Slow Cooker Market

Slow Cooker Market Size

The global slow cooker market size was valued at USD 1.9 billion in 2024 and is anticipated to expand at a CAGR of over 5.5% during the period 2025 to 2034. Several factors that are more related to lifestyle changes among consumers and the shift toward convenience and healthy cooking have primarily boosted the market.

All things considered, the coronavirus pandemic shifted the focus of most individuals and families to a more health-oriented diet. As a result, there’s been a noticeable shift toward more home-prepared meals. Slow cookers require only a few minutes of prep for healthy meals, making them ideal for working individuals and families who can’t afford to spend hours in the kitchen. The ability to make heavy homemade foods with just a follow-up hands-on approach is perhaps the biggest driver of demand in families with working parents or with tighter schedules.

An increasing shift in consumer awareness about the significance of well-balanced nutrition is another driver of demand. People are steering away from fast food and takeaway services to instead opt for more wholesome home-cooked meals that they can prepare with ease. In bulk cooking large amounts of fondue, slow cookers enable users to retain maximum nutritional value.

Slow Cooker Market Trends

• Slow cookers in the past few years have also turned out to be versatile kitchen appliances, and due to the advancements of technology, and the alteration in human preferences and lifestyles, the market has observed various trends in recent years as well.
  
• One of the substantial trends is the rise in the demand for multifunctional slow cookers. Advanced generation wants their kitchen appliances to be more multi-dimensional, and so, companies have started making slow cookers which are not limited to the sole purpose of slowly cooking food.
  
• Slow cookers of advanced century can also, steam, bake, and even pressure cook, which increases the likelihood of diverse kinds of food being made. This shift also currently correlates with the growing usage of multifunctional tech, for example, in smaller kitchens or for individuals aiming for a minimalist lifestyle.
  

Slow Cooker Market Analysis

• Furthermore, meal prepping and batch cooking have also changed the market for slow cookers. Working individuals and busy households have begun preparing their meals in advance to save time during the week.
  
• Slow cookers are beneficial elements for this practice as they enable users to cook many meals at once and then place them in portions to freeze and eat later.
  
• This phenomenon of preparing many meals together supports the increasing demand for convenience and timesaving. Additionally, the meal prep culture has been accompanied by a craving for larger capacity slow cookers specifically constructed for potluck size.
  
• As meal prepping progresses to become a staple of consumers’ lifestyles, the utilization of slow cookers is regarded as more of an indispensable appliance in the arsenal of kitchen time-saving tactics.

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The slow cooker market is divided into segments depending on the type such as manual slow cookers, programmable slow cookers, multifunction cookers, and other types of cookers. The segment in manual slow cookers reported a revenue of about USD 951.5 million by the year 2024 with a projection of growth at a CAGR of 5.5% within the range of 2024 and 2035.

• Manual slow cookers are widely used because of their affordability and their offering of basic control over cooking functions such as time set and temperature which makes them easier to use. Regarding slow cookers, they are quite easy to operate and drive the rising demand.
  
• Manual slow cookers are catered for the consumers that are into simple appliances that do not need any prior knowledge or programming to use. These cutouts are largely favored by low-income workers because they help reduce the costs incurred while preparing meals in comparison to their advanced technologically superior counterparts.

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The slow cooker market can also be analyzed based on capacity that includes small (up to 3 quarts), medium (3-7 quarts), and large (above 7 quarts). By 2024, the medium-cooked segment is estimated to cover more than 50% of the total market and will expand to an estimated CAGR of 5.8 over the forecasted timeframe.

• Medium capacity slow cookers of 3-7 quarts have found great acceptance especially among cooking enthusiasts as they offer versatility. These are mostly picked by families consisting of 3 to 5.
  
• embers, or single people who prefer preparing larger portions, for instance, some meal prep. The market for slow cookers of medium size is growing primarily because of convenience, space efficiency, and the ability to cater for a group of people without excessive use of kitchen area.

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The U.S. countries, there is no doubt Washington commands the overall slow cooker market controlling an approximate 82 percent territory across the North America market. One of the foremost demand sources for slow cookers across North America is the rise in the consumer trend of seeking convenience.

• As is the case now, a growing proportion of households are dual income, working individuals, and families with tightly scheduled lives; kitchenware that saves time such as the slow cooker is critical.
  
• The use of slow cookers enables the consumers to make minimum efforts in cooking as only the first part when ingredients are added is done by them and the rest of the work takes several hours by the appliance. Just set it and forget it - it appeals to people with busy lives who still want to have home-cooked food without having to work around a busy schedule.
  

Slow Cooker Market Share

According to the data, growth for the market range comes from the APAC region. The region is entering the age of smart connected appliances, which has an increasingly positive outlook on market growth and the key predicted CAGR of over 10 percent starting from 2023 and beyond. In 2020, the following companies held a major market share between 5%-10%: Newell Brands, Hamilton Beach Brands, Instant Brands, Whirlpool Corporation, SharkNinja, Stanley Black and Decker, Groupe SEB, and Breville Group. All the above companies actively work on mergers and acquisitions, facility expansions, and customer-reaching collaborations to sustain their market position.

The loyalty of customers is also earned because testing and refurbishment is done according to a certain well-defined level. Offering warranties and/or return policies are other useful strategies that resellers may utilize in the marketplace. Resellers enhance buyer confidence in the marketplace by increasing the attractiveness of their products through sales support and repair services. Good websites and active social media ensure easy access to a broader audience for resellers. Implementing marketing strategies is an additional activity that can foster a competitive edge for them.

Slow Cooker Market Companies

Major players operating in the slow cooker industry are:

• Breville Group
• Cuisinart
• Groupe SEB
• Hamilton Beach Brands
• Instant Brands
• Maxi-Matic
• Meyer Corporation
• Midea Group
• Newell Brands
• Panasonic Corporation
• Sanyo Electric
• SharkNinja
• Stanley Black & Decker
• Whirlpool Corporation
• Zojirushi Corporation
  

Slow Cooker Industry News

• In 2023, Viveks launched Instant Pot 6-liter essential, stainless steel 9-in-1 electric pressure cooker, slow cooker, rice cooker, steamer, sauté and warmer which is 6 liters in size.
  

This slow cooker market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Million Units) from 2021 to 2035, for the following segments:

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Market, By Type

• Manual slow cookers
• Programmable slow cookers
• Multi-functional cookers
• Others (smart slow cookers, etc.)

Market, By Capacity

• Small (up to 3 quarts)
• Medium (3 to 7 quarts)
• Large (above 7 quarts)

Market, By Price Range

• Low
• Mid
• High

Market, End-use

• Residential
• Commercial

Market, Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Supermarkets
  • Specialty stores
  • Others (individual stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa