Home > Food & Beverages > Nutraceuticals > Protein Supplements > Superfood Powders Market

Superfood Powders Market Size - By End-User Applications (Food and Beverage Industry, Dietary Supplements, Cosmetics and Personal Care), Distribution Channels (Online Retailers, Brick-and-Mortar Stores, Direct Sales), Product Type & Global Forecast, 2023 – 2032

  • Report ID: GMI6805
  • Published Date: Sep 2023
  • Report Format: PDF

Superfood Powders Market Size

Superfood Powders Market size was valued at USD 6.48 billion in 2022 and is estimated to expand at a CAGR of 7% between 2023 and 2032. Growing public awareness of health and wellbeing has led to a considerable increase in demand for superfood powder. Superfood powders, which provide a concentrated number of vitamins, minerals, antioxidants, and other beneficial substances, are in high demand as consumers seek out convenient and nutrient-dense dietary options.

Superfood Powders Market

To understand key trends  
Download Free Sample

The desire for natural and plant-based products, and the convenience of mixing superfood powders into smoothies, drinks, and recipes to enhance general well-being and address specific health concerns, are further driving this demand.

Superfood powders are made through grinding and drying superfoods right into a fine powder, that could then be delivered to various drinks and foods, consisting of smoothies, juices, yogurt, etc. These powders are advertised as concentrated and convenient source of nutrients, providing a wide range of fitness benefits.

Lack of customer awareness continues to limit the market for superfood powder. Superfoods are becoming more popular, but a sizable portion of the population is still unaware of such products and their health benefits. Effective marketing and education initiatives must be put in place in order to close this knowledge gap and increase the market's appeal. This is due to the possibility that many prospective clients do not yet comprehend the benefits of incorporating superfood powders into their diets.

COVID-19 Impact

Global supply chains were hampered by the pandemic, which led to a delay in the production and a lack of several ingredients used in superfoods. Superfood powder production and distribution were impacted by this. During the pandemic, many consumers experienced financial insecurity, which caused them to reduce non-essential spending, especially on expensive superfood items.

Superfood Powders Market Trends

Customers are looking for customized superfood powders that cater to their individual needs, such as powders that promote weight loss, improve digestion, or increase immunity. In emerging countries, the demand for superfood powders is increasing as people become more conscious of their health advantages. Superfood powders are being used more frequently by food and beverage producers to boost nutritional content and entice health-conscious customers. Customers are increasingly emphasizing ethical and environmental concerns, which is motivating businesses to give priority to ethical sourcing and production practices.

Superfood Powders Market Analysis

Superfood Powders Market Size, By Product Type, 2021 - 2032 (USD Billion)

To understand key market trends  
Download Free Sample

The fruit-based superfood powders market dominated around USD 2.32 billion revenue in 2022. In the upcoming years, it is expected that demand for superfood powders based on fruits would increase. The popularity of smoothies, expanding awareness of the health benefits of fruits, and taste and convenience of fruit-based superfood powders will all contribute to this growth.

Superfood Powders Market Revenue Share, By End-User Applications, (2022)

To understand key market trends  
Download Free Sample

Food and beverage industry accounted for 49.4% of the superfood powders market share in 2022. Superfood powders are utilized in a wide range of food & beverage products, inclusive of juices, yogurt, smoothies, oats, and baked goods. Superfood powders are added to these goods to boost their nutritional value and flavor. Food and beverage companies are using superfood powders to create wholesome, nutrient-dense products that meet customer preferences.

The online retailer segment is anticipated to grow at 7.5% CAGR through 2032. Online retailers have a wide selection of superfood powders at reasonable costs. They also allow customers to purchase from home and have things delivered right to their door.

U.S. Superfood Powders Market Revenue, 2021 - 2032 (USD Billion)

To understand regional trends  Download Free Sample

U.S. superfood powders market size held over USD 1.36 billion in 2022. The strong demand for superfood powders in North America is attributable to the high frequency of chronic diseases, rising need for convenience, and expanding awareness of superfood health benefits.

Superfood Powders Market Share 

Some of the major companies operating in the superfood powders market are

  • Sunfood
  • Glanbia PLC
  • Terrasoul Superfoods
  • Navitas Organics
  • Orgain
  • Suncore Foods Inc.
  • Nature’s Superfoods
  • Country Farms
  • Naturya
  • Natures Plus
  • Terrasoul Superfoods
  • Healthforce Superfoods
  • Four Sigmatic
  • Sari Foods
  • Organifi

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Superfood Powders Industry News:

  • In November 2021, WelleCo, a plant-based wellness and beauty brand, launched the Super Kids Elixir + Protein, which is advertised as a tasty all-in-one daily superfood powder filled with the vital minerals, vitamins, protein, and nutrients that children require to learn, develop, laugh, and explore.

This superfood powders market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

to Buy Section of this Report

Market, By Product Type

  • Fruit-Based Superfood Powders
  • Vegetable-Based Superfood Powders
  • Algae-Based Superfood Powders
  • Herb-Based Superfood Powders
  • Grain-Based Superfood Powders

Market, By End-User Applications

  • Food and Beverage Industry
  • Dietary Supplements
  • Cosmetics and Personal Care

Market, By Distribution Channels

  • Online Retailers
  • Brick-and-Mortar Stores
  • Direct Sales

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of superfood powder reached USD 6.48 billion in 2022 and is estimated to cross USD 12.77 Billion by the end of 2032, says this GMI report.
Food and beverage segment held a dominant market share of around 49.4% in 2022. Superfood powders are utilized in a wide range of food & beverage products, including juices, yogurt, smoothies, oats, and baked goods.
The market size from online retailers segment is anticipated to record around 7.5% CAGR through 2032, as these stores have a wide selection of superfood powders at reasonable costs.
Sunfood, Glanbia PLC, Terrasoul Superfoods, Navitas Organics, Orgain, Suncore Foods Inc., Nature’s Superfoods, Country Farms, Naturya, Natures Plus, Terrasoul Superfoods, Healthforce Superfoods, Four Sigmatic, Sari Foods, Organifi.

Superfood Powders Market Scope

Buy Now

Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 191
  • Countries covered: 21
  • Pages: 180
 Download Free Sample
Call Us  Download Free Sample