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Sheet Face Mask Market Size - By Material, By Ingredients, By Form,By Skin type (Oily, Dry, Sensitive, All Skin Type), By Demographic, By Distribution Channel, By Regions & Global Forecast, 2023 – 2032

  • Report ID: GMI7276
  • Published Date: Nov 2023
  • Report Format: PDF

Sheet Face Mask Market size

Sheet Face Mask Market size was valued at around USD 2.3 billion in 2022 and is estimated to reach USD 4.3 billion by 2032 attributed to the increasing beauty and skin care awareness, influence of K-Beauty and Asian Beauty Trends, rising social media and influencer marketing, and demand for on-the-go skin care.


Sheet Face Mask Market

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Sheet masks have become widely known throughout the world thanks in large part to the Korean beauty business, or K-Beauty. It has had a significant influence on customer tastes, inventive formulations, and skincare regimens. The focus placed by K-Beauty on innovation and distinctive formulations has opened the door for a variety of sheet mask products that target particular skincare issues like anti-aging, brightening, and hydration.

Furthermore, the industry for sheet face masks is now largely driven by social media and influencers. Many beauty influencer, bloggers, and skincare professionals can be found on social media sites like Instagram and YouTube, where they post interesting information, testimonials, and in-depth sheet mask demonstrations. Their recommendations, analyses, have a big influence on how customers think and what they buy.

COVID-19 Impact

The industry for sheet face masks was significantly impacted by the COVID-19 pandemic in a various way. Demand spiked at first as individuals looked for at-home skincare treatments and hygiene awareness increased. On the other hand, production issues and supply chain interruptions occasionally resulted in shortages and availability delays.

Sheet Face Mask Market Trends

Notable trends that have shaped consumer preferences and industry dynamics have been observed in the industry in last five years. Personalization and customization are now essential, with manufacturers providing solutions specifically designed to address individual tastes and skin concerns. Eco-friendly and sustainable sheet masks are becoming more popular, a sign of the increasing demand from consumers for goods that are less harmful to the environment. More complex and potent skincare products have been made available by technological breakthroughs like smart masks and bio-cellulose inventions. Furthermore, the market has witnessed the convergence of wellness and beauty, with sheet masks catering to skincare needs as well as relaxation and stress reduction, in line with the larger trend of self-care. Social media and influencer marketing have a big impact on product visibility and customer choices as digital engagement keeps growing.

Sheet Face Material Market Analysis

Sheet Face Mask Market Size, By Product, 2021 - 2032 (USD Billion)

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Based on material, sheet mask market is segmented into cotton, hydrogel, bio-cellulose and others. The cotton segment is the major shareholder among sheet mask materials. cotton-based sheet masks have historically dominated the market due to their affordability, breathability, and suitability for sensitive skin types, capturing a substantial portion of consumer preferences. Bio-cellulose masks, derived from natural sources such as coconut water, offer superior moisture retention, adherence, and a better capacity to hold serums, leading to higher efficiency in delivering skincare ingredients. With consumers increasingly inclined towards natural and high-performance skincare solutions.

 Sheet Face Mask Market Revenue Share (%), By Ingredient, (2022)

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Based on ingredients, market is divided into natural synthetic. The natural ingredients segment holds a significant share in the sheet mask market due to increasing consumer preference for organic, plant-based, and clean beauty products. Ingredients like aloe vera, green tea, fruit extracts, and various botanical elements have gained substantial traction for their perceived safety, skin-friendly properties, and environmental consciousness, appealing to a wide range of consumers. The demand of synthetic sheet mask is also expected grow due to advancements in skincare technology, allowing for the creation of high performing, scientifically formulated synthetic compounds that mimic natural components. The appeal of synthetic ingredients lies in their ability to replicate or enhance specific skincare.

Based on Form, sheet face mask market is segmented into dry and wet. The wet sheet face mask holds the major share in the year 2022. Wet sheet masks dominate the market due to their convenience and ease of application, offering pre-soaked masks infused with serums or essences ready for immediate use. The wet form holds a significant share owing to its popularity and widespread availability, making it a go-to choice for consumers seeking quick and convenient skincare solutions. The dry sheet mask segment is gaining traction due to its longer shelf life, ease of storage, and eco-friendly appeal, as these masks don't require preservatives or excess packaging for liquids. Innovations in dry mask technology allow for the activation of ingredients upon contact with skin or a liquid, attracting environmentally conscious consumers seeking sustainable skincare options.

Based on skin type, the market is segmented into oily, dry, sensitive, and all skin type. All skin type holds the major share in 2022. Sheet face masks are formulated to be generally suitable for a wide range of skin conditions, providing a balanced approach that appeals to a broad consumer base. All skin type masks offer a versatile solution, often focusing on gentle and universally beneficial ingredients, capturing a significant share due to their inclusivity and widespread applicability. Masks tailored specifically for sensitive skin types are gaining momentum due to rising concerns about skin sensitivity and reactions to certain ingredients. These masks often feature hypoallergenic and soothing components, attracting consumers looking for mild, non-irritating solutions.

Based on demographic, the sheet face mask market is segmented into male and female. Female segment holds the major share. Traditionally, the market has been predominantly targeted towards female consumers, with a wide array of sheet masks designed specifically to address various skincare needs of women. Female-targeted sheet masks encompass diverse formulations catering to hydration, anti-aging, brightening, and more, securing a substantial market share due to their established presence and tailored offerings. The male demographic is increasingly recognizing the importance of skincare and embracing grooming practices. The growing awareness and acceptance of skincare routines among men are driving the demand for sheet masks tailored specifically for male skin concerns, such as oil control, hydration, and soothing post-shaving.

Based on Pricing, the market is segmented into low, medium, and high. These masks strike a balance between quality and affordability, appealing to a wide consumer base seeking effective skincare solutions without an extremely high cost. Premium sheet masks, although more expensive, offer advanced formulations, specialized ingredients, and often a luxurious experience. The growth in the premium segment is driven by consumer inclinations towards high-quality, high-efficacy skincare solutions.

Based on distribution channel, sheet face mask market is segments into online and offline.  The offline is the major shareholder in 2022, which includes sales through brick-and-mortar stores, pharmacies, beauty specialty stores, and departmental stores. Offline retail has historically dominated due to consumers' preference to physically experience and purchase skincare products, enabling immediate access and personal interaction with the products. Online distribution, encompassing e-commerce platforms and the digital marketplace. The online segment's expansion is propelled by the convenience, wider product selection, and the increasing shift towards online shopping, especially due to the ease of browsing, purchasing, and the evolving consumer comfort with virtual transactions.

U.S. Sheet Face Mask Market Size, 2020- 2032 (USD Billion)

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The major shareholder among regions in the sheet face mask market is the Asia Pacific region. This region, especially countries like South Korea and Japan, has historically been a major hub for skincare innovation, leading beauty trends, and the widespread use of sheet masks. The Asia Pacific region holds a significant market share due to the deeply ingrained skincare culture and continuous introduction of new product formulations and innovations in this industry.

Sheet Face Mask Market Share 

Some of the major industry players operating in the Sheet Face Mask industry :

  • 3Lab
  • ES Cosmetic USA
  • The Estee Lauder Companies Inc.
  • Euro Wipes
  •  Innisfree
  • Kracie Holdings, Ltd
  • Lancome Paris
  • OEM/ODM Global Cosmetics
  • Sephora Inc
  • Star Skin Beauty Group
  • Taiki Group
  • The Face Shop
  • Tonymoly Co. Ltd.
  • Yunos Co. Ltd.
  • Loreal Groupe.

Sheet Face Mask Industry News:

In October 2023, Loreal announced the investment in new sheet face mask manufacturing facilities in China and South Korea. The strategic development aims at expanding presence in Asia where sheet face mask are popular.

Similarly, Amorepacific launched new line of sheet face mask made with sustainable materials. The masks will be made with a blend of recycled polyesters and Tencel.

Sheet Face Mask market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments:

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By Material

  • Cotton
  • Hydrogel
  • Bio- Cellulose
  • Others (Micro-fibers, charcoal,)

By Ingredient

  • Natural
  • Synthetic

By Form

  • Wet
  • Dry

By Skin Type

  • Oily
  • Dry
  • Sensitive
  • All Skin Type

By Demographic

  • Male
  • Female         

By Price

  • Low
  • Medium
  • High

By Distribution Channel

  • Online 
  • E commerce website
  • Company’s website
  • Offline 
  •  Hypermarket & Supermarket
  • Specialty Store
  • Other retail store

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia 
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Preeti Wadhwani, Avinash Singh

Frequently Asked Questions (FAQ) :

Sheet face mask market size was USD 2.3 billion in 2022 and may reach USD 4.3 billion by the end of 2032 due to the increasing beauty and skin care awareness and the higher demand for on-the-go skin care.

Sheet face mask industry from the cotton material segment is set to record appreciable CAGR from 2023 to 2032 owing to benefits, such as affordability, breathability, and suitability for sensitive skin types.

The offline distribution channel segment is likely to hold significant share of the sheet face mask industry by 2032 due to rising consumer preference to physically experience and purchase skincare products for immediate access and personal interaction

Asia Pacific market size is anticipated to record healthy growth rate through 2032 owing to increasing skincare innovation and presence of leading beauty trends

Sheet Face Mask Market Scope

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Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 14
  • Tables & Figures: 178
  • Countries covered: 20
  • Pages: 150
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