Steam Air Fryer Market

Steam Air Fryer Market Size

The global steam air fryer market size was estimated at USD 420 million in 2024 and is projected to grow at a CAGR of 4.5% between 2025 and 2034. Increased demand for healthier modes of cooking is fueling the market. With rising incidences of obesity, cardiac conditions, and other lifestyle-related disorders, consumers seek products that enable them to cook using less fat and fewer toxic by-products.

Hot-air circulation, resulting in a crispy texture, and steam cooking, maintaining moisture and nutrients, are utilized by steam air fryers. They thus become a healthier alternative to deep-frying or oven-baking. This method of cooking is gaining popularity with all sorts of groups, from frazzled working adults who want easy and healthy meals, to families looking to add more vegetables and lean protein to the diet, to health-conscious cooks who want to leave as much nutrition in the food as possible.

According to the Centers for Disease Control and Prevention (CDC), close to 42% of adults in the United States were obese as of 2020, making healthier cooking methods more important. Also, the United States Department of Agriculture (USDA) states that steam cooking retains 90–95% of water-soluble vitamins, whereas traditional baking only retains 60–70%. Even air frying cuts oil content by 70–80% in comparison with deep-frying, so it is also a healthy option.

All these advantages have prompted shops to offer steam air fryers along with other health-oriented kitchen appliances. Producers are investing in such innovations as air-steam integration, pre-programmable health-based cooking modes, and easy-to-use recipe platforms to enable healthier meal preparation at larger volumes.

Steam Air Fryer Market Trends

• Smart app connectivity and app integration make intelligent steamed air fryers smarter and more convenient to have in the kitchen. Through the integration of the flyer and smartphone app, consumers can remotely start, stop, or modify cooking cycles and get real-time feedback on temperature and cooking time remaining. The feature proves useful for Consumers with multiple tasks to perform in the house. The app also gives the users an expanding library of pre-trial-tested "steam + crisp" recipes with pre-established cooking parameters so that users can easily experiment with new recipes without needing to adjust the settings by hand. Most models are also voice assistant-capable with Alexa or Google Assistant so that users can command, say, "preheat to steam mode" or "12-minute timer" without ever having to touch the fryer.
  
• These flyers also gather usage patterns to provide personalized advice, such as how to set steam time for a bit of crispiness, and can be updated over the air to help roll out new features or performance enhancements. Based on the U.S. Department of Energy, internet-based appliances such as smart fryers are among the increasing category of power-efficient appliances set to cut down household energy use by 20% in 2030. In normal circumstances, smart connectivity simplifies cooking, maintains the flyer updated with new functionalities, and provides a customized experience, which justifies its premium price in an open market.
  

Steam Air Fryer Market Analysis

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Based on product, the market of steam air fryers is categorized into manual steam air fryers, digital steam air fryers, and smart steam air fryers. The digital steam air fryer segment accounted for revenue of around USD 177.3 million in the year 2024 and is estimated to grow at a CAGR of 4.1% from 2025 to 2034. 

• The most widely used in the modern steam-air fryer market are the digital steam air fryers, equipped with electronic controls, LED lights, and pre-programmed settings. They are affordable, simple to operate, and very good value for money. Compared to dial or button-manual models, where customers have to guess cooking time and temperature, digital models enable customers to opt for the "steam + crisp" facility at the touch of a button, providing consistent results. The models feature accurate temperature and timer control, which preserves more nutrients than manual models, making them popular among health-conscious customers. As per the U.S. United States Department of Agriculture (USDA), more than 60% of American consumers seek kitchen appliances that facilitate healthy cooking.
  
• Adding digital interfaces to their products is cheap for manufacturers but sets their products apart by providing distinctive cooking presets, recipe choices, and automated software upgrades. Digital versions also rate higher on ease of use by older consumers or less technologically inclined consumers. This has created greater shelf space and higher levels of promotional support for these models among retailers and further entrenched them in the market.
  

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The material of the steam air fryer market consists of a plastic body and a stainless-steel body. The plastic body segment emerged as the leader and held 58.1% of the total market share in 2024 and is anticipated to grow at a CAGR of 5% from 2025 to 2034.

• Plastic-bodied steam air flyers are in highest demand in the market because they are cheap, simple to use, and appeal to most buyers. The companies make use of high-quality heat-resistant plastic to keep production costs low, thus retail costs are less than all-metal models. This gives them wider access to more consumers. Their lightweight and small size also makes them simpler to transport around, store, and work within small kitchens, which is a benefit to city residents or first-time homeowners. Plastic can also adapt to trendy styles in various colors, allowing companies to refresh their product without the need to purchase much new equipment. The U.S. Census Bureau, more than 80% of city dwellers prefer small and low-cost kitchen appliances, and that too supports the need for such types. Dealers also sell plastic-bodied models even more, again propelling them ahead in the steam air fryer category.
  

The distribution channel of the steam air fryer market consists of both online and offline. Offline segment emerged as the leader and held 54.2% of the total market share in 2024 and is anticipated to grow at a CAGR of 5.3% from 2025 to 2034.

• Offline sales are the largest distribution channel of steam air fryers because individuals prefer to see and feel the product before buying, particularly for expensive kitchen appliances. Offline channels include hypermarkets, appliance stores, and electronics stores where customers can view the quality of the product, controls, and size. Customers can also have workers demonstrate it, as well as compare various models side by side. This touch screen option is conducive to honesty, especially for more upscale "steam + air" products, and reduces cases of buyer's remorse. Off-premises selling accounted for over 73% of air fryer sales globally in 2023, according to U.S. Census Bureau data. Walmart and Best Buy supported such models with high-profile shelf positioning and promotion. While online shopping is increasing exponentially, the prospect of feeling and touching before buying still has to maintain offline shopping as the method of preference for the majority of consumers.
  

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The U.S. dominates the overall North America steam air fryer market and valued at USD 95.5 million in 2024 and is estimated to grow at a CAGR of 5% from 2025 to 2034.

• The market for steam air fryers in North America is increasing because North American consumers are becoming more health-conscious, and smart kitchen appliances are the latest thing. Canadian and U.S. consumers demand less oil-cooking without compromising on taste and nutrients, and they view steam air fryers as a suitable option. The U.S. Census Bureau, more than 85% of U.S. residences contain at least one kitchen appliance, validating this trend. Strong retail chains such as Walmart, Best Buy, and Target back the market. America dominates the market in sales, with Canada getting close as more individuals utilize high-end kitchen products.
  

In the EU steam air fryer market, Germany is expected to experience significant and promising growth from 2025 to 2034.

• The market was established in Europe because of the high demand for healthy food, energy-saving devices, and advanced kitchen appliances. A total of 72% of households in Europe value energy-saving appliances, as per Eurostat. Germany is the largest market in Europe, followed by the United Kingdom and France, because they have well-developed retail networks and family brands. European consumers demand digital products with smart features, and stores prioritize offering new, multi-functional products in their stores and on the web.
  

In the APAC steam air Fryer market, China held 29.1% market share in 2024 and is anticipated to grow at a CAGR of 6.2% from 2025 to 2034.

• The Asia-Pacific market is expanding rapidly. Urbanization, increasing incomes, and a desire for healthy cooking are driving the market growth. Appliances that give back space and prepare food in less time are preferred by individuals in densely populated cities. China leads in terms of market share, driven by the country's enormous population size and developed local industry, according to the National Bureau of Statistics of China, which indicated that China's urbanization rate was 65.22% in 2023.
  
• South Korea and Japan also play an important role, as the Consumers in those countries are health-aware and open to the latest technologies. In India, the market is growing in the cities where health trends and appliances are gaining acceptance, with 35.4% urbanization from the Ministry of Housing and Urban Affairs.
  

The Middle East and Africa steam air fryer market, UAE is expected to experience significant and promising growth from 2025 to 2034.

• The Middle East & Africa market continues to expand, but with optimism. Urbanization and new retail outlets are increasingly exposing more individuals to the possibility of healthier cooking. The UAE and Saudi Arabia lead the market, supported by affluent, technologically advanced populations. Middle East & North African urbanization was 66% in 2023, as indicated by the World Bank, for new appliances. South Africa is also developing, primarily in urban areas, as individuals move away from indigenous cooking. Though the market is small in comparison to other areas, there is scope for international brands to grow.
  

Steam Air Fryer Market Share

• In the market, Ninja (SharkNinja) leads with a high-end focus on multifunction innovation with highly accepted products like the "Foodi Steam & Crisp" series that combine many unrelated cooking technologies into one appliance. Heavy marketing, influence partnerships, and broad retail presence, especially in North America, have solidified their high-end status. Philips (Versuni) is second with an emphasis on the upper end through upscale, health-focused steam air fryers. Philips stresses oil-free cooking, easy digital interfaces, and wide, global availability in Europe, Asia, and the Americas. Instant Brands utilizes its Instant Pot brand to cross-promote steam air fryers, frequently with app-based recipe support and smarts. Its strategy is tech-savvy convenience and creating a loyal digital cooking community.
  
• Cuisinart, with its culinary heritage, speaks to home cooks and pro chefs alike with solid, good-looking models that combine classic flavor and contemporary digital function. It's best positioned in specialty kitchenware stores and department stores. And last but not least, COSORI (Vesync Co.) disrupts the space with the low-cost steam air fryers that are smart home-enabled, i.e., app-enabled and voice assistant-enabled. With a lot of focus on direct-to-consumer channels through channels like Amazon and its website, COSORI also creates an engaged online community for recipe sharing and customer support to further increase awareness and user engagement. Each of the five retailers also innovates as they embrace product innovation, digital sophistication, multi-channel access, and brand strategy.
  

Steam Air Fryer Market Companies

Major players operating in the steam air fryer industry include:

• Anova
• Breville
• Ciarra
• Cosori
• Cuisinart
• Duronic
• Geepas
• Gourmia
• Instant Brands
• Midea Group
• Ninja
• Philips
• Secura
• Sharp
• Tovala
  

Ninja and Instant Brands are at the forefront with dual-drawer and multi-function designs that combine air fry and steam for quicker, healthier cooking. Ninja's Foodi brand, for example, focuses on "steam and crisp" technology, while Instant Brands uses its smart app-based platform for ease of use and preset cooking. Philips and Breville (Sage in certain markets) woo higher-end consumers with higher-end digital steam air fryers and steam toaster ovens, providing exact, oil-free cooking with greater capabilities. So too do Anova and Sharp, albeit a notch lower, with Wi-Fi-enabled countertop steam ovens for prosumer and technophile buyers, with Anova's Precision Oven highlighted by the addition of sous-vide and steam-air hybrid cooking modes.

Geepas, Midea, Secura, and Duronic, on the other hand, compete in value segments, specifically within Asia, the Middle East, and Europe. These companies offer large-capacity or budget steam air fryers with core functions for everyday use. Finally, CIARRA sells compact digital steam ovens with air frying to target the prosumer segment with style and ability. Overall, companies compete by integrating steam technology into capabilities like smart connectivity, multiple cooking features, and forward-looking form factors.

Steam Air Fryer Industry News

• In November 2024, Philips introduced a new two-in-one air fryer and steamer with a self-cleaning mode to avoid fat clogging from fries and chicken wings. Philips 5000 Series Dual Basket Steam Air Fryer allows consumers to employ two modes of cooking at a time, hence making it simpler to cook a balanced meal.
  
• In September 2024, Electrolux Group is introducing three new small appliances in its Frigidaire brand to make consumers’ lives easier. Customers can now shop for a large-capacity countertop air fryer, multi-function combo oven, and sleek semi-automatic espresso maker from a brand they trust. All three are available online on Frigidaire.com, Amazon, and Walmart. The appliances are thoughtfully designed and engineered to make life easier and healthier while saving space and looking beautiful on the counter.
  

The steam air fryer market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Manual steam air fryers
• Digital steam air fryers
• Smart steam air fryers

Market, By Drawer

• Single
• Double

Market, By Material

• Plastic body
• Stainless steel body

Market, By Capacity

• Small (below 3 liters)
• Medium (3–5 liters)
• Large (above 5 liters)

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce
  • Brand websites
• Offline
  • Specialty appliance store
  • Consumer electronics stores
  • Supermarkets/hypermarkets

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa