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Base Year: 2023
Companies covered: 15
Tables & Figures: 180
Countries covered: 18
Pages: 220
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Sweat Resistant Apparel Market
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Sweat Resistant Apparel Market Size
The global sweat resistant apparel market size was valued at USD 206.3 billion in 2023 and is estimated to grow at a CAGR of over 4.7% from 2024 to 2032. The market for sweat-resistant clothing is projected to continue growing, due to factors such as heightened awareness of health and fitness issues, new technologies in fabric development, increasing enthusiasm towards sports, growing concern for comfort and efficiency, and growing ecommerce and direct selling.
Due to the increasing concern for fitness and health, there is a growing market for comfortable clothes that manage sweat. More people engage in sports and active lifestyles which drive up the demand for athleisure and other performance wear, including moisture-wicking garments for exercising. There are now materials specially designed that tackle the problem of odor and are resistant to sweat, hence great innovations in fabric technology. Polyester, nylon, and special blends are other notable materials that are designed to whisk moisture away from the body to ensure dryness and comfort for the user.
In addition, an increase in the participation of sports, outdoor activities and working out has been increasing the demand for clothing that is able to resist sweat. There’s increasing need for clothes for workouts and games that do not get destroyed by sweat. The rise in online shopping and direct selling models has widened the scope of specialized sweat proof apparel making it easy and efficient to use expanding the market growth. Consumers can evaluate different products, reviews, and prices through such e-commerce sites enhancing product exposure.
Sweat Resistant Apparel Market Trends
Advances in technology and shifting consumer preferences are the primary drivers of the sweat-proof apparel industry, which is experiencing even more rapid development. The growth of fabric technology is enabling the development of much more advanced apparel which is sweat resistant. Innovative materials that provide exceptional comfort, moisture wicking and breathability are winning greater acceptance among consumers. Fabrics such as polyester, nylon, and some customized blends engineered with moisture management are being incorporated by various brands. Such innovations support the increasing requirements for clothing that facilitates performance by efficiently perspiring and regulating body temperature, resulting in enhanced customer satisfaction and brand loyalty.
Thus in addition, there is an increasing interest in smart fabrics and wearable technology in the sweat-resistant apparel market. Some companies are integrating clothing with garments that have temperature controlling sensors and health monitoring system. Such smart features enhance the value of a garment by allowing the wearer to view the performance in real time as well as providing greater comfort. This is particularly the case with athletic performance and activewear.
Sweat Resistant Apparel Market Analysis
The demand for sweat-resistant clothing is on the rise, however, there are several factors which can harm its expansion and profitability. Athleisure and activewear are have been growing markets, however, there are already multiple brands and retailers currently present, and many new ones are joining the competition, making it difficult for new players to carve out a market niche or acquire a substantial portion of the market.
Furthermore, in the face of market saturation, there is potential for fierce price competition, reducing profit margins and making it difficult to draw in consumers. In addition, the ever-present change in trends leads to value change, consumer preferences are unpredictable. For example, the demand for sweat resistance may rise sharply. Furthermore, the value of natural materials, comfort, or sustainability, for instance, may be a greater emphasis, than mere performance features. Those companies that aren’t ready for drastic shifts in their respective markets, risk becoming overstocked, or recording decreasing sales.
Based on product type, the sweat resistant apparel market can be segmented into top wear and bottom wear. The top wear segment accounted for revenue of around USD 127.1 billion in the year 2023 and is estimated to grow at a CAGR of 5.1% from 2024 to 2032. Moisture-wicking I would have said is close to the best when it comes to sweat absorbing fabrics used on active tops such as t-shirts, tank tops or jackets.
The trend for sports apparel that is more fashion oriented as opposed just function grows further, enabling the use of casual or athleisure wear that is relatively stylish. Most of the active tops have antimicrobial treatment and/or controlled odor that makes the garment odor free even after long hours of wearing them or heavy activities.
As for pairs of clothing - leggings, shorts and running tights, they are constructed for all types of workouts with moisture management and quick drying functions at their top consideration. Once again, the trend seems to be the desire for bottom wear which would be worn during activity but could also be used outside if the need arises for comfort in more relaxed settings. These kinds of garments can be very strong, due to the fabric as well as additional seams that have been used to make the unit stronger and these kinds of garments are great for running, or even weight lifting or high-intensity yoga training.
Based on the consumer group, the sweat resistant apparel market is categorized as men, women and kids. The women segment held around 52% of the total market share in 2023 and is anticipated to grow at a CAGR of 4.9% from 2024 to 2032. Women’s sweat-resistant clothing offers an interesting combination of aesthetics and functionality as well as versatility. There appears to be a clear gap in the market for activewear that performs well when exercising and also looks appropriate for casual or work settings. Women’s extreme exercise casual clothing is leading the trend with increased comfort and breathability and seamless and varying fittings in aiding movement and comfort whilst exercising.
For the men, however, they prefer sweat resistant clothing that is athleisure, which combines both comfort and performance. Popular fabrics in this category include those which are moisture-resistant, breathable and dry quickly . Men’s sweat-resistant clothes are beginning to reach beyond the gym to muscular vests, which allows entry into tropical temperatures bridging the gap between exercising clothes and relaxing day attire. The growth of smart fabrics and wearable technology in clothing that is sweat-resistant is tremendously impressive, nowadays a growing number of men are now wearing performance-enhancing clothing that has embedded fitness trackers.
In terms of region, the U.S. is the largest country in the North America sweat resistant apparel market holding of USD 49.1 billion in 2023 and is expected to expand at a CAGR of 5.1% during the period of 2024 to 2032. United States of America is witnessing healthy growth of markets because of health and fitness trend gaining a popularity, increase in the within the athleisure trend, advancements in fabrics and designs, the need for multipurpose clothes, increase in e commerce activities, to cite a few. Outstanding moisture wicking fabrics such as blended polyester, nylon and Dri-FIT are extremely important. These materials pull moisture away from the skin to keep the body dry. Users of apparel want more all-purpose sweat-resistant clothing that can be worn during gym sessions, on a normal day, or casually.
In addition, sweat-resistant clothing increased overall activity as these clothes helped to enhance functionality while engaging in outdoor activities such as outdoor sports. The Outdoor Industry Association has indicated that the number of outdoor recreation participants has been increasing largely, particularly moving up by 4.1% in 2023 which puts the total number of participants at or around 175.8 million.
This is equivalent to around 57.3% of the population of the USA that is over the age of 6. This has also increased greatly during and post the pandemic, with over 7.7 million americans opting for this kind of recreation for the first time. They have even been reported to expand demographics, as many new enthusiasts began pedaling bicycles, going on hikes, or even fishing and camping.
North America: The U.S. continues to control the North American sweat resistant apparel market with a staggering 80% share. The meteoric rise in the US market can be attributed to the wellness and fitness boom, increase in athleisure market, improvement in fabric technologies, multi-functional clothing, the rise in online shopping, and outdoor activities.
The Canadian market is also expected to grow at an annual rate of 3.8 % from 2024 to 2032. The steady growth of Canada’s sweat-resistant apparel sector can also be attributed to the increase in popularity of athleisure, technological advancements in fabric and design, rising demand for multifunctional garment, outdoor activities, and social media and fitness influencers.
Europe: Within the period of forecast, negative growth is anticipated in the European market which accounts for approximately 23% of the global market with an anticipated CAGR of 4.6% from 2024-2032. There is a gradual increase in exercise retention across Europe that has resulted in accelerated awareness regarding exercise clothing. Exercise such as running, yoga, cycling, and even gym workouts have picked up significant traction.
Germany is a noteworthy outlier in the exercise gear market, as their 2024 – 2032 period will see growth of 5.3 %.
In Germany, a good number of people engage in sports as part of their culture which has resulted in a surge in the demand for sweat proof clothing.
Asia Pacific: The region has managed to capture 35% of the global sweat resistant apparel market share and it is estimated that the region will record a CAGR of 5.1% between 2024 and 2032. Due to factors such as the liberty of changes in consumer choice, the boom in technology, as well as a change in lifestyle, the Asia Pacific region has experienced a rapid expansion of the market. South Korea, India and Japan are also beginning to participate more in sports and other related activities.
China has garnished the most portion of the market share for sweat proof clothing in the region accounting for 32% during the year 2023. China has been heavily investing in developing innovative fabrics that are sweat and moisture resistant. There has also been seen an increasing demand in sportswear and together they are projected to boost market growth in the region.
Sweat Resistant Apparel Market Share
As of 2023, the global market share of The North Face, Lululemon, Columbia Sportswear, and Adidas surrenders between 15% – 20%. There is a notable trend where businesses are seeking mergers and acquisitions, as well as expanding their facilities in a bid to extend their customer base.
There is a specific focus on fabric development in order to enhance moisture-wicking capabilities, breathability, and the overall lifespan of sweat-resistant clothing. Nike and Adidas enjoy a sizable market share in sports and outdoor apparel which they leverage through their strong brand equity. That is why consumers trust and believe in these brands because of their quality. Adidas and Lululemon manufacture eco-friendly products targeting eco-conscious audiences enabling sustainability which is also very important.
Sweat Resistant Apparel Market Companies
Major players operating in the sweat resistant apparel industry are:
Sweat Resistant Apparel Industry News
This sweat resistant apparel market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Million Units) from 2021 to 2032, for the following segments:
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Market, By Product Type
Market, By Material
Market, By Consumer Group
Market, By Price
Market, By Distribution Channel
The above information is provided for the following regions and countries: