that leads to more bicycles being used for commuting and leisure. E-bikes have also contributed to the overall growth of the market. This optimistic growth will be supported by increasing public investments, corporate ESG procurement, and corporate supply chain near-shoring initiatives.

U.S. investment in bicycle infrastructure is expanding rapidly, with over $800 million in dedicated funding and nearly $13 billion in federal funds available for biking/walking projects as of 2023. As companies set science-based climate targets, they are also implementing bicycle fleets as a method to reduce Scope 3 emissions. This represents an institutional demand source that contributes to growth in the US bicycle market.

The COVID-19 pandemic has created a new "bike boom" in the US, driven by social distance requirements for exercise, increased outdoor recreation opportunities while under lockdown, and a fear of using public transportation. The demand for bicycles has increased dramatically, which has resulted in supply shortages of bicycles and associated parts. In 2020, consumers in the US spent $6.9 billion on bicycles and accessories, an increase compared to $6.1 billion in 2019, reported by World Economic Forum.

Bicycle demand is achieving new heights throughout the Northeast, with commuting by bicycle becoming more appealing than ever due to poor public transportation systems in cities like New York, Boston, and Philadelphia. Substantial resources are being allocated from federal, state and city level programs to improve cycling lanes and pedestrian routes that will foster greater bicycle usage for both recreational and commuting purposes. Coastal cities in the Northeast are also providing bicycle stipends for employees that will promote regular replacement cycles and aid in fleet purchasing. The current high tariff rates on bicycles imported from other countries such as China are having a negative impact on the price of bicycles for consumers and therefore restricting growth in the region.

In the West, primarily led by California, bicycle demand is expected to see significant growth due to state-sponsored initiatives like the USD 930 million investment in cycling/pedestrian infrastructure over four years. The funding will stimulate demand for recreational as well as commuter bicycles, while also encouraging tech and large multinational businesses in coastal cities to continue providing bicycle stipends as part of their employee benefit programs. Nevertheless, reserves of bicycles and e-bikes, as well as forward-thinking tariff rates on foreign made bicycles, will create upward pressure on bicycle prices in the West and therefore indirectly impact consumer spending related to bicycles.

US bicycle market was estimated at USD 9.2 billion in 2025. The market is expected to grow from USD 9.6 billion in 2026 to USD 12.4 billion in 2035, at a CAGR of 2.9% according to latest report published by Global Market Insights Inc.

US Bicycle Market Trends

Under the Infrastructure Investment and Jobs Act, there were 133 million shared micromobility trips taken in the United States as more people are using bikes and e-bikes for commuting short distances in cities. Continued development of cycling infrastructure, as well as improved last mile connectivity, is increasing the adoption of bikes in urban areas and, as a result, many people are choosing bikes overcrowded public transportation.

According to the U.S. Department of Energy, e-bikes are being utilized at a rate of 3.9 trips per day while traditional pedal bikes only earned 3.4 trips. This indicates a strong preference among commuters and recreational riders for e-bikes, especially in urban areas or in regions with hills or longer average commutes. In 2022, more than 1.1 million e-bikes were sold in the US; the segment is expected to grow at a compound annual growth rate of 10 percent due to urban adoption, corporate incentives, and state-level policies. Electrically powered bicycles (e-bikes) have become a mainstream segment and are starting to expand into a new, larger demographic of everyday commuting and fitness enthusiasts.

Shared bike programs set a record of 68 million rides in the US, with dock-based bicycles accounting for 61 million rides. This growth demonstrates sustained interest in accessible and flexible mobility solutions, particularly in cities investing in cycling infrastructure, and highlights the resilience of traditional bike-sharing models alongside newer e-bike systems. State-level initiatives and corporate programs are creating strong regional demand hubs, particularly in coastal metros and urban centers.

Investments like California’s USD 930 million for cycling infrastructure and bicycle stipends from companies in tech-heavy regions are encouraging commuting adoption. However, import tariffs on Chinese bicycles and e-bikes continue to impact pricing, slightly tempering growth while domestic manufacturing and local assembly expand to meet demand. This factors further drive the bicycle adoption in the country.

US Bicycle Market Analysis

Based on technology, the bicycle market is divided into electric and conventional. Conventional segment dominated the market accounting by 77% in 2025 and is expected to grow at a CAGR of 1% from 2026 to 2035.

• Conventional bicycle represents the foundation of the United States cycling industry. In 2024, according to PeopleForBikes, ~35% of American adults approximately 112 million people rode a pedal bicycle at least once in year. Conventional pedal bicycles are also an important part of the cycling market, as children and families are continuing to participate in riding bicycles at strong levels, as well as through participation in community programs and bike-sharing programs.
  
• Electric bicycles continue to gain traction in the US, driven by urban commuting, recreational use, and corporate incentive programs. In November 2025, Tern launched its next-generation Vektron folding e-bicycle with a belt drive, which demonstrates the continued evolution and premiumization of the e-bicycle space. Significant investments made in cycling infrastructure create an environment that supports everyday use of pedal bicycles.
  
• As e-bicycles continue to gain fastest CAGR with 7.8% during 2026-2035, due to longer commutes and for riding in hilly terrain. This trend towards higher adoption rates for e-bicycles than non-e-bicycles will continue, as well as higher utilization rates of e-bicycles compared to non-e-bicycles due to continued improvements in cycling infrastructure and state-level incentives aimed at increasing e-bicycle usage.

Based on product, the US bicycle market includes road bicycle, cargo bicycle, mountain bicycle, and others. Road bicycle segment dominated the market with 35% share in 2025, and the segment is expected to grow at a CAGR of 2.3% between 2026 to 2035.

• Road bicycle segment continues to be supported through strong levels of participation from both competitive cyclists and fitness-conscious individuals. In January 2026, Rapha was selected as the US National Cycling program’s kit partner; and in October, they will be the first kit partner for US national team cyclists across the road, track, BMX and mountain biking disciplines. This partnership highlights the value of continued investment and visibility in the road cycling market at the national level, which, in turn, leads to increased consumer interest and additional aspirational purchases.
  
• Mountain bicycles are experiencing renewed interest in the US, fueled by growing participation in off-road recreation, trail riding, and competitive events. Mountain bike races is evidence of a larger trend occurring where professional endorsements lead consumers to purchase those products especially in areas with high concentrations of trails such as Colorado, California, and the Pacific Northwest.
  

Based on distribution channel, the US bicycle market is divided into offline and online. Offline dominates the market and were valued at USD 6.7 billion in 2025.

• Offline segment, consisting of approximately 7,000 independent bicycle retailers, continues to be the leading channel in the US bicycle industry, according to estimates from Georger Data Services. These stores provide consumers with the opportunity to receive personalized service including proper bicycle fitting, as well as test ride premium road, mountain and cargo bicycles and have become important for purchasing these types of products.
  
• Online channels have been increasing their presence in the US bicycle industry as bicycle manufacturers implement digital-first strategies to gain access to the tech-savvy consumer segment. For example, Rad Power Bikes has launched a virtual showroom, and Trek has created an immersive 3D bike builder where consumers can view bicycles in a metaverse-type environment, customize features, and simulate riding experiences prior to purchasing.
  

Based on design, the US bicycle market is divided into Regular and Folding. Regular dominate the market and were valued at USD 8.6 billion in 2025.

• The United States cycling industry has been majorly supported using regular bicycles. Many people ride for both leisure and commute to work by bicycle every day. The low cost, simple upkeep options, and multitude of uses (city, suburb, or trail) are typical qualities of why regular bicycles continue to be in high demand. Most regular bike users generally ride bikes for fitness, recreation, or short-distance commuting, with an increasing percentage of serious bike users looking for performance upgrades such as lighter-weight frames, enhanced gears, and better brakes.
  
• Folding bicycles are becoming more popular in the United States urban markets because of their need for efficiency, when it comes to using space and the multi-modal commuted. In November 2025, Tern launched their next-generation folding electric (e-bike) bicycles in the United States, with the latest being the Vektron E-bikes. The new Vektron bicycles feature a Gates belt drive, which eliminates most of the maintenance of a chain driven bicycle.

Washington dominated West US bicycle market with revenue of USD 602 million in 2025.

• Washington consistently ranks as the one of the top Bicycle Friendly State in the US, reflecting strong infrastructure, supportive policies, and a deeply embedded cycling culture. Urban centers like Seattle and Portland-adjacent areas show particularly high adoption, with investments in protected lanes, trails, and commuter programs supporting both recreational and daily cycling.
  
• Oregon maintains its position as a top-ranked bicycling state, with a commuter cycling rate above 2% for more than a decade and Portland achieving one of the highest city-level commuting rates at roughly 6%. Approximately 40% of residents ride for leisure or errands, reflecting a strong recreational cycling culture. Oregon’s cycling ecosystem is further supported by city initiatives, trail networks, and community programs that encourage safe and consistent bicycle usage.
  

In the Midwest region of the US bicycle market, recorded sales of 3.3 million units in 2025.

• Minnesota ranks among the best places in America to ride a bike, with its extensive cycling infrastructure and active biking community. Residents cycle more than 180 million miles each year, and the Minneapolis-St. Paul metro area continues to be recognized nationwide for its bike-friendliness. Investments in dedicated bike lanes, trails, and urban connectivity have positively impacted both recreational and commuter use, and ongoing local programming and events have increased the popularity of cycling as, both a mode of transport and a healthy lifestyle choice.
  
• Cycling is hugely popular across Michigan's communities, and 69% of households own at least one bike. In fact, 15% of Michigan residents report that they consider cycling to be one of their top outdoor recreational activities. With its combination of urban biking networks, suburban trails, and rural recreational paths, Michigan offers a wide variety of cycling experiences for residents of all ages and skill levels. Investing in the expansion of infrastructure, improving safety, and promoting commuter cycling in cities such as Detroit, Grand Rapids, and Ann Arbor will further enhance the state's cycling activities.
  

Southwest region of the US bicycle market sold 5.6 million units in 2025.

• In Florida, bicycles are classified by law as vehicles and thus, cyclists enjoy the same rights and responsibilities as motorists. Unfortunately, Florida has the highest number of fatal bicycle incidents in the United States, indicating that safety is still an issue for cyclists. On the other hand, some urban areas, such as Key West, have seen both high levels of commuter and recreational usage due, in part, to traffic laws that require cyclists to use lights after dark and ride in a designated bike lane.
  
• Virginia ranks among the top 10 bicycle-friendly states, with strong growth in urban cycling, particularly in areas like Arlington, where approximately 5% of residents commute by bike. The state is recognized for its cycling culture and leadership in promoting active mobility, though it ranks lower nationally in safety (35th) and infrastructure (22nd). Investments in urban bike lanes, trails, and commuter programs continue to encourage adoption, while ongoing focus on safety and connectivity is shaping both recreational and commuter cycling trends across the state.
  

Northeast will experience robust growth of 3.5% between 2026 and 2035.

• Bicycling in New Jersey is also on the rise in recent years; partly due to a huge increase in people using bicycles during the COVID-19 pandemic, as more people took advantage of outside recreation options and active transportation methods. New Jersey ranks in the top 10 Bicycle Friendly States in the Nation, but despite a growing need for the bicycles and the systems needed to promote bicycle commuting, only a small percentage of people in the State presently commute to work via bicycle. Growing awareness of safety concerns, driven by rising bicycle fatalities, has prompted increased investment in infrastructure improvements, including protected lanes, intersections, and bike parking.
  

• In New York, cycling has become a major and rapidly growing mode of transit. Approximately 1.8 to 2 million adults (28%-33%) ride a bicycle, with over 760,000 to 900,000 riding regularly, while daily trips reached more than 600,000 by 2023. The city’s massive expansion of 1,350+ miles of bike lanes and the success of the Citi Bike program, which recorded 44.5 million rides in 2024, have made cycling a central part of urban mobility. Growth is being driven by both commuters and recreational riders, supported by ongoing investments in safety, convenience, and accessibility across the metropolitan area.
  

US Bicycle Market Share

The top 7 companies in the market are Pon, Trek Bicycle, Specialized Bicycle Components, Giant Manufacturing, Accell, Canyon Bicycles, and Merida Industry. These companies hold around 36% of the market share in 2025.

• Pon  operates in the US bicycle market through a diversified portfolio of premium brands, giving it strong coverage across performance, urban, and electric segments. Its acquisition-driven growth strategy strengthens its footprint in specialty retail channels, while global scale and financial backing provide resilience against supply chain volatility.
  
• Trek Bicycle is one of the most established domestic competitors in the US market, with a large network of retail and independent outlets providing additional channels to reach customers. The strong reputation that Trek has built through its brand loyalty, deep product offerings across the bicycle category, and increasing investment in onshore assembly capabilities provide Trek with a higher level of continuity within the supply chain.
  
• Specialized Bicycle Components positioned as a premium provider of bicycles within the US bicycle market, winning market share through design excellence and superior research and development capabilities. Specialized has built a very strong brand and has a major presence with competitive and recreational cyclists, primarily in the areas of performance road and mountain bicycle categories.
  
• Giant Bicycles utilizes economies of scale to create efficient, low-cost, and reliable delivery services while also providing a wide variety of products, from entry-level through premium bicycles, to create maximum access for retailers and consumers. As a result, Giant has one of the broadest reaching retail networks among the top 20 US bicycle manufacturers.
  
• Canyon Bicycles differentiate itself in the US market through a pure direct-to-consumer model, bypassing traditional retail intermediaries. This approach allows competitive pricing for high-spec road, mountain, and gravel bikes while maintaining premium positioning. Canyon’s strong digital engagement strategy resonates with tech-savvy and performance-oriented US consumers seeking value and customization.
  
• Merida Industry primarily competes with performance bikes in the US, the company's focus on road and mountain bikes allows them to compete in these segments with a combination of engineering excellence and global scale. While less retail-intensive domestically compared to Trek or Specialized, Merida benefits from engineering capabilities and partnerships that strengthen its position in enthusiast-driven segments of the US market.
  

US Bicycle Market Companies

Major players operating in the US bicycle industry include:

• Accell 
• Brompton
• Canyon Bicycles
• Cube Bikes
• Giant Manufacturing
• Merida Industry
• Pon 
• Shimano 
• Specialized Bicycle Components
• Trek Bicycle 
  

• The US bicycle market is highly competitive and structurally fragmented, with dominance concentrated among a mix of domestic premium brands and global manufacturing leaders. Trek and Specialized are extremely aggressive in the high performance and enthusiast segments of the US market, with brand equity and innovation cycles, as well as in-store experiences at a retailer, being critical factors in their success.
  
• On the manufacturing side of the business, both Giant Manufacturing and Merida Industry benefit from vertical integration of their supply chains as well as large-scale global production, giving these companies economies of scale and a relative price advantage in mid-range and higher volume bicycle product segments. This enables the companies to offer competitive pricing while still being able to maintain reasonable profit margins.
  
• Canyon Bicycles disrupts the traditional competitive landscape with a pure direct-to-consumer model, eliminating intermediary margins and offering high-spec bikes at comparatively aggressive price points. This model pressures legacy retail-based competitors to enhance digital engagement and hybrid sales strategies. Overall, competition in the US market is increasingly defined by brand strength, distribution control, pricing discipline, and the ability to balance premium innovation with cost efficiency.
  

US Bicycle Industry News

• In November 2025, E-bike brands continue to consolidate in the e-bike space with Pedego being acquired by the Urtopia Group. The other shift in the U.S. e-bike landscape is the emergence of companies focused on developing connectivity and mobility through technology, lightweight materials and smart features within the existing retail channel.
  
• In November 2025, Upway partnered with Aventon to launch the Aventon Re-Frame Program, powered by Upway, as America’s largest e-bike trade-in program. Growing attention to the secondary market, certification of refurbished products and sustainability-driven business models have emerged as key themes within the U.S. bicycle industry.
  
• In July 2025, DJI’s entry into the U.S. electric bike market to demonstrates how cross-industry convergence continues to attract new technology-focused entrants to the mobility market. This trend indicates how advances in battery technology, electronics, and software are shaping the competitive landscape beyond traditional bike manufacturers.
  
• In September 2024, Bicycle Transit Systems reached a definitive agreement to acquire BCycle from Trek. This is the only North American bike share company with fully integrated end-to-end operations, combining operational efficiencies and improved competitive positioning within the shared mobility space, which demonstrates institutionalization and scaling of the shared mobility market continues.
  

US bicycle market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Bn) and volume (Units) from 2022 to 2035, for the following segments:

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Market By Technology

• Electric 
• Conventional 

Market By Product 

• Road bicycle
• Cargo bicycle
• Mountain bicycle
• Others 

Market By Design

• Regular
• Folding

Market By Distribution Channel

• Offline 
• Online 

Market By End Use

• Men 
• Women 
• Kids   

The above information is provided for the following regions and countries:

• Northeast
  • Maine
  • New Hampshire
  • Vermont
  • Massachusetts
  • Rhode Island
  • Connecticut
  • New Jersey
  • New York
  • Pennsylvania
• Midwest
  • Ohio
  • Michigan
  • Indiana
  • Illinois
  • Wisconsin
  • Minnesota
  • Iowa
  • Missouri
  • North Dakota
  • South Dakota
  • Nebraska
  • Kansas
• South
  • Delaware
  • Maryland
  • Virginia
  • West Virginia
  • North Carolina
  • South Carolina
  • Georgia
  • Florida
  • Alabama
  • Kentucky
  • Mississippi
  • Tennessee
  • Arkansas
  • Louisiana
  • Oklahoma
  • Texas
• West
  • Montana
  • Idaho
  • Wyoming
  • Colorado
  • New Mexico
  • Arizona
  • Utah
  • Nevada
  • Washington
  • Oregon
  • California
  • Alaska
  • Hawaii