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Sun Lounger Market Size & Share 2024 - 2032

Market Size by Material (Wood, Aluminum, Plastic, Resin, Others), by Category (Portable, Fixed), by Armrest (With Armrest, Without Armrest), by End User (Individual, Commercial), by Distribution Channel, by Lounger Width & Forecast.

Report ID: GMI8042
   |
Published Date: February 2024
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Report Format: PDF

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Sun Lounger Market Size

Sun Lounger Market size was valued at USD 3 billion in 2023 and is anticipated to register a CAGR of over 5.2% between 2024 and 2032. The growing popularity of outdoor living spaces and the desire for comfortable outdoor furniture contribute to the demand for sun loungers. Consumers seek stylish and functional loungers to enhance their outdoor relaxation areas.

Sun Lounger Market Key Takeaways

Market Size & Growth

  • 2023 Market Size: USD 3 Billion
  • 2032 Forecast Market Size: USD 5 Billion
  • CAGR (2024–2032): 5.2%

Key Market Drivers

  • Increased Emphasis on Outdoor Spaces.
  • Rising Tourism and Hospitality Industry.
  • Wellness and Relaxation Trends.
  • Rapid urbanization.

Challenges

  • Weather Dependency.
  • Saturated Market.

The trend toward staycations, where individuals choose to spend their vacations at home or in nearby locations, has led to increased investments in outdoor furnishings. Sun loungers provide a comfortable retreat for individuals looking to create a resort-like experience at home. Sun loungers are associated with relaxation and leisure. As consumers prioritize wellness and mental health, they seek outdoor furniture that supports a tranquil and stress-free environment.
 

Sun loungers, with their ergonomic designs, fulfill this need. The trend of outdoor entertaining has driven the demand for versatile and stylish outdoor furniture, including sun loungers. Consumers want comfortable seating options for hosting guests or enjoying social gatherings in their outdoor spaces. The hospitality industry's demand for outdoor furniture, including sun loungers, contributes to the overall market. Resorts, hotels, and spas seek durable and comfortable loungers to enhance the guest experience in outdoor areas.
 

Sun loungers are often used in outdoor settings, and their demand is closely tied to weather conditions. Seasonal variations, extreme weather events, or unpredictable climates can impact sales and production cycles, leading to fluctuations in demand. The outdoor furniture market, including sun loungers, is highly competitive. Intense competition among manufacturers and retailers can result in price wars, reduced profit margins, and a constant need for innovation to stay ahead in the market.
 

Sun Lounger Market

Sun Lounger Market Trends

There is a growing demand for sun loungers made from sustainable and eco-friendly materials. Manufacturers are increasingly using recycled or responsibly sourced materials to align with environmentally conscious consumer preferences. Sun loungers with modular and multi-functional designs are gaining popularity. These loungers often feature adjustable components, such as reclining backrests, detachable canopies, and built-in storage, providing users with customizable and versatile options.
 

Some sun loungers now integrate technology for added convenience and comfort. This may include built-in USB charging ports, wireless charging pads, or Bluetooth-enabled speakers for an enhanced outdoor entertainment experience. Loungers designed for all-weather use are gaining traction. These loungers are made from weather-resistant materials, such as synthetic rattan or aluminum, ensuring durability and longevity even in challenging outdoor conditions. Portable and foldable sun loungers are trending, catering to consumers who value convenience and space-saving solutions. These designs are popular for outdoor activities like picnics, camping, or beach outings. 
 

Sun Lounger Market Analysis

Sun Lounger Market Size, By Material, 2021 - 2032 (USD Billion)

The sun lounger industry, by material is categorized into wood, aluminum, plastic, resin, others. Wood segment held over USD 1.2 billion revenue in 2023. Wooden sun loungers are sought after for their natural aesthetics and classic appeal. The demand is driven by consumers who appreciate the warmth, elegance, and timeless design associated with wooden furniture. Aluminum sun loungers are popular for their lightweight design, making them easy to move and rearrange. The demand is driven by consumers who prioritize portability and flexibility in outdoor furniture.
 

Aluminum is resistant to corrosion, making aluminum sun loungers suitable for outdoor use. Plastic sun loungers are often more affordable than those made from other materials. The sun lounger market demand is driven by budget-conscious consumers looking for cost-effective outdoor seating options. Resin sun loungers are valued for their durability and resistance to UV rays. Consumers seeking outdoor furniture that can withstand prolonged sun exposure contribute to the demand for resin loungers.
 

Sun Lounger Market Revenue Share, By Category, (2023)

Based on category, the sun lounger market is categorized into portable and fixed. Fixed sun loungers segment dominated around USD 1.3 billion revenue in 2023. Fixed sun loungers are often chosen for well-designed outdoor living spaces, appealing to consumers who prioritize creating a comfortable and aesthetically pleasing home environment. Fixed loungers are commonly selected for poolside areas, patios, and backyard retreats, where consumers aim to establish luxurious and permanent outdoor lounging spaces.
 

Fixed loungers find demand in resorts, hotels, and other hospitality settings, where consumers seek premium, high-quality lounging experiences. Portable sun loungers appeal to consumers with active, on-the-go lifestyles who seek convenience and flexibility in outdoor furniture. The versatility of portable loungers makes them suitable for outdoor events, picnics, beach outings, and gatherings, driving demand among social and recreational users. Portable loungers are popular among consumers who enjoy outdoor activities during vacations, making them an essential item for travel-friendly outdoor comfort.
 

U.S. Sun Lounger Market Size, 2021 - 2032 (USD Million)

North America sun lounger market accounted for 18% of the revenue share in 2023. North America has a strong outdoor living culture, with homeowners investing in creating comfortable and aesthetically pleasing outdoor spaces. Sun loungers play a crucial role in enhancing these outdoor areas, contributing to a lifestyle that values relaxation and leisure.
 

The increasing rate of homeownership in North America contributes to the demand for outdoor furniture, including sun loungers. Homeowners are keen on furnishing their outdoor spaces to create inviting environments for relaxation and entertainment. North America hosts various cultural events, festivals, and outdoor gatherings throughout the year. Sun loungers become essential for creating comfortable seating areas at these events, contributing to increased demand.
 

Sun Lounger Market Share

globe. In 2023, the above list of dominant market players, collectively held a substantial 20-25% revenue share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their sun lounger market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.

Sun Lounger Market Company Share, 2023

Sun Lounger Market Companies

Major companies operating in the sun lounger industry include:

  • Brown Jordan
  • Cane-line
  • Dedon
  • EMU Group
  • Fermob
  • Gloster Furniture
  • Harmonia Living
  • Kettler
  • Lloyd Flanders
  • Oxford Garden
  • Patio Renaissance
  • Polywood
  • Royal Botania
  • Tropitone Furniture
  • Woodard Furniture
     

Sun Lounger Industry News

  • The well-known outdoor furniture manufacturer Vondom debuted a new showroom in Cancun in November 2023, presenting its distinctive style and immersive sensory experience. The store showcases the Hamptons line, created by, and a broad range of colors. Ramón Esteve, upholstered in Acapulco 1805 and 1806 textiles.
     
  • International IKEA purchased a 12.5% share in Auckland-based Nilo Ltd. in June 2023. Nilo Ltd. creates non-toxic adhesives using leftover plastic waste. The non-toxic glue can be used in the production of sun loungers in place of urea formaldehyde, which is used in engineered wood products like plywood and particle board. More environmentally friendly and sustainable sun loungers are produced as a result of this invention.
     
  • The premier producer of opulent outdoor wood furniture in North America, Jensen Outdoor, debuted its flagship store at AmericasMart Atlanta in July 2023. The store has the biggest selection of Jensen Outdoor furniture in the world, all of which is expertly crafted to balance durability, comfort, and aesthetic appeal.
     

The sun lounger market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

Market, By Material

  • Wood
  • Aluminum
  • Plastic
  • Resin
  • Others

Market, By Category

  • Portable
  • Fixed

Market, By Lounger Width

  • Below 50 cm
  • 50 -80 cm
  • 80 - 120 cm
  • 120 -150 cm
  • Above 150 cm

Market, By Armrest

  • With Armrest
  • Without Armrest

Market, By End-User

  • Individual
  • Commercial

Market, By Distribution Channel

  • Online
    • E-Commerce Website
    • Company Owned Website 
  • Offline
    • Hypermarket/Supermarket
    • Departmental Stores
    • Specialized Stores
    • Other Retail Stores

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA

 

Authors:  Avinash Singh, Sunita Singh

Research methodology, data sources & validation process

This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.

Our 6-step research process

  1. 1. Research design & analyst oversight

    At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.

    Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.

  2. 2. Primary research

    Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.

  3. 3. Data mining & market analysis

    Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.

  4. 4. Market sizing

    Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.

  5. 5. Forecast model & key assumptions

    Every forecast includes explicit documentation of:

    • ✓ Key growth drivers and their assumed impact

    • ✓ Restraining factors and mitigation scenarios

    • ✓ Regulatory assumptions and policy change risk

    • ✓ Technology adoption curve parameter

    • ✓ Macroeconomic assumptions (GDP growth, inflation, currency)

    • ✓ Competitive dynamics and market entry/exit expectations

  6. 6. Validation & quality assurance

    The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.

    Our triple-layer validation process ensures maximum data reliability:

    • ✓ Statistical Validation

    • ✓ Expert Validation

    • ✓ Market Reality Check

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Verified data sources

  • Trade publications

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  • Industry databases

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  • Regulatory filings

    Government procurement records and policy documents

  • Academic research

    University studies and specialist institution reports

  • Company reports

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  • Expert interviews

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  • GMI archive

    13,000+ published studies across 30+ industry verticals

  • Trade data

    Import/export volumes, HS codes, and customs records

Parameters studied & evaluated

Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →

Frequently Asked Question(FAQ) :
What is the size of sun lounger market?
The market size of sun lounger reached USD 3 billion in 2023 and is set to witness 5.2% CAGR from 2024 to 2032, owing to the growing popularity of outdoor living spaces.
Why is the use of fixed sun loungers growing?
Fixed sun loungers segment dominated around USD 1.3 billion revenue in 2023, as they are appealing to consumers who prioritize creating a comfortable and aesthetically pleasing home environment.
How big is North America sun lounger industry?
North America market held a revenue share of 18% in 2023, attributed to the increasing rate of homeownership in the region.
Who are the major players in the sun lounger market?
Brown Jordan, Woodard Furniture, Cane-line, Tropitone Furniture, Dedon, Royal Botania, EMU Group, Polywood, Fermob, Patio Renaissance, Gloster Furniture, Oxford Garden, Harmonia Living, Lloyd Flanders, and Kettler.
Sun Lounger Market Scope
  • Sun Lounger Market Size

  • Sun Lounger Market Trends

  • Sun Lounger Market Analysis

  • Sun Lounger Market Share

Authors:  Avinash Singh, Sunita Singh
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Premium Report Details:

Base Year: 2023

Companies Profiled: 15

Tables & Figures: 250

Countries Covered: 22

Pages: 387

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