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The global sodium cocoyl isethionate market trends are expected to be propelled by the elevating demand for natural ingredients in-home care and personal care products, over the forecast timespan of 2022-2028. Moreover, increasing penetration and rising use of e-commerce platforms for the trade of different infant care, personal care, home care, and skin care products would as well be supportive of the overall industry growth in the coming years.
Sodium cocoyl isethionate is a sodium salt ester derived from coconut oil and generally used as surfactant across personal care, cleansing product, and also the production of products like body wash, shampoos, shaving foams, conditioners.
The growing trend of opting for sustainable, clean, and natural labels products by consumers is augmenting the sales of sodium cocoyl isethionate market. Reportedly, products in the industry are used as an excellent natural substitute to conventional sulfate surfactants in personal care and cosmetics industries.
Based on the type, sodium cocoyl isethionate powder is a highly active, flowable, and finely divided powder generally used in combo bars, syndet bars, facial cleaners, shampoos, and liquid soaps. The product boasts of high foam performance, extreme mildness, and offers soft and silky skin feeling.
The product is gaining momentum across the hair care and skin care segments, with the considerable stake coming from shampoos. Sodium cocoyl isethionate in shampoo imparts lather to the product and serves perfectly as a cleansing agent. Owing to its molecular structure, the compound finds a milder way to mix water with oil and dirt and rinse it off. One of the benefits associated with the compound used in shampoos is that it doesn’t let the skin dry out and boasts of gentle cleansing effects.
Sodium cocoyl isethionate is generally allowed in a 50% concentration in rinse-off products and nearly 17% in leave-on products. Various hair care solution providers are as well introducing novel solutions in the space complementing the business growth. To illustrate, in 2021, Ethique, a solid beauty bars company, mentioned that its Tone It Down purple solid shampoo bars contain sodium cocoyl isethionate, along with other natural ingredients, to help bars lather. The shampoo bars range is meant to remove brass on silver and blond hair.
Regionally, Asia Pacific is touted to amass notable gains across the overall sodium cocoyl isethionate market through 2028, driven by the growing skincare consumption by prominent nations including China, India, Japan, and others. Considering the cosmetic consumption by country, China is known to lead the regional market dynamics, with nearly more than 50 billion cosmetic retail sales recorded in 2020. In addition, dominance of the beauty and cosmetic players in the region, that are engaged in different growth strategies, is as well likely to support the regional market expansion over the foreseeable time span.
Prominent leaders operating in the global sodium cocoyl isethionate market are BASF SE, Akzo Nobel N.V., L'Oreal, Henan Surface Chemical Industry, Taiwan NJC Corporation, JEEN International Corporation, Clariant International (Clariant AG), Unilever, and Innospec Inc, amongst others.
These market vendors are engaged in organic marketing tactics like mergers and acquisitions, partnerships, and product launches, to fortify their position in the overall marketplace.
The COVID-19 outbreak has moderately affected the cosmetics and personal care industry, negatively influencing the sodium cocoyl isethionate market outlook. This can be reasoned to the declining sales of these products amidst the pandemic and disruptions in raw material. However, owing to the compound’s cleansing properties, the demand for hygiene and sanitization bars and products dramatically increased during the coronavirus infection spread.