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Tortilla Bread Market Size - By Ingredients (Wheat, Corn), Product Type (Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online), Processing Type & Forecast, 2023 – 2032

  • Report ID: GMI7052
  • Published Date: Oct 2023
  • Report Format: PDF

Tortilla Bread Market Size

Tortilla Bread Market size was valued at USD 24.8 billion in 2022 and is estimated to grow at over 4.5% CAGR from 2023 to 2032, with a rich history and a global presence. These thin, unleavened flatbreads, made primarily from either wheat or corn, are staples in various world cuisines. Tortilla bread is known for its versatility, adaptability, and its ability to serve as a foundation for a wide range of dishes, making it a favorable food item in many households and restaurants.

Tortilla Bread Market

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In recent years, the tortilla bread has seen a surge in specialty and health-conscious offerings. These include whole wheat tortillas, which incorporate whole wheat flour and offer extra fiber and a slightly nuttier flavor. Multigrain tortillas, infused with various grains and seeds such as flax seeds, chia seeds, and quinoa, provide added nutrition and a unique texture. Vegetable-infused tortillas, often flavored with ingredients like spinach, tomato, or sun-dried tomato, cater to those seeking extra flavor and visual appeal.

The increasing cultural diversity and globalization of food trends have led to a broader acceptance of international cuisines. Tortilla bread, whether corn or wheat-based, is a versatile component that transcends borders and adapts to various culinary traditions. This adaptability has contributed to its popularity in both traditional and fusion dishes. Furthermore, its convenience and versatility make it a desirable choice for consumers. Its flat, round shape and pliability allow it to serve as a canvas for a wide range of fillings and ingredients, making it perfect for sandwiches, wraps, burritos, quesadillas, and more. It can be a quick and easy solution for a variety of meal options.

COVID-19 Impact

The pandemic led to disruptions in the supply chain, affecting the sourcing of key ingredients, transportation, and manufacturing processes. This, in turn, resulted in production delays and shortages of tortilla bread in some regions. As lockdowns and restrictions were enforced, manufacturers faced challenges in maintaining production levels due to reduced staffing, social distancing requirements, and health safety measures. These factors contributed to slower production and limited product availability. The closure of restaurants and the reduced capacity of foodservice establishments significantly impacted the market. Restaurants and fast-food chains that relied on tortilla-based dishes, such as burritos and tacos, saw declines in sales, leading to reduced orders for tortilla bread.

Tortilla Bread Market Trends

Health and wellness trends have significantly influenced the tortilla bread industry. Consumers are seeking tortillas that align with their dietary goals, leading to the rise of healthier options. Whole wheat and multigrain tortillas, enriched with extra fiber and nutrients, have gained popularity. Additionally, low-carb and keto-friendly tortillas cater to those following low-carbohydrate diets, while gluten-free tortillas address the needs of individuals with gluten sensitivities or celiac disease.

The tortilla bread market has diversified to cater to niche and specialty markets. Organic and non-GMO tortillas are available for consumers who prioritize clean and sustainable ingredients. High-fiber tortillas promote digestive health, while low-calorie tortillas cater to calorie-conscious individuals. Furthermore, Hispanic, and Mexican cuisines, which traditionally use corn and flour tortillas, continue to influence the tortilla market. Dishes like tacos, enchiladas, and tamales have become globally recognized and enjoyed. The enduring popularity of these cuisines has cemented the position of tortillas in the broader food landscape.

Tortilla Bread Market Analysis:

Tortilla Bread Market Size, By Ingredients, 2021 - 2032 (USD Billion)

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Based on ingredients, the corn segment held over USD 12.6 billion revenue in 2022, owing to its culinary versatility. The unique flavor and texture of corn tortillas, made from corn masa (corn dough), are revered by both professional chefs and home cooks. They provide a distinct and authentic base for traditional Mexican dishes like tacos, enchiladas, and tamales. This authenticity, coupled with the continued growth of Mexican and Hispanic cuisines, has driven the global demand for corn tortillas.

Furthermore, corn tortillas offer a gluten-free alternative, catering to individuals with gluten sensitivities or celiac disease. This dietary inclusivity has expanded their market share, making them accessible to a broader consumer base seeking alternative, wheat-free options.

Tortilla Bread Market Revenue Share, By Product Type, (2022)

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Based on product type, the tortilla chips segment accounted for 35% of the tortilla bread market share in 2022, due to its widespread appeal, and their role as a favorable snack that goes beyond culinary boundaries. Tortilla chips have found a firm footing in the fast-food and restaurant industry as a crucial component in nachos, a popular and shareable appetizer. Tortilla chips can be eaten on their own or with a variety of dips. They are also a popular ingredient in other dishes, such as nachos and chili. The popularity of these menu items, especially in casual dining establishments, has driven the demand for tortilla chips as both an appetizer and a snack, contributing to their larger market share.

Based on processing type, the fresh tortilla bread market size dominated around USD 15.5 billion in 2022, attributed to its culinary versatility. Freshly made tortilla bread is preferred for its superior taste and texture, as it often lacks the freezing and thawing process that can impact the softness and pliability of the product. Consumers value the authentic, homemade quality of fresh tortilla bread, which replicates the texture and flavor found in traditional recipes.

Based on distribution channel, the hypermarkets/supermarket segment recorded 35% of the market share in 2022, due to the practicality and convenience that they offer to both consumers and tortilla bread manufacturers. Supermarkets are ubiquitous and easily accessible to a broad spectrum of consumers. These one-stop retail destinations are spread across urban and rural areas, making them a convenient distribution channel for consumers.

 North America Tortilla Bread Market Size, 2020- 2032 (USD Billion)

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North America tortilla bread market size reached USD 10.2 billion in 2022. In the U.S., the growing Hispanic and Mexican population has driven the demand for tortilla bread. The influence of Mexican cuisine has become increasingly widespread, and this has led to the integration of tortilla-based dishes like tacos, burritos, and fajitas into mainstream American dining. As a result, tortilla bread has become a common ingredient in both households and restaurants.

Tortilla Bread Market Share

Major companies operating in the tortilla bread industry are:

  • Grupo Bimbo SAB de CV
  • Gruma SAB de CV
  • General Mills
  • Aranda's
  • Tortilla Company Inc.

Grupo Bimbo SAB de CV and General Mills are major manufacturers in tortilla bread market due to their vast presence around the globe. Grupo Bimbo SAB de CV is a Mexican multinational baking company that is the largest bread producer in the world. The company produces a wide variety of bread and bakery products, including tortillas. Grupo Bimbo has a significant presence in the United States and other countries around the world.

Tortilla Bread Industry News

  • In August 2022, Old El Paso, a brand of General Mills introduced Tortilla Pockets. These easy-to-hold soft flour tortillas have a sealed bottom for easy filling and less mess. The innovation makes customizing tacos simple.
  • In October 2022, Mission Foods, a subsidiary of Gruma SAB de CV, has launched Zero Net Carbs tortillas. These tortillas are zero sugar and zero net carbs, and they also are low in calories, keto certified, and high fiber.

The tortilla bread market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units in Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Ingredients

  • Wheat
  • Corn

Market, By Processing Type

  • Fresh
  • Frozen

Market, By Product Type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour Tortillas
  • Corn Tortillas

Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Manish Mohanan

Frequently Asked Questions (FAQ) :

The market size of tortilla bread reached USD 24.8 billion in 2022 and is set to record over USD 38.6 billion by the end of 2032, owing to higher popularity in households and restaurants driven by its versatility and adaptability in a wide range of dishes.

The tortilla chips product type held over 35% of the tortilla bread industry share in 2022, owing to its increasing importance in the fast-food and restaurant sector.

North America market size was valued at USD 10.2 billion in 2022, attributed to the rising incorporation of tacos, burritos, and fajitas into mainstream American dining.

Some of the major tortilla bread industry players are Grupo Bimbo SAB de CV, Gruma SAB de CV, General Mills, Aranda's, and Tortilla Company Inc.

Tortilla Bread Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 17
  • Tables & Figures: 230
  • Countries covered: 17
  • Pages: 210
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