Security Labels Market Size & Share 2026-2035

Security Labels Market Size

The global security labels market was valued at USD 40.2 billion in 2025, is estimated at USD 42.5 billion in 2026, and is projected to reach USD 72.9 billion by 2035, expanding at a CAGR of 6.2% during 2026–2035.

Security labels increasingly sit at the intersection of packaging, regulatory compliance, anti-counterfeiting, and item-level supply-chain control. Pharmaceutical serialization requirements create recurring demand for variable-data labels and tamper-evident packaging, while retail loss prevention and brand-protection programs widen the addressable market for RFID, EAS, holographic, NFC, and multi-layer authentication formats. The economic exposure is substantial: counterfeit trade reached an estimated USD 467 billion in 2021, equal to 2.3% of global imports, and small parcels accounted for about 65% of seizures, linking cross-border fulfillment directly to brand-authentication requirements. ^{[1]OECD and EUIPO, Mapping Global Trade in Fakes 2025, May 2025, oecd.org}

Healthcare demand is underpinned by both regulation and product-safety risk. The World Health Organization estimates that at least one in ten medicines in low- and middle-income countries is substandard or falsified, with an estimated USD 30.5 billion spent annually on falsified medical products. In the United States, enhanced Drug Supply Chain Security Act requirements took effect for manufacturers and repackagers in May 2025, followed by wholesale distributors in August 2025 and large dispensers in November 2025. ^{[3]U.S. Food and Drug Administration, Drug Supply Chain Security Act (DSCSA), updated 2025, fda.gov} These compliance milestones make serialized physical labeling and associated verification processes operational requirements rather than discretionary packaging upgrades.

The more material upside lies in formats that extend beyond authentication alone. Counterfeit goods increasingly move through fragmented shipment channels, where a label can function as a visible tamper indicator, a serialized identifier, and a data carrier. This changes the commercial equation for converters: scale in conventional label production remains important, but growth increasingly depends on capabilities in RFID inlay conversion, encoding, secure artwork management, and qualification for regulated end uses.

Key Drivers

Pharmaceutical serialization and track-and-trace mandates

The U.S. serialization transition has moved from implementation planning to operating compliance. DSCSA requires interoperable electronic tracing of certain prescription drugs at the package level, and its phased 2025 enforcement milestones place direct pressure on manufacturers, distributors, and dispensers to maintain usable serialized identifiers and interoperable transaction data. For label suppliers, demand therefore extends beyond printed codes to print-and-verify accuracy, variable-data management, inspection, and materials that remain legible and attached through distribution.

European pharmaceutical packaging follows a related but distinct verification model. The Falsified Medicines Directive safety-features regime requires prescription medicines to carry a unique identifier and an anti-tampering device, with verification occurring through national medicines-verification systems. This favors label and packaging suppliers able to meet controlled-artwork, serialization, and tamper-evidence specifications consistently across multiple national markets.

Counterfeit exposure and brand protection

Counterfeit trade is concentrated in categories where a product's brand, safety, or resale value can support imitation. Clothing, footwear, and leather goods represented 62% of counterfeit seizures in the OECD-EUIPO analysis, while counterfeit products also include medicines, automotive components, cosmetics, and electronics. The security-label response differs by use case: visible holographic elements can support fast frontline checks, while serialized codes, NFC, and covert features permit deeper verification when a dispute or suspected diversion arises.

The pharmaceutical case is more consequential because counterfeiting can create direct patient-safety risks. The WHO's estimate of widespread substandard and falsified medicine exposure in low- and middle-income countries strengthens the commercial rationale for layered authentication, especially where a consumer-visible or pharmacist-visible feature supplements formal serialization systems.

RFID-enabled supply-chain visibility

RFID adoption is broadening the security-label market from a physical-protection category into an item-data infrastructure category. RAIN RFID tag-chip shipments reached 42.7 billion in 2025, with the installed market growing by about 50% over the preceding four years. ^{[5]RAIN Alliance, RAIN Alliance Reports 42.7 Billion Tag Chip Shipments in 2025, 2025, therainalliance.org} Higher volumes improve the economics of tag conversion, but the more important shift is operational: an encoded tag can be used for stock visibility, receiving, replenishment, and item verification, creating multiple value pools from one label application.

Avery Dennison reported approximately USD 900 million in Intelligent Labels revenue in 2024, with 9% organic growth; apparel RFID grew by about 20%, while general-retail RFID increased by more than 40%. CCL Industries also reported RFID apparel growth above 20% during 2024. These results indicate that RFID expansion is being supported by operating deployments rather than product-development announcements alone.

Retail loss prevention and EAS demand

Traditional EAS labels remain relevant where retailers require a low-cost, scalable deterrent at the point of exit. The National Retail Federation reported U.S. retail shrink of USD 112.1 billion in fiscal 2022, equivalent to a 1.6% shrink rate, while surveyed retailers reported a 93% increase in shoplifting incidents between 2019 and 2023. ^{[7]National Retail Federation, National Retail Security Survey 2023, September 2023, nrf.com} This environment sustains demand for EAS labels even as some retailers layer RFID into their store operations.

Hybrid adoption is commercially significant because RFID does not eliminate the immediate deterrence role of EAS in every store format. Security-label suppliers that can provide EAS, RFID, and compatible converting capabilities can address retailers at different points on the technology-adoption curve rather than relying on one format to displace another.

Key Restraints

High implementation costs for advanced formats

The cost barrier in intelligent labels is not confined to the tag or chip. RFID programs often require readers, encoding equipment, data integration, workflow redesign, employee training, and exception-management processes. NFC authentication adds different requirements, including secure chip sourcing, digital credential management, and consumer-facing verification infrastructure. These costs can be justified for high-value medicines, premium spirits, luxury goods, or high-shrink retail categories, but the economics are less compelling for low-margin, high-volume products without regulatory pressure.

Specialist formats also require secure production controls. Holographic labels depend on controlled optical features and qualified conversion processes, while covert authentication and variable-data labels require governance over artwork, serialization files, and scrap destruction. The resulting capital and process requirements can limit participation by smaller converters and delay adoption among regional brand owners.

Integration with legacy packaging and enterprise systems

Advanced labels must work within a wider operating system. In pharmaceuticals, serialized label data must align with transaction-information requirements and exchange processes across manufacturers, wholesalers, and dispensers. A print-and-encode station that performs reliably in isolation may still fail commercially if encoded identifiers cannot be reconciled with enterprise-resource-planning systems, packaging-line controls, inspection equipment, or trading-partner data.

Physical packaging conditions add another layer of complexity. Liquids and metal-containing containers can affect RFID performance, forcing buyers to use specially engineered inlays, adjust label placement, or accept more extensive line testing. Those constraints slow the conversion of bottles, cans, chemical containers, and other demanding applications, even where the underlying case for traceability is strong.

The constraint is therefore most acute in the middle of the market: operators with enough scale to see the benefit of intelligent labels, but without the standardized systems or capital budgets of multinational programs. Suppliers that reduce qualification risk through proven inlay designs, line-testing support, and modular encode-and-verify offerings are better positioned to convert this customer tier than suppliers competing only on label price.

Security Labels Market Segment Analysis

By Product

Barcode Labels

Barcode labels generated USD 9.9 billion in 2025 and are projected to reach USD 19.1 billion by 2035, at a CAGR of 6.79%. Their position reflects compatibility with variable-data printing, low-cost scanning, and established regulatory workflows. In pharmaceutical packaging, serialized two-dimensional identifiers remain central to compliance with U.S. and European traceability requirements. ^{[4]European Commission Directorate-General for Health and Food Safety, Falsified Medicines Directive - Safety Features, November 2016, health.ec.europa.eu} Barcode formats also serve as a practical baseline layer within multi-feature labels that combine printed serialization with tamper-evident or holographic elements.

Holographic Labels

Holographic labels were valued at USD 7.3 billion in 2025 and are expected to reach USD 12.8 billion by 2035, expanding at a CAGR of 5.90%. Their value proposition is visual authentication: optical effects enable a rapid inspection without a reader, which remains important for pharmaceutical packs, excise-sensitive products, premium beverages, and consumer brands exposed to counterfeiting. Their growth is moderated by specialist production requirements and by the need for complementary digital verification where fraud networks can imitate simple overt features.

RFID Labels

RFID labels are projected to increase from USD 8.9 billion in 2025 to USD 19.0 billion by 2035, the highest product CAGR at 7.87%. RAIN RFID volumes show that adoption is no longer confined to a narrow apparel use case. Avery Dennison's growth in general-retail RFID and CCL's apparel RFID performance demonstrate that label demand is being reinforced by operating retail programs. RFID's commercial advantage is that it can support inventory processes and authentication-related checks using the same item-level identifier.

EAS Labels

EAS labels accounted for USD 5.9 billion in 2025 and are forecast to reach USD 9.2 billion by 2035, growing at 4.50%. The segment is mature, but retail shrink keeps it commercially necessary in stores where a low-cost exit-control mechanism remains more deployable than a full item-intelligence program. The NRF's reported shrink levels support continued investment in physical loss-prevention technologies.

NFC Labels

NFC labels represented USD 4.7 billion in 2025 and are projected to reach USD 7.9 billion by 2035, at a CAGR of 5.24%. Their use is concentrated in product categories where smartphone-based authentication, direct consumer interaction, or tamper-state recognition can justify a higher unit cost. Premium consumer goods, cosmetics, spirits, and selected pharmaceutical applications are better suited to NFC than mass-market commodity packaging because the label can protect brand equity as well as confirm product identity.

Others

Other products, including destructible labels, void labels, specialized security inks, and multi-layer constructions, were valued at USD 3.4 billion in 2025 and are forecast to reach USD 4.9 billion by 2035, at a CAGR of 3.79%. These formats remain important where physical evidence of opening, removal, or substitution is more valuable than electronic identification.

By Material

Paper-based

Paper-based labels were the largest material category at USD 13.3 billion in 2025 and are expected to reach USD 24.5 billion by 2035, growing at 6.38%. The material remains cost-effective for high-volume barcode, serialization, and food-label applications where the security function is delivered primarily through printed data, adhesive behavior, or a layered feature rather than the face stock itself.

Polymer-based

Polymer-based labels are forecast to grow from USD 12.1 billion in 2025 to USD 25.1 billion by 2035, at a CAGR of 7.57%. Their growth reflects requirements for moisture resistance, chemical resistance, dimensional stability, and durability under handling or temperature variation. These characteristics are increasingly relevant in pharmaceuticals, chemicals, cold-chain environments, and RFID constructions that require stable antenna geometry during conversion and application.

Metal-based

Metal-based labels generated USD 8.4 billion in 2025 and are projected to reach USD 14.4 billion by 2035, at a CAGR of 5.66%. Metallized layers support holographic optical effects and remain useful in tamper-evident seals for high-value containers and cartons. The segment's trajectory is closely tied to demand for visually distinctive authentication formats rather than broad replacement of paper or polymer substrates.

Fabric

Fabric labels were valued at USD 6.5 billion in 2025 and are expected to reach USD 8.9 billion by 2035, at a CAGR of 3.27%. Apparel authentication remains the core application, but the category faces lower growth because its demand is more exposed to discretionary brand-protection budgets and established sourcing patterns than regulated serialization segments.

By Application

Bottles & Jars

Bottles and jars support higher-value security-label applications in pharmaceuticals, spirits, cosmetics, chemicals, and premium beverages. Curved surfaces, exposure to moisture, and evidence-of-opening requirements raise the importance of adhesive selection, label durability, and tamper-evident design. Regulated pharmaceutical containers also benefit from serialization and anti-tampering measures required under U.S. and European frameworks.

Boxes & Cartons

Boxes and cartons are a broad-volume application because secondary packaging provides adequate surface area for serialized codes, holograms, authentication seals, and variable data. Pharmaceutical cartons are particularly important because they can carry pack-level identifiers and anti-tampering features in a format suited to automated printing, inspection, and aggregation workflows.

Bags & Pouches

Bags and pouches require security formats that can withstand flexible packaging conditions while providing visible evidence of opening or substitution. Demand is supported by food, agricultural chemicals, animal health, and direct-to-consumer fulfillment. The relevance of tamper evidence rises where a package moves through multiple logistics handoffs before reaching the end customer.

Others

Other applications include industrial asset tags, vehicle and electronics labels, credentialing formats, and durable chemical or agricultural-container labels. These applications prioritize resistance to abrasion, chemicals, weather, or removal, creating a stronger role for polymer, metal, and specialty constructions.

By End-use Industry

Food & Beverage

Food & Beverage was the largest end-use market in 2025 at USD 9.9 billion and is projected to reach USD 18.9 billion by 2035, expanding at a CAGR of 6.70%. Demand spans tamper-evident closures, traceability labels, excise-related authentication, and retail-oriented RFID programs. Food applications often require high-volume, low-cost formats, making scalable conversion and reliable application performance central to supplier competitiveness.

Healthcare & Pharmaceutical

Healthcare & Pharmaceutical is forecast to grow from USD 8.2 billion in 2025 to USD 17.4 billion by 2035, at the highest end-use CAGR of 7.92%. DSCSA enforcement and European safety-feature requirements directly support serialized labeling and anti-tampering systems. The segment also has a high cost of failure: falsified medicines create safety, regulatory, and reputational risks that justify investment in layered protection. ^{[2]World Health Organization, Substandard and Falsified Medical Products, December 2024, who.int}

Chemicals & Fertilizers

Chemicals & Fertilizers represented USD 3.3 billion in 2025 and are expected to reach USD 5.6 billion by 2035, at a CAGR of 5.36%. Security labels are used for product authentication, tamper evidence, and durable identification on containers exposed to harsh handling conditions. Adoption depends heavily on whether counterfeit exposure and product-liability risks outweigh the cost of specialty materials and system integration.

Consumer Goods

Consumer Goods generated USD 6.9 billion in 2025 and are projected to reach USD 12.3 billion by 2035, at a CAGR of 6.08%. The segment is exposed to counterfeit pressure in apparel, footwear, leather goods, cosmetics, and electronics, where the OECD-EUIPO seizure data demonstrates the scale of illicit trade. Brand owners often use a hierarchy of features, with visible authentication for consumer reassurance and serialized or digital functions for higher-risk channels.

Automotive

Automotive accounted for USD 4.5 billion in 2025 and is expected to reach USD 6.9 billion by 2035, at a CAGR of 4.37%. The segment uses labels for parts authentication, warranty-void evidence, manufacturing asset identification, and aftermarket traceability. Its lower growth profile reflects longer qualification cycles and the technical difficulty of RFID deployment around metal-rich components.

Retail

Retail represented USD 6.0 billion in 2025 and is forecast to reach USD 9.8 billion by 2035, at a CAGR of 5.03%. EAS remains an established response to shrink, while RFID is increasingly valued for inventory visibility and process control. Reported shrink losses of USD 112.1 billion in fiscal 2022 support continuing expenditure on both deterrence and item-level monitoring technologies.

Others

Other end uses, including government, transport, library, and specialized institutional applications, totaled USD 1.4 billion in 2025 and are projected to reach USD 1.9 billion by 2035, at a CAGR of 3.43%. Demand is typically project-led and depends on localized requirements for authenticity, durable identification, or controlled access.

The segment mix also reveals a practical limit to technology substitution. Barcodes retain a large role because they are inexpensive, widely readable, and embedded in pharmaceutical compliance processes. EAS remains relevant where retail economics prioritize immediate deterrence. The strongest suppliers will not treat the market as a contest between formats; they will assemble product portfolios that match the required level of intelligence, tamper evidence, and cost for each application.

Security Labels Market Regional Analysis

North America

North America was the largest regional market in 2025, valued at USD 14.1 billion, and is projected to reach USD 25.2 billion by 2035 at a CAGR of 5.97%. The United States drives regional demand through pharmaceutical serialization enforcement, established retail-security spending, and advanced intelligent-label adoption. Avery Dennison's reported growth in general-retail RFID demonstrates that the region's opportunity extends beyond conventional apparel tagging into broader merchandise categories. ^{[6]Avery Dennison Corporation, Avery Dennison Announces Fourth Quarter and Full Year 2024 Results, January 2025, averydennison.com}

Canada remains connected to North American supply-chain practices, although its growth profile is more mature. Across the region, demand is strongest where suppliers can support regulated pharmaceutical packaging and retail deployments with dependable conversion capacity, data-compatible labeling, and field-level application support.

Europe

Europe generated USD 8.9 billion in 2025 and is expected to reach USD 15.3 billion by 2035, expanding at a CAGR of 5.57%. The Falsified Medicines Directive safety-features regime is a central source of demand because it requires prescription-medicine packaging to use unique identifiers and anti-tampering devices. This creates a long-term installed base for compliant labels, coding, and verification processes.

Germany, the UK, and France account for a substantial portion of European demand because they combine large healthcare, consumer-goods, industrial, and retail markets. The region's market is shaped less by basic adoption than by replacement cycles, greater security-feature sophistication, and the ability of suppliers to meet multijurisdictional requirements.

Asia Pacific

Asia Pacific was valued at USD 11.9 billion in 2025 and is projected to reach USD 24.1 billion by 2035, the highest regional CAGR at 7.38%. China and India are the principal growth engines, supported by manufacturing scale, expanding consumer markets, pharmaceutical production, and higher exposure to counterfeit trade. China accounted for approximately 45% of reported counterfeit-goods seizures in the OECD-EUIPO analysis, emphasizing the scale of brand-protection demand connected to the region's trade flows.

India's projected 8.81% CAGR and China's projected 8.08% CAGR indicate that regional growth is not solely dependent on export packaging. Domestic retail digitization, more sophisticated logistics operations, and increased focus on product authentication create additional demand for labels that can provide both physical security and machine-readable identity.

Latin America

Latin America represented USD 2.1 billion in 2025 and is forecast to reach USD 3.2 billion by 2035, at a CAGR of 4.16%. Brazil, Mexico, and Argentina provide the region's core demand base through pharmaceutical, food, beverage, and consumer-goods applications. Adoption is tempered by uneven systems-integration capabilities and a more selective investment case for advanced RFID or NFC deployments.

Security-label demand in the region is therefore likely to remain concentrated in regulated medicines, excise-sensitive goods, export-oriented packaging, and brands with clear counterfeit exposure. Suppliers able to offer durable, cost-conscious authentication solutions are likely to have an advantage over providers dependent on high-cost intelligent-label systems alone.

Middle East & Africa

The Middle East & Africa market was valued at USD 3.1 billion in 2025 and is projected to reach USD 5.1 billion by 2035, growing at a CAGR of 5.18%. The UAE and Saudi Arabia are key demand centers for premium consumer goods, pharmaceuticals, and import-led supply chains, while South Africa remains an important sub-Saharan market.

The region's pharmaceutical need is reinforced by the burden of substandard and falsified medicines identified by the WHO. However, demand patterns vary widely by country. Authentication programs that can be deployed without extensive reader infrastructure may gain traction where regulatory capacity, distributor digitization, and capital availability remain uneven.

North America, by contrast, offers a more compliance-anchored opportunity. Its USD 14.1 billion market in 2025 is supported by the operational transition to DSCSA enforcement and by established RFID and retail-security ecosystems. Regional strategies should therefore differ: Asia Pacific requires scalable, locally adapted offerings for high-growth markets, while North America rewards suppliers with proven regulated-market execution and advanced data-enabled label capabilities.

Security Labels Market Share & Competitive Landscape

The market is moderately concentrated among large global materials, converting, identification, and authentication providers. Avery Dennison held an estimated 9.52% share in 2025, followed by 3M at 8.87%, UPM at 8.43%, CCL Industries at 5.21%, and Zebra Technologies at 4.62%. The five largest suppliers collectively accounted for approximately 36.6% of market revenue.

Competitive advantage increasingly depends on the ability to combine material science, secure conversion, intelligent-label integration, and industry-specific qualification. Avery Dennison's Intelligent Labels revenue of approximately USD 900 million in 2024, alongside strong growth in apparel and general-retail RFID, illustrates the importance of scale in inlays, conversion, and deployment support. CCL Industries reported 2024 revenue of USD 7.245 billion and continued RFID apparel growth, reinforcing its position in specialty-label and global-converting markets.

Zebra Technologies complements the security-label ecosystem through identification, tracking, and asset-intelligence capabilities. The company reported 2024 net sales of USD 4.981 billion, while its Asset Intelligence & Tracking business recorded 28.8% organic growth in the fourth quarter of 2024. ^{[8]Zebra Technologies Corporation, Zebra Technologies Announces Fourth-Quarter and Full-Year 2024 Results, February 2025, zebra.com} Its position illustrates how the competitive boundary increasingly includes the systems that read, interpret, and use label-generated data.

3M Company

3M held approximately 8.87% market share. Its diversified industrial portfolio includes EAS labels, RFID tags, tamper-evident label materials, and retroreflective authentication films. This range provides cross-selling leverage in government-contract and automotive-parts authentication markets.

UPM Raflatac

UPM maintained approximately 8.43% market share through its label-materials division, which supplies security-grade pressure-sensitive substrates to converters globally. Its competitive position is supported by RFID-enabled substrate constructions, security papers with embedded features, and holographic-compatible metallized substrates.

Brady Corporation

Brady is a North American specialist in identification and security labels for industrial, healthcare, and government-facility applications. Its portfolio includes ultra-destructible asset-protection labels, tamper-evident overlaminates, and GHS-compliant hazardous-material identification labels.

Authentix Inc.

Authentix is a U.S.-headquartered authentication company focused on government fuel authentication, excise-tax labels, and pharmaceutical authentication programs. In July 2024, Authentix acquired Nanotech Security Corp. authentication assets, extending its portfolio into nano-optic security technology.

Uflex Limited

Uflex is India's largest flexible-packaging company and produces holographic packaging materials, BOPP security films, and vacuum-metallized holographic foils at scale. Its security-material offerings serve pharmaceutical, tobacco, and food customers across South and Southeast Asia.

Sato Holdings Corporation

Sato Holdings is a Japanese label-printing and systems specialist with a significant role in Asia Pacific RFID label supply chains. Its presence is particularly relevant in healthcare, food retail, and manufacturing applications.

Holostik India Limited

Holostik is one of India's largest manufacturers of holographic security solutions. It supplies holographic films, labels, and security printing to pharmaceutical, agrochemical, spirits, and government-authentication programs in India and export markets.

Holographic Label Sdn Bhd

Holographic Label Sdn Bhd is a Malaysian specialist in security holographic labels. The company serves pharmaceutical, FMCG, and government-authentication applications across Southeast Asia with hot-stamp foils, self-adhesive security holograms, and holographic security packaging.

Tesa SE Group

Tesa is a German adhesive-tape and specialty-label manufacturer with product-authentication and tamper-evident tape offerings for industrial and pharmaceutical applications. Its materials-science capabilities support adhesive-critical security-label constructions.

SICPA

SICPA is a Swiss manufacturer specializing in high-security inks and authentication systems for governments, central banks, and commercial brands. Its fiscal stamps and track-and-trace systems position the company in government-authentication programs.

IMS Brand Protection

IMS Brand Protection provides overt, covert, and digital brand-protection label solutions. It specializes in multi-technology authentication constructions for pharmaceutical, luxury-goods, and FMCG brand owners.

Laser Printing Industries

Laser Printing Industries specializes in laser-personalized security documents and labels. It deploys laser-printing technology to create variable-data security features, including laser-engraved holograms and laser-perforated authentication patterns for government and high-security commercial applications.

Shosky Security

Shosky Security manufactures security labels and holographic seals for pharmaceutical, agrochemical, and FMCG brand-protection requirements. Its production capabilities in Asia and customer relationships across emerging markets support its regional market position.

Consolidation is reshaping the authentication end of the market. Crane NXT acquired OpSec Security for USD 270 million in 2024 and subsequently announced the acquisition of De La Rue Authentication for GBP 300 million. ^{[9]Crane NXT Co., Crane NXT to Acquire OpSec Security, a Global Leader in Brand Protection and Authentication Solutions, May 2024, investors.cranenxt.com} Authentix acquired Nanotech Security Corp. assets in July 2024, extending its authentication technology portfolio. Such transactions indicate that security-label competition increasingly incorporates authentication know-how and digital-security capabilities, not only label-manufacturing scale.

Recent Industry Developments

May 2024 - Crane NXT acquired OpSec Security. Crane NXT completed the acquisition of OpSec Security for USD 270 million, expanding its portfolio in physical and digital brand-protection technologies.

July 2024 - Authentix acquired Nanotech Security Corp. assets. Authentix completed the acquisition of assets from Nanotech Security Corp., adding nano-optic authentication capabilities to its security-technology offering.

October 2024 - Crane NXT announced the De La Rue Authentication acquisition. Crane NXT announced an agreement to acquire De La Rue Authentication for GBP 300 million. The acquired business generated approximately GBP 130 million in revenue in the fiscal year ended March 2024.

January 2025 - Avery Dennison reported Intelligent Labels growth. Avery Dennison reported approximately USD 900 million in Intelligent Labels revenue in 2024, up 9% organically, and guided to 10-15% growth for 2025.

February 2025 - Zebra Technologies reported asset-intelligence growth. Zebra reported 2024 net sales of USD 4.981 billion and fourth-quarter 2024 organic growth of 28.8% in Asset Intelligence & Tracking.

October 2025 - CCL Industries acquired IDESCO. CCL Industries acquired IDESCO for approximately USD 19 million, expanding its capabilities in physical-access credentials and security-badge formats.