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Sexual Health Supplements Market – Product Type (Natural, Synthetic), Supplement Type, Formulation (Capsules, Tablets, Solution), Gender, Application (Libido Boosting, Erectile Dysfunction, Fertility), Distribution Channel – Global Forecast 2024 ­ 2032

  • Report ID: GMI8869
  • Published Date: Apr 2024
  • Report Format: PDF

Sexual Health Supplements Market Size

Sexual Health Supplements Market size was valued at USD 2.9 billion in 2023 and is expected to reach USD 6 billion by 2032 growing at a CAGR of 8.7% over the analysis period. The market is propelled by several factors, including increased awareness about sexual health concerns, evolving lifestyles, and the proliferation of e-commerce platforms.

Sexual Health Supplements Market

Also, the burgeoning aging demographic has emerged as a pivotal catalyst propelling market expansion. As per the World Health Organization (WHO), the population aged 60 years and above is experiencing notable growth in proportion to the total population. As of 2019, the demographic of individuals aged 60 years and older reached 1 billion with projections indicating a surge to 1.4 billion by 2030, with further escalation to 2.1 billion by 2050. With advancing age, individuals commonly encounter declines in sexual health attributed to multifarious factors including hormonal changes, chronic health conditions, and medication use. This has led to an uptick in demand for supplements to improve sexual functions, thereby augmenting the market expansion.

Sexual health supplements refer to dietary supplements formulated with vitamins, minerals, herbs, or other natural ingredients intended to support and enhance various aspects of sexual well-being. These nutraceutical supplements target concerns such as libido, erectile function, hormonal balance, fertility, and overall sexual vitality. They are designed to address deficiencies and optimize physiological functions.

Sexual Health Supplements Market Trends

  • Increasing awareness and receptiveness toward sexual health issues is expected to drive market growth. As societal taboos surrounding discussions on sexual health gradually diminish, more individuals are seeking solutions to address various sexual health concerns, such as low libido, erectile dysfunction, and hormonal imbalances. For instance, during Sexual Health Week in February 2024, the Public Health Agency of Canada promoted the theme "Sexual Health is for Everyone," emphasizing the importance of sexual health for all ages and individuals. The Government of Canada funded community organizations to enhance access to sexual and reproductive health care services.
  • Thus, the rising awareness surrounding sexual well-being aimed to empower individuals to educate about sexual health, prompting a proactive approach towards enhancing it, thereby driving market demand for sexual health supplements.

Sexual Health Supplements Market Analysis

Sexual Health Supplements Market, By Product Type, 2021 – 2032 (USD Billion)

Based on the product type, the global market is classified into natural and synthetic & blends. The natural products segment has asserted its dominance in the global market by securing a significant share and experiencing growth of 8.8% between 2024 – 2032.

  • The dominance is propelled by growing sexual health awareness and preference for natural and organic solutions. Natural products are perceived as safer with fewer side effects than synthetic supplements, further driving their popularity for sexual wellness. Moreover, lenient regulations in many regions facilitate the entry of natural sexual health supplements into the market, thereby fostering a broader product range for consumers and driving the market growth.


Sexual Health Supplements Market, By Supplement Type (2023)

Based on the supplement type, the sexual health supplements market is classified into over-the-counter (OTC) and prescription. The OTC segment held the largest business share of 72.1% in 2023.

  • This dominance can be attributed to factors such as accessibility, consumer autonomy, and the availability of a wide range of products without a prescription. OTC supplements cater to individuals seeking convenient and immediate solutions to address various sexual health concerns.

Based on the formulation, the sexual health supplements market is classified into capsules, tablets, solutions, powders, and other formulations. The capsules segment is expected to reach USD 1.9 billion by 2032.

  • The capsules segment has asserted dominance in the market owing to consumer preference for their convenience and ease of consumption. Manufacturers are increasingly innovating new formulations to offer enhanced benefits. Capsules enable rapid content release, particularly advantageous for smaller formulations, and require minimal additives, thus streamlining production. Therefore, their widespread acceptance have propelled capsules to the forefront of the market.

Based on gender, the sexual health supplements market is classified into men and women. The men’s segment leads the market accounting for the largest revenue of USD 1.8 billion in 2023 and is projecting its dominance throughout the forecast period.

  • Men are often more proactive in seeking solutions for sexual health concerns, such as erectile dysfunction or low libido. Also, the prevalence of age-related issues like declining testosterone levels further drives the demand for supplemental intake.
  • Furthermore, the increased awareness is driving a greater demand for supplements tailored to women's specific needs, indicating a growing market opportunity in the coming years.

Based on the application, the sexual health supplements market is classified into libido boosting, erectile dysfunction, fertility, vitality booster, and other applications. The libido boosting segment is poised to dominate the global market, with an anticipated growth of 8.5% during the analysis period.

  • Modern lifestyles marked by stress, sedentary habits, and poor diets can diminish libido, prompting consumers to seek supplements for sexual health enhancement. Also, aging individuals experience decreased libido due to hormonal shifts and medication effects, driving demand for libido-boosting supplements.
  • Moreover, a burgeoning preference for herbal supplements purported to enhance fertility and bolster reproductive health anticipates the fertility segment for the highest CAGR of 9.1% between 2024 – 2032 in the market.

Based on the distribution channel, the sexual health supplements market is categorized into hypermarkets/ supermarkets, pharmacies/drug stores, and online pharmacies. The pharmacies/drug stores channels segment accounted for the highest market share in 2023 and is expected to reach USD 2.9 billion by 2032.

  • The pharmacies/drug stores segment has asserted dominance in the market due to several compelling factors. Several consumers prefer the personalized assistance, as pharmacies/drug stores offer, especially for health-related purchases. The stores are staffed with knowledgeable personnel and provide valuable guidance and reassurance to customers seeking sexual health supplements. This human interaction fosters trust and confidence in product selection. Thus, the aforementioned factors collectively contribute to the pharmacies/drug stores channel's dominance in facilitating the sale of sexual health supplements.


North America Sexual Health Supplements Market, 2021 – 2032 (USD Million)

North America region is projected to maintain its lead in the sexual health supplements market, anticipated to reach USD 2.2 billion by 2032.

  • North America has emerged as the dominant force in the market, buoyed by several factors including robust healthcare infrastructure, widespread awareness regarding sexual health, and a progressive regulatory environment conducive to product innovation and marketing.
  • Moreover, a culture of wellness and self-care prevails is expected to drive the demand for supplements addressing sexual well-being, thereby supplementing the market growth.

Sexual Health Supplements Market Share

The market is characterized by a multitude of supplement manufacturers offering products targeting diverse aspects of sexual wellness. Also, the manufacturers are emphasizing innovative formulations and natural ingredients to carve out niche segments of the market. This dynamic landscape fosters intense competition, compelling companies to differentiate themselves through product innovation, branding, and marketing strategies to meet the rising demand for sexual health solutions.

Sexual Health Supplements Market Companies

Prominent players operating in the sexual health supplements industry are as mentioned below:

  • Amway
  • BioXgenic LLC 
  • Dabur India Ltd.
  • Glanbia Plc
  • General Nutrition Centers
  • Herbalife International of America Inc.
  • Himalaya Wellness Company
  • Irwin Naturals
  • Lovehoney Group Ltd.
  • Metagenics
  • Nature's Bounty
  • NOW Foods
  • Solgar Inc.
  • Source Naturals
  • Twinlab Consolidated Corporation

Sexual Health Supplements Industry News:

  • In November 2023, MyMuse's collaboration with Setu marked its entry into the sexual health industry with the launch of 'Desire: Boost Gummies. The gummies offered a convenient solution to enhance libido and sexual function by addressing multiple physiological factors. This strategic partnership and product launch signified catering to consumer needs in the evolving landscape of sexual wellness.
  • In September 2022, OLLY Canada's Modern Women's line introduced distinctive, women-focused solutions, fostering open dialogues and reframing discussions on women's health. The line presented a diverse selection of easy-to-ingest capsule supplements tailored for women, including Lovin' Libido, Beat the Bloat, and Happy Hoo-Ha, addressing various physiological needs. This strategy helped company to add value to its existing portfolio.

The sexual health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segments:

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Market, By Product Type

  • Natural
  • Synthetic & blend

Market, By Supplement Type

  • Over-the-counter (OTC)
  • Prescription

Market, By Formulation

  • Capsules
  • Tablets
  • Solutions
  • Powders
  • Other formulations

Market, By Gender

  • Men
  • Women

Market, By Application

  • Libido boosting
  • Erectile dysfunction
  • Vitality booster
  • Fertility
  • Other applications

Market, By Distribution channel

  • Hypermarkets/ supermarkets
  • Pharmacies/drug stores
  • Online pharmacies

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • Rest of Middle East and Africa


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

Sexual health supplements market size was USD 2.9 billion in 2023 and is expected to reach USD 6 billion by 2032 owing to the increased awareness about sexual health concerns, evolving lifestyles, and the proliferation of e-commerce platforms worldwide.

The natural segment is expected to register 8.8% CAGR from 2024-2032 due to growing sexual health awareness and preference for natural and organic solutions.

North America sexual health supplements industry is expected to record USD 2.2 billion by 2032 due to robust healthcare infrastructure, widespread awareness regarding sexual health, and a progressive regulatory environment in the region.

General Nutrition Centers, Himalaya Wellness Company, Irwin Naturals, Lovehoney Group Ltd., Metagenics, Nature's Bounty, NOW Foods, Solgar Inc., Source Naturals, and Twinlab Consolidated Corporation, are some of the major sexual health supplements companies worldwide.

Sexual Health Supplements Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 303
  • Countries covered: 19
  • Pages: 190
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